椰子水市场：现状分析与预测（2022-2028）

由于对功能性饮料的需求增加，对天然产品的需求增加，椰子水市场预计将快速增长约 16%。 市场上的主要参与者提供具有无麸质和非转基因（转基因生物）特性的椰子水。 例如，2022 年 6 月，Vita Coco 推出了其最大、最大胆的椰子水椰子汁。 它以两种大胆的口味让人感受到它的存在：原味的果肉和甜美而意想不到的芒果，让你想再喝一口。

市场按形式分为液体和粉末。 预计在预测期内，液体类别将以较大的复合年增长率增长。 这归因于液体形式的椰子水的增长，因为它对健康有益。 椰子水热量低，钾、镁和钙等必需营养素含量高，是含糖饮料的健康天然替代品。 此外，近年来，冰沙和运动饮料等椰子水产品越来越受欢迎，进一步推动了液态椰子水的增长。 总的来说，液体椰子水的便利性、健康益处和多功能性使其在饮料市场上越来越受欢迎。

按包装类型，市场分为利乐包和罐头以及塑料瓶。 其中，利乐包和罐头预计在预测期内将以较大的复合年增长率增长。 这主要是由于它的简单性、重量轻和便携性、防止污染和产品完整性。 利乐包和罐头是可持续的，因为它们是可回收材料，这使它们成为具有环保意识的消费者的有吸引力的选择。 许多消费者还喜欢利乐包装和罐装作为椰子水的包装选择，因为他们发现它们很熟悉且易于使用。

根据分销渠道，椰子水市场分为超市和大卖场、便利店和在线零售商。 在预测期内，便利店分销渠道预计将以较大的复合年增长率增长。 因为便利店是购买椰子水的热门场所，尤其是对于寻求快速方便的方式在旅途中补充水分的消费者而言。 许多便利店出售单份椰子水，使其受到寻求健康替代含糖饮料的消费者的欢迎。

为了更好地了解椰子水行业的市场介绍，将市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、意大利、欧洲其他地区） )、亚太地区（中国、印度、日本、亚太地区其他地区）和世界其他国家/地区，基于其全球规模。 在预测期内，北美预计将以显着的复合年增长率增长。 这主要是由于对这种天然健康饮料的需求不断增加、产品供应的可用性和多样性，以及植物性和纯素饮食的日益普及。 此外，现在许多主要的杂货店、保健食品店和在线零售商都可以买到它。 这种可用性的增加使消费者更容易尝试椰子水，从而使其在该地区越来越受欢迎。 此外，市场上的主要参与者正在向市场推出新产品，以提供更好的口味和健康益处。 例如，2022 年 6 月，Del Monte 推出了印度第一款包装的 King Coconut Water。 King Coconut Water 以其卓越的健康益处和口感益处而闻名。

内容

第一章市场介绍

• 市场定义
• 主要目的
• 利益相关者
• 限制

第 2 章研究方法或假设

• 研究过程
• 调查方法
• 受访者简介

第三章市场总结

第 4 章执行摘要

第 5 章 COVID-19 对椰子水市场的影响

第 6 章椰子水市场收入，2020-2028F

第 7 章市场洞察：按格式分类

• 液体
• 粉末

第 8 章市场洞察：按包装类型

• 利乐罐
• PET 瓶

第 9 章市场洞察：按分销渠道

• 超市和大卖场
• 便利店
• 网上零售店

第 10 章市场洞察：按地区

• 北美
  • 美国
  • 加拿大
  • 其他北美地区
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 意大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 其他亚太地区
• 世界其他地方

第 11 章椰子水市场动态

• 市场驱动力
• 市场挑战
• 影响分析

第 12 章椰子水市场机会

第 13 章椰子水市场趋势

第14章需求侧与供给侧分析

• 需求方分析
• 供应方分析

第 15 章价值链分析

第16章价格分析

第 17 章战略洞察

第 18 章衝突场景

• 竞争格局
  • 波特的五力分析

第十九章公司简介

• Harmless Harvest
• Celebes Coconut Corporation
• Naked Juice Company
• THE VITA COCO COMPANY, INC.
• Amy and Brian Naturals
• Edward & Sons Trading Co.
• Taste Nirvana International
• Goya Foods, Inc.
• GraceKennedy Group
• Bai

第20章 免责事项

Coconut Water is defined as the clear liquid present inside the coconut. This water is healthy and helps maintain body balance and keep the body hydrated in comparison to other soft drinks. Additionally, the properties of coconut water such as preventing kidney stones, helping lower blood sugar for people living with diabetes, being beneficial after prolonged exercise, and many others are increasing its demand in the market. In recent years, coconut water is becoming increasingly popular as it has been a go-to drink for health-conscious individuals and athletes. Coconut water also has anti-inflammatory properties which can reduce muscle soreness after intense exercise.

The Coconut Water Market is expected to grow at a skyrocketing rate of around 16% owing to the increasing demand for natural products coupled with the rising demand for functional beverages. Major companies in the market offer coconut water with gluten-free and non-GMO (genetically modified organisms) features. For instance, in Jun 2022, Vita Coco introduced coconut juice, its biggest and boldest coconut water. They are present in two bold flavors: Original with Pulp and Mango with a sweet, unexpected taste that demands one more sip.

Based on form, the market is segmented into liquid and powder. The liquid category is expected to grow with a significant CAGR during the forecast period. This is owing to the factor contributing to the growth of the liquid form of coconut water is its health benefits. Coconut water is low in calories and high in essential nutrients such as potassium, magnesium, and calcium, making it a healthy and natural alternative to sugary drinks. In recent years, there has also been an increase in the popularity of coconut water-based products, such as smoothies and sports drinks, which has further driven the growth of the liquid form of coconut water. Overall, the convenience, health benefits, and versatility of liquid coconut water have contributed to its increasing popularity in the beverage market.

On the basis of packaging type, the market is categorized into tetra pack & cans and plastic bottle. Among these, the tetra pack & cans are expected to grow with a significant CAGR during the forecast period. This is mainly due easy convenience, lightweight and ease to transport, protection from contamination, and preserving the quality of the product. Sustainability as tetra pak and cans are recyclable materials, which makes them an attractive option for environmentally conscious consumers. In addition, many consumers prefer Tetra Pak and cans as packaging options for coconut water because they are familiar with them and find them easy to use.

Based on distribution channel, the coconut water market has been classified into supermarkets & hypermarkets, convenience stores, and online retail stores. The convenience stores distribution channel is expected to grow with a significant CAGR during the forecast period. Because convenience stores are popular places to find coconut water, particularly for consumers who are on the go and looking for a quick and convenient way to stay hydrated. Many convenience stores carry single-serving sizes of coconut water, which makes them a popular choice for consumers who are looking for a healthy alternative to sugary drinks.

For a better understanding of the market adoption of the coconut water industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the increasing demand for this natural and healthy beverage, the availability and diversification of product offerings, and the rising popularity of plant-based and vegan diets. Moreover, many major grocery stores, health food stores, and online retailers now stocking it. This increased availability has made it easier for consumers to try coconut water and has contributed to its growing popularity in the region. Also, major players in the market are launching new products in the market to provide better taste and health benefits. For instance, in Jun 2022, Del Monte launched India's First Packaged King Coconut Water. King Coconut water is renowned for its superior health and taste benefits.

Some of the major players operating in the market include: Harmless Harvest; Celebes Coconut Corporation; Naked Juice Company; THE VITA COCO COMPANY, INC.; Amy and Brian Naturals; Edward & Sons Trading Co.; Taste Nirvana International; Goya Foods, Inc.; GraceKennedy Group; and Bai.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Coconut Water Market
• 2.2. Research Methodology of the Coconut Water Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE COCONUT WATER MARKET

6 COCONUT WATER MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY FORM

• 7.1. Liquid
• 7.2. Powder

8 MARKET INSIGHTS BY PACKAGING TYPE

• 8.1. Tetra Pack & Cans
• 8.2. Plastic Bottle

9 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 9.1. Supermarkets & Hypermarkets
• 9.2. Convenience Stores
• 9.3. Online Retail Stores

10 MARKET INSIGHTS BY REGION

• 10.1. North America
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Spain
  • 10.2.5. Italy
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. India
  • 10.3.3. Japan
  • 10.3.4. Rest of Asia-Pacific
• 10.4. Rest of World

11 COCONUT WATER MARKET DYNAMICS

• 11.1. Market Drivers
• 11.2. Market Challenges
• 11.3. Impact Analysis

12 COCONUT WATER MARKET OPPORTUNITIES

13 COCONUT WATER MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

• 14.1. Demand Side Analysis
• 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 PRICING ANALYSIS

17 STRATEGIC INSIGHTS

18 COMPETITIVE SCENARIO

• 18.1. Competitive Landscape
  • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

• 19.1. Harmless Harvest
• 19.2. Celebes Coconut Corporation
• 19.3. Naked Juice Company
• 19.4. THE VITA COCO COMPANY, INC.
• 19.5. Amy and Brian Naturals
• 19.6. Edward & Sons Trading Co.
• 19.7. Taste Nirvana International
• 19.8. Goya Foods, Inc.
• 19.9. GraceKennedy Group
• 19.10. Bai

20 DISCLAIMER