视讯串流市场规模、份额和成长分析：按串流媒体类型、解决方案、平台和地区 - 产业预测，2024-2031 年

2022年全球视讯串流媒体市场规模将为970.9亿美元，预测期内（2024-2031年）复合年增长率为8.13%，从2023年的1023亿美元增长到2031年的17.49亿美元。到美国7000万美元。

Over-The-Top平台市场的扩张使最终用户无需订阅有线或卫星即可存取独家影像内容，预计将对该行业产生积极影响。被 OTT 平台吸引的观众通常会寻求内容选择的灵活性，并且可能会消费比他们之前想像的更多的内容，从而推动未来的市场成长。近年来，OTT 视讯串流市场持续成长，改变了人们娱乐和消费资料的方式。串流媒体可让您使用任何连接网路的装置（例如电脑、平板电脑、智慧电视或智慧型手机）透过网路即时观看视频，而无需 DVD 或蓝光光碟等实体媒体。这包括各种内容，例如电影、实况活动和电视节目。高速网路带来的便利性和广泛的行动性是推动串流影音市场的关键因素，因为消费者可以轻鬆地在智慧型手机、个人电脑、智慧型电视和平板电脑设备上观看串流影片。特别是在新兴国家，互联网的使用已经变得无处不在，让更多的人能够观看串流影片，推动市场成长。然而，视讯串流平檯面临盗版和未经授权复製内容等挑战，可能会阻碍收益并减缓市场成长。

目录

介绍

• 研究目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 市场生态系统
• 专利分析
• 案例研究分析
• 监管环境
• 创新矩阵
• 重点投资分析
• 关键成功因素
• 市场魅力指数
• 竞争程度

视讯串流：按串流类型

• 市场概况
• 即时视讯串流
• 非线性视讯串流

视讯串流市场：按解决方案分类

• 市场概况
• 网际网路通讯协定电视
• Over-the-Top的
• 付费电视

视讯串流市场：按平台

• 市场概况
• 游戏机
• 笔记型电脑和桌上型电脑
• 智慧型手机和平板电脑
• 智慧电视

视讯串流媒体市场：按服务分类

• 市场概况
• 咨询
• 託管服务
• 培训支援

视讯串流媒体市场：按收益模式划分

• 市场概况
• 广告
• 出租
• 订阅

视讯串流市场：按部署类型

• 市场概况
• 云
• 本地

视讯串流市场：依使用者分类

• 市场概况
• 企业视讯串流
• 消费者视讯串流

视讯串流媒体市场规模：按地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Netflix（US）
• Amazon Prime Video（US）
• Disney+（US）
• HBO Max（US）
• YouTube（US）
• Apple TV+（US）
• Peacock（US）
• Paramount+（US）
• Tencent Video（China）
• iQIYI（China）
• BBC iPlayer（UK）
• ITV Hub（UK）
• NOWTV（Hong Kong）
• Stan（Australia）
• Neon（New Zealand）
• Crave（Canada）
• Mubi（Germany）
• Rakuten Viki（US）

Global Video Streaming Market size was valued at USD 97.09 billion in 2022 and is poised to grow from USD 102.30 billion in 2023 to USD 174.97 billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The expanding market for over-the-top (OTT) platforms, which allow end users to access exclusive video content without needing cable or satellite subscriptions, is expected to positively impact this sector. Audiences drawn to OTT platforms often seek flexibility in content choices and tend to consume more content than previously imagined, driving future market growth. Recently, the OTT video streaming market has consistently grown, transforming how people entertain themselves and consume data. Streaming enables users to watch videos in real-time over the internet without requiring physical media like DVDs or Blu-ray discs, using internet-connected devices such as computers, tablets, Smart TVs, and smartphones. This includes various content like movies, live events, and television shows. The convenience and widespread mobility facilitated by high-speed internet have been crucial factors in driving the streaming video marketplace, allowing consumers to stream videos easily on smartphones, PCs, smart TVs, or tablets. As internet usage has become ubiquitous, especially in developed countries, more people can stream videos, promoting market growth. However, video streaming platforms face challenges such as piracy and unauthorized copying of content, which may hinder revenues and slow market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Video Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Video Streaming Market Segmental Analysis

The Global Video Streaming Market is segmented based on Streaming Type, solution, Platform, Service, Revenue Model, User and region. By Streaming Type, the market is segmented into Live Streaming and Non-Linear Video Streaming. By solution the market is segmented into Internet Protocol TV, Over-the-Top, Pay-TV. By Platform the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, Smart TV. By Revenue Model market is segmented into Advertising, Rental and Subscription. By Service the market is segmented into Consulting, Managed Services, Training & Support. By User market is segmented into Enterprise Video Streaming, Consumer Video Streaming. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Video Streaming Market

Live streaming has become a significant driver of growth in the video streaming market. This feature enables direct interaction with target audiences, facilitating efficient responses to inquiries and better communication on business-related issues, which enhances understanding. Its ability to generate increased revenue has solidified its role as a vital income stream in the industry, leading to a notable boost in live video streaming.

Restraints in the Global Video Streaming Market

The increasing concern over content theft and protection is expected to negatively impact business activities, leading to lower customer engagement and reduced content consumption. This trend is anticipated to pressure market growth in the coming years. Based on our analysis, we found that the value of piracy subscription services in the United States alone amounts to billions of dollars. Additionally, about 9 million internet users in the US subscribe to pirate IPTV providers, accessing these services on at least 3,500 unlicensed websites and social media accounts.

Market Trends of the Global Video Streaming Market

The growth of video streaming is largely driven by the global expansion of broadband Internet connectivity. The exemplary development of broadband infrastructure has significantly increased internet access across more households and geographies. This has facilitated the proliferation of stable, high-speed internet connections, expanding the potential viewer base for video streaming. As more people gain access to reliable internet, the customer base for streaming services grows, further propelling the video streaming market.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Ecosystem of the Market
• Patent Analysis
• Case Study Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

Video Streaming by Streaming Type

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming

Video Streaming Market by Solution

• Market Overview
• Internet Protocol TV
• Over-the-Top
• Pay-TV

Video Streaming Market by Platform

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Video Streaming Market by Service

• Market Overview
• Consulting
• Managed Services
• Training & Support

Video Streaming Market by Revenue Model

• Market Overview
• Advertising
• Rental
• Subscription

Video Streaming Market by Deployment Type

• Market Overview
• Cloud
• On-Premises

Video Streaming Market by User

• Market Overview
• Enterprise Video Streaming
• Consumer Video Streaming

Video Streaming Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Netflix (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Prime Video (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HBO Max (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple TV+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peacock (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paramount+ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Video (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITV Hub (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOWTV (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neon (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crave (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mubi (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Viki (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments