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零售业电子商务

市场调查报告书

商品编码

1478117

全球线上杂货市场规模、份额、成长分析，按产品类型（新鲜农产品、早餐和乳製品）、按购买者类型（一次性购买和订阅购买）- 2024-2031 年行业预测

Global Online Grocery Market Size, Share, Growth Analysis, By Product type(Fresh Produce, Breakfast & Dairy), By Purchaser Type(One Time Purchase and Subscription Purchase) - Industry Forecast 2024-2031

出版日期: 2024年05月02日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年，全球线上杂货市场价值为0.35 兆美元，预计将从2023 年的0.44 兆美元增至2031 年的2.66 兆美元，预测期内（2024-2031 年）复合年增长率将超过25.30 % ）。

在预测期内，线上杂货市场的成长预计将受到两个主要因素的推动。首先，疫情爆发带来的消费者购买模式的变化，加上电商产业的不断扩张，是成长的主要动力。其次，各种支付选项的可用性以及在线购买杂货的非接触式配送保证有助于市场的扩张。为了在预测期内显着扩张，市场将需要继续提供多种专门的交付选项，例如点击提货和当日交付。网上食品购物需求的激增很大程度上是由大流行爆发推动的。因此，点击取货服务鼓励消费者选择在线杂货购物，使他们能够方便地在线预订杂货，并在自己喜欢的时间段取货，同时避开人群。零售商正在快速开发点击提货选项，以在其杂货店网路中提供无缝的消费者体验。与传统管道相比，线上平台为消费者提供了更广泛的选择，使他们能够比较产品并做出明智的购买。杂货商有更多机会透过电子商务平台宣传自己的品牌并优先考虑品质。此外，保存偏好和订单历史记录等功能可方便重新订购，增强了消费者的便利性，并有助于市场的扩张。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2023 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率 (%), 2023

主要公司简介

Amazon (US)
Walmart (US)
Alibaba Group (China)
JD.com (China)
Ocado (UK)
Instacart (US)
Tesco (UK)
Carrefour (France)
Kroger (US)
Mercadona (Spain)
Ahold Delhaize (Netherlands)
Peapod (US)
Coop (Switzerland)
Rewe (Germany)
E.Leclerc (France)
Sainsbury's (UK)
Target (US)
Woolworths (Australia)
Migros (Switzerland)
Shipt (US)

简介目录

Product Code: SQMIG25Z2006

Global online grocery market was valued at USD 0.35 trillion in 2022 and is anticipated to rise from USD 0.44 trillion in 2023 to reach a value of USD 2.66 trillion by 2031, at a CAGR of more than 25.30% during the forecast period (2024-2031).

Over the forecast period, the growth of the online grocery market is expected to be fueled by two main factors. Firstly, the changing consumer purchasing patterns resulting from the onset of the pandemic, coupled with the continuous expansion of the e-commerce sector, serve as primary drivers of growth. Secondly, the availability of various payment options and assurances for contactless delivery of groceries purchased online contribute to the market's expansion. To significantly expand during the forecast period, the market will need to continue offering multiple specialized delivery options such as click & collect and same-day delivery. The surge in demand for online food shopping is largely propelled by the pandemic outbreak. Consequently, click & collect services are encouraging consumers to opt for online grocery shopping, allowing them to conveniently book groceries online and pick them up at their preferred time slots while avoiding crowds. Retailers are rapidly developing click & collect options to provide a seamless consumer experience across their network of grocery stores. Compared to traditional channels, the online platform offers consumers a wider range of choices, allowing them to compare products and make informed purchases. Grocers have greater opportunities to promote their brands and prioritize quality through e-commerce platforms. Additionally, features like saved preferences and order histories for easy reordering enhance consumer convenience and contribute to the market's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the global online grocery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Grocery Market Segmental Analysis

The global online grocery market is segmented based on the product type, purchaser type, and region. By product type, the market is segmented into fresh produce, breakfast & dairy, snacks & beverages, meat & seafood, staples & cooking essentials. By purchaser type, the market is segmented into one time purchase and subscription purchase, By region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and MEA.

Drivers of the Global Online Grocery Market

As disposable income increases globally, the online grocery market is experiencing significant growth. In today's fast-paced world, consumers prioritize convenience and time-saving solutions. Shopping online for groceries has become a convenient and practical option for many individuals, allowing them to save time and effort. Moreover, consumers are more willing to invest in goods and services that offer ease of access and convenience. Consequently, the demand for online grocery shopping has surged, with many people opting for this hassle-free alternative. Additionally, consumers are more willing to spend money on online groceries, further driving the expansion of the market.

Restraints in the Global Online Grocery Market

The online grocery market faces challenges related to the cost of storage and delivery, which can impact consumer demand. High delivery costs, often influenced by changing storage expenses, pose a significant barrier to online grocery shopping. Factors such as transportation and fuel costs further contribute to the overall delivery expenses. Additionally, taxes, rent for storage units, maintenance costs, and electricity expenses can directly affect product costs and delivery fees. These factors collectively pose challenges to market growth and may discourage customers from opting for online grocery purchases.

Market Trends of the Global Online Grocery Market

The e-commerce industry is undergoing rapid evolution, with a growing trend towards leveraging automation to efficiently meet customer demand. In the online grocery market, merchants are increasingly adopting automated solutions to stay competitive amidst high consumer demand. Automation enables streamlined processes, from inventory management to order fulfillment, allowing merchants to provide a seamless shopping experience for customers. By embracing automation, online grocery retailers can level the playing field and economically meet the growing demands of their clientele.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Online Grocery Market by Product type

Market Overview
Fresh Produce
Breakfast & Dairy
Snacks & Beverages
Meat & Seafood
Staples & Cooking Essentials.

Global Online Grocery Market by Purchaser Type

Market Overview
One Time Purchase and Subscription Purchase

Global Online Grocery Market by Region

Market Overview
North America
Europe
Asia-Pacific
Latin America
and MEA.

Global Online Grocery Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Amazon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JD.com (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocado (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instacart (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tesco (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carrefour (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kroger (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mercadona (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ahold Delhaize (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peapod (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coop (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rewe (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
E.Leclerc (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sainsbury's (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Target (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Woolworths (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Migros (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shipt (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments