社群媒体管理的全球市场 (2022-2028年):各组件、用途、产业、展开、组织规模 (中小企业、大企业) 各的规模、占有率、成长分析、预测

Global Social Media Management Market Size, Share, Growth Analysis, By Component, By Application, By Industry Vertical, By Deployment, By Organization Size(Small and Medium Enterprises and Large Enterprises) - Industry Forecast 2022-2028

出版日期: 2022年11月11日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球社群媒体管理的市场规模，从2021年的151亿9,000万美元，在预测期间中预计以22.7％的年复合成长率发展，2028年成长到636亿3,000万美元的规模。

社群媒体管理的市场，由于行销计划中社群媒体的重要性高涨，近几年急速扩大着。企业为了接触目标层，增加利用社群媒体平台。

本报告提供全球社群媒体管理的市场调查，市场概要，市场的各种影响因素的分析，技术、革新趋势，市场规模的变化、预测，各种区分、各地区的明细，竞争情形，主要企业简介等彙整资讯。

调查手法
父母市场分析
- 市场概要
- 市场规模
- 市场动态
  - 促进因素
  - 机会
  - 阻碍因素
  - 课题
- 主要市场洞察
  - 技术分析
  - 价格分析
  - 供应链分析
  - 价值链分析
  - 市场生态系统
  - IP分析
  - 贸易分析
  - Start-Ups分析
  - 原料分析
  - 革新矩阵
  - 开发中产品分析
  - 宏观经济指标
  - 主要投资分析
  - 主要的成功因素
  - 竞争的程度
- 市场动态、展望
  - 市场动态
  - 促进因素
  - 机会
  - 阻碍因素
  - 课题
- 法规情形
- 波特分析
- 未来的阻碍相关Skyquest的特别洞察
- 全球社群媒体管理市场:各零件
  - 市场概要
  - 解决方案
  - 服务
- 全球社群媒体管理市场:各用途
  - 市场概要
  - 销售
  - 行销管理
  - 客户体验管理
  - 竞争资讯
  - 风险管理、诈骗侦测
  - 其他
- 全球社群媒体管理市场:各产业
  - 市场概要
  - BFSI
  - 零售
  - 电子商务
  - 政府
  - 公共机关
  - 医疗保健
  - 生命科学
  - IT
  - 通讯
  - 媒体
  - 娱乐
  - 製造
  - 其他
- 全球社群媒体管理市场:各部署
  - 市场概要
  - 云端基础
  - 内部部署
- 全球社群媒体管理市场:各组织规模
  - 市场概要
  - 中小企业、大企业
- 全球社群媒体管理市场规模:各地区
  - 市场概要
  - 北美
  - 欧洲
  - 亚太地区
  - 南美
  - 中东及非洲
- 竞争情形
  - 主要5家公司的比较
  - 主要企业的市场定位
  - 主要企业的采用策略
  - 主要成功策略
  - 市场上最近的活动
  - 主要企业的市场占有率
  - Adobe Inc.
  - IBM Corporation
  - Google LLC
  - Oracle Corporation
  - Salesforce Inc.
  - Sprout Social
  - Hootsuite
  - Meltwater
  - Sprinklr
  - Digimind
  - HubSpot
  - Clarabridge
  - Khoros
  - Falcon.io
  - Zoho Corporation
  - NetBase
  - Brandwatch
  - Sendible
  - MavSocial
  - Emplifi, Inc.
  - Synthesio Inc.
  - eClincher

简介目录

Product Code: SQSG45B2022

Social Media Management Market was valued at USD 15.19 Billion in 2021, and it is expected to reach a value of USD 63.63 Billion by 2028, at a CAGR of 22.7% over the forecast period (2022-2028).

The process of overseeing a brand's social media presence across numerous platforms, including Facebook, Twitter, Instagram, LinkedIn, and more, is referred to as social media administration. To raise company awareness and engage the audience, it entails creating, planning, analyzing, and interacting with content. The market for social media management has expanded quickly in recent years due to the rising significance of social media in marketing plans.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Media Management Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The global social media management market is segmented based on component, application, industry vertical, and region. Based on components, Social Media Management market is segmented into solutions and services. Based on application, the Social Media Management Market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management & fraud detection, and others. Based on industry vertical, the Social Media Management Market is segmented into BFSI, retail, and e-commerce, government and public sector, healthcare and life science, it and telecom, media and entertainment, manufacturing, and others. By Deployment, the Social Media Management Market is segmented into Cloud-based, On-premise. By organization size, the Social Media Management Market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on region, the global Social Media Management market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

The primary driver of the social media management market is the increasing use of social media platforms by businesses to reach their target audience. Social media offers a cost-effective way for businesses to advertise and promote their products or services. It also allows them to engage with their customers directly, gather feedback, and build brand loyalty. As a result, more and more businesses are investing in social media management tools to manage their social media presence effectively. the social media management market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) in social media management tools. These technologies help businesses automate repetitive tasks, analyze data, and make better decisions. For example, AI and ML can be used to schedule social media posts at the optimal time, analyze audience engagement, and suggest content ideas.

Restraint

The social media management market, there are also several factors that are restraining its growth. One of the primary factors is the increasing competition among social media management tools. There are numerous tools available in the market, and businesses can be overwhelmed by the options available. As a result, they may delay or avoid investing in social media management tools altogether.

Market Trends

The social media management market is the increasing integration of social media management tools with other marketing automation tools such as email marketing, customer relationship management (CRM), and content management systems (CMS). This integration allows businesses to create a cohesive marketing strategy across multiple channels and platforms, improving their overall marketing efficiency and effectiveness. the social media management market is the increasing use of influencer marketing. Influencer marketing involves partnering with individuals who have a significant social media following to promote products or services. Social media management tools can be used to identify and manage influencer partnerships, measure their impact, and analyze their performance.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global Social Media Management Market by Component
- Market Overview
- Solution
- Service
Global Social Media Management Market by Application
- Market Overview
- Sales
- Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management & Fraud Detection
- Others
Global Social Media Management Market by Industry Vertical
- Market Overview
- BFSI
- Retail
- E-Commerce
- Government
- Public Sector
- Healthcare
- Life Science
- IT
- Telecom
- Media
- Entertainment
- Manufacturing
- Others
Global Social Media Management Market by Deployment
- Market Overview
- Cloud-based
- On-premise
Global Social Media Management Market by Organization Size
- Market Overview
- Small and Medium Enterprises (SMEs) and Large Enterprises
Global Social Media Management Market Size by Region
- Market Overview
- North America
USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Adobe Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- IBM Corporation (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Google LLC (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Oracle Corporation (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Salesforce Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Sprout Social (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Hootsuite (Canada)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Meltwater (Netherlands)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Sprinklr (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Digimind (France)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- HubSpot (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Clarabridge (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Khoros (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Falcon.io (Denmark)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Zoho Corporation (India)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- NetBase (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Brandwatch (UK)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Sendible (UK)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- MavSocial (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Emplifi, Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Synthesio Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- eClincher (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments