市场调查报告书
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到 2028 年椰子水市场预测——按类型、产地、包装、分销渠道和地区进行的全球分析Coconut Water Market Forecasts to 2028 - Global Analysis By Type, Nature, Packaging, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2022 年全球椰子水市场规模将达到 58.6 亿美元,预计在预测期内将以 17.27% 的复合年增长率增长,到 2028 年将达到 152.5 亿美元。
椰子水被认为是许多必需营养素的主要来源,例如膳食纤维、维生素、矿物质和钙、钠和钾等营养素。由于上述健康成分,它是一种顶级补水饮料,并且在运动员和健身爱好者中越来越受欢迎。合成饮料的危害导致注重健康的消费者选择天然饮料,如嫩椰子水。在印度,对嫩椰子水的需求随着时间的推移而增加。未来几年,由于美国、德国、英国、意大利和加拿大等主要发达国家的需求增加,以及人们对椰子产品相关益处的认识不断提高,预计椰子市场将变得更加集中.因此,将亚麻酸用于抗病毒药物的医学研究和开发将继续进行,从而创造巨大的市场机会。
据世界银行称,对椰子的需求大幅增加,预计到 2020 年全球椰子产量将超过 7000 万吨。
驱动力:矿物质和维生素的健康含量正在推动市场。
嫩椰子在市场上的需求量很大,因为它们含有高营养成分,如矿物质、维生素和蛋白质。由于合成饮料的危害,注重健康的消费者现在选择椰子水等天然饮料。在印度,对椰子水的需求随着时间的推移而增加。至于其他活动,喜欢运动的消费者往往更喜欢椰子。椰子水通常被称为天然能量饮料,因为它含有抗氧化剂和其他营养物质,有助于补充运动过程中损失的能量。因此,市场上椰子水的消费者使用率有所增加。
如何储存椰子水和虚假广告
椰子水的储存条件、一些椰子水品牌的欺骗性营销技术以及供应链两端之间的远距离只是阻碍市场增长的一些挑战。由于其治疗和营养益处,椰子水在世界范围内的需求量和受欢迎程度都在增长。为了满足世界对椰子水的需求,加工和保存至关重要。然而,椰子水保存的最大难点是在加工过程中失去了治疗和营养价值,阻碍了其市场拓展。
健康意识增强
由于健康意识的提高,椰子水市场有望扩大。其他估计表明,随着对有机产品需求的增加,椰子水市场的增长速度将放缓。此外,椰子成本低,无副作用,新兴国家增资可期,市场扩张有望加速。
环境因素与疾病
许多环境因素和疾病影响水果生产。产量、质量和作物病害发生率都受到环境因素变化的影响。意外的环境变化影响原料供应,影响椰子市场。水果还经常用柠檬酸和乙烯等化学品进行加工,以延长保质期并使其更新鲜、更美味。因此,它影响了世界市场上椰子的产量和水平。
COVID-19 流行病暂时关闭了许多国家的生产设施,最初影响的是食品和饮料行业。然而,随着消费者对健康生活的需求和对营养食品的日益关注,疫情为椰子水市场创造了新的商机。人们对植物性食品越来越感兴趣,源于对自身健康、地球可持续性以及动物伦理对待的担忧。冠状病毒大流行似乎进一步加速了这一趋势。由于功能性和增强免疫力产品的消费增加,在大流行期间对椰子水的需求显着增加,预计这一趋势将持续下去。
纯椰子水部分预计在预测期内将是最大的
纯椰子水占据了很大的市场份额,预计在预测期内将保持其主导地位。纯椰子水,也称为有机椰子水,比混合或传统椰子水更健康。椰子水富含钠、钾和镁,有助于促进水合作用。此外,营养学家和医生建议患者喝纯椰子水而不是含糖饮料,这刺激了这一细分市场的增长。
瓶子部分预计在预测期内将见证最高的复合年增长率
瓶子部分预计在预测期内表现出最高的复合年增长率。最受消费者和製造商欢迎的选择之一是 50 mL 至 1 L 瓶装替代品。一个可以容纳大量椰子水的小瓶子方便携带。另外,不易破损,便于大量携带。此外,由于瓶子上的密封盖延长了椰子水的保质期,因此全球对瓶装椰子水的需求正在增长。
市场占有率最高的地区
在巴西和其他邻国,椰子水被作为主食食用。因此,估计南美地区在预测期内将占据最大的椰子水市场份额。由于需求量大,大多数商店都可以买到椰子水。此外,椰子水不仅作为一种营养保健饮料饮用,还经常被用作解酒药,预计在预测期内将支持该地区椰子水市场的增长。
预计亚太地区在整个预测期内的复合年增长率最高。中国、印度、印度尼西亚和澳大利亚尤其消费包装椰子水。作为最健康的饮品之一,椰子水在泰国备受推崇。此外,随着越来越多的跨国公司在该地区设立製造工厂,这些产品的市场有望扩大。
椰子水市场的主要参与者包括 All Market Inc、Amy &Brian Naturals、C2O Pure Coconut Water, LLC、Celebes Coconut Corporation、Del Monte Foods、Goya Foods, Inc. GraceKennedy Group、Harmless Harvest、Inc、MOJO Organics Inc、Naked Juice Company、New Age Inc.、PepsiCo Inc、Pulse Beverage Corp、Taste Nirvana International、The Coca-Cola Company、The Vita Coco Company、Vaivai、ZICO Beverages, LLC(Powerplant Ventures, LLC)。
2022 年 1 月,Kalbe Farma 推出了 Hydro Coco,这是一种含有维生素 D3 的椰子水。印度尼西亚的 Kalbe Farma 推出了 Hydro Coco VITA-D,据称是第一款维生素 D3 饮料。椰子水含有 600 IU 的维生素 D3,使其成为维生素 D3 的 100% RDI,有助于增强免疫力。这种饮料将带有“Healthier Choice”标誌。
2021 年 6 月,Danone Manifest Ventures (DMV) 宣布已收购 Harmless Harvest 的多数股权,Harmless Harvest 是有机椰子产品(包括椰子水)的领导者。
2021 年 6 月,Del Monte 在印度推出了第一款包装椰子水。该公司声称 King Coconut Water 含有电解质,有助于补充水分和补充丢失的液体。该公司声称其产品含有钠、钾和钙。
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According to Stratistics MRC, the Global Coconut Water Market is accounted for $5.86 billion in 2022 and is expected to reach $15.25 billion by 2028 growing at a CAGR of 17.27% during the forecast period. Coconut water is known as a top source of many essential nutrients, such as fiber, vitamins, minerals, and nutrients like calcium, sodium, and potassium. It is the best rehydration drink thanks to the aforementioned healthy ingredients, which raises its popularity among athletes and gym goers. Due to the harmful effects of synthetic beverages, consumers who are concerned about their health now choose natural beverages like tender coconut water. The demand for tender coconut water has increased over time in India. Over the next few years, it is anticipated that the coconut market will become more concentrated due to rising demand from significant developed nations like the U.S., Germany, UK, Italy, and Canada and growing awareness of the benefits associated with coconut products. Consequently, continued study and development in the medical sciences for the use of linolenic acid in antiviral drugs will create enormous market opportunities.
According to the World Bank, the demand for coconut has been surging at a significant rate with the global coconut production expected to exceed more than 70 million metric tons by 2020.
Healthy content of minerals & vitamins is driving the market
A strong market demand for tender coconut is being driven by the product's nutritious composition in terms of minerals, vitamins, and protein. Due to the harmful effects of synthetic beverages, consumers who are concerned about their health now choose natural beverages like coconut water. The demand for coconut water has increased over time in India. Additionally, consumers who have a preference for sports tend to prefer coconut because coconut water is frequently referred to as a natural energy drink because it contains antioxidants and other nutritional qualities that help replenish lost energy during athletic activity. As a result, consumers' use of coconut water in the market increased.
Preserving coconut water and false advertising
The preservation of tender coconut water, deceptive marketing tactics used by some coconut water brands, and the great distance between the two ends of the supply chain are just a few of the difficulties preventing market growth. Due to its therapeutic and nutritional benefits, tender coconut water has increased in demand and popularity worldwide. Processing and preservation are now of the utmost importance to meet the year-round demand for coconut water on a global scale. The greatest difficulty in maintaining tender coconut water is that during processing, the water's therapeutic and nutritional benefits may be lost, which is impeding market expansion.
Growing health consciousness
The coconut water market is expected to grow as a result of rising health consciousness. According to additional estimates, the market for coconut water will grow more slowly as demand for organic products rises. Additionally, due to its low cost and lack of side effects, coconut is expected to see increased capitalization in developing countries, which will likely lead to a faster expansion of the market.
Environmental factors and diseases
Numerous environmental factors and diseases have an impact on fruit production. The yield, quality, or occurrence of a crop disease can all be impacted by changes in environmental factors. Unexpected environmental changes have an impact on the supply of raw materials, which has an impact on the coconut market. In addition, in order to extend their shelf life or make them taste good and fresh, fruits are frequently tampered with using chemicals like citric acid, ethylene, etc. Adulterated raw materials don't produce the desired results or of the desired quality, which has an impact on the production and standard of coconuts on the world market.
The COVID-19 pandemic has temporarily shut down manufacturing facilities in a number of nations, initially having an effect on the food and beverage industry. The pandemic has, however, created a consumer demand for healthy living, which has caused consumers to turn their attention to nutritional food products, opening up new opportunities for the coconut water market. This increased interest in plant-based diets was sparked by worries about one's own health, the sustainability of the planet, and the ethical treatment of animals. It seems the coronavirus pandemic has only served to hasten this trend. As a result of the rising trend of functional and immunity-boosting product consumption, the demand for coconut water significantly increased during the pandemic times, and this trend is anticipated to continue.
The pure coconut water segment is expected to be the largest during the forecast period
The pure coconut water segment held a larger market share and is expected to remain dominant during the forecast period. Compared to blended or conventional coconut water, pure coconut water, also referred to as organic coconut water, is healthier. It is renowned for being a rich source of sodium, potassium, and magnesium in its natural state, all of which help to speed up the rehydration process. Additionally, dieticians and medical professionals advise patients to drink pure coconut water instead of sugary drinks, which is fueling the segment's expansion.
The bottles segment is expected to have the highest CAGR during the forecast period
The bottles segment is anticipated to experience the highest CAGR during the forecast period. One of the most popular options among consumers and manufacturers, with alternatives ranging from 50 mL to 1 L, has been bottled packaging. Small bottles that can hold a sufficient amount of coconut water are convenient to carry. Because they do not easily break, bottles are also simple to transport in bulk. Moreover, the demand for bottled coconut water is increasing globally as a result of the shelf life of coconut water being extended by sealed bottle caps.
Region with largest share:
In Brazil and other nearby nations, coconut water is a staple of the diet. Due to this, the South American region is estimated to hold the largest market share for coconut water over the forecast period. Coconut water is available in almost all stores as a result of the enormous demand. Additionally, the fact that oconut water is frequently used to treat hangovers in addition to being consumed as a nutritious health beverage will support the market for coconut water in the region's growth over the course of the forecast period.
Throughout the forecast period, the Asia-Pacific is anticipated to have the highest CAGR. Particularly in China, India, Indonesia, and Australia, packaged coconut water is consumed. As one of the healthiest drinks, coconut water is highly valued in Thailand. Additionally, the market for these products is anticipated to grow as more multinational corporations establish manufacturing facilities in the region.
Some of the key players profiled in the Coconut Water Market include All Market Inc, Amy & Brian Naturals, C2O Pure Coconut Water, LLC, Celebes Coconut Corporation, Del Monte Foods, Goya Foods, Inc., GraceKennedy Group, Harmless Harvest, Inc., MOJO Organics Inc, Naked Juice Company, New Age Inc., PepsiCo Inc, Pulse Beverage Corp, Taste Nirvana International, The Coca-Cola Company, The Vita Coco Company, Vaivai and ZICO Beverages, LLC (Powerplant Ventures, LLC).
In January 2022, Kalbe Farma launched coconut water, Hydro Coco, with vitamin D3. Indonesia's Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. Coconut water offers 600 IU of vitamin D3, meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.
In June 2021, Danone Manifesto Ventures (DMV) announced that it had acquired a majority stake in Harmless Harvest, a leader in organic coconut-based products, including coconut water.
In June 2021, Del Monte launched its first packaged coconut water in India. The company claims King Coconut Water is loaded with electrolytes and helps hydrate and replenish lost body fluids. The company claims that the products contain Sodium, Potassium, and Calcium.
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