Product Code: PM2025
The global sensitive toothpaste market size is expected to reach USD 2.77 billion by 2032, according to a new study by Polaris Market Research. The report "Sensitive Toothpaste Market Share, Size, Trends, Industry Analysis Report, By Product (Whitening, Rapid Relief, Others); By Age Group (Kids, Adults); By Shape; By Distribution Channel; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The market growth of sensitive toothpaste is driven by the increasing prevalence of dental caries and the use of dental consumables for effective teeth treatment. Sensitive toothpaste helps treat tooth problems and maintain dental care, and its favorable application in preventing tooth decay stimulates market growth. This is especially important given the high number of cases of oral disease worldwide.
In 2019, over 3.9 billion people worldwide were affected by oral disease, and nearly half of the world's population had untreated dental caries (44%), according to the World Dental Federation (FDI). Furthermore, dental caries is increasingly affecting children due to consuming sugary substances, poor oral care practices, and inadequate healthcare services.
The World Dental Federation reports that in 2019, nearly 60-90% of school children and almost 100% of adults had tooth decay, which can lead to pain and discomfort. As a result, the incidence of dental caries and other related factors are expected to drive the growth of the market worldwide.
The market is experiencing growth, including a growing demand for natural and organic products due to concerns about the safety and efficacy of traditional toothpaste, the increasing popularity of multi-functional toothpaste that offers multiple benefits such as whitening, tartar control, and sensitivity relief, a rising awareness among consumers about the importance of maintaining good oral hygiene, and the emergence of e-commerce platforms that make it easier for consumers to purchase sensitive toothpaste online.
Additionally, manufacturers are investing in research and development to develop innovative technologies that can enhance the effectiveness of sensitive toothpaste, such as using nanotechnology to improve the delivery of active ingredients to the tooth surface.
Sensitive Toothpaste Market Report Highlights
Whitening segment holds the highest revenue shares in the market due to various benefits offered by whitening toothpaste including calming tooth's nerves, guarding against damage, lightening stains on teeth.
Adult segment has dominated the market and is expected to hold a notable CAGR during forecast period. The segment is encompassing 15 year and above individuals' toothpaste made up of various chemical substances used for teeth whitening, cavity, and tooth decay prevention, gum, and enamel care, and bacteria elimination
Supermarkets/hypermarkets segment dominated the market because this market offers easy access to a wide range of products. Consumers have the choice to select product by their preferences.
North America dominated the market with the largest market share. In this region the adoption of alcohol is increased which contributes the growth of market and also vendors are using various marketing strategies.
The global key market players include: Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Coswell SpA, Dabur, GlaxoSmithKline plc., Hain Celestial, Henkel Ag & Company KgaA, Lion Corporation, Procter & Gamble, Science Arts (Yunnan Baiyao), SQUIGLE, Inc., Sunstar Suisse S.A., Tom's of Maine, Inc., and Unilever.
Polaris Market Research has segmented the Sensitive Toothpaste market report based on product, age group, distribution channel, and region:
Sensitive Toothpaste, Product Outlook (Revenue - USD Billion, 2019 - 2032)
- Whitening
- Rapid Relief
- Others
Sensitive Toothpaste, Age Group Outlook (Revenue - USD Billion, 2019 - 2032)
Sensitive Toothpaste, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
- Supermarkets/ Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online
Sensitive Toothpaste, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Sensitive Toothpaste Market Insights
- 4.1. Sensitive Toothpaste Market - Distribution Channel Snapshot
- 4.2. Sensitive Toothpaste Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increasing prevalence of dental problems
- 4.2.1.2. Rising consumer awareness
- 4.2.2. Restraints and Challenges
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Sensitive Toothpaste Market Distribution Channel Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Sensitive Toothpaste Market, by Product
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 5.3. Whitening
- 5.3.1. Global Sensitive Toothpaste Market, by Whitening, by Region, 2019-2032 (USD Billion)
- 5.4. Rapid Relief
- 5.4.1. Global Sensitive Toothpaste Market, by Rapid Relief, by Region, 2019-2032 (USD Billion)
- 5.5. Others
- 5.5.1. Global Sensitive Toothpaste Market, by Others, by Region, 2019-2032 (USD Billion)
6. Global Sensitive Toothpaste Market, by Age Group
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 6.3. Kids
- 6.3.1. Global Sensitive Toothpaste Market, by Kids, by Region, 2019-2032 (USD Billion)
- 6.4. Adults
- 6.4.1. Global Sensitive Toothpaste Market, by Adults, by Region, 2019-2032 (USD Billion)
7. Global Sensitive Toothpaste Market, by Distribution Channel
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3. Supermarkets/ Hypermarkets
- 7.3.1. Global Sensitive Toothpaste Market, by Supermarkets/ Hypermarkets, By Region, 2019-2032 (USD Billion)
- 7.4. Convenience Stores
- 7.4.1. Global Sensitive Toothpaste Market, by Convenience Stores, By Region, 2019-2032 (USD Billion)
- 7.5. Pharmacies and Drug Stores
- 7.5.1. Global Sensitive Toothpaste Market, by Pharmacies and Drug Stores, By Region, 2019-2032 (USD Billion)
- 7.6. Online
- 7.6.1. Global Sensitive Toothpaste Market, by Online, By Region, 2019-2032 (USD Billion)
8. Global Sensitive Toothpaste Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Sensitive Toothpaste Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Sensitive Toothpaste Market - North America
- 8.3.1. North America: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.3.2. North America: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.3. North America: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.3.4. Sensitive Toothpaste Market - U.S.
- 8.3.4.1. U.S.: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.3.5. Sensitive Toothpaste Market - Canada
- 8.3.5.1. Canada: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4. Sensitive Toothpaste Market - Europe
- 8.4.1. Europe: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.3. Europe: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.4. Sensitive Toothpaste Market - UK
- 8.4.4.1. UK: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.5. Sensitive Toothpaste Market - France
- 8.4.5.1. France: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.5.3. France: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.6. Sensitive Toothpaste Market - Germany
- 8.4.6.1. Germany: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.7. Sensitive Toothpaste Market - Italy
- 8.4.7.1. Italy: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.8. Sensitive Toothpaste Market - Spain
- 8.4.8.1. Spain: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.9. Sensitive Toothpaste Market - Netherlands
- 8.4.9.1. Netherlands: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.10. Sensitive Toothpaste Market - Russia
- 8.4.10.1. Russia: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.5. Sensitive Toothpaste Market - Asia Pacific
- 8.5.1. Asia Pacific: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.4. Sensitive Toothpaste Market - China
- 8.5.4.1. China: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.4.3. China: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.5. Sensitive Toothpaste Market - India
- 8.5.5.1. India: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.5.3. India: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.6. Sensitive Toothpaste Market - Malaysia
- 8.5.6.1. Malaysia: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.7. Sensitive Toothpaste Market - Japan
- 8.5.7.1. Japan: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.8. Sensitive Toothpaste Market - Indonesia
- 8.5.8.1. Indonesia: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.9. Sensitive Toothpaste Market - South Korea
- 8.5.9.1. South Korea: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.6. Sensitive Toothpaste Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.4. Sensitive Toothpaste Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.5. Sensitive Toothpaste Market - UAE
- 8.6.5.1. UAE: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.6. Sensitive Toothpaste Market - Israel
- 8.6.6.1. Israel: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.7. Sensitive Toothpaste Market - South Africa
- 8.6.7.1. South Africa: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.7. Sensitive Toothpaste Market - Latin America
- 8.7.1. Latin America: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.7.4. Sensitive Toothpaste Market - Mexico
- 8.7.4.1. Mexico: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.7.5. Sensitive Toothpaste Market - Brazil
- 8.7.5.1. Brazil: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
- 8.7.6. Sensitive Toothpaste Market - Argentina
- 8.7.6.1. Argentina: Sensitive Toothpaste Market, by Product, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Sensitive Toothpaste Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Sensitive Toothpaste Market, by Age Group, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Amway
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Church & Dwight Co., Inc
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Colgate-Palmolive Company
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Coswell SpA
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Dabur
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. GlaxoSmithKline plc
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Hain Celestial
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Henkel Ag & Company KgaA
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Lion Corporation
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Procter & Gamble
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Science Arts (Yunnan Baiyao)
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. SQUIGLE, Inc
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
- 10.13. Sunstar Suisse S.A
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
- 10.14. Tom's of Maine, Inc
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
- 10.15. Unilever
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development