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市场调查报告书

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1629853

全球宠物益生菌市场 - 2024-2031

Global Pet Probiotics Market - 2024-2031

出版日期: 2024年12月30日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2023年，全球宠物益生菌市场规模达44亿美元，预计到2031年将达到71亿美元，2024-2031年预测期间复合年增长率为6.16%。

世界各地的宠物主人越来越多地将宠物视为家庭成员，导致对益生元等优质健康产品的需求激增。这一趋势正在推动全球益生元市场的发展，旨在改善宠物的消化健康、免疫功能和整体健康。随着人们越来越认识到宠物肠道健康与整体健康之间的重要联繫，益生元现在因其消化以外的益处而得到认可。

宠物主人越来越多地寻求天然、有机和清洁标籤的益生元配方，这为新产品创新带来了机会。这些偏好与更广泛的消费者转向永续发展和注重健康的购买选择一致。市场也见证了益生元输送方法的进步，目前产品有多种形式。这种多样性使宠物主人可以根据自己的喜好和宠物的特定需求选择解决方案。

北美在宠物益生菌市场的主导地位是由持续的创新和研究推动的。例如，2024 年 8 月，Bully Max 和 Feeders Pet Supply 推出了 Fresh Catch，这是一种狗粮，含有高品质、无填充剂成分和有益于消化健康的益生菌。这反映出北美对健康宠物食品的需求不断增长。这些创新，加上养宠物人口的不断增加，巩固了该地区在市场中的主导地位。

动力学

宠物数量的增加和宠物人性化

在宠物数量不断增加和宠物主人态度转变的推动下，全球宠物益生菌市场正在快速成长。根据世界动物基金会的数据，全球估计有 3.73 亿隻猫和 4.71 亿隻狗，光在欧洲就有近 1.66 亿个家庭拥有宠物，对支持宠物健康的产品的需求正在激增。随着宠物越来越被视为家庭成员，主人开始优先考虑它们的健康，尤其是消化系统的健康。

益生菌有助于维持消化平衡、增强免疫力和增强整体健康，已受到高度追捧。在拥有 3.52 亿隻宠物（其中包括 1.29 亿隻猫和 1.06 亿隻狗）的欧洲，宠物主人正在加大对不含有害添加剂的天然、优质产品的投资，从而增加了对优质益生菌的需求。随着宠物数量的增长以及人们对宠物健康关注的加强，宠物益生菌的市场不断扩大。

随着主人寻找有效的解决方案来支持宠物的消化和整体活力，益生菌越来越受欢迎。这一趋势明显体现在人们对满足特定健康需求（例如消化问题和免疫系统支援）的专用益生菌产品的日益青睐。宠物的日益人性化，以及对天然和安全补充剂的需求不断增加，显着加速了全球宠物益生菌市场的成长。

新产品介绍

在不断推出旨在改善宠物健康的创新产品的推动下，全球宠物益生菌市场正在经历大幅成长。 Clasado Biosciences 和 Lallemand Animal Nutrition 等行业领导者透过推出专注于增强宠物肠道微生物组和整体健康的新产品来推动这一趋势。 Clasado 的 Bimuno Pet 于 2024 年 10 月推出，推出了专为支持宠物消化健康而设计的益生元解决方案。

同样，Lallemand 的 LALPROBIOME 平台也于 2024 年 10 月推出，提供一系列基于酵母和细菌的解决方案，包括益生元、益生菌、后生元和抗氧化剂，以改善消化健康、免疫力和认知功能。这些创新正在推动对功能性宠物营养产品不断增长的需求。这些产品的进步正在重塑宠物健康市场，因为宠物主人越来越多地为宠物的福祉寻求有科学支持的整体解决方案。

对肠道健康的关注，以及认知功能和免疫支持等有针对性的健康益处的不断扩大，正在鼓励宠物主人投资于高品质、功能性的宠物食品、零食和补充剂。随着越来越多的公司以专业产品进入该领域，全球宠物益生菌市场将继续快速扩张，Bimuno Pet 和 LALPROBIOME 等创新产品在改善全球宠物的生活品质方面处于领先地位。

全球法规的差异

全球宠物益生元法规的变化给市场带来了重大挑战。不同国家有独特的审批流程，导致延误、成本上升以及消费者的困惑。例如，虽然一些地区对宠物益生元有明确的指导方针，但其他地区对它们进行了不同的分类，例如食品添加剂或补充剂，使得批准更加复杂。这种监管不一致可能会限制产品的可用性，并增加寻求国际扩张的製造商的合规成本。

监管差异也阻碍了全球贸易，因为公司必须满足各个市场不同的安全、标籤和成分标准。因此，市场面临产品供应不均、开发成本高昂和缺乏协调的问题，从而扼杀了成长机会并限制了有益宠物益生元产品的全球可及性。

Pet owners around the world are increasingly viewing their pets as family members, leading to a surge in demand for premium, health-focused products like prebiotics. This trend is driving the global market for prebiotics targeted at improving pets' digestive health, immune function, and overall wellness. As awareness grows about the crucial link between gut health and overall well-being in pets, prebiotics are now being recognized for their benefits beyond digestion.

Pet owners are increasingly seeking natural, organic, and clean-label prebiotic formulations, fueling opportunities for new product innovations. These preferences align with the broader consumer shift toward sustainability and health-conscious purchasing choices. The market is also witnessing advancements in prebiotic delivery methods, with products now available in various forms. This variety allows pet owners to choose solutions based on their preferences and the specific needs of their pets.

North America's dominance in the pet probiotics market is driven by continuous innovation and research. For instance, in August 2024 the launch of Fresh Catch by Bully Max and Feeders Pet Supply, a dog food with high-quality, filler-free ingredients and probiotics for digestive health. This reflects the growing demand for health-conscious pet food in North America. Such innovations, along with a rising pet-owning population, reinforce the region's leading role in the market.

Dynamics

Increasing Pet Population and Pet Humanization

The global pet probiotics market is growing rapidly, driven by the increasing pet population and a shift in pet owner attitudes. With an estimated 373 million cats and 471 million dogs worldwide, and nearly 166 million households owning pets in Europe alone, according to the World Animal Foundation, the demand for products that support pet health is surging. As pets are increasingly viewed as family members, owners are prioritizing their well-being, particularly digestive health.

Probiotics, which help maintain digestive balance, boost immunity, and enhance overall wellness, have become highly sought after. In Europe, home to 352 million pets, including 129 million cats and 106 million dogs, pet owners are investing more in natural, high-quality products that do not contain harmful additives, boosting the demand for premium probiotics. As the pet population grows and the focus on pet health intensifies, the market for pet probiotics continues to expand.

Probiotics are increasingly popular as owners look for effective solutions to support digestion and overall vitality in their pets. This trend is evident in the rising preference for specialized probiotic products that cater to specific health needs, such as digestive issues and immune system support. The growing humanization of pets, alongside an increasing demand for natural and safe supplements, has significantly accelerated the growth of the global pet probiotics market.

New Product Introductions

The global pet probiotics market is experiencing substantial growth, driven by the continuous introduction of innovative products aimed at improving pet health. Industry leaders like Clasado Biosciences and Lallemand Animal Nutrition are fueling this trend with new product launches that focus on enhancing the gut microbiome and overall well-being of pets. Clasado's Bimuno Pet, launched in October 2024, introduces prebiotic solutions specifically designed to support digestive health in pets.

Similarly, Lallemand's LALPROBIOME platform, also launched in October 2024, offers a range of yeast and bacteria-based solutions, including prebiotics, probiotics, postbiotics, and antioxidants, to improve digestive health, immunity, and cognitive function. These innovations are driving the growing demand for functional pet nutrition products. These product advancements are reshaping the pet health market, as pet owners increasingly seek out science-backed, holistic solutions for their pets' well-being.

The focus on gut health, along with the expanding range of targeted health benefits such as cognitive function and immune support, is encouraging pet owners to invest in high-quality, functional pet foods, treats, and supplements. As more companies enter the space with specialized offerings, the global pet probiotics market is set to continue its rapid expansion, with innovations like Bimuno Pet and LALPROBIOME leading the way in improving the quality of life for pets worldwide.

Variations in Global Regulations

Variations in global regulations for pet prebiotics create significant challenges in the market. Different countries have unique approval processes, leading to delays, higher costs, and confusion among consumers. For instance, while some regions have clear guidelines for pet prebiotics, others classify them differently such as food additives or supplements making approval more complex. This regulatory inconsistency can limit product availability and increase compliance costs for manufacturers looking to expand internationally.

The regulation differences also hinder global trade, as companies must meet varying safety, labeling, and ingredient standards across markets. As a result, the market suffers from uneven product availability, high development costs, and a lack of harmonization, which stifles growth opportunities and limits the global accessibility of beneficial pet prebiotic products.

Segment Analysis

The global pet probiotics market is segmented based on pet type, ingredients, form, functionality, distribution channel, and region.

Rising Dog Ownership

The global pet probiotics market is segmented based on pet type into dogs, cats, birds, and others. The dog segment leads the global pet prebiotics market, driven by rising dog ownership, growing awareness of probiotics' benefits, and increasing demand for specialized health products. According to the 2023-2024 AVMA Pet Ownership Sourcebook, 45.5% of US households own dogs, a significant increase from 31.6% in 1996. This trend has spurred demand for probiotics that support dogs' overall well-being.

Advancements in dog-specific probiotic formulations and increased veterinarian recommendations are further fueling market growth. Pet owners are also opting for premium, natural, and organic products. For instance, O.T.I.S. launched the Wild Things Digestive Health Ancestral Probiotic in November 2024, highlighting the growing focus on high-quality supplements for dogs' health.

Geographical Penetration

America High Pet Ownership In North America

North America dominates the global pet probiotics market with growing pet ownership across the region, especially in US and Canada. According to the 2024 APPA National Pet Owners Survey, 82 million US households own a pet, which demonstrates a large consumer base actively seeking products to enhance their pets' health and well-being. As pets are increasingly seen as family members, there is a rising demand for supplements that support digestive health, immune function, and overall vitality.

Prebiotics are widely known as beneficial for the overall well-being of the pet. In addition, North America boasts a highly developed pet care industry, with a strong presence of leading pet supplement manufacturers that ensure the availability of a wide range of probiotic products. The combination of an established market infrastructure and increasing consumer awareness about the health benefits of probiotics in pets further strengthens the region's position as the global leader in pet probiotics.

Competitive Landscape

The major global players in the market include Nestle Purina PetCare Company, Mars, Incorporated, Zesty Paws LLC, NOW Health Group, Inc., INLIFE Pharma Pvt. Ltd., Fera Pets, CYMBIOTIKA, LLC, Companions Choice, PetLab Co. Inc., and Open Farm Inc.

Sustainability Analysis

Sustainability is becoming a key focus in the global pet probiotics market, as companies increasingly prioritize eco-friendly sourcing, production methods, and packaging. Manufacturers are using sustainable ingredients for probiotic cultures, reducing waste during production, and adopting biodegradable or recyclable packaging to minimize their environmental footprint. This shift appeals to eco-conscious pet owners who want to align their purchases with their values.

Innovations like recyclable flexible packaging and waste-reduction technologies are helping companies meet these demands, positioning sustainability as a competitive advantage. For instance, Fera Pets company holds the NASC Quality Seal and was named a 2023 Top Performer by the Pet Sustainability Coalition, underscoring its leadership in sustainability. In 2023, Fera Pets launched a Goat Milk Topper Line featuring 100% recyclable packaging and continues to enhance the recyclability of its products.

By Pet Type

Dogs
Cats
Birds
Others

By Ingredients

Bacteria
Lactobacillus
Streptococcus
Bifidobacterium
Others
Yeast

By Form

Capsule
Tablet
Powder
Liquid
Others

By Functionality

Gut Health
- Digestion
- Diarrhea
- Constipation
- Others
Immunity Booster
Skin Health
Hip and Joint Health
Mental and Brain Health
Weight Management
Others

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Pet Shops
Online Retailers
Others

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2024, Clasado Biosciences launched Bimuno Pet, a prebiotic solution designed specifically to support digestive health in pets. This product targets enhancing the gut microbiome to promote overall well-being
In October 2024, Lallemand Animal Nutrition introduced its LALPROBIOME platform. This platform offers a variety of yeast and bacteria-based solutions, including prebiotics, probiotics, postbiotics, and antioxidants, aimed at improving digestive health, immunity, and cognitive function in pets.

Why Purchase the Report?

To visualize the global pet probiotics market segmentation based on pet type, ingredients, form, functionality, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous pet probiotics market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global pet probiotics market report would provide approximately 78 tables, 79 figures and 201 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Pet Type
3.2. Snippet by Ingredients
3.3. Snippet by Form
3.4. Snippet by Functionality
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Pet Population and Pet Humanization
  - 4.1.1.2. New Product Introductions
- 4.1.2. Restraints
  - 4.1.2.1. Variations in Global Regulations
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Pet Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 6.1.2. Market Attractiveness Index, By Pet Type
6.2. Dogs
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Cats
6.4. Birds
6.5. Others

7. By Ingredients

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 7.1.2. Market Attractiveness Index, By Ingredients
7.2. Bacteria
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Lactobacillus
7.4. Streptococcus
7.5. Bifidobacterium
7.6. Others
7.7. Yeast

8. By Form

8.1. Introduction
8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
8.3. Market Attractiveness Index, By Form
8.4. Capsule
- 8.4.1. Introduction
- 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.5. Tablet
8.6. Powder
8.7. Liquid
8.8. Others

9. By Functionality

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 9.1.2. Market Attractiveness Index, By Functionality
9.2. Gut Health
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 9.2.3. Digestion
- 9.2.4. Diarrhea
- 9.2.5. Constipation
- 9.2.6. Others
9.3. Immunity Booster
9.4. Skin Health
9.5. Hip and Joint Health
9.6. Mental and Brain Health
9.7. Weight Management
9.8. Others

10. By Distribution Channel

10.1. Introduction
10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.3. Market Attractiveness Index, By Distribution Channel
10.4. Supermarkets/Hypermarkets
- 10.4.1. Introduction
- 10.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.5. Specialty Pet Shops
10.6. Online Retailers
10.7. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. U.K.
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Nestle Purina PetCare Company
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Mars, Incorporated
13.3. Zesty Paws LLC
13.4. NOW Health Group, Inc.
13.5. INLIFE Pharma Pvt. Ltd.
13.6. Fera Pets
13.7. CYMBIOTIKA, LLC
13.8. Companions Choice
13.9. PetLab Co. Inc.
13.10. Open Farm Inc.

LIST NOT EXHAUSTIVE