全球音乐串流媒体市场：市场规模、占有率、成长分析、按服务、按平台、按内容类型、按最终用途 - 行业预测，2023-2030 年

Global Music Streaming Market Size, Share, Growth Analysis, By Service (On-demand Streaming, and Live Streaming), By Platform (Apps, and Browsers), By Content Type (Audio, and Video), By End-use (Individual, and Commercial) - Industry Forecast 2023-2030

出版日期: 2023年11月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2021年全球音乐串流媒体市场规模为294.5亿美元，预测期内（2023-2030年）复合年增长率为14.7%，从2022年的355.3亿美元增至2030年的1030.7亿美元。预计将增长至10,000,000 美元。

预测期内，智慧型设备和数位平台的采用将迅速增加，这将支持音乐串流服务的成长。可以轻鬆观看音乐影片、收听音讯和订阅播客的平台因其自动播放清单自订、歌曲推荐以及跨应用程式和浏览器的无缝存取等功能而越来越受欢迎。这些平台上各种类型的播客的普及进一步扩大了市场。值得注意的是，随着 5G 连接的普及，世界各地的工业正在实现巨大的飞跃。利用这一趋势，亚马逊推出了音乐高清服务，在美国、英国、德国和日本提供无损音讯串流和下载。 5G 的出现将使公司能够以更快的速度提供高保真音乐串流，预计这将推动市场成长。全息音乐会、虚拟实境（VR）和扩增实境（AR）等新技术预计将在串流音乐影片中普及，并有助于该行业的加速扩张。音乐串流服务还透过将播客、歌词和音乐影片整合到其平台中来改善用户体验。 Spotify AB 和 Netflix, Inc. 之间的合作等着名合作正在透过向消费者提供独家音乐、播放清单和内容来塑造这一格局。作为一项策略性倡议，SoundCloud Limited收购了专注于 SoundCloud 的音乐发行公司 Report Network，为创新创作者提供仅限邀请的服务和功能，例如内容保护、分析仪表板和串流发行。这些市场发展凸显了音乐串流媒体市场的动态演变。

音乐串流媒体全球细分市场分析

全球音乐串流市场根据服务、平台、最终用途、内容类型和地区进行细分。从礼拜上划分，按需点播和直播。根据平台，市场分为应用程式和浏览器。根据内容类型，市场分为音讯和视讯。根据最终用途，市场分为个人和商业。按地区划分，全球音乐串流市场分为北美、欧洲、亚太地区、南美洲和中东和非洲。

音乐串流媒体的全球市场驱动因素

订阅音乐串流服务的受欢迎程度是显而易见的，用户支付月费或年费即可无限制地存取音乐。这些模型的经济性和有吸引力的价值主张，以及它们为用户提供的便利，是音乐串流媒体市场扩张的关键催化剂。

全球音乐串流媒体市场的抑制因素

音乐串流媒体产业在版权法和授权协议的复杂框架内运作。从各种艺术家和唱片公司获得串流音乐所需的权利是一个昂贵且复杂的过程。这种复杂性可能会限制串流平台可用的音乐目录，并使它们面临法律挑战。

全球音乐串流市场趋势

基于订阅的音乐串流服务继续占据主导地位，因为消费者越来越多地选择付费订阅，受到无广告音乐串流媒体、离线收听、卓越音质和独家内容等优势的吸引。订阅模式的流行是由其便利性、可负担性和整体价值提案所推动的。音乐串流平台利用先进的演算法和人工智慧来分析用户偏好、收听习惯和上下文资料。透过这种分析，该平台可以根据您的个人偏好提供个人化的音乐推荐和精选的播放清单。播客在音乐串流媒体市场中迅速流行，平台投资于原创播客内容、合作和收购，以扩大其音讯内容产品。播客和音乐串流服务的集成为用户提供了多种音讯娱乐选择。为了在竞争形势中脱颖而出，音乐串流平台致力于确保独家内容交易以及与艺术家的合作。独家专辑发行、现场表演和特殊内容透过用户提供独特的独家体验来促进用户获取、参与度和忠诚度。

执行摘要
调查方法
母市场分析
主要市场考察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- Start-Ups分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
市场动态及展望
- 市场动态
  - 促进因素
  - 机会
  - 抑制因素
  - 任务
- 监管形势
- 波特的分析
- 对未来中断的特殊考察
全球音乐串流媒体市场：依服务分类
- 市场概况
- 点播按需
- 直播
全球音乐串流媒体市场：按平台划分
- 市场概况
- 应用程式
- 浏览器
全球音乐串流媒体市场：按内容类型
- 市场概况
- 音讯的
- 影片
全球音乐串流媒体市场：依最终用途分类
- 市场概况
- 个人
- 商业的
全球音乐串流媒体市场规模：按地区划分
- 市场概况
- 北美洲
  - 美国
  - 加拿大
- 欧洲
  - 德国
  - 西班牙
  - 法国
  - 英国
  - 其他欧洲国家地区
- 亚太地区
  - 中国
  - 印度
  - 日本
  - 韩国
  - 其他亚太地区
- 拉丁美洲
  - 巴西
  - 其他拉丁美洲地区
- 中东和非洲 (MEA)
  - 海湾合作委员会国家
  - 南非
  - 其他中东/非洲地区
竞争形势
- 前5名企业对比
- 主要企业市场定位（2021年）
- 主要市场参与者所采取的策略
- 关键成功策略
- 近期市集活动
- 主要企业市场占有率（2021年）
主要企业简介
- Spotify
- Apple Music
- Amazon Music
- YouTube Music
- Pandora
- Deezer
- Tencent Music Entertainment
- Google Play Music
- Tidal
- iHeartRadio
- SoundCloud
- JioSaavn
- Gaana
- Napster
- QQ Music
- Anghami
- Melon
- Yandex Music
- KKBox
- Zvooq

简介目录

Product Code: SQMIG50H2004

Global Music Streaming Market size was valued at USD 29.45 billion in 2021 and is poised to grow from USD 35.53 billion in 2022 to USD 103.07 billion by 2030, at a CAGR of 14.7% during the forecast period (2023-2030).

The anticipated period is poised to witness a significant surge in the adoption of smart devices and digital platforms, propelling the growth of music streaming services. Platforms facilitating music video viewing, audio listening, and podcast subscriptions are gaining popularity due to features such as automatic playlist customization, song recommendations, and seamless accessibility across apps and browsers. The market is further expanding with the proliferation of diverse podcast genres on these platforms. Notably, the global industry is experiencing a major breakthrough with the widespread adoption of 5G connectivity. Capitalizing on this trend, Amazon has introduced a music HD service offering lossless audio streams and downloads in the United States, the United Kingdom, Germany, and Japan. The advent of 5G is expected to enable companies to deliver high-fidelity musical streams at significantly faster speeds, fostering the market's growth. Emerging technologies like hologram concerts, virtual reality (VR), and augmented reality (AR) are predicted to gain popularity in live streaming music videos, contributing to the industry's accelerated expansion. Music streaming services are also enhancing user experiences by integrating podcasts, song lyrics, and music videos onto their platforms. Noteworthy collaborations, such as the partnership between Spotify AB and Netflix, Inc., are shaping the landscape by providing consumers with exclusive music, playlists, and content. In a strategic move, SoundCloud Limited has acquired Report Network, a music distributor with a focus on SoundCloud, to offer innovative creators access to invite-only services and features like content protection, analytics dashboards, and streaming delivery. These developments underscore the dynamic evolution of the music streaming market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Music Streaming Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Music Streaming Market Segmental Analysis

The global music streaming market is categorized on the basis of service, platform, end-use, content type, and region. Based on service the market is segmented on-demand streaming, live streaming. Based on platform the market is segmented into apps, browsers. Based on content type the market is segmented into audio, video. Based on end-use the market is segmented into individual, commercial. Based on region the global music streaming market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Music Streaming Market

The surge in popularity of subscription-based music streaming services, wherein users pay a monthly or annual fee for unrestricted access to music, is evident. The attractiveness of these models, driven by their affordability and compelling value propositions, coupled with the convenience they afford users, has been a key catalyst for the expansion of the music streaming market.

Restraints in the Global Music Streaming Market

The music streaming industry operates within the framework of intricate copyright laws and licensing agreements. Acquiring the necessary rights to stream music from diverse artists and record labels is both a costly and intricate process. This complexity can lead to constraints on the available music catalogs for streaming platforms, potentially exposing them to legal challenges.

Market Trends of the Global Music Streaming Market

The dominance of subscription-based music streaming services persists as consumers increasingly opt for paid subscriptions, attracted by benefits such as ad-free music streaming, offline listening, superior audio quality, and exclusive content. The popularity of subscription models is fueled by their convenience, affordability, and overall value proposition. Personalization has emerged as a key driver of user engagement, with music streaming platforms utilizing advanced algorithms and artificial intelligence to analyze user preferences, listening habits, and contextual data. This analysis enables platforms to offer personalized music recommendations and curated playlists tailored to individual tastes. Podcasts have witnessed a surge in popularity within the music streaming market, leading platforms to invest in original podcast content, partnerships, and acquisitions to enrich their audio content offerings. The integration of podcasts with music streaming services provides users with a diverse array of audio entertainment options. To stand out in the competitive landscape, music streaming platforms are placing emphasis on securing exclusive content deals and artist collaborations. Exclusive album releases, live performances, and special content contribute to user acquisition, engagement, and loyalty by delivering unique and exclusive experiences to subscribers.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
- Regulatory Landscape
- Porters Analysis
  - Competitive rivalry
  - Threat of Substitute Products
  - Bargaining Power of Buyers
  - Threat of New Entrants
  - Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
  - Political Impact
  - Economic Impact
  - Social Impact
  - Technical Impact
  - Environmental Impact
  - Legal Impact
Global Music Streaming Market by Service
- Market Overview
- On-demand Streaming
- and Live Streaming
Global Music Streaming Market by Platform
- Market Overview
- Apps
- and Browsers
Global Music Streaming Market by Content Type
- Market Overview
- Audio
- and Video
Global Music Streaming Market by End-use
- Market Overview
- Individual
- and Commercial
Global Music Streaming Market Size by Region
- Market Overview
- North America
  - USA
  - Canada
- Europe
  - Germany
  - Spain
  - France
  - UK
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - South Korea
  - Rest of Asia-Pacific
- Latin America
  - Brazil
  - Rest of Latin America
- Middle East & Africa (MEA)
  - GCC Countries
  - South Africa
  - Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
  - By Development
  - By Company
  - By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Spotify
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Apple Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Amazon Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- YouTube Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Pandora
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Deezer
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Tencent Music Entertainment
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Google Play Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Tidal
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- iHeartRadio
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- SoundCloud
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- JioSaavn
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Gaana
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Napster
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- QQ Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Anghami
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Melon
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Yandex Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- KKBox
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Zvooq
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments