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封面
市场调查报告书
商品编码
1433314

2023-2030 年全球播客广告市场

Global Podcast Advertising Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 225 Pages | 商品交期: 2-3个工作天内

价格

预计全球播客广告市场在预测期内（2023-2030 年）将以 9.8% 的CAGR成长。播客广告是一种行销活动，可以帮助接触潜在客户并鼓励他们购买产品或服务。播客产业越来越多地采用优先资料和追踪是支持全球市场成长的关键因素。播客分析和受众洞察工具创建了一个新的前缀，为品牌和机构提供增强的播客受众和绩效资料。因此，市场参与者也专注于引入播客受众和表现资料解决方案，以进一步促进市场成长。例如，2023 年 10 月，CoHost 推出了其前缀，旨在为品牌和机构揭开播客受众的神秘面纱。品牌和机构可以启用 CoHost 提供的资料，而无需更换託管和分发提供者。

细分市场前景

全球播客广告市场按广告类型、活动类型和最终用户进行细分。根据广告类型，市场分为前置广告、主读广告和提供广告。根据活动类型，市场分为品牌知名度广告、直接回应广告和品牌内容。此外，根据最终用户，市场细分为 BFSI、媒体和娱乐、零售、IT 和电信、医疗保健、汽车、旅游和旅游以及食品和饮料。在最终用户中，由于播客广告的发展，媒体和娱乐细分市场预计将占据相当大的市场份额，播客广告为品牌提供了与主持人和品牌粉丝合作的机会，并赢得了他们的信任听众。

预计品牌内容细分市场将在全球播客广告市场中占据相当大的份额

在广告活动类型中，品牌内容细分市场预计将在全球播客广告市场中占据相当大的份额。这个细分市场的成长归因于播客作为一个品牌的影响力不断增强，它创造了一个令人惊嘆的、精心製作的节目，为听众提供了真实价值的基调。播客、网路、品牌和代理商动态定价，以便任何人都可以改善他们的播客广告体验。例如，2023 年 8 月，LiveRead.io 为播客创作者、网路、品牌和广告代理商推出了其开创性的订单管理广告技术平台。该软体将多个流程整合到一个集中资料库中，以简化视讯和音讯播客广告的各个方面，从而提高效率、降低营运成本并减少错误。

区域展望

全球播客广告市场根据地理位置进一步细分，包括北美（美国和加拿大）、欧洲（英国、义大利、西班牙、德国、法国和欧洲其他地区）、亚太地区（印度、中国、日本） 、韩国和亚洲其他地区）以及世界其他地区（中东和非洲以及拉丁美洲）。其中，亚太地区预计将在全球市场中占据显着份额，因为采用往往会更好地引起听众的共鸣，并可以为广告商带来更高的参与度和转换率。

北美地区预计全球播客广告市场复合CAGR显着成长

在所有地区中，北美地区预计在预测期内将以相当大的CAGR成长。区域成长归因于现代技术的快速采用以及成熟的受众基础。数位内容的不断增加正在推动播客消费的增加。广告商正在利用这一趋势，根据当地喜好客製化内容，为听众创造更具吸引力的体验。行动收听的便利性以及内容平台和广告商之间的策略合作伙伴关係进一步促进了该地区播客广告的成长。主要市场参与者包括 AdLarge Media、AdvertiseCast, LLC、Midroll Media、Podcorn、Stitcher 等。

根据美国播客广告收入研究，到 2023 年，每日播客在播客总数中所占的份额与其收入份额相比较低，反映出剧集数量较多且每千次展示费用较高。播客占收入份额的每日 23.0%、每週或双週 70.0%、每月 1.0%、季节性 3.0% 和限量系列 3.0%

目录

第 1 章：报告摘要

  • 目前行业分析及成长潜力展望
  • 研究方法和工具
  • 市场区隔
    • 按细分
    • 按地区

第 2 章：市场概述与见解

  • 报告范围
  • 分析师见解和当前市场趋势
    • 主要发现
    • 建议
    • 结论

第 3 章：竞争格局

  • 主要公司分析
  • Acast
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • Audioboom Group plc
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • Veritone One, Inc.
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • 关键策略分析

第 4 章：市场细分

  • 按广告类型分類的全球播客广告市场
    • 片头广告
    • 主持人阅读广告
    • 提供的广告
  • 按活动类型分類的全球播客广告市场
    • 品牌知名度广告
    • 直接回应广告
    • 品牌内容
  • 最终用户的全球播客广告市场
    • BFSI
    • 媒体与娱乐
    • 零售
    • 资讯科技与电信
    • 卫生保健
    • 汽车
    • 旅行和旅游
    • 食品和饮料

第 5 章：区域分析

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 义大利
    • 西班牙
    • 法国
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 世界其他地区

第 6 章：公司简介

  • Ad Results Media
  • AdvertiseCast
  • ART19, Inc.
  • Audios Ventures Inc.
  • Blubrry Podcasting
  • Content Allies
  • Liberated Syndication (Libsyn)
  • Market Enginuity, Inc.
  • Podbean
  • PodcastOne
  • Podcorn Media, Inc.
  • Sirius XM Radio Inc.
  • Spotify AB
  • Sweet Fish Media
  • Targetspot
  • Triton Digital (R)
  • Veritone One, Inc.
Product Code: OMR2027938

Global Podcast Advertising Market Size, Share & Trends Analysis Report by Advertisement Type (Pre-Rolls Ads, Host-Read Ads and Supplied Ads), by Campaign Type (Brand Awareness Ad, Direct Response Ad and Branded Content), and by End Users (BFSI, Media & Entertainment, Retail, IT & Telecommunication, Healthcare, Automotive, Travel and Tourism and Food & Beverages), Forecast Period (2023-2030)

The global podcast advertising market is anticipated to grow at a CAGR of 9.8% during the forecast period (2023-2030). Podcast advertising is a marketing activity that can help reach out to potential customers and encourage them to buy products or services. The growing adoption of prioritizing data and tracking in the podcast industry is the key factor supporting the growth of the market globally. Podcast analytics and audience insights tool created a new prefix to provide brands and agencies with enhanced podcast audience and performance data. Hence, the market players are also focusing on introducing podcast audience and performance data solutions that further bolster the market growth. For instance, in October 2023, CoHost launched its prefix that aims to demystify podcast audiences for brands and agencies. Brands and agencies can enable the data made available by CoHost without changing hosting and distribution providers.

Segmental Outlook

The global podcast advertising market is segmented on the advertisement type, campaign type, and end users. Based on the advertisement type, the market is sub-segmented into pre-roll Ads, host-read Ads and supplied Ads. Based on the campaign type, the market is sub-segmented into brand awareness Ads, direct response Ads and branded content. Further, on the basis of end users, the market is sub-segmented into BFSI, media & entertainment, retail, IT & telecommunication, healthcare, automotive, travel and tourism and food & beverages. Among the end users, the media & entertainment sub-segment is anticipated to hold a considerable share of the market owing to the rise in the development of podcast advertising that offers brands the opportunity to partner with hosts and brand fans and earn the trust of their listeners.

The Branded Content Sub-Segment is Anticipated to Hold a Considerable Share of the Global Podcast Advertising Market

Among the campaign types, the Branded Content sub-segment is expected to hold a considerable share of the global podcast advertising market. The segmental growth is attributed to the growing influence of the podcast as a brand to create an amazing, well-crafted show that delivers a tone of authentic value to listeners. Podcaster, network, brand and agency dynamic pricing in order to be available for anyone to improve their podcast advertising experience. For instance, in August 2023, LiveRead.io launched its pioneering order management ad-tech platform for podcast creators and networks, brands, and advertising agencies. The software integrates a number of processes into a centralized database to simplify every aspect of video and audio podcast advertising thus boosting efficiency, lowering operating costs and reducing errors.

Regional Outlook

The global Podcast Advertising market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to the adoption of tends to resonate better with listeners and can lead to higher engagement and conversion rates for advertisers.

The North America Region is Expected to Grow at a Significant CAGR in the Global Podcast Advertising Market

Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to rapid adoption of modern technology as well as a mature audience base. The growing availability of digital content is driving increased podcast consumption. Advertisers are capitalizing on this trend by tailoring content to local preferences, creating a more engaging experience for listeners. The convenience of on-the-go listening and strategic partnerships between content platforms and advertisers are further catalyzing the growth of podcast advertising in the region. The key market player include AdLarge Media, AdvertiseCast, LLC, Midroll Media, Podcorn, Stitcher and others.

According to the US Podcast Advertising Revenue Study, in 2023, Daily podcasts have a lower share of the total number of podcasts compared to their share of revenue, reflecting the greater number of episodes and higher CPMs. podcasts compared to their share of revenue Dailies 23.0%, Weeklies or Bi-weeklies 70.0%, Monthlies 1.0%, Seasonal 3.0%, and Limited Run Series 3.0%

The increasing usage of programmatic ad buying and selling is an emerging trend in podcast advertising. This automated approach allows advertisers to target specific audiences with personalized ads at a scale, streamlining the ad placement process for increased efficiency and effectiveness. For instance, in July 2023, Veritonic, Inc., and Acast joined forces to conduct extensive research on programmatic podcast advertising. This collaboration highlights the industry's focus on exploring and understanding the potential of programmatic ad strategies in the podcasting space.

Market Players Outlook

The major companies serving the podcast advertising market include Acast, Audioboom Group plc, Sirius XM Radio Inc., Spotify AB, Veritone One, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2023, ABC Audio announced an exclusive multiyear podcast advertising partnership with Libsyn's AdvertiseCast. The industry's premier podcast advertising marketplace connecting ad buyers and content creators. This strategic partnership positions ABC Audio's award-winning podcast portfolio for continued growth.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global podcast advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Acast
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Audioboom Group plc
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Veritone One, Inc.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Podcast Advertising Market by Advertisement Type
    • 4.1.1. Pre-Rolls Ads
    • 4.1.2. Host-Read Ads
    • 4.1.3. Supplied Ads
  • 4.2. Global Podcast Advertising Market by Campaign Type
    • 4.2.1. Brand Awareness Ad
    • 4.2.2. Direct Response Ad
    • 4.2.3. Branded Content
  • 4.3. Global Podcast Advertising Market by End Users
    • 4.3.1. BFSI
    • 4.3.2. Media & Entertainment
    • 4.3.3. Retail
    • 4.3.4. IT & Telecommunication
    • 4.3.5. Healthcare
    • 4.3.6. Automotive
    • 4.3.7. Travel and Tourism
    • 4.3.8. Food & Beverages

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Ad Results Media
  • 6.2. AdvertiseCast
  • 6.3. ART19, Inc.
  • 6.4. Audios Ventures Inc.
  • 6.5. Blubrry Podcasting
  • 6.6. Content Allies
  • 6.7. Liberated Syndication (Libsyn)
  • 6.8. Market Enginuity, Inc.
  • 6.9. Podbean
  • 6.10. PodcastOne
  • 6.11. Podcorn Media, Inc.
  • 6.12. Sirius XM Radio Inc.
  • 6.13. Spotify AB
  • 6.14. Sweet Fish Media
  • 6.15. Targetspot
  • 6.16. Triton Digital®
  • 6.17. Veritone One, Inc.

LIST OF TABLES

  • 1. GLOBAL PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2022-2030 ($ MILLION)
  • 2. GLOBAL PRE-ROLLS ADS PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL HOST-READ ADS PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL SUPPLIED ADS PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY CAMPAIGN TYPE, 2022-2030 ($ MILLION)
  • 6. GLOBAL PODCAST ADVERTISING FOR BRAND AWARENESS AD MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 7. GLOBAL PODCAST ADVERTISING FOR DIRECT RESPONSE AD MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 8. GLOBAL PODCAST ADVERTISING FOR BRANDED CONTENT MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 9. GLOBAL PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY END USERS, 2022-2030 ($ MILLION)
  • 10. GLOBAL PODCAST ADVERTISING FOR BFSI MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 11. GLOBAL PODCAST ADVERTISING FOR MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 12. GLOBAL PODCAST ADVERTISING FOR RETAIL MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 13. GLOBAL PODCAST ADVERTISING FOR IT & TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 14. GLOBAL PODCAST ADVERTISING FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 15. GLOBAL PODCAST ADVERTISING FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 16. GLOBAL PODCAST ADVERTISING FOR TRAVEL AND TOURISM MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 17. GLOBAL PODCAST ADVERTISING FOR FOOD & BEVERAGES MARKET RESEARCH AND ANALYSIS, 2022-2030 ($ MILLION)
  • 18. GLOBAL PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY CAMPAIGN TYPE, 2022-2030 ($ MILLION)
  • 22. NORTH AMERICAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY END USERS, 2022-2030 ($ MILLION)
  • 23. EUROPEAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 24. EUROPEAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2022-2030 ($ MILLION)
  • 25. EUROPEAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY CAMPAIGN TYPE, 2022-2030 ($ MILLION)
  • 26. EUROPEAN PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY END USERS, 2022-2030 ($ MILLION)
  • 27. ASIA-PACIFIC PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 28. ASIA-PACIFIC PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2022-2030 ($ MILLION)
  • 29. ASIA-PACIFIC PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY CAMPAIGN TYPE, 2022-2030 ($ MILLION)
  • 30. ASIA-PACIFIC PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY END USERS, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY ADVERTISEMENT TYPE, 2022-2030 ($ MILLION)
  • 33. REST OF THE WORLD PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY CAMPAIGN TYPE, 2022-2030 ($ MILLION)
  • 34. REST OF THE WORLD PODCAST ADVERTISING MARKET RESEARCH AND ANALYSIS BY END USERS, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL PODCAST ADVERTISING MARKET SHARE BY ADVERTISEMENT TYPE, 2022 VS 2030 (%)
  • 2. GLOBAL PRE-ROLLS ADS PODCAST ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL HOST-READ ADS PODCAST ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL SUPPLIED ADS PODCAST ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 5. GLOBAL PODCAST ADVERTISING MARKET SHARE BY CAMPAIGN TYPE, 2022 VS 2030 (%)
  • 6. GLOBAL PODCAST ADVERTISING FOR BRAND AWARENESS AD MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL PODCAST ADVERTISING FOR DIRECT RESPONSE AD MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL PODCAST ADVERTISING FOR BRANDED CONTENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL PODCAST ADVERTISING MARKET SHARE ANALYSIS BY END USERS, 2022-2030 ($ MILLION)
  • 10. GLOBAL PODCAST ADVERTISING FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL PODCAST ADVERTISING FOR MEDIA & ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL PODCAST ADVERTISING FOR RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL PODCAST ADVERTISING FOR IT & TELECOMMUNICATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL PODCAST ADVERTISING FOR HEALTHCARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL PODCAST ADVERTISING FOR AUTOMOTIVE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL PODCAST ADVERTISING FOR TRAVEL AND TOURISM MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL PODCAST ADVERTISING FOR FOOD & BEVERAGES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. GLOBAL PODCAST ADVERTISING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 19. US PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. CANADA PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. UK PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. FRANCE PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. GERMANY PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. ITALY PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SPAIN PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF EUROPE PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. INDIA PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. CHINA PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. JAPAN PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. SOUTH KOREA PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. REST OF ASIA-PACIFIC PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD PODCAST ADVERTISING MARKET SIZE, 2022-2030 ($ MILLION)