手机游戏的世界市场规模，占有率，成长分析:各收益化类型，各平台，各年龄层 - 产业预测(2022年～2028年)

Global Mobile Gaming Market Size, Share, Growth Analysis, By Monetization Type(In-app Purchases, Paid Apps), By Platform(Android, iOS), By Age Group(Below 24 Years, 24-44 Years) - Industry Forecast 2022-2028

出版日期: 2022年11月13日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

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简介目录

全球手机游戏的市场规模，预计从2021年的978亿1,000万美元到2028年达到2,146亿1,000万美元，在预测期间(2022年～2028年)预计以11.88％以上的年复合成长率成长。更多人拥有行动装置，手机游戏的潜在客户增加。

本报告提供全球手机游戏市场相关调查分析，市场动态及预测，市场区隔分析，企业简介等资讯。

The global mobile gaming market refers to the industry that develops, markets, and distributes video games that are played on mobile devices such as smartphones and tablets. This market includes a wide range of games, from simple puzzle games to complex multiplayer games that rival console games in terms of graphics and gameplay. Mobile gaming has become increasingly popular in recent years, with the widespread adoption of smartphones and tablets. Mobile games are easily accessible, often free to download, and offer a convenient way for players to pass the time, socialize with friends, and compete with others around the world.

Top-down and bottom-up approaches were used to estimate and validate the size of Global Mobile Gaming Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The global mobile gaming market is segmented based on the monetization type, platform, age group, and region. Based on the monetization type, Mobile Gaming market is segmented into in-app purchases, paid apps, and advertising. Based on platform, Mobile Gaming market is segmented into android, IOS, and other third-party stores. By age group, the Mobile Gaming market is segmented into Below 24 Years, 24-44 Years, and Above 44 Years. Based on region Mobile Gaming market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Driver

The widespread adoption of smartphones and tablets has been a major driver of the global mobile gaming market. With more people owning mobile devices, there is a larger potential audience for mobile games. Mobile devices are also becoming more powerful and capable, with larger screens, better graphics, and improved processing power, making them better suited for gaming. This has led to an increase in the number of people playing mobile games, and a corresponding increase in revenue for mobile game developers and publishers.

Restraint

One of the primary restraints of the global mobile gaming market is device fragmentation. Unlike console and PC gaming, mobile games need to be compatible with a wide range of devices with different screen sizes, resolutions, and processing power. This can make it challenging for developers to optimize their games for different devices, resulting in compatibility issues, performance problems, and a fragmented user experience. Fragmentation can also increase the cost and time required to develop and test mobile games, which can be a significant deterrent for smaller developers.

Market Trends

Hyper-casual games are simple, fast-paced games that can be played with a single tap, swipe, or gesture. These games are typically free to download and play, but generate revenue through advertising and in-app purchases. The hyper-casual game market has exploded in recent years, with many new developers entering the space and established companies creating dedicated hyper-casual game divisions. This trend has been driven in part by the success of games like Flappy Bird, which demonstrated the potential for simple, addictive games to generate large amounts of revenue. As a result, the hyper-casual game market is expected to continue growing in the coming years.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global Mobile Gaming Market by Monetization Type
- Market Overview
- In-app Purchases
- Paid Apps
- Advertising
Global Mobile Gaming Market by Platform
- Market Overview
- Android
- iOS
- Other Third-party Stores
Global Mobile Gaming Market by Age Group
- Market Overview
- Below 24 Years
- 24-44 Years
- Above 44 Years
Global Mobile Gaming Market Size by Region
- Market Overview
- North America
USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Tencent Holdings Limited (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Nintendo Co. Ltd (Japan)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Activision Blizzard Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Zynga Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- GungHo Online Entertainment Inc. (Japan)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Electronic Arts Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Kabam Games Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Rovio Entertainment Corporation (Finland)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Games Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- NetEase Inc. (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments