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市场调查报告书
商品编码
1539383

健身应用市场：全球产业分析、规模、占有率、成长、趋势、预测，2024-2031年

Fitness App Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 180 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research 最近发布了一份关于全球健身应用市场的综合报告。本报告全面评估了主要市场动态，包括驱动因素、趋势、机会和挑战，并提供了有关市场结构的详细见解。

主要见解

  • 健身应用市场规模（2024年）：96亿美元
  • 预测市场规模（2031年）：249亿美元
  • 全球市场成长率（2024-2031年年复合成长率）：14.6%

健身应用市场 - 研究范围：

健身应用提供了广泛的功能，例如运动追踪、个人化训练计划、营养建议和社交连接，使其成为数位健康和​​保健领域不可或缺的一部分。这些应用程式对应个人用户、健身爱好者和注重健康的个人等各个细分市场，提供支援身体活动、健康监测和生活方式改善的解决方案。健身应用程式市场可在 Android 和 iOS 平台上使用，并提供从基本健身追踪到高级健康管理解决方案的广泛应用程式。市场成长的驱动力是健康意识的提高、行动技术的进步以及人工智慧（AI）和穿戴式装置的整合。

推动市场成长的因素：

消费者对健康的日益重视、智慧型手机普及率的提高以及穿戴式健身设备的采用率不断提高，推动了全球健身应用市场的发展，其中包括：个人化健身解决方案的激增，例如人工智慧驱动的锻炼计画和虚拟教练，将提高使用者的参与度和满意度。此外，随着人们寻求方便、安全的方法来维持在家中的健身习惯，COVID-19 大流行加速了向数位健身解决方案的转变。将健身应用程式与远距医疗和饮食应用程式等其他健康管理平台整合的趋势进一步推动市场扩张。

市场限制因素：

儘管成长前景广阔，健身应用市场仍面临资料隐私和安全的挑战，影响使用者信任和应用采用。市场竞争也激烈，许多厂商提供类似的功能和特性，导致市场饱和。此外，需要持续创新和应用程式更新来满足不断变化的用户期望，增加应用程式开发人员的营运成本。应对这些挑战需要强有力的资料保护措施、差异化服务和策略行销来吸引和留住用户。

市场机会：

由于技术进步、人口趋势和不断变化的消费者偏好，健身应用市场提供了巨大的成长机会。将扩增实境（AR）和虚拟实境（VR）等先进技术整合到健身应用程式中，可提供身临其境的锻炼体验并提高用户参与度。公司健康计划的不断成长趋势以及健身应用程式开发商和医疗保健提供者之间的合作伙伴关係为市场成长开闢新的途径。此外，透过拓展新兴市场并提供多语言支援，可以吸引更广泛的用户群并加速全球市场扩张。

报告中回答的主要问题

  • 推动健身应用市场全球成长的关键因素是什么？
  • 哪些应用程式功能和功能最受不同使用者群体的欢迎？
  • 科技进步如何改变健身应用市场的竞争格局？
  • 谁是健身应用市场的主要参与者？ 他们采取了哪些策略来维持市场影响力？
  • 全球健身应用市场的新趋势和未来前景是什么？

目录

第1章 执行摘要

第2章 市场概述

  • 市场范围与定义
  • 市场动态
    • 促进因素
    • 抑制因素
    • 机会
    • 课题
    • 主要趋势
  • 宏观经济因素
    • 世界产业展望
    • 世界 GDP 成长前景
    • 全球医疗保健支出前景
  • 新冠肺炎（COVID-19）影响分析
  • 预测因子 - 相关性和影响

第3章 增值见解

  • 价值链分析
  • 主要交易和合併
  • PESTLE分析
  • 波特五力分析

第4章 全球健身应用市场展望：实绩（2019-2023年）与预测（2024-2031年）

  • 主要亮点
    • 市场规模（十亿美元）和年成长率
    • 绝对数量的机会
  • 市场规模分析与预测（十亿美元）
    • 过去的市场规模（十亿美元）分析，2019-2023年
    • 2024-2031年当前市场规模（十亿美元）分析与预测
  • 全球健身应用市场展望：类型
    • 简介/主要发现
    • 2019-2023年历史市场规模（十亿美元）分析，依类型
    • 2024-2031年当前市场规模（十亿美元）分析与预测，依类型
  • 市场吸引力分析：类型
  • 全球健身应用市场展望：应用
    • 简介/主要发现
    • 2019-2023年过去的市场规模（十亿美元）分析，依应用
    • 2024-2031年当前市场规模（十亿美元）的分析与预测，依应用
  • 市场吸引力分析：应用
  • 全球健身应用市场展望：平台
    • 简介/主要发现
    • 2019-2023年历史市场规模（十亿美元）分析，依平台
    • 2024-2031年当前市场规模（十亿美元）分析与预测，依平台
  • 市场吸引力分析：平台

第5章 全球健身应用市场展望：地区

  • 主要亮点
  • 过去2019-2023年市场规模分析（十亿美元），依地区
  • 2024-2031年当前市场规模（十亿美元）分析和预测，依地区
    • 北美
    • 欧洲
    • 东亚
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东、非洲
  • 市场吸引力分析：地区

第6章 北美健身应用市场展望：实绩（2019-2023年）与预测（2024-2031年）

第7章 欧洲健身应用市场展望：实绩（2019-2023年）与预测（2024-2031年）

第8章 东亚健身应用市场展望：实绩（2019-2023年）与预测（2024-2031年）

第9章 南亚/大洋洲健身应用市场展望：实绩（2019-2023年）和预测（2024-2031年）

第10章 拉丁美洲健身应用市场展望：实绩（2019-2023年）与预测（2024-2031年）

第11章 中东和非洲健身应用市场前景：实绩（2019-2023年）和预测（2024-2031年）

第12章 竞争态势

  • 2024年市占率分析
  • 市场结构
    • 竞争强度图：依市场划分
    • 竞争仪表板
  • 公司简介（详细资料 - 概述、财务状况、策略、近期发展）
    • FItbit
    • MyFitnessPal
    • Under Armour
    • Nike
    • Adidas
    • ASICS
    • Azumio
    • FatSecret
    • FitnessKeeper
    • HealthifyMe
    • Jefit
    • Keelo
    • Lose It!
    • MapMyFitness
    • Runtastic
    • Samsung Electronics
    • Sports Tracker
    • Strava
    • Sworkit
    • Withings

第13章 附录

  • 调查方法
  • 调查的先决条件
  • 首字母缩写词和缩写词
简介目录
Product Code: PMRREP34706

Persistence Market Research has recently released a comprehensive report on the worldwide market for fitness apps. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Fitness App Market Size (2024E): US$ 9.6 Bn
  • Projected Market Value (2031F): US$ 24.9 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031):14.6%

Fitness App Market - Report Scope:

Fitness apps have become an integral part of the digital health and wellness landscape, offering a wide range of features such as workout tracking, personalized training plans, nutrition advice, and social connectivity. These apps cater to various segments, including individual users, fitness enthusiasts, and health-conscious individuals, providing solutions that support physical activity, health monitoring, and lifestyle improvements. The fitness app market serves both Android and iOS platforms, with applications ranging from basic fitness tracking to advanced health management solutions. Market growth is driven by increasing health awareness, advancements in mobile technology, and the integration of artificial intelligence (AI) and wearable devices.

Market Growth Drivers:

The global fitness app market is propelled by several key factors, including the growing emphasis on health and wellness among consumers, increasing smartphone penetration, and the rising adoption of wearable fitness devices. The proliferation of personalized fitness solutions, such as AI-driven workout plans and virtual coaching, enhances user engagement and satisfaction. Moreover, the COVID-19 pandemic has accelerated the shift towards digital fitness solutions, as people seek convenient and safe ways to maintain their fitness routines at home. The growing trend of integrating fitness apps with other health management platforms, such as telemedicine and dietary apps, further drives market expansion.

Market Restraints:

Despite promising growth prospects, the fitness app market faces challenges related to data privacy and security concerns, which impact user trust and app adoption. The market also experiences high competition, with numerous players offering similar features and functionalities, leading to market saturation. Additionally, the need for continuous innovation and app updates to meet evolving user expectations adds to the operational costs for app developers. Addressing these challenges requires robust data protection measures, differentiated offerings, and strategic marketing to attract and retain users.

Market Opportunities:

The fitness app market presents significant growth opportunities driven by technological advancements, demographic trends, and evolving consumer preferences. The integration of advanced technologies, such as augmented reality (AR) and virtual reality (VR), into fitness apps offers immersive workout experiences and enhances user engagement. The rising trend of corporate wellness programs and partnerships between fitness app developers and healthcare providers create new avenues for market growth. Additionally, expanding into emerging markets and offering multilingual support can tap into a broader user base, driving global market expansion.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the fitness app market globally?
  • Which app features and functionalities are most popular among users across different demographics?
  • How are technological advancements reshaping the competitive landscape of the fitness app market?
  • Who are the key players contributing to the fitness app market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global fitness app market?

Competitive Intelligence and Business Strategy:

Leading players in the global fitness app market, including MyFitnessPal, Fitbit Inc., and Strava, focus on innovation, user experience, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced app features, such as real-time health monitoring and personalized fitness recommendations, catering to diverse user needs and preferences. Collaborations with fitness equipment manufacturers, health organizations, and digital health platforms facilitate market access and promote technology adoption. Emphasis on user-centric design, data analytics, and cross-platform integration enhances user engagement and supports sustained market growth.

Key Companies Profiled:

  • Fitbit
  • MyFitnessPal
  • Under Armour
  • Nike
  • Adidas
  • ASICS
  • Azumio
  • FatSecret
  • FitnessKeeper
  • HealthifyMe
  • Jefit
  • Keelo
  • Lose It!
  • MapMyFitness
  • Runtastic
  • Samsung Electronics
  • Sports Tracker
  • Strava
  • Sworkit
  • Withings

Fitness App Market Segmentation

By Type

  • Exercise & Weight Loss
  • Diet & Nutrition
  • Activity Tracking

By Application

  • Smartphones
  • Tablets
  • Wearable Devices

By Platform

  • Android
  • iOS
  • Others

By Geographical Regions

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Fitness App Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
    • 2.3.3. Global Healthcare Spending Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Value Chain Analysis
  • 3.2. Key Deals and Mergers
  • 3.3. PESTLE Analysis
  • 3.4. Porter's Five Force Analysis

4. Global Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 4.1. Key Highlights
    • 4.1.1. Market Size (US$ Bn) and Y-o-Y Growth
    • 4.1.2. Absolute $ Opportunity
  • 4.2. Market Size (US$ Bn) Analysis and Forecast
    • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 4.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
  • 4.3. Global Fitness App Market Outlook: Type
    • 4.3.1. Introduction / Key Findings
    • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2023
    • 4.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
      • 4.3.3.1. Exercise & Weight Loss
      • 4.3.3.2. Diet & Nutrition
      • 4.3.3.3. Activity Tracking
  • 4.4. Market Attractiveness Analysis: Type
  • 4.5. Global Fitness App Market Outlook: Application
    • 4.5.1. Introduction / Key Findings
    • 4.5.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2023
    • 4.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
      • 4.5.3.1. Smartphones
      • 4.5.3.2. Tablets
      • 4.5.3.3. Wearable Devices
  • 4.6. Market Attractiveness Analysis: Application
  • 4.7. Global Fitness App Market Outlook: Platform
    • 4.7.1. Introduction / Key Findings
    • 4.7.2. Historical Market Size (US$ Bn) Analysis, By Platform, 2019-2023
    • 4.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
      • 4.7.3.1. Android
      • 4.7.3.2. iOS
      • 4.7.3.3. Others
  • 4.8. Market Attractiveness Analysis: Platform

5. Global Fitness App Market Outlook: Region

  • 5.1. Key Highlights
  • 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2023
  • 5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
    • 5.3.1. North America
    • 5.3.2. Europe
    • 5.3.3. East Asia
    • 5.3.4. South Asia and Oceania
    • 5.3.5. Latin America
    • 5.3.6. Middle East & Africa
  • 5.4. Market Attractiveness Analysis: Region

6. North America Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 6.2.1. By Country
    • 6.2.2. By Type
    • 6.2.3. By Application
    • 6.2.4. By Platform
  • 6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 6.3.1. U.S.
    • 6.3.2. Canada
  • 6.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 6.4.1. Exercise & Weight Loss
    • 6.4.2. Diet & Nutrition
    • 6.4.3. Activity Tracking
  • 6.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 6.5.1. Smartphones
    • 6.5.2. Tablets
    • 6.5.3. Wearable Devices
  • 6.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 6.6.1. Android
    • 6.6.2. iOS
    • 6.6.3. Others
  • 6.7. Market Attractiveness Analysis

7. Europe Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 7.2.1. By Country
    • 7.2.2. By Type
    • 7.2.3. By Application
    • 7.2.4. By Platform
  • 7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 7.3.1. Germany
    • 7.3.2. France
    • 7.3.3. U.K.
    • 7.3.4. Italy
    • 7.3.5. Spain
    • 7.3.6. Russia
    • 7.3.7. Turkey
    • 7.3.8. Rest of Europe
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 7.4.1. Exercise & Weight Loss
    • 7.4.2. Diet & Nutrition
    • 7.4.3. Activity Tracking
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 7.5.1. Smartphones
    • 7.5.2. Tablets
    • 7.5.3. Wearable Devices
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 7.6.1. Android
    • 7.6.2. iOS
    • 7.6.3. Others
  • 7.7. Market Attractiveness Analysis

8. East Asia Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 8.2.1. By Country
    • 8.2.2. By Type
    • 8.2.3. By Application
    • 8.2.4. By Platform
  • 8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. South Korea
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 8.4.1. Exercise & Weight Loss
    • 8.4.2. Diet & Nutrition
    • 8.4.3. Activity Tracking
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 8.5.1. Smartphones
    • 8.5.2. Tablets
    • 8.5.3. Wearable Devices
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 8.6.1. Android
    • 8.6.2. iOS
    • 8.6.3. Others
  • 8.7. Market Attractiveness Analysis

9. South Asia & Oceania Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 9.2.1. By Country
    • 9.2.2. By Type
    • 9.2.3. By Application
    • 9.2.4. By Platform
  • 9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 9.3.1. India
    • 9.3.2. Southeast Asia
    • 9.3.3. ANZ
    • 9.3.4. Rest of South Asia & Oceania
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 9.4.1. Exercise & Weight Loss
    • 9.4.2. Diet & Nutrition
    • 9.4.3. Activity Tracking
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 9.5.1. Smartphones
    • 9.5.2. Tablets
    • 9.5.3. Wearable Devices
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 9.6.1. Android
    • 9.6.2. iOS
    • 9.6.3. Others
  • 9.7. Market Attractiveness Analysis

10. Latin America Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 10.2.1. By Country
    • 10.2.2. By Type
    • 10.2.3. By Application
    • 10.2.4. By Platform
  • 10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 10.3.1. Brazil
    • 10.3.2. Mexico
    • 10.3.3. Rest of Latin America
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 10.4.1. Exercise & Weight Loss
    • 10.4.2. Diet & Nutrition
    • 10.4.3. Activity Tracking
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 10.5.1. Smartphones
    • 10.5.2. Tablets
    • 10.5.3. Wearable Devices
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 10.6.1. Android
    • 10.6.2. iOS
    • 10.6.3. Others
  • 10.7. Market Attractiveness Analysis

11. Middle East & Africa Fitness App Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 11.2.1. By Country
    • 11.2.2. By Type
    • 11.2.3. By Application
    • 11.2.4. By Platform
  • 11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 11.3.1. GCC Countries
    • 11.3.2. Egypt
    • 11.3.3. South Africa
    • 11.3.4. Northern Africa
    • 11.3.5. Rest of Middle East & Africa
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 11.4.1. Exercise & Weight Loss
    • 11.4.2. Diet & Nutrition
    • 11.4.3. Activity Tracking
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 11.5.1. Smartphones
    • 11.5.2. Tablets
    • 11.5.3. Wearable Devices
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Platform, 2024-2031
    • 11.6.1. Android
    • 11.6.2. iOS
    • 11.6.3. Others
  • 11.7. Market Attractiveness Analysis

12. Competition Landscape

  • 12.1. Market Share Analysis, 2024
  • 12.2. Market Structure
    • 12.2.1. Competition Intensity Mapping By Market
    • 12.2.2. Competition Dashboard
  • 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 12.3.1. FItbit
      • 12.3.1.1. Overview
      • 12.3.1.2. Segments and Products
      • 12.3.1.3. Key Financials
      • 12.3.1.4. Market Developments
      • 12.3.1.5. Market Strategy
    • 12.3.2. MyFitnessPal
    • 12.3.3. Under Armour
    • 12.3.4. Nike
    • 12.3.5. Adidas
    • 12.3.6. ASICS
    • 12.3.7. Azumio
    • 12.3.8. FatSecret
    • 12.3.9. FitnessKeeper
    • 12.3.10. HealthifyMe
    • 12.3.11. Jefit
    • 12.3.12. Keelo
    • 12.3.13. Lose It!
    • 12.3.14. MapMyFitness
    • 12.3.15. Runtastic
    • 12.3.16. Samsung Electronics
    • 12.3.17. Sports Tracker
    • 12.3.18. Strava
    • 12.3.19. Sworkit
    • 12.3.20. Withings

13. Appendix

  • 13.1. Research Methodology
  • 13.2. Research Assumptions
  • 13.3. Acronyms and Abbreviations