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市场调查报告书
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1441325
全球纯素糖果市场规模、份额、成长分析、按产品(巧克力、糖)、配销通路(线上和线下)- 2023-2030 年产业预测Global Vegan Confectionery Market Size, Share, Growth Analysis, By Product(Chocolate, Sugar), By Distribution Channel(Online, and Offline) - Industry Forecast 2023-2030 |
2022年,全球纯素糖果市场规模为12.3亿美元,预计将从2023年的13.5亿美元成长到2031年的28.8亿美元,预测期间(2024-2031年)复合CAGR为9.9%。
近年来,由于植物性饮食的普及、动物福利意识的提高以及对更健康食品选择的需求不断增长,全球纯素糖果市场经历了显着增长。纯素糖果是指不含乳製品、明胶和蜂蜜等动物性成分的各种甜食,吸引那些寻求符合其道德、环境和健康偏好的替代品的消费者。从商业角度来看,纯素糖果市场为老牌公司和新兴新创公司提供了利润丰厚的机会。随着消费者偏好转向更永续和无残忍的产品,製造商正在透过创新和多样化其产品供应来应对这一不断增长的市场。这包括传统糖果品牌扩大其产品线以纳入纯素食选择,以及新参与者以创新配方和口味进入市场。
纯素糖果市场成长的主要驱动力之一是出于健康原因采用植物性饮食的消费者数量不断增加。随着人们对肥胖、糖尿病和其他与生活方式相关的疾病的日益关注,许多消费者正在寻找更健康的替代品来取代通常富含糖、脂肪和人工添加剂的传统糖果。纯素糖果提供了一种无罪恶感的享受选择,由坚果、种子、水果和植物性甜味剂等有益健康的成分製成,吸引了注重健康的消费者。此外,社群媒体和线上影响者的兴起在推动纯素糖果产品的意识和需求方面发挥了重要作用。 Instagram 和 TikTok 等平台已成为品牌展示其纯素产品、与消费者互动并围绕其产品引起病毒式传播的强大行销管道。这种数位化展示使公司能够接触到更广泛的千禧世代和 Z 世代消费者,他们更有可能接受以植物为基础的生活方式,并愿意花钱购买优质和时尚的食品。除了消费者偏好的变化之外,监管因素和永续性问题也正在塑造纯素糖果市场的格局。各国政府和监管机构正在对食品标籤和动物福利标准制定更严格的规定,推动公司重新制定产品配方并采取更透明和道德的采购实践。此外,随着对环境永续性的担忧日益加剧,消费者越来越被那些优先考虑环保包装、道德采购和公平贸易实践的品牌所吸引,从而推动了对负责任采购和製造的纯素糖果产品的需求。
Global Vegan Confectionery Market size was valued at USD 1.23 billion in 2022 and is poised to grow from USD 1.35 billion in 2023 to USD 2.88 billion by 2031, growing at a CAGR of 9.9% in the forecast period (2024-2031).
The global vegan confectionery market has experienced significant growth in recent years, driven by the rising adoption of plant-based diets, increasing awareness about animal welfare, and the growing demand for healthier food options. Vegan confectionery refers to a variety of sweet treats that are free from animal-derived ingredients such as dairy, gelatin, and honey, appealing to consumers who seek alternatives that align with their ethical, environmental, and health preferences. From a business perspective, the market for vegan confectionery presents lucrative opportunities for both established companies and emerging startups. As consumer preferences shift towards more sustainable and cruelty-free products, manufacturers are responding by innovating and diversifying their product offerings to cater to this growing segment of the market. This includes traditional confectionery brands expanding their product lines to include vegan options, as well as new players entering the market with innovative formulations and flavors.
One of the key drivers of growth in the vegan confectionery market is the increasing number of consumers who are adopting plant-based diets for health reasons. With growing concerns about obesity, diabetes, and other lifestyle-related diseases, many consumers are seeking healthier alternatives to traditional sweets that are often high in sugar, fat, and artificial additives. Vegan confectionery offers a guilt-free indulgence option, made from wholesome ingredients such as nuts, seeds, fruits, and plant-based sweeteners, appealing to health-conscious consumers. Moreover, the rise of social media and online influencers has played a significant role in driving awareness and demand for vegan confectionery products. Platforms like Instagram and TikTok have become powerful marketing channels for brands to showcase their vegan offerings, engage with consumers, and create viral buzz around their products. This digital presence allows companies to reach a wider audience of millennial and Gen Z consumers who are more likely to embrace plant-based lifestyles and are willing to spend on premium and trendy food products. In addition to changing consumer preferences, regulatory factors and sustainability concerns are also shaping the landscape of the vegan confectionery market. Governments and regulatory bodies are introducing stricter regulations on food labeling and animal welfare standards, pushing companies to reformulate their products and adopt more transparent and ethical sourcing practices. Furthermore, as concerns about environmental sustainability grow, consumers are increasingly drawn to brands that prioritize eco-friendly packaging, ethical sourcing, and fair trade practices, driving demand for responsibly sourced and manufactured vegan confectionery products.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vegan Confectionery Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Vegan Confectionery Market Segmental Analysis
The Chocolate, Sugar, Flour categories exist in the product segment of the market. When talking about the distribution channels, the market is divided into Online and Offline. One can split the market regionally into North America, Asia Pacific, Middle East and Africa, Europe, and Latin America.
Drivers of the Global Vegan Confectionery Market
The global vegan confectionery market has experienced significant growth in recent years, driven by a variety of factors including increasing consumer awareness regarding health and sustainability, rising concerns about animal welfare, and a growing demand for plant-based alternatives. One key market driver behind this trend is the increasing prevalence of veganism and vegetarianism worldwide. As more consumers embrace plant-based diets for health, ethical, and environmental reasons, there's a burgeoning demand for vegan-friendly sweets and treats. This shift in consumer preferences has prompted confectionery manufacturers to innovate and develop new products that cater to this expanding market segment.
Restraints in the Global Vegan Confectionery Market
However, despite the market's growth potential, there are also certain restraints that pose challenges to its further expansion. One significant restraint is the perception of vegan confectionery products being inferior in taste or texture compared to their traditional counterparts. While advancements in food technology have enabled manufacturers to create vegan sweets that closely mimic the taste and mouthfeel of traditional confections, there still exists a perception barrier among some consumers. Overcoming this perception and convincing consumers of the quality and taste of vegan confectionery products remains a challenge for manufacturers in this market.
Market Trends of the Global Vegan Confectionery Market
In terms of trends, one notable development is the increasing focus on clean label ingredients and transparency in product sourcing and manufacturing processes. Consumers are becoming more discerning about the ingredients used in their food products, opting for those that are natural, minimally processed, and free from artificial additives or preservatives. This trend has influenced the formulation of vegan confectionery products, with manufacturers prioritizing the use of high-quality, wholesome ingredients such as plant-based alternatives to dairy and gelatin, as well as natural sweeteners like agave syrup or coconut sugar. Additionally, there's a growing interest in innovative flavors and unique product offerings within the vegan confectionery space, catering to diverse consumer preferences and taste profiles.