新鲜宠物食品市场规模、份额、成长分析、按宠物类型、按产品类型、按成分、按销售管道、按地区 - 行业预测，2024-2031 年

新鲜宠物食品市场规模将从 2023 年的 119 亿美元增至 2022 年约 108 亿美元，到 2031 年将达到 255 亿美元，预计在预测期内（2024-2031 年）复合年增长率为 10%。上升。

随着宠物饲主越来越多地将宠物视为家庭的一部分并优先考虑宠物的健康和营养，新鲜宠物食品产业正在迅速扩张。这种转变加剧了人们对天然、低加工食品的偏好，超过了传统的干食品和罐头食品。低温运输物流的进步扩大了新鲜宠物食品的配送范围并延长了保质期，使宠物食品更加受欢迎。该市场在北美占有很大份额，该地区宠物拥有率较高，对天然有机宠物食品的需求不断增加。相反，在中产阶级人口增长和都市化的推动下，亚太地区将出现显着增长，特别是在中国和印度等市场，受到宠物拥有增加和西方宠物护理标准采用的影响。电子商务和订阅模式的趋势反映了消费者不断变化的偏好和宠物护理购物的便利性，也正在改变消费者获取和购买新鲜宠物食品的方式。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 价格分析
• 价值链分析
• 供应链分析
• 案例研究分析
• 市场生态系统
• PESTEL分析
• 监管环境
• 创新矩阵
• 主要投资分析
• 关键成功因素
• 市场吸引力指数
• 竞争程度

新鲜宠物食品市场：依产品类型

• 市场概况
• 新鲜宠物食品
• 新鲜干宠物食品
• 新鲜半湿宠物食品

新鲜宠物食品市场：依成分分类

• 市场概况
• 动物性蛋白质
• 植物蛋白
  • 红萝卜
  • 打
  • 甘藷
  • 蓝莓
  • 古代谷物
  • 其他的

新鲜宠物食品市场：依宠物类型

• 市场概况
• 狗
• 猫
• 马
• 其他的

新鲜宠物食品市场：依销售管道分类

• 市场概况
• 线上管道
• 线下通路
  • 超级市场/大卖场
  • 便利商店
  • 其他的

新鲜宠物食品市场规模：依地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Nestle Purina Petcare（Switzerland）
• Mars Petcare Inc.（US）
• Colgate-Palmolive Company（US）
• The JM Smucker Company（US）
• Blue Buffalo Co., Ltd.（US）
• Freshpet, Inc.（US）
• Champion Petfoods LP（Canada）
• Big Heart Pet Brands（US）
• WellPet LLC（US）
• Merrick Pet Care, Inc.（US）
• Natural Balance Pet Foods, Inc.（US）
• Bil-Jac Foods, Inc.（US）
• Ainsworth Pet Nutrition（US）
• Hill's Pet Nutrition, Inc.（US）
• Petcurean Pet Nutrition（Canada）
• Ziwi Peak（New Zealand）
• Tuffy's Pet Foods, Inc.（US）
• Diamond Pet Foods（US）
• Nutro Products, Inc.（US）
• Instinct Pet Food（US）

Fresh Pet Food Market size was valued at around USD 10.8 billion in 2022 and is expected to rise from USD 11.9 billion in 2023 to reach a value of USD 25.5 Billion by 2031, at a CAGR of 10% over the forecast period (2024-2031).

The fresh pet food industry is expanding rapidly as pet owners increasingly view their pets as family members, prioritizing their health and nutrition. This shift is driving a preference for natural, minimally processed diets over traditional dry or canned foods. Advances in cold chain logistics have facilitated wider distribution and prolonged shelf life of fresh pet foods, further boosting their popularity. In North America, where pet ownership is high and there is a growing demand for natural and organic pet products, the market holds a significant share. Conversely, the Asia-Pacific region, propelled by rising middle-class populations and urbanization, is poised for substantial growth, particularly in markets like China and India, influenced by increasing pet ownership and adoption of Western pet care standards. The trend towards e-commerce and subscription models is also transforming how consumers access and purchase fresh pet foods, reflecting evolving consumer preferences and convenience in pet care shopping.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fresh Pet Food Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fresh Pet Food Market Segmental Analysis

The fresh pet food market is segmented based on product type, ingredients, pet type, sales channel, and region. Based on product type, the market is segmented into fresh wet pet food, fresh dry pet food, and fresh semi-moist pet food. Based on ingredients, the market is segmented into Animal-Based Proteins, and Plant-Based Proteins (carrots, beet, sweet potato, blueberry, ancient grains). Based on pet type, the market is segmented into Dogs, Cats, and Others. Based on sales channels, the market is segmented into online channels, and offline channels (supermarkets & hypermarkets, convenience stores). Based on region, the market Is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Drivers of the Fresh Pet Food Market

The rising popularity of the fresh pet food market is significantly influenced by the trend of pet humanization, where pets are increasingly viewed as integral family members. This shift has led to a heightened demand for high-quality pet foods as consumers prioritize the health and well-being of their pets. According to a 2020 survey by the American Pet Products Association, pet owners opting for premium pet foods are willing to invest in these products, showing a strong concern for their pets' health and scrutinizing the ingredients used. This growing consumer sentiment underscores a burgeoning market driven by the evolving relationship between pets and their owners, emphasizing quality and nutritional transparency in pet food choices.

Restraints in the Fresh Pet Food Market

The primary challenge in the fresh pet food industry lies in the significantly higher costs associated with its manufacturing and distribution. Unlike conventional pet food, fresh pet food must meet stringent criteria such as human-grade ingredients, organic certification, non-GMO status, and absence of preservatives. These superior-quality ingredients command a premium over standard pet food ingredients, contributing to elevated production expenses. Moreover, the meticulous preparation process demands extensive time and adherence to rigorous hygiene and quality standards to ensure both safety and nutritional integrity. These factors collectively escalate the overall expenses involved in bringing fresh pet food to market, posing a formidable barrier in this niche yet growing sector of the pet food industry.

Market Trends of the Fresh Pet Food Market

Our analysis indicates a significant increase in consumer demand for premium pet nutrition, driven by growing concerns for animal health and well-being. As more people consider their pets as integral family members, there is a preference for high-quality, fresh pet foods that mirror human dietary trends. This trend is further fuelled by a rising preference for natural and organic products, prompting manufacturers to incorporate human-grade ingredients into pet food formulations. This shift underscores a broader cultural shift towards treating pets with the same care and dietary standards as other family members, reflecting evolving consumer expectations in the pet care industry.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Pricing Analysis
• Value Chain Analysis
• Supply Chain Analysis
• Case Study Analysis
• Ecosystem of the Market
• Pestel Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

Fresh Pet Food Market by Product Type

• Market Overview
• Fresh Wet Pet Food
• Fresh Dry Pet Food
• Fresh Semi-Moist Pet Food

Fresh Pet Food Market by Ingredients

• Market Overview
• Animal-Based Proteins
• Plant-Based Proteins
  • Carrots
  • Beet
  • Sweet Potato
  • Blueberry
  • Ancient grains
  • Others

Fresh Pet Food Market by Pet Type

• Market Overview
• Dogs
• Cats
• Horse
• Others

Fresh Pet Food Market by Sales Channel

• Market Overview
• Online Channel
• Offline Channel
  • Supermarkets & hypermarkets
  • Convenience stores
  • Others

Fresh Pet Food Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars Petcare Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Buffalo Co., Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freshpet, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Champion Petfoods LP (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Heart Pet Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WellPet LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merrick Pet Care, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Balance Pet Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bil-Jac Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ainsworth Pet Nutrition (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petcurean Pet Nutrition (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ziwi Peak (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tuffy's Pet Foods, Inc. (US)s
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Pet Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutro Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instinct Pet Food (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments