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美国宠物保健品第9版
市场调查报告书
商品编码
1244938

美国宠物保健品第9版

Pet Supplements in the US, 9th Edition
出版日期: | 出版商: Packaged Facts | 英文 208 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

美国宠物补充剂市场将在 2021 年至 2022 年期间增长 11%，在 2017 年至 2022 年期间以 11% 的复合年增长率增长，达到略高于 10 亿美元。 通胀主导增长，自 2020 年和 2021 年以来已减半，但仍远高于大流行前的 4% 和 5%。 宠物补充剂的市场前景依然强劲，预计到 2027 年美国零售额将达到 14 亿美元。

市场增长的主要推动力是人们对宠物的健康和保健越来越感兴趣，以及宠物在家庭中扮演的角色越来越重要。 此外，对镇静/焦虑补充剂的依赖性增加、老年宠物人口的扩大以及转向基于科学证据的补充剂和兽医开出的补充剂都是购买补充剂的积极因素。

本报告对美国宠物保健品市场进行研究分析，提供2017-2027年零售销售趋势及预测、主要公司竞争策略、新产品开发趋势、零售渠道趋势等。

内容

第 1 章执行摘要

  • 简介
    • 调查范围
      • 报告准备方法
  • 市场
    • 市场规模和构成比
      • 宠物补品销售额超过 10 亿美元
      • 按渠道划分的宠物补品销售额
      • 狗产品主导了宠物补充剂的销售
    • 市场展望
      • 对价格上涨的担忧
      • 持续的供应链困境
      • 人类和宠物补充剂的重迭消费
      • 关注健康与保健
      • 宠物补品是与宠物食品相抗衡的养生之道
      • 宠物是家庭生活的核心
      • 宠物与主人之间的物理距离缩短
      • 宠物主人对 CBD 补充剂的兴趣与日俱增
      • 兽医的巨大影响
    • 宠物补充剂法规
      • FDA 和 AAFCO 监管宠物补充剂
      • 国家动物补充剂委员会
      • AVMA 和宠物补充剂
      • 监管 CBD
    • 市场预测
  • 营销人员和零售趋势
    • 比赛总结
      • 在越来越多的人群中脱颖而出
      • 全市场时代的宠物保健品渠道线
      • 宠物主人的品牌偏好
      • 併购、投资
      • 四家宠物保健品销售公司跻身 Inc. 5000 家增长最快的企业名单
    • 零售业趋势
      • 先于实体店在线购买宠物补品
      • 顶级在线营销商和品牌
      • 宠物专卖店的宠物补品商业化
  • 营销和新产品趋势
    • 开出符合条件的处方
    • 为兽医配方增加科学分量
    • 天然补品
    • 镇静剂和焦虑支持补充剂
    • CBD 提供的不仅仅是治疗焦虑症
    • 关节保健品
    • 根据条件排列
    • 欧米茄和鱼油补充剂
    • COVID 增强免疫相关补充剂
    • 用于消化支持和免疫力的益生菌
    • 过敏/皮肤/头髮补充剂
    • 替代格式
    • 适合您人生阶段的补充品
    • 不仅仅是抗起球的猫补充剂
    • 其他宠物补品
  • 消费趋势
    • 消费者购买、购买习惯和意识
      • 狗主人更倾向于购买补品
      • 许多补充剂购买者信任产品质量
      • 影响购买宠物补品的因素
      • 宠物补充剂格式
      • 宠物补品：按症状分类
      • 在购买宠物补品方面，互联网先于实体店
      • 使用特别优惠和促销活动
    • 人口趋势
      • 有孩子的家庭和城市居民更有可能使用宠物补充剂
      • 宠物 CBD 补充剂的购买量最高的是 Z 世代和有小孩的家庭
  • 机会
    • 挑战：价格上涨、经济压力
    • 机会 1：健康与保健
    • 机会 2：针对每种症状的定制补充剂
    • 机会 3：研究 CBD
    • 机会 4：由于大流行引起的焦虑加剧，对镇静剂和免疫相关产品的需求增加
    • 机会 5：高级宠物
    • 机会 6：全渠道营销
    • 机会 7：更多兽医参与
    • 机会 8：循证补充

第二章市场

  • 亮点
  • 简介
  • 市场规模和结构
    • 宠物补品销售额超过 10 亿美元
    • 按渠道划分的宠物补品销售额
    • 零售业和博彩业增长率的比较
    • 狗产品占宠物补充剂销售额的大部分
  • 市场展望
    • 对通货膨胀率的担忧
    • 持续的供应链困境
    • 人类和宠物补充剂的重迭消费
    • 关注健康与保健
    • 宠物肥胖和衰老导致的健康焦虑
    • 宠物补品是与宠物食品相抗衡的养生之道
    • 消化系统、皮肤和皮毛的健康状况通过食物和零食改善的主要疾病
    • 宠物是家庭生活的核心
    • 宠物与主人之间的物理距离缩短
    • 宠物主人对 CBD 补充剂的兴趣与日俱增
    • 宠物 CBD 销售额接近 1 亿日元
    • 消费者教育对于宠物补充剂市场至关重要
    • CBD 宠物补充剂正在等待 FDA/AAFCO 批准
    • 兽医的巨大影响
      • 知识差距是巨大的机会
  • 宠物补充剂条例
    • FDA 和 AAFCO 监管宠物补充剂
      • FSMA 和宠物补充剂
    • 国家动物补充剂委员会
      • 产品标籤和声明
      • 科学咨询委员会
    • 不良事件报告
      • 额外的 NASC 会员资格
    • AVMA 和宠物补充剂
    • CBD 监管
      • FDA 考虑监管，警告
      • 规范 CBD 在宠物中的使用
      • AVMA 在 CBD 上的立场
  • 市场预测

第 3 章：营销人员和零售趋势

  • 亮点
  • 衝突总结
    • 在不断发展的市场中占有一席之地
    • 全市场时代的宠物保健品渠道线
      • 在线
      • 兽医
      • 宠物专卖店
      • 大众市场
    • 宠物主人的品牌偏好
    • 关于併购和投资
    • 扩大和讚美宠物补充剂市场
    • 四家宠物保健品销售公司跻身 Inc. 5000 家增长最快的企业名单
  • 零售趋势
    • 先于实体店在线购买宠物补品
    • 宠物补充剂购买者的购物者忠诚度
    • 领先的在线营销商和品牌
    • 宠物专卖店的宠物补品商业化
      • Petco 实地考察
      • 宠物智能
      • 独立宠物店
    • 大众市场和农场及饲料渠道
      • 沃尔玛、塔吉特
      • 农场和饲料店

第 4 章营销和新产品趋势

  • 亮点
  • 营销和新产品趋势
    • 根据病情开方
    • 基于科学的兽医处方
    • 天然补品
    • 镇静剂和焦虑支持补充剂
    • CBD 提供的不仅仅是治疗焦虑症
    • 关节保健品
    • 根据条件排列
    • 欧米茄和鱼油补充剂
    • COVID 增强免疫相关补充剂
    • 用于消化支持和免疫力的益生菌
    • 过敏/皮肤/头髮补充剂
    • 替代格式
    • 适合您人生阶段的补充剂
    • 侧边栏：代乳品
    • 不仅仅是抗起球的猫补充剂
    • 其他宠物补品
      • 爬行动物
      • 小型哺乳动物
      • 鸟类

第 5 章消费趋势

  • 亮点
  • 购买宠物补品的概述
    • 数据来源说明
  • 消费者购买、购买习惯、意识
    • 养狗的人更有可能购买补品
    • 许多补充剂购买者信任产品质量
    • 影响购买宠物补品的因素
    • 宠物补充剂格式
    • 宠物补品：按症状分类
    • 接受 CBD 治疗的疾病
    • 在购买宠物补品方面，互联网先于实体店
    • 宠物主人的首选快递公司
    • 亚马逊成为在线购买宠物补品的首选网站
    • “宠物专卖店”是在柜檯购买宠物补品的首选场所
    • 使用特别优惠和促销活动
  • 人口趋势
    • 有孩子的家庭和城市居民更有可能使用宠物补充剂
    • 宠物 CBD 补充剂的购买量最高的是 Z 世代和有小孩的家庭
简介目录
Product Code: LA17801462

Overriding concerns about pet health and wellness and the central part pets play in the household prompted pet owners to continue spending on pet supplements throughout 2022, driving the market to just over $1 billion, an 11% increase from 2021 and reflecting an 11% CAGR for 2017-2022. Although inflation accounts for much of this dollar advancement, and the growth rate has halved from 2020 and 2021, it remains well above the 4% and 5% rates seen pre-pandemic. Packaged Facts survey results from November 2022 show that nearly half of pet supplements purchasers spent more on supplements in the previous 12 months than in 2021, a positive sign amidst economic uncertainty. Other factors favoring supplement purchasing include a growing reliance on calming/anxiety supplements, the expanding population of senior pets, and a shift towards science-based and veterinarian-formulated supplements. The market outlook for pet supplements remains solid, with U.S. retail sales expected to reach $1.4 billion by 2027.

Packaged Facts' “Pet Supplements in the U.S., 9th Edition” provides a detailed examination of how these trends are playing out as marketers seek new ways to make supplements an integral part of pets' wellness routines. Despite the favorable outlook, pet supplement marketers continue to compete with marketers of functional, condition-specific treats and foods as pet owners seek out ways to address their pets' nutritional needs in convenient and pet-pampering formats. Another long-term battle in the largely mature market is how to remain relevant by identifying and utilizing the latest, on-trend ingredients while assuring consumers of product safety and efficacy, and engendering more support among the veterinary community.

Building on the analyses presented in previous editions of this report, this fully updated ninth edition covers historical and projected retail sales from 2017 through 2027, competitive strategies of key players, and trends in new product development including condition-specific formulations, lifestage-focused products, feline supplements, veterinarian-developed products, and carry-overs from the human supplements market, as well as retail channel trends. The report provides an in-depth examination of the CBD market, following trends in regulation, consumer perceptions, new product development, and marketing. Featuring exclusive data from Packaged Facts' Surveys of Pet Owners, the report details pet supplement purchasing trends as well as attitudes and demographic characteristics of both conventional and CBD pet supplement purchasers.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • INTRODUCTION
    • Scope of Report
      • Report Methodology
  • THE MARKET
    • Market Size and Composition
      • Pet Supplement Sales Surpass $1 Billion
      • Pet Supplement Sales by Channel
      • Products for Dogs Dominate Pet Supplement Sales
    • Market Outlook
      • Price Inflation Top-of-Mind Concern
        • Figure 1-1. Spending Changes on Pet Supplements Since 2021, November 2022 (percent of pet supplement purchasers)
      • Supply Chain Woes Persist
      • Human Supplement and Pet Supplement Use Overlap
      • Focus on Health and Wellness
      • Pet Supplements Compete with Pet Food on Health and Wellness
      • Pets Central to Home Life
      • Pets and Owners Physically Closer than Ever
      • Pet Owner Interest in CBD Supplements Persists
      • Veterinarians Harbor Enormous Market Clout
    • Pet Supplement Regulation
      • FDA and AAFCO Monitor Pet Supplements
      • National Animal Supplement Council
      • The AVMA and Pet Supplements
      • Regulating CBD
    • Market Projection
  • MARKETER AND RETAIL TRENDS
    • Competitive Overview
      • Standing Out in the Growing Crowd
      • Pet Supplement Channel Lines in the Omnimarket Era
      • Pet Owner Brand Preference
      • Mergers, Acquisitions, and Investments
      • Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
    • Retail Trends
      • Internet Ahead of Brick-and-Mortar Use in Pet Supplement Purchasing
      • Top Online Marketers and Brands
      • Pet Supplement Merchandising in Pet Specialty Retailers
  • MARKETING AND NEW PRODUCT TRENDS
    • Condition-Specific Formulas Front and Center
    • Veterinary Formulas Add Scientific Weight
    • Natural Supplements
    • Calming Aids and Anxiety Support Supplements
    • CBD Offers More than Just Anxiety Treatment
    • Joint Health Supplements
    • Condition-Specific Lines Cover All the Bases
    • Omegas and Fish Oil Supplements
    • Immunity-Related Supplements Get COVID Boost
    • Probiotics Linked to Digestive Support and Immunity
    • Allergy/Skin & Coat Supplements
    • Alternative Formats
    • Lifestage-Specific Supplements
    • Cat Supplements Offer More Than Hairball Relief
    • Supplements for Other Pets
  • CONSUMER TRENDS
    • Consumer Purchasing, Buying Habits, and Attitudes
      • Dog Owners More Likely to Purchase Supplements
      • Most Supplement Purchasers Are Confident in Product Quality
      • Factors Influencing Pet Supplement Purchases
      • Pet Supplement Formats
      • Condition-Specific Pet Supplements
      • Internet Ahead of Brick-and-Mortar Shopping in Pet Supplement Purchasing
      • Use of Special Offers and Promotions
    • Demographic Trends
      • Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
      • Gen Z, Households with Young Children Skew High for Pet CBD Supplement Purchases
  • OPPORTUNITIES
    • Challenge: Rising Prices, Economic Pressures
    • Opportunity 1: Health and Wellness
    • Opportunity 2: Condition-Specific and Customized Supplements
    • Opportunity 3: Researching CBD
    • Opportunity 4: Calming, Immune Products Benefit from Pandemic-Heightened Anxiety
    • Opportunity 5: Senior Pets
    • Opportunity 6: Omnichannel Marketing
    • Opportunity 7: Getting More Veterinarians on Board
    • Opportunity 8: Science-Based Supplements

CHAPTER 2: THE MARKET

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
    • Scope of Report
    • Report Methodology
  • MARKET SIZE AND COMPOSITION
    • Pet Supplement Sales Surpass $1 Billion
      • Table 2-1. U.S. Retail Sales Pet Supplements, 2017-2022 (million dollars and percent)
    • Pet Supplement Sales by Channel
      • Figure 2-1. Pet Supplement Sales Share by Channel, 2022 (million dollars)
    • Retail Sector vs. Vet Sector Growth
      • Table 2-2. U.S. Retail Sales of Pet Supplements, Vet Sector vs. Retail Sector 2018-2022 (million dollars and percent)
    • Products for Dogs Dominate Pet Supplement Sales
      • Figure 2-2. Pet Supplement Sales Share by Animal Type, 2022 (million dollars)
  • MARKET OUTLOOK
    • Price Inflation Top-of-Mind Concern
      • Figure 2-3. Price Inflation for Pets and Pet Products, 2003-2022 (percent)
      • Figure 2-4. Level of Concern About Rising Prices in Consumer Categories, November 2022 (percent of pet owners)
      • Figure 2-5. Household Expenses Pet Owners Cut Back on in Past 12 Months, August 2022 (percent of pet owners)
      • Table 2-3. Spending Changes From January 2022 to August 2022, 2022 (percent of pet owners)
      • Figure 2-6. Pet Care Expenses Pet Owners Cut Back on Due to Inflation, November 2022 (percent of pet owners)
      • Figure 2-7. Spending Changes on Pet Supplements Since 2021, November 2022 (percent of pet supplement purchasers)
      • Figure 2-8. Level of Agreement with the Statement, "I am actively seeking discounts/promotions for pet vitamins/supplements more than I used to", November 2022 (percent of pet supplement purchasers)
    • Supply Chain Woes Persist
    • Human Supplement and Pet Supplement Use Overlap
      • Figure 2-9. Pet Supplement Purchasers, Past 12 Months, November 2022 (percent of pet product purchasers)
      • Figure 2-10. CBD Pet Supplement Purchasers, Past 12 Months, November 2022 (percent of dog-only and cat-only owners and CBD supplement users)
    • Focus on Health and Wellness
      • Table 2-4. Level of Agreement with Statement: "My pets are important to my physical/mental health", February 2023 (percent of dog, cat, and other pet owners)
      • Figure 2-11. Level of Agreement with the Statement, "I look for products to improve my pet's health and wellness", February 2023 (percent of pet owners)
      • Figure 2-12. Pet Owner Concerns about Pet Health and Wellness due to COVID-19, February 2023 (percent of pet owners)
      • Figure 2-13. Share of Pet Owners Who Began Purchasing Supplements Due to COVID-19 by Type, November 2022 (percent of pet supplement purchasers)
    • Pet Obesity and Aging Pets Contribute to Health Concerns
      • Figure 2-14. Share of Pet Owners with Special Needs or Overweight Pets, February 2023 (percent of dog and cat owners)
      • Table 2-5. Percent of Dog- and Cat-Owning Households With Senior Dogs/Cats Age 7+, 2017-2022 (percent)
      • Figure 2-15. Share of Pet Owners with Senior Pets, February 2023 (percent of dog and cat owners)
    • Pet Supplements Compete with Pet Food on Health and Wellness
      • Figure 2-16. Most Important Health Product for Pets, February 2023 (percent of pet owners)
      • Figure 2-17. Attitudes Toward Pet Food and Health, November 2022 (percent of pet owners)
    • Digestive, and Skin/Coat Health Top Conditions Treated by Foods, Treats
      • Table 2-6. Condition-Specific Pet Supplements, Pet Food, and Pet Treat Purchase Rates, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Pets Central to Home Life
      • Figure 2-18. Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family", February 2023 (percent of pet owners)
      • Figure 2-19. Level of Agreement with the Statement, "My pets are central to my home life", February 2023 (percent of pet owners)
    • Pets and Owners Physically Closer than Ever
      • Figure 2-20. Where Pets Are Typically Kept, February 2023 (percent of dog and cat owners)
      • Figure 2-21. Where Pet Owners Feed Their Pets, February 2023 (percent of dog and cat owners)
    • Pet Owner Interest in CBD Supplements Persists
    • Pet CBD Sales Near $100 Million
      • Table 2-7. U.S. Retail Sales of Pet CBD Products, 2018-2027 (million dollars and percent)
      • Figure 2-22. Level of Agreement with the Statement, "I am buying pet CBD/cannabis products less than I used to", November 2022 (percent of pet CBD supplement purchasers)
    • Consumer Education a Must in CBD Pet Supplement Market
    • CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
    • Veterinarians Harbor Enormous Market Clout
      • Knowledge Gap a Prime Opportunity
        • Figure 2-23. Level of Agreement with the Statement, "I rely on my veterinarian for advice on pet vitamins/supplements", November 2022 (percent of pet supplement purchasers)
        • Figure 2-24. Pet Owner Knowledge of Pet Supplements, February 2023 (percent of pet supplement purchasers)
  • PET SUPPLEMENT REGULATION
    • FDA and AAFCO Monitor Pet Supplements
      • FSMA and Pet Supplements
    • National Animal Supplement Council
      • Product Labeling and Claims
      • Scientific Advisory Committee
    • Adverse Event Reporting
      • Additional NASC Membership Requirements
    • The AVMA and Pet Supplements
    • Regulating CBD
      • FDA Explores Regulation, Issues Warnings
      • Regulating CBD Use in Pets
      • The AVMA Position on CBD
  • MARKET PROJECTION
    • Table 2-8. Projected Retail Sales of Pet Supplements, 2022-2027 (million dollars and percent)

CHAPTER 3: MARKETER AND RETAIL TRENDS

  • CHAPTER HIGHLIGHTS
  • COMPETITIVE OVERVIEW
    • Standing Out in the Growing Crowd
    • Pet Supplement Channel Lines in the Omnimarket Era
      • Online
      • Veterinary
      • Pet Specialty
      • Mass Market
    • Pet Owner Brand Preference
      • Figure 3-1. Brand Preference Among Pet Supplement Purchasers, November 2022 (percent of pet supplement purchasers)
    • Mergers, Acquisitions, and Investments
      • Encompass Pet Group Acquires WildPaw
      • Antelope Acquires Ark Naturals
      • Antelope Acquires Diggin' Your Dog and Super Snouts
      • Swedencare Acquires NaturVet
      • Manna Pro Acquires Oxbow Animal Health
      • ADM Acquires Controlling Stake in P4
      • Manna Pro Acquires Dinovite
      • Kinderhook Acquires Primal Pet Foods
      • H&H Group International Holdings Acquires Zesty Paws
      • Cargill Invests in AnimalBiome
      • Vestar Capital Partners Acquires PetHonesty
      • Wind Point Partners Acquires FoodScience Corp.
      • Whitebridge Acquires Grizzly Pet Products
    • Pet Supplements Market Expansion and Accolades
      • Mars Petcare Dips Its Toe in Supplement Market Waters
        • Illustration 3-1. Greenies Supplements
      • Central Garden & Pet Announces New Pet Wellness Brand
        • Illustration 3-2. GoodGood Supplements
      • Chewy Launches Private-Label Supplements Line
        • Illustration 3-3. Chewy VIBEFUL Supplements Website Banner Ad
      • Manna Pro Rebrands as Compana Pet Brands
        • Illustration 3-4. New Compana Logo and Tagline
      • Bausch + Lomb Introduces Pet Supplement Line
      • FreshCap Expands Into Pet Supplements Market
      • Ziggy Marley's Apawthecary Announces Merger with One Farm
      • Pet Releaf Launches Functional Line, Invests in Sustainability
      • Zesty Paws Expands into Walmart
      • Target Launches Pet Nutrition Brand
        • Illustration 3-5. Target Kindfull Dog Supplements
      • Primal Pet Foods Introduces Pet Supplement Line
      • Holistic Hound Earns NASC Certification
      • Vetio Animal Health Opens New Manufacturing Facility
    • Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
  • RETAIL TRENDS
    • Internet Ahead of Brick-and-Mortar Use in Pet Supplement Purchasing
      • Figure 3-2. Retail Channels for Purchasing Pet Supplements, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Pet Supplement Purchaser Shopper Loyalty
      • Figure 3-3. Pet Supplement Shopper Loyalty, February 2023 (percent of pet supplement purchasers)
    • Top Online Marketers and Brands
      • Illustration 3-6. Amazon Top Sellers in Dog Supplements & Vitamins
      • Illustration 3-7. Amazon Top Sellers in Cat Supplements & Vitamins
      • Illustration 3-8. PetSmart.com Top-Selling Dog Vitamins and Supplements
      • Illustration 3-9. PetSmart.com Top-Selling Cat Vitamins and Supplements
      • Illustration 3-10. Petco.com Dog Supplement Offerings
      • Illustration 3-11. Petco.com Cat Supplement Offerings
      • Illustration 3-12. Chewy Cosequin Banner Ad
      • Illustration 3-13. Chewy Cross-Promotion in the Pet Supplements Category
      • Illustration 3-14. Walmart.com Dog Supplements Available for Pickup
    • Pet Supplement Merchandising in Pet Specialty Retailers
      • Petco Site Visit
        • Illustration 3-15. Pet Supplement Selection at Petco Store
        • Illustration 3-16. Grouping of Calming Products in Petco Store
      • PetSmart
        • Illustration 3-17. Dog Supplement Section in PetSmart Store
        • Illustration 3-18. Cat Supplement Section in PetSmart Store
      • Independent Pet Stores
        • Illustration 3-19. Dog Supplement Section in Independent Pet Store
    • Mass-Market and Farm & Feed Channels
      • Walmart and Target
        • Illustration 3-20. Walmart Dog Supplement Selection
        • Illustration 3-21. Walmart Cat Supplement Selection
        • Illustration 3-22. Target Supplement Selection
      • Farm & Feed Stores
        • Illustration 3-23. Tractor Supply Co. Dog Supplement Selection
        • Illustration 3-24. Tractor Supply Co. Cat Supplement Selection

CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS

  • CHAPTER HIGHLIGHTS
  • MARKETING AND NEW PRODUCT TRENDS
    • Condition-Specific Formulas Front and Center
      • Figure 4-1. Top Health and Wellness Concerns for Which Pet Supplements Are Purchased, November 2022 (percent of pet supplement purchasers)
    • Veterinary Formulas Add Scientific Weight
      • Illustration 4-1. Zesty Paws Vet Strength Line
      • Illustration 4-2. VetriScience Pro Line
      • Illustration 4-3. Fera Pet Organics Webpage
    • Natural Supplements
      • Illustration 4-4. Evolutions Pet Supplements from NaturVet
      • Illustration 4-5. Vital Pet Life Mobility Supplement
      • Illustration 4-6. Open Farm Supplements
    • Calming Aids and Anxiety Support Supplements
      • Illustration 4-7. PetAlive Webpage Banner
      • Illustration 4-8. Brave Paws Daily Anxiety & Stress Support
      • Illustration 4-9. Only Natural Pet Just Relax
      • Illustration 4-10. Nutri-Vet Pet-Ease
    • CBD Offers More than Just Anxiety Treatment
      • Illustration 4-11. Primal Pet Foods
      • Illustration 4-12. VetCBD CBD Supplement Drops
      • Illustration 4-13. Waggin Water CBD Water
      • Illustration 4-14. Charlotte's Web Condition-Specific CBD Supplements
      • Illustration 4-15. Canopy Pet CBD Drops and Chews
      • Illustration 4-16. Ziggy Marley Apawthecary Romeo's Relief Cream
      • Illustration 4-17. Pet Releaf Sentesa
      • Illustration 4-18. Super Snouts Chews + Daily
      • Illustration 4-19. PetFX CannaLove Supplements
    • Joint Health Supplements
      • Illustration 4-20. Dasuquin Joint Health Supplement Webpage Banner
    • Condition-Specific Lines Cover All the Bases
      • Illustration 4-21. Nulo Pet Supplements Line
      • Illustration 4-22. Bocce's Bakery Supplements Line
    • Omegas and Fish Oil Supplements
      • Illustration 4-23. Coromega Pet Packets
      • Illustration 4-24. Grizzly Algal Plus
      • Illustration 4-25. Wysong E.F.A. Supplement
    • Immunity-Related Supplements Get COVID Boost
      • Illustration 4-26. Happy Go Healthy Immune Supplements
      • Illustration 4-27. King Kanine Green Immune Joint & Coat
      • Illustration 4-28. Because, Animals Immune Supplements
      • Illustration 4-29. NOW Pets Immune Support Supplement
    • Probiotics Linked to Digestive Support and Immunity
      • Illustration 4-30. NutraMax Proviable Digestive Health Supplements
      • Illustration 4-31. NutraMax Proviable Digestive Health Supplements
      • Illustration 4-32. DoggyBiome Digestive Health Supplements
      • Illustration 4-33. Honest Paws Well Pre+Probiotics
    • Allergy/Skin & Coat Supplements
      • Illustration 4-34. GoodGood Allergy + Immune Supplement
    • Alternative Formats
      • Illustration 4-35. Waggin Water
      • Illustration 4-36. Waggin Water
      • Illustration 4-37. Dog Almighty Elixirs
      • Illustration 4-38. Primal Pet Foods Elixirs
    • Lifestage-Specific Supplements
      • Illustration 4-39. Zesty Paws Puppy Bites
      • Illustration 4-40. HAPPYBOND Lifestage Supplements
      • Illustration 4-41. Austin and Kat's Brady's Senior Blend Supplement Powder
    • Sidebar: Milk Replacers
      • Figure 4-2. Milk Replacement Purchase Rates, Past 12 Months, November 2022 (percent of dog/cat owners and percent of new dog and cat owners)
    • Cat Supplements Offer More Than Hairball Relief
      • Illustration 4-42. Tiki Cat Baby Thrive
      • Illustration 4-43. Pet Honesty Cat Supplements
      • Illustration 4-44. ElleVet CBD Feline Paste
      • Illustration 4-45. Treatibles Cat Soft Chewables
    • Supplements for Other Pets
      • Reptiles
        • Illustration 4-46. Zoo Med Reptivite Supplements
        • Illustration 4-47. Rep-Cal Supplements
        • Illustration 4-48. Repashy Supplements
      • Small Mammals
        • Illustration 4-49. Oxbow Animal Health Condition-Specific Supplements
        • Illustration 4-50. Marshall Pet Products ProBiotic Supplement
        • Illustration 4-51. Brytin Therabiotic Probiotic and Vitamin C Supplements
        • Illustration 4-52. Exotic Nutrition Supplements
      • Birds
        • Illustration 4-53. Kaytee Bird Supplements
        • Illustration 4-54. The Missing Link Updated Avian Supplement Packaging

CHAPTER 5: CONSUMER TRENDS

  • CHAPTER HIGHLIGHTS
  • OVERVIEW OF PET SUPPLEMENT PURCHASING
    • Note on Data Sources
  • CONSUMER PURCHASING, BUYING HABITS, AND ATTITUDES
    • Dog Owners More Likely to Purchase Supplements
      • Figure 5-1. Pet Supplement Purchase Rates, November 2022 (percent of pet product purchasers)
    • Most Supplement Purchasers Are Confident in Product Quality
      • Figure 5-2. Level of Agreement with the Statement, "I am confident in the product quality of the vitamins/supplements I give my pets", November 2022 (percent of pet supplement purchasers)
      • Figure 5-3. Level of Agreement with the Statement, "I prefer to buy pet vitamins/supplements that are made in the U.S"., November 2022 (percent of pet supplement purchasers)
      • Figure 5-4. Level of Agreement with the Statement, "I seek out natural/organic vitamins/supplements for my pets", November 2022 (percent of pet supplement purchasers)
    • Factors Influencing Pet Supplement Purchases
      • Figure 5-5. Influences on Pet Supplement Purchases, November 2022 (percent of pet supplement purchasers)
    • Pet Supplement Formats
      • Figure 5-6. Pet Supplement Formats Purchased, Past 12 Months, February 2023 (percent of pet supplement purchasers)
    • Condition-Specific Pet Supplements
      • Figure 5-7. Top Conditions for Which Supplements Are Purchased, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Conditions Treated with CBD
      • Figure 5-8. Conditions Treated with Pet CBD Supplements, November 2022 (percent of pet CBD supplement purchasers)
    • Internet Ahead of Brick-and-Mortar Shopping in Pet Supplement Purchasing
      • Figure 5-9. Retail Channels for Purchasing Pet Supplements, Past 12 Months, November 2022 (percent of pet supplement purchasers)
    • Pet Owners Choose Home Delivery
      • Figure 5-10. How Online Pet Supplement Purchasers Receive Their Order, Past 12 Months, November 2022 (percent of online pet supplement purchasers)
    • Amazon Top Website for Online Pet Supplement Purchases
      • Figure 5-11. Top Websites for Online Purchases of Pet Supplements, Past 12 Months, November 2022 (percent of online pet supplement purchasers)
    • Pet Specialty Top Destination for In-Store Pet Supplement Purchases
      • Figure 5-12. Retail Channels for In-Store Purchases of Pet Supplements, Past 12 Months, November 2022 (percent of in-store pet supplement purchasers)
    • Use of Special Offers and Promotions
      • Figure 5-13. Use of Special Offers and Promotions in Pet Supplement Purchasing, Past 12 Months, February 2023 (percent of pet supplement purchasers)
  • DEMOGRAPHIC TRENDS
    • Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
      • Table 5-1. Demographic Indices for Pet Supplement Purchasing, November 2022 (index of pet supplement purchasers)
    • Gen Z, Households with Young Children Skew High for Pet CBD Supplement Purchases
      • Table 5-2. Demographic Indices for Pet and Human CBD Supplement Purchasing, November 2022 (index of pet CBD supplement purchasers)