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市场调查报告书
商品编码
1427262

椰子水全球市场规模、份额、成长分析（按包装、按形状）- 2023-2030 年产业预测

Global Coconut Water Market Size, Share, Growth Analysis, By Packaging(Tetra Pack, Plastic Bottle), By Form(Powder, Liquid) - Industry Forecast 2023-2030
出版日期: | 出版商: SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

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简介目录

2022年，全球椰子水市场规模为65.7亿美元，预测期内（2024-2031年）复合年增长率为16.1%，从2023年的76.3亿美元增至2031年的251.8亿美元。预计将增长至2031年的251.8亿美元。预计将增长至2031年的251.8亿美元。预计将增长至10,000,000 美元。

椰子水市场旨在满足消费者对健康、天然饮料的需求。随着越来越多的消费者开始注重健康并寻求含糖饮料的替代品，椰子水因其营养价值和清爽的口感而成为流行的选择。市场致力于提供各种椰子水产品，以满足世界各地消费者的不同偏好。有几个因素推动了全球椰子水市场的扩张。首先，人们越来越认识到饮用椰子水对健康的益处，包括保湿、补充电解质和潜在的抗氧化特性，这激发了消费者的兴趣。儘管呈现出积极的成长轨迹，但椰子水市场仍面临着一定的挑战。一个值得注意的障碍是某些地区椰子的供应有限，这影响了椰子水的生产和分配。此外，在加工、包装和运输过程中保持椰子水的品质和新鲜度也是一个挑战。作为一种天然成分，椰子水很容易腐烂，并且容易受到温度、光线和空气暴露等因素的影响。因此，确保整个供应链的正确处理和储存对于保持产品完整性至关重要。也就是说，椰子水市场存在着巨大的扩张与创新机会。利用椰子水作为机能饮料和风味饮料的基本成分日益流行是一种增长途径。此外，拓展新的地理市场，尤其是椰子水消费量相对较低的地区，也提供了开拓的潜力。在健康意识不断增强和对有机产品的需求等因素的推动下，消费者对健康和天然饮料选择的偏好增加，推动了全球椰子水市场的发展。

使用自上而下和自下而上的方法来估计和检验全球椰子水市场规模，并估计其他各个相关子市场的市场规模。用于估计市场规模的调查方法包括以下详细资讯：透过二次研究确定市场中的主要企业，并透过初步和二次研究确定每个地区的市场占有率。整个过程包括研究主要企业的年度和财务报告以及广泛的采访，以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有股份比率和细分均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有可能影响市场的参数都经过广泛而详细的考虑，并透过初步研究检验和分析，以获得最终的定量和定性资料。

椰子水全球细分市场分析

全球椰子水市场根据包装、型态和地区进行细分。包装方面，市场分为利乐包装、塑胶瓶等。按型态，市场分为粉末和液体。按地区划分，市场分为北美、欧洲、亚太地区、中东和非洲以及拉丁美洲。

全球椰子水市场的驱动因素

消费者健康意识的增强正在推动椰子水市场的发展。 2022 年，人们对天然健康替代饮料的需求显着增加，椰子水因其保湿特性、电解质水平和公认的健康益处而成为首选。消费者正在积极寻找砂糖和碳酸饮料的替代品，导致椰子水作为更健康、天然的替代品的消费量增加。

对具有付加营养价值的机能饮料的需求不断增长是一个值得注意的趋势。 2022 年，椰子水产业的公司透过推出创意产品来应对这一趋势。例如，添加了天然香料、维生素、矿物质和抗氧化剂等功能性成分的椰子水已经越来越受欢迎。这些选择是为了满足消费者寻求不仅能补充水分还能提供补充健康益处的饮料的需求。

全球椰子水市场的限制因素

2022年，椰子水市场遇到了与原料（尤其是椰子）价格波动相关的重大挑战。气候变迁、自然灾害和地缘政治因素等可变因素影响了椰子的供应和可用性，导致价格波动。因此，这种变化可能会影响椰子水製造商的生产成本和定价策略，进而影响他们的盈利。

2022 年，椰子水市场出现了有关环境友善和永续采购惯例的挑战。随着消费者对永续性和道德采购的意识越来越强，对反映这些价值的产品的需求也随之增加。椰子水製造商面临确保其采购实践遵守环境标准、倡导公平贸易并为当地社区做出积极贡献的压力。满足这些期望一直是一个障碍，特别是对于从透明度和认证程序不足的地区采购椰子的公司。

全球椰子水市场趋势

2022年椰子水市场产品多角化与技术创新趋势显着。製造商优先考虑推出新口味、混合和包装设计，以满足不断变化的消费者需求。例如，椰子水与各种果汁和天然香料的结合，受到寻求独特风味选择的消费者的欢迎。此外，可重复密封袋和一次性纸盒等创新包装解决方案提供了便利性和便携性，并且变得越来越受欢迎。

随着椰子水品牌扩展到以前开拓的区域市场，2022 年椰子水市场出现了显着的趋势。该公司确定了椰子水消耗率较低的地区，并寻求在这些地区建立更强大的业务。这些公司致力于向消费者宣传椰子水的健康益处，并实施在地化行销策略以提高认知度并推动需求。此举促进了椰子水产品在全球的普及，并开闢了新的成长途径。

目录

  • 执行摘要
  • 调查方法
  • 母市场分析
  • 主要市场考察
    • 技术分析
    • 价格分析
    • 供应链分析
    • 价值链分析
    • 市场生态系统
    • 智慧财产权分析
    • 贸易分析
    • Start-Ups分析
    • 原料分析
    • 创新矩阵
    • 研发线产品分析
    • 总体经济指标
    • 主要投资分析
    • 关键成功因素
    • 竞争程度
  • 市场动态及展望
    • 市场动态
      • 促进因素
      • 机会
      • 抑制因素
      • 任务
    • 监管形势
    • 波特的分析
    • 对未来中断的特殊考虑
  • 全球椰子水市场：依包装分类
    • 市场概况
    • 利乐包
    • 宝特瓶
    • 其他的
  • 全球椰子水市场：依型态
    • 市场概况
    • 粉末
    • 液体
  • 椰子水的全球市场规模：依地区划分
    • 市场概况
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 西班牙
      • 法国
      • 英国
      • 其他欧洲国家地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 其他拉丁美洲地区
    • 中东和非洲 (MEA)
      • 海湾合作委员会国家
      • 南非
      • 其他中东/非洲地区
  • 竞争形势
    • 前5名企业对比
    • 主要企业市场定位（2021年）
    • 主要市场参与者所采取的策略
    • 关键成功策略
    • 近期市集活动
    • 主要企业市场占有率（2021年）
  • 主要企业简介
    • PepsiCo Inc.（US）
    • The Coca-Cola Company（US）
    • Vita Coco（US）
    • Amy & Brian Naturals（US）
    • GraceKennedy Limited（Jamaica）
    • Goya Foods（US）
    • Harmless Harvest（US）
    • Taste Nirvana（Thailand）
    • ZICO（US）
    • Naked Juice（US）
    • Bai Brands（US）
    • C2O Pure Coconut Water（US）
    • ONE Coconut Water（US）
    • FOCO Pure Coconut Water（Thailand）
    • Chi Limited（Nigeria）
    • V2O Coconut Water（UK）
    • Cocofina（UK）
    • UFC Refresh（Philippines）
    • Blue Monkey Drinks（UK）
    • COCOZIA（US）
简介目录
Product Code: SQMIG30G2042

Global Coconut Water Market size was valued at USD 6.57 Billion in 2022 and is poised to grow from USD 7.63 Billion in 2023 to USD 25.18 Billion by 2031, at a CAGR of 16.1% during the forecast period (2024-2031).

The coconut water market aims to satisfy the growing consumer demand for wholesome and natural beverage options. As individuals become increasingly health-conscious and seek alternatives to sugary beverages, coconut water has emerged as a popular choice due to its nutritional value and refreshing nature. The market endeavours to offer a diverse array of coconut water products to cater to the varied preferences of consumers worldwide. Several factors propel the expansion of the global coconut water market. Firstly, the heightened awareness surrounding the health advantages linked to coconut water consumption, including hydration, electrolyte replenishment, and potential antioxidant properties, has spurred an uptick in consumer interest. Despite the positive growth trajectory, the coconut water market confronts certain challenges. A prominent obstacle is the limited availability of coconuts in certain regions, impacting the production and distribution of coconut water. Additionally, maintaining the quality and freshness of coconut water during processing, packaging, and transportation poses challenges. Given its natural composition, coconut water is susceptible to spoilage and can be influenced by factors like temperature, light, and air exposure. Thus, ensuring proper handling and preservation across the supply chain is essential to uphold product integrity. Nevertheless, the coconut water market presents considerable opportunities for expansion and innovation. Leveraging the growing popularity of coconut water as a base ingredient for functional and flavoured beverages is one avenue for growth. Furthermore, venturing into new geographical markets, particularly regions where coconut water consumption is relatively low, offers untapped potential. The global coconut water market is fuelled by escalating consumer preference for healthful and natural beverage options, driven by factors such as increasing health consciousness and the demand for organic products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Coconut Water and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Coconut Water Market Segmental Analysis

The global coconut water market is segmented on the basis of packaging, form, and region. In terms of packaging, the market is segmented into tetra pack, plastic bottle, and others. In terms of classification by form, the market is segmented into powder, and liquid. Region wise, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Coconut Water Market

The increasing focus on health and wellness among consumers has significantly propelled the coconut water market forward. In 2022, there was a notable increase in the desire for natural and healthier beverage alternatives, and coconut water became a favoured option owing to its hydrating properties, electrolyte levels, and perceived health advantages. Consumers actively pursued alternatives to sugary and carbonated beverages, resulting in heightened consumption of coconut water as a healthier and more natural alternative.

The increasing demand for functional beverages, which offer added nutritional value, has been a notable trend. In 2022, companies within the coconut water industry addressed this trend by introducing inventive product variations. For instance, coconut water enriched with natural flavours, vitamins, minerals, and functional components like antioxidants experienced a surge in popularity. These options catered to consumers seeking beverages that not only hydrate but also deliver supplementary health advantages.

Restraints in the Global Coconut Water Market

In 2022, the coconut water market encountered a significant challenge related to the fluctuating prices of raw materials, especially coconuts. Variables like climate shifts, natural calamities, and geopolitical factors influenced coconut supply and accessibility, causing price fluctuations. Consequently, this volatility affected the production expenses and pricing tactics of coconut water producers, potentially impacting their profitability.

In 2022, challenges related to environmental considerations and sustainable sourcing practices emerged within the coconut water market. As consumer awareness about sustainability and ethical sourcing grew, there was a rising demand for products reflecting these values. Coconut water manufacturers encountered pressure to ensure their sourcing methods adhere to environmental standards, advocate for fair trade, and contribute positively to local communities. Meeting these expectations presented hurdles, particularly for companies sourcing coconuts from regions with insufficient transparency and certification procedures.

Market Trends of the Global Coconut Water Market

In 2022, there was a notable trend of product diversification and innovation observed in the coconut water market. Manufacturers prioritized the introduction of novel flavours, blends, and packaging designs to meet changing consumer demands. For example, the introduction of coconut water combined with various fruit juices or natural flavours gained favour among consumers looking for distinctive taste options. Moreover, innovative packaging solutions like resealable pouches or single-serving cartons became increasingly popular, offering convenience and ease of portability.

In 2022, there was a significant trend observed in the coconut water market, involving the expansion of coconut water brands into previously untapped geographic markets. Companies identified regions with lower coconut water consumption rates and endeavoured to establish a stronger presence in these areas. They undertook initiatives to educate consumers about the health advantages of coconut water and implemented localized marketing strategies to boost awareness and stimulate demand. This movement contributed to extending the global footprint of coconut water products and unlocking fresh avenues for growth.

Table of Contents

  • Executive Summary
    • Market Overview
    • Wheel of Fortune
  • Research Methodology
    • Information Procurement
    • Secondary & Primary Data Sources
    • Market Size Estimation
    • Market Assumptions & Limitations
  • Parent Market Analysis
    • Market Overview
    • Market Size
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Key Market Insights
    • Technology Analysis
    • Pricing Analysis
    • Supply Chain Analysis
    • Value Chain Analysis
    • Ecosystem of the Market
    • IP Analysis
    • Trade Analysis
    • Startup Analysis
    • Raw Material Analysis
    • Innovation Matrix
    • Pipeline Product Analysis
    • Macroeconomic Indicators
    • Top Investment Analysis
    • Key Success Factor
    • Degree of Competition
  • Market Dynamics & Outlook
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
    • Regulatory Landscape
    • Porters Analysis
      • Competitive rivalry
      • Threat of Substitute Products
      • Bargaining Power of Buyers
      • Threat of New Entrants
      • Bargaining Power of Suppliers
    • Skyquest Special Insights on Future Disruptions
      • Political Impact
      • Economic Impact
      • Social Impact
      • Technical Impact
      • Environmental Impact
      • Legal Impact
  • Global Coconut Water Market by Packaging
    • Market Overview
    • Tetra Pack
    • Plastic Bottle
    • and Others
  • Global Coconut Water Market by Form
    • Market Overview
    • Powder
    • Liquid
  • Global Coconut Water Market Size by Region
    • Market Overview
    • North America
      • USA
      • Canada
    • Europe
      • Germany
      • Spain
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • Latin America
      • Brazil
      • Rest of Latin America
    • Middle East & Africa (MEA)
      • GCC Countries
      • South Africa
      • Rest of MEA
  • Competitive Landscape
    • Top 5 Player Comparison
    • Market Positioning of Key Players, 2021
    • Strategies Adopted by Key Market Players
    • Top Winning Strategies
      • By Development
      • By Company
      • By Year
    • Recent Activities in the Market
    • Key Companies Market Share (%), 2021
  • Key Company Profiles
    • PepsiCo Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • The Coca-Cola Company (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Vita Coco (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Amy & Brian Naturals (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • GraceKennedy Limited (Jamaica)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Goya Foods (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Harmless Harvest (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Taste Nirvana (Thailand)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • ZICO (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Naked Juice (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Bai Brands (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • C2O Pure Coconut Water (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • ONE Coconut Water (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • FOCO Pure Coconut Water (Thailand)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Chi Limited (Nigeria)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • V2O Coconut Water (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Cocofina (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • UFC Refresh (Philippines)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Blue Monkey Drinks (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • COCOZIA (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments