全球鬍鬚美容市场规模、份额、成长分析、按产品（鬍鬚油、鬍鬚洗髮精）、最终用户（个人、商业）、配销通路（大卖场/超市、专卖店）－产业预测 2024-2031

Global Beard Grooming Market Size, Share, Growth Analysis, By Product(Beard Oil, Beard Shampoo), By End User(Personal, Commercial), By Distribution Channel(Hypermarket/Supermarket, Specialty Store) - Industry Forecast 2024-2031

出版日期: 2024年02月29日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年，全球鬍鬚美容市场规模为218.7亿美元，预计将从2023年的234.4亿美元成长到2031年的408.9亿美元，预测期内（2024-2031年）复合CAGR为7.20%。

鬍鬚美容产品销售的成长反映了一种文化变革，男性越来越多地将鬍鬚视为重要的时尚宣言。这种不断变化的观念将鬍鬚与男性气质联繫在一起，推动了这一趋势的发展。人们越来越倾向于有机美容解决方案，因为消费者寻求天然替代品而不是因其负面影响而臭名昭着的合成产品。有机食品的吸引力在于其纯度并符合全球监管机构制定的严格标准。这种向有机鬍鬚护理产品的转变反映了人们对合成替代品缺点的广泛担忧，推动了合成替代品在不同人群中的采用。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

The Famous Beard Oil Company
The Man Company
Beardbrand
The Bearded Bastard
Texas Beard Company
Billy Jealousy
Smoky Mountain Beard Co.
Scotch Porter
Honest Amish
Murdock London
Viking Beard Stuff
Robin Hood Beard Company Ltd.
Wahl Ltd.
Koninklijke Philips NV
Panasonic

简介目录

Product Code: SQMIG25J2058

Global Beard Grooming Market size was valued at USD 21.87 billion in 2022 and is poised to grow from USD 23.44 billion in 2023 to USD 40.89 billion by 2031, growing at a CAGR of 7.20% in the forecast period (2024-2031).

The rise in sales of beard grooming products mirrors a cultural change wherein men increasingly view beards as a significant fashion statement. This evolving perception, associating beards with masculinity, has propelled the trend forward. There's a growing inclination towards organic grooming solutions, as consumers seek natural alternatives over synthetic products, which are notorious for their negative effects. The appeal of organic options lies in their purity and compliance with strict standards set by regulatory authorities globally. This shift towards organic beard care products reflects widespread concerns regarding the drawbacks of synthetic alternatives, driving their adoption across various demographics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beard Grooming Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beard Grooming Market Segmental Analysis

The global beard grooming market is segmented on the basis of product type,, end-user, distribution channel and region. Based on product type the market is segmented as, beard oil, beard shampoo, shaving cream, trimmer, shaving gel, waxes, others. Based on end user the market is segmented as, personal, commercial. Based on distribution channel the market is segmented as, hypermarket/supermarket, specialty store, online store, others. Based on region the market is segmented as, North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Drivers of the Beard Grooming Market

A notable driver in the market is the rising emphasis on personal grooming among men, particularly in the realm of beard care products. With men paying closer attention to their grooming habits, the beard care segment is witnessing substantial growth within the broader personal grooming industry. This trend is amplified by the influence of social media, digital marketing strategies, and celebrity endorsements, further bolstering the demand for beard care products.

Restraints in the Beard Grooming Market

one of the restraints facing the market is the high cost associated with genuine goods. Despite the surge in cyber-attacks during the COVID-19 pandemic, which has fueled demand for platform-as-a-service (PaaS) solutions due to the expanding application of cloud and virtualization technologies, certain challenges hinder the unhindered expansion of the PaaS market.

Market Trends of the Beard Grooming Market

A key market trend is the increasing expenditure on beard grooming products, reflecting a shift in men's attitudes towards grooming and their willingness to invest in quality grooming essentials, as evidenced by surveys indicating a significant amount of time dedicated to grooming rituals.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Beard Grooming Market by Product

Market Overview
Beard Oil
Beard Shampoo
Shaving Cream
Trimmer
Shaving Gel
Waxes
Others

Global Beard Grooming Market by End User

Market Overview
Personal
Commercial

Global Beard Grooming Market by Distribution Channel

Market Overview
Hypermarket/Supermarket
Specialty Store
Online Store
Others

Global Beard Grooming Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

The Famous Beard Oil Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Man Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beardbrand
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Bearded Bastard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Texas Beard Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Billy Jealousy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smoky Mountain Beard Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scotch Porter
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Honest Amish
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Murdock London
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Viking Beard Stuff
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Robin Hood Beard Company Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wahl Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments