首页 > 市场调查报告书 > 消费品

健康美容口腔衛生

市场调查报告书

商品编码

1562505

口腔护理市场规模、份额、成长分析、按产品、分销管道、按地区 - 行业预测，2024-2031 年

Oral Care Market Size, Share, Growth Analysis, By Product (Toothpastes, Dental Accessories/Ancillaries), By Distribution Channel (Retail Pharmacies, Online Distribution), By Region - Industry Forecast 2024-2031

出版日期: 2024年09月14日 | 出版商:

SkyQuest | 英文 246 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球口腔护理市场规模为375亿美元，从2023年的399亿美元成长到2031年的655.4亿美元，复合年增长率预计为6.4%。

成人和儿童蛀牙盛行率的上升预计将在未来几年推动口腔护理市场的成长。根据世界卫生组织 (WHO) 的数据，超过 5.3 亿儿童患有初级蛀牙。这种情况在儿童中尤其常见，由于不良的饮食习惯和口腔卫生不良，他们更容易患蛀牙。因此，随着越来越多的人寻求牙科专业人士的建议来选择合适的产品，对口腔护理产品的需求不断增加。此外，根据美国口腔修復医师学会的数据，每年有近 15% 的无牙颚人群选择牙齿修復，约有 2,300 万老年人完全无牙颚。这凸显了对义齿产品的需求不断增长，尤其是老年人，这进一步促进了市场的扩张。然而，缺乏适当的牙科治疗和不一致的口腔卫生习惯可能会增加口腔癌的风险，这可能会阻碍预测期内的市场成长。

市场概况
牙膏
- 贴上
- 凝胶
- 粉末
- 抛光
牙刷及配件
- 牙刷
- 手动牙刷
- 电动牙刷
- 电池供电的牙刷
- 更换牙刷头
漱口水/漱口水
- 非药物漱口水
- 药用漱口水
牙科配件/辅助器具
- 牙线
- 预防口臭
- 化妆品和牙齿美白产品
- 牙科水刀
假牙产品
- 假牙固定剂
- 其他假牙产品
牙科修补清洗解决方案

口腔护理市场：依分销管道分类

市场概况
消费品商店
零售药房
线上交付
牙医诊所

口腔护理市场规模：按地区划分

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

Colgate-Palmolive Company（US）
Procter & Gamble（US）
GlaxoSmithKline PLC（UK）
Koninklijke Philips NV（Netherlands）
Johnson & Johnson（US）
Unilever PLC（UK）
GC Corporation（Japan）
3M Company（US）
Lion Corporation（Japan）
Church & Dwight Co, Inc.（US）
Sunstar Suisse SA（Switzerland）
Perrigo Company PLC（Ireland）
Dabur India Ltd.（India）
Orkla（Norway）
Henkel AG & Co. KGaA（Germany）
LG Household & Health Care, Ltd.（South Korea）
Kao Corporation（Japan）
Himalaya Wellness Company（India）
Ultradent Products（US）
Hain Celestial Group（Jason Natural Products, Inc.）（US）
Supersmile（US）
CloSYS（US）

简介目录

Product Code: SQMIG35B2076

Global Oral Care Market size was valued at USD 37.5 billion in 2022 and is poised to grow from USD 39.90 billion in 2023 to USD 65.54 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

The rising prevalence of dental cavities in both adults and children is expected to drive the growth of the oral care market in the coming years. According to the World Health Organization (WHO), more than 530 million children suffer from primary tooth decay. This condition is particularly common among children due to poor dietary habits and insufficient oral hygiene, making them more prone to cavities. Consequently, the demand for oral care products is increasing as more people seek professional dental advice to choose the right products. Additionally, the American College of Prosthodontists reports that nearly 15% of the edentulous population opts for dental restorations annually, with approximately 23 million older adults being completely toothless. This highlights the growing need for denture products, especially among the elderly, further contributing to market expansion. However, a lack of proper dental care and inconsistent oral hygiene practices could increase the risk of oral cavity cancer, potentially hindering market growth during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oral Care Market Segmental Analysis

Global Oral Care Market is segmented by Product, Distribution Channel, and region. Based on Product, the market is segmented into Toothpastes, Toothbrushes & Accessories, Mouthwashes/Rinses, Dental Accessories/Ancillaries, Denture Products, and Dental Prosthesis Cleaning Solutions. Based on Distribution Channel, the market is segmented into Consumer Stores, Retail Pharmacies, Online Distribution, and Dental Dispensaries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Oral Care Market

A wide range of dental issues, such as tooth decay, periodontal disease, and gum disease, affect many individuals, with children being particularly vulnerable. Due to the sensitivity of children's teeth, they require specialized dental care. This presents an opportunity for market players to develop new and innovative oral care products specifically designed for children. Additionally, about 12% to 13% of the population suffers from tooth decay and gum disease, further highlighting the growing need for effective dental solutions. The increasing prevalence of these dental disorders is expected to fuel market growth throughout the forecast period.

Restraints in the Global Oral Care Market

The inclusion of certain additives in toothpaste and mouthwash, such as abrasives and humectants, to enhance flavor and color can lead to various allergic reactions in the teeth and gums, including contact dermatitis, urticaria, rhinitis, and angioedema. These adverse effects can significantly impact consumer demand for these products. Moreover, the market faces challenges from intense competition among local players who employ aggressive pricing strategies. This competitive pressure can constrain market growth and limit opportunities for expansion.

Market Trends of the Global Oral Care Market

To address patients' growing demand for personal care, many dentists are expanding their services to include aesthetic spa treatments alongside routine oral care. This approach helps mitigate dental anxiety by addressing visual, auditory, and olfactory triggers associated with dental procedures, thereby increasing the demand for cosmetic dental products. Furthermore, dental spa clinics are enhancing the patient experience by incorporating 4D-based video and image visuals, creating a more luxurious and immersive environment. This innovative use of technology contributes to a more comfortable and appealing experience for patients, further driving the interest in dental cosmetic treatments.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Technology Analysis
Pricing Analysis
Value Chain Analysis
Ecosystem of the Market
Trade Analysis
Supply chain Analysis
Case study Analysis
Patent Analysis
Customer & Buying Criteria Analysis
Regulatory Landscape
Innovation Matrix
Top Investment Analysis
Key Success Factor
Degree of Competition

Oral Care Market by Product

Market Overview
Toothpastes
- Pastes
- Gels
- Powders
- Polishes
Toothbrushes & Accessories
- Toothbrushes
- Manual toothbrushes
- Electric toothbrushes
- Battery-powered toothbrushes
- Replacement Toothbrush Heads
Mouthwashes/Rinses
- Non-medicated Mouthwashes
- Medicated Mouthwashes
Dental Accessories/Ancillaries
- Dental Flosses
- Breath Fresheners
- Cosmetic Dental Whitening Products
- Dental Water Jets
Denture Products
- Denture Fixatives
- Other Denture Products
Dental Prosthesis Cleaning Solutions

Oral Care Market by Distribution Channel

Market Overview
Consumer Stores
Retail Pharmacies
Online Distribution
Dental Dispensaries

Oral Care Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Colgate-Palmolive Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GC Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar Suisse S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Perrigo Company PLC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orkla (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care, Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Wellness Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ultradent Products (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hain Celestial Group (Jason Natural Products, Inc.) (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Supersmile (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CloSYS (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments