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市场调查报告书
商品编码
1669325

市场占有率与预测：2023年至2028年全球广告科技（AdTech）平台（2 份报告合集）

Market Share and Forecast: Advertising Technology (AdTech) Platforms, 2023-2028, Worldwide (Bundle of Two Reports)
出版日期: | 出版商: QKS Group | 英文 110 Pages | 商品交期: 最快1-2个工作天内

价格

市场占有率说明

QKS 集团透露，预测到2028年，广告技术（AdTech）平台市场将实现 10%的年复合成长率。

广告技术（AdTech）是一套工具、软体和程序，用于定位、投放和分析组织和客户的资料，以支援他们的数位广告工作。广告科技平台充当广告商和出版商之间的桥樑，使他们可以轻鬆购买、定价和销售广告资源，同时还可以提供来自消费者互动的资料驱动洞察。该平台利用先进的演算法和资料驱动的洞察力来帮助广告商做出明智的决策并最佳化他们的广告活动，最大限度地提高他们的广告支出的有效性和回报。广告科技平台的主要目标是简化广告宣传流程，包括更佳投放广告、向目标受众提供正确的内容以及最大限度地减少广告宣传活动所浪费的时间和资源。此外，广告科技平台在受众定位、活动投放和回馈管理方面发挥着非常重要的作用，使企业能够细分受众、在多个平台上开展行销活动并收集有价值的见解。广告科技平台的核心是一个强大的基础设施，它无缝整合了广告技术、资料管理工具和进阶分析功能。这些平台提供一系列功能，包括程式化广告、受众定位、即时竞价（RTB）、广告库存管理以及全面的广告系列成效追踪和最佳化。该平台还培育了一个开放的广告市场，为数位广告的供需双方提供中立的环境。

市场预测说明

QKS 集团透露，预测广告科技（AdTech）平台市场在2024年至2028年期间的年复合成长率将达到 10%。

广告技术（AdTech）是一套工具、软体和程序，用于定位、投放和分析组织和客户的资料，以支援他们的数位广告工作。广告科技平台充当广告商和出版商之间的桥樑，使他们可以轻鬆购买、定价和出售广告空间，同时还可以提供来自消费者互动的资料驱动洞察。该平台利用先进的演算法和资料驱动的洞察力来帮助广告商做出明智的决策并最佳化他们的广告活动，以最大限度地提高广告支出的有效性和回报。广告科技平台的主要目标是简化广告宣传流程，包括更佳投放广告、向目标受众提供正确的内容以及最大限度地减少广告宣传活动所浪费的时间和资源。此外，广告科技平台在受众定位、活动投放和回馈管理方面发挥着非常重要的作用，使企业能够细分受众、在多个平台上开展行销活动并收集有价值的见解。广告科技平台的核心是一个强大的基础设施，它无缝整合了广告技术、资料管理工具和进阶分析功能。这些平台提供一系列功能，包括程式化广告、受众定位、即时竞价（RTB）、广告库存管理以及全面的广告系列成效追踪和最佳化。该平台还培育了一个开放的广告市场，为数位广告的供需双方提供中立的环境。

目录

市场占有率：

第1章 执行摘要

  • 主要调查结果
  • 关键预测
  • 主要趋势
  • 市场概况

第2章 市场概览

  • 市场定义和范围
  • 影响市场的主要因素
  • 驱动因素和限制因素

第3章 市场分析

  • 全球广告科技平台市场占有率分析

第4章 市场占有率分析

  • 各地区市场占有率
  • 市场占有率：全球
  • 市场占有率：美国
  • 市场占有率：加拿大
  • 市场占有率：拉丁美洲
  • 市场占有率：西欧
  • 市场占有率：中欧和东欧
  • 市场占有率：中东和非洲
  • 市场占有率：中国
  • 市场占有率：亚太地区（日本和中国除外）
  • 市场占有率：日本
  • 市场占有率：依行业
  • 市场占有率：媒体与娱乐
  • 市场占有率：零售
  • 市场占有率：BFSI
  • 市场占有率：旅游与旅馆业
  • 市场占有率：教育
  • 市场占有率：公共部门
  • 市场占有率：医疗保健与生命科学
  • 市场占有率：汽车
  • 市场占有率：食品和饮料
  • 市场占有率：依部署类型
  • 市场占有率：本地
  • 市场占有率：云端运算
  • 市场占有率：依客户类型
  • 市场占有率：中小型企业
  • 市场占有率：大公司
  • 市场占有率：企业

第5章 公司简介

  • 公司简介
  • 分析师的观点与分析

第6章 附录

  • 研究方法

市场预测：

第1章 执行摘要

  • 主要调查结果
  • 关键预测
  • 主要趋势
  • 市场概况

第2章 市场概览

  • 市场定义和范围
  • 影响市场的主要因素
  • 驱动因素和限制因素

第3章 市场分析

  • 全球广告科技平台市场预测分析

第4章 市场预测分析

  • 市场预测：依地区
  • 市场预测：全球
  • 市场预测：美国
  • 市场预测：加拿大
  • 市场预测：拉丁美洲
  • 市场预测：西欧
  • 市场预测：中欧与东欧
  • 市场预测：中东与非洲
  • 市场预测：中国
  • 市场预测：亚太地区（日本和中国除外）
  • 市场预测：日本
  • 市场预测：依行业
  • 市场预测：媒体与娱乐
  • 市场预测：零售
  • 市场预测：BFSI
  • 市场预测：旅游与旅馆业
  • 市场预测：教育
  • 市场预测：公共部门
  • 市场预测：医疗保健与生命科学
  • 市场预测：汽车
  • 市场预测：食品和饮料
  • 市场预测：依部署类型
  • 市场预测：本地
  • 市场预测：云端
  • 市场预测：依客户类型
  • 市场预测：中小企业
  • 市场预测：大型企业
  • 市场预测：企业

第5章 公司简介

  • 公司简介
  • 分析师的观点与分析

第6章 附录

  • 研究方法
Product Code: QKS-02378

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR of 10% by 2028.

Advertising Technology or AdTech is a set of tools, software, & programs that allow organizations to target, deliver, & analyze organizational & customer' data for strengthening their digital advertising efforts. AdTech platforms serve as a bridge between advertisers and publishers, facilitating the purchase, pricing, and selling of advertising spaces while delivering data-driven insights from consumer interactions. The platform leverages sophisticated algorithms and data-driven insights, empowering advertisers to make informed decisions and optimize their ad campaigns to maximize impact and return on ad spend. The primary goal of an AdTech platform is streamlining the campaign process, which includes better ad placement, delivering the right content to the target audience, and minimize the wastage of time & resources spent on ad campaigns. Additionally, AdTech platforms play a crucial role in audience targeting, campaign delivery, and feedback management, which enables organizations to segment audiences, execute marketing campaigns across multiple platforms, and collect valuable insights. At the core of AdTech platforms lies a robust infrastructure that seamlessly integrates advertising technologies, data management tools, and advanced analytics capabilities. These platforms offer various features, such as programmatic advertising, audience targeting, Real-Time Bidding (RTB), ad inventory management, and comprehensive campaign performance tracking and optimization. The platform also facilitates an open advertising marketplace that provides a neutral environment of digital advertising to both the supply and demand sides.

According to Quadrant Knowledge Solutions, advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance.

Market Forecast Description:

QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR of 10% by 2024-2028.

Advertising Technology or AdTech is a set of tools, software, & programs that allow organizations to target, deliver, & analyze organizational & customer' data for strengthening their digital advertising efforts. AdTech platforms serve as a bridge between advertisers and publishers, facilitating the purchase, pricing, and selling of advertising spaces while delivering data-driven insights from consumer interactions. The platform leverages sophisticated algorithms and data-driven insights, empowering advertisers to make informed decisions and optimize their ad campaigns to maximize impact and return on ad spend. The primary goal of an AdTech platform is streamlining the campaign process, which includes better ad placement, delivering the right content to the target audience, and minimize the wastage of time & resources spent on ad campaigns. Additionally, AdTech platforms play a crucial role in audience targeting, campaign delivery, and feedback management, which enables organizations to segment audiences, execute marketing campaigns across multiple platforms, and collect valuable insights. At the core of AdTech platforms lies a robust infrastructure that seamlessly integrates advertising technologies, data management tools, and advanced analytics capabilities. These platforms offer various features, such as programmatic advertising, audience targeting, Real-Time Bidding (RTB), ad inventory management, and comprehensive campaign performance tracking and optimization. The platform also facilitates an open advertising marketplace that provides a neutral environment of digital advertising to both the supply and demand sides.

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Analysis

  • Global AdTech Platform Market Share Analysis

Chapter 04: Market Share Analysis

  • Market Share by Region
  • Market Share Worldwide
  • Market Share USA
  • Market Share Canada
  • Market Share Latin America
  • Market Share Western Europe
  • Market Share Central & Eastern Europe
  • Market Share Middle East & Africa
  • Market Share China
  • Market Share APAC Ex Japan & China
  • Market Share Japan
  • Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 05: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 06: Appendix

  • Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Analysis

  • Global AdTech Platform Market Forecast Analysis

Chapter 04: Market Forecast Analysis

  • Market Forecast by Region
  • Market Forecast Global
  • Market Forecast USA
  • Market Forecast Canada
  • Market Forecast Latin America
  • Market Forecast Western Europe
  • Market Forecast Central & Eastern Europe
  • Market Forecast Middle East & Africa
  • Market Forecast China
  • Market Forecast APAC Ex Japan & China
  • Market Forecast Japan
  • Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast Deployment Type: Cloud
  • Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 05: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 06: Appendix

  • Research Methodologies

LIST OF FIGURES

Market Share:

  • Fig. 1 Market Share of AdTech Platform Worldwide, 2023
  • Fig. 2 Market Share of AdTech Platform USA, 2023
  • Fig. 3 Market Share of AdTech Platform Canada, 2023
  • Fig. 4 Market Share of AdTech Platform Latin America, 2023
  • Fig. 5 Market Share of AdTech Platform Western Europe, 2023
  • Fig. 6 Market Share of AdTech Platform Central & Eastern Europe, 2023
  • Fig. 7 Market Share of AdTech Platform Middle East & Africa, 2023
  • Fig. 8 Market Share of AdTech Platform Asia excluding Japan and China, 2023
  • Fig. 9 Market Share of AdTech Platform Japan, 2023
  • Fig. 10 Market Share of AdTech Platform China, 2023
  • Fig. 11 Market Share of AdTech Platform IT & Telecom Industry, 2023
  • Fig. 12 Market Share of AdTech Platform Banking & Financial Services Industry, 2023
  • Fig. 13 Market Share of AdTech Platform Insurance Industry, 2023
  • Fig. 14 Market Share of AdTech Platform Healthcare Industry, 2023
  • Fig. 15 Market Share of AdTech Platform Government & Public Sector, 2023
  • Fig. 16 Market Share of AdTech Platform Retail & eCommerce, 2023
  • Fig. 17 Market Share of AdTech Platform Manufacturing, 2023
  • Fig. 18 Market Share of AdTech Platform Hospitality, 2023
  • Fig. 19 Market Share of AdTech Platform On-premises Deployment, 2023
  • Fig. 20 Market Share of AdTech Platform Cloud Deployment, 2023
  • Fig. 21 Market Share of AdTech Platform SMB Customers, 2023
  • Fig. 22 Market Share of AdTech Platform Large Customers, 2023
  • Fig. 23 Market Share of AdTech Platform Enterprise Customers, 2023

Market Forecast:

  • Fig. 1 Market Forecast of AdTech Platform Worldwide, 2024-2028
  • Fig. 2 Market Forecast of AdTech Platform USA, 2024-2028
  • Fig. 3 Market Forecast of AdTech Platform Canada, 2024-2028
  • Fig. 4 Market Forecast of AdTech Platform Latin America, 2024-2028
  • Fig. 5 Market Forecast of AdTech Platform Western Europe, 2024-2028
  • Fig. 6 Market Forecast of AdTech Platform Central & Eastern Europe, 2024-2028
  • Fig. 7 Market Forecast of AdTech Platform Middle East & Africa, 2024-2028
  • Fig. 8 Market Forecast of AdTech Platform Asia excluding Japan and China, 2024-2028
  • Fig. 9 Market Forecast of AdTech Platform Japan, 2024-2028
  • Fig. 10 Market Forecast of AdTech Platform China, 2024-2028
  • Fig. 11 Market Forecast of AdTech Platform IT & Telecom Industry, 2024-2028
  • Fig. 12 Market Forecast of AdTech Platform Banking & Financial Services Industry, 2024-2028
  • Fig. 13 Market Forecast of AdTech Platform Insurance Industry, 2024-2028
  • Fig. 14 Market Forecast of AdTech Platform Healthcare Industry, 2024-2028
  • Fig. 15 Market Forecast of AdTech Platform Government & Public Sector, 2024-2028
  • Fig. 16 Market Forecast of AdTech Platform Retail & eCommerce, 2024-2028
  • Fig. 17 Market Forecast of AdTech Platform Manufacturing, 2024-2028
  • Fig. 18 Market Forecast of AdTech Platform Hospitality, 2024-2028
  • Fig. 19 Market Forecast of AdTech Platform On-premises Deployment, 2024-2028
  • Fig. 20 Market Forecast of AdTech Platform Cloud Deployment, 2024-2028
  • Fig. 21 Market Forecast of AdTech Platform SMB Customers, 2024-2028
  • Fig. 22 Market Forecast of AdTech Platform Large Customers, 2024-2028
  • Fig. 23 Market Forecast of AdTech Platform Enterprise Customers, 2024-2028