全球口腔护理/口腔卫生市场规模（按产品类型、最终用户、价格范围、区域范围和预测）

口腔护理/口腔卫生市场规模及预测

口腔护理/口腔卫生市场规模预计在 2023 年达到 550.8 亿美元，并在 2031 年达到 815.2 亿美元，2024 年至 2031 年的复合年增长率为 5.54%。口腔卫生是指为维持口腔清洁和健康而采取的家庭习惯，例如刷牙、使用牙线和使用漱口水。另一方面，口腔护理是一个更广泛的术语，既包括口腔卫生习惯，也包括专业牙科治疗，例如定期检查和清洁。

全球口腔护理/口腔卫生市场动态

影响口腔护理/口腔卫生市场的关键市场动态

主要市场驱动因子

提高口腔卫生意识：

人们越来越认识到口腔健康对整体健康的重要性。公共卫生运动和媒体关注良好的口腔护理与预防蛀牙、牙周病以及其他全身性健康问题（如心臟病、糖尿病和呼吸系统疾病）之间的关联。保持良好的口腔卫生也会影响您的自信心和社交互动，因为健康的笑容看起来更有吸引力、更健康。

牙齿疾病增加：

不幸的是，蛀牙、牙周病等牙齿疾病在世界各地的发生率仍然很高。根据世界卫生组织（WHO）统计，口腔疾病影响全球近35亿人。这促使对预防和控制这些疾病的口腔护理产品的需求不断增加。高糖饮食、缺乏良好的口腔卫生习惯、吸烟等因素导致牙齿疾病的高发生率。此外，某些医疗状况和药物也会增加您罹患口腔健康问题的风险。

美观很重要

人们越来越重视牙齿美观，追求更洁白的牙齿和更整齐的笑容。这促使人们对能够让人笑容更灿烂、更自信的产品的需求日益增长。社群媒体的兴起和自拍的流行只会加速这一趋势。人们越来越关注牙齿的外观，并愿意投资购买可以帮助他们获得更美观的笑容的产品。因此，家用美白套装、牙齿矫正透明矫正器和其他美容牙科产品的受欢迎程度飙升。

主要问题

竞争激烈的市场

口腔护理市场由几家大公司主导，包括高露洁棕榄、宝洁和葛兰素史克。这些公司拥有巨大的优势，小企业难以竞争。这些公司受益于强大的品牌知名度、庞大的分销网络，使他们能够将产品摆上主要零售商的货架，以及庞大的营销预算，使他们能够透过广告活动接触到广泛的受众。小企业在这些方面经常难以竞争。他们可能只有有限的行销预算来建立品牌知名度，可能依赖较小的本地或线上零售商，或者可能没有现有企业那么高的品牌知名度。这可能会使我们难以获得市场占有率并在市场上站稳脚跟。

产品召回：

因安全问题而进行的产品召回可能会对口腔护理行业的公司造成毁灭性的打击。它不仅会因产品更换和销售损失而导致经济损失，还会损害公司的声誉并削弱消费者信任。产品召回后重新获得消费者信任可能是一个漫长而艰辛的过程。在某些情况下，公司可能永远无法完全从召回造成的声誉损害中恢復。为了降低召回风险，口腔护理行业的公司需要实施严格的品质控管程序，并在产品推出市场之前进行严格的测试。当召回发生时，他们需要保持透明、快速回应、解决问题并与消费者进行有效沟通。

主要趋势

个人化：

客製化趋势也延伸到了口腔护理。公司开发产品来满足特定需求，例如牙齿敏感、美白和牙龈健康。牙膏可以根据特定成分进行定制，以解决牙垢堆积、珐琅质侵蚀和口干等问题。订阅盒由牙科专家精心挑选，可根据个人的独特需求和喜好提供个人化的口腔护理产品选择。此外，该公司正在探索使用人工智慧和数据分析为消费者提供个人化的口腔护理产品和常规建议。

关注口腔健康益处

重点已从简单的口气清新转向促进整体口腔健康。这些产品旨在解决更广泛的问题，包括牙龈健康、口臭、强化珐琅质和平衡口腔微生物群。含有益生菌的牙膏、漱口水和含片的数量也越来越多。这些益生菌有助于在口腔内建立健康的细菌平衡，有助于整体口腔健康并降低牙龈疾病和口臭的风险。经临床验证的益生元和后生元也被加入口腔护理产品中，以促进口腔微生物群的健康。

目录

第 1 章 全球口腔护理/口腔卫生市场简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第 4 章 全球口腔护理/口腔卫生市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

5. 全球口腔护理/口腔卫生市场（依产品类型）

• 概述
• 牙膏
• 牙刷
• 漱口水/漱口水
• 牙线
• 口臭预防剂

6. 全球口腔护理/口腔卫生市场（依最终使用者划分）

• 概述
• 成人
• 儿童
• 老人

7. 全球口腔护理/口腔卫生市场（按价格范围）

• 概述
• 大众市场/传统产品
• 优质产品

8. 全球口腔护理/口腔卫生市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 9 章。

• 概述
• 各公司的市场排名
• 主要发展策略

第十章 公司简介

• Procter & Gamble Company
• Colgate-Palmolive Company
• Unilever plc
• GlaxoSmithKline plc
• Lion Corporation（Japan）
• Kao Corporation
• Johnson & Johnson Consumer Health
• Church & Dwight Co., Inc
• The Himalaya Drug Company
• Dabur India Ltd

第 11 章附录

• 相关报告

Oral Care/Oral Hygiene Market Size And Forecast

Oral Care/Oral Hygiene Market size was valued at USD 55.08 Billion in 2023 and is projected to reach USD 81.52 Billion by 2031 , growing at a CAGR of 5.54% from 2024 to 2031. Oral hygiene refers to your practices at home to keep your mouth clean and healthy, such as brushing, flossing, and using mouthwash. Oral care, on the other hand, is a broader term that encompasses both oral hygiene practices and professional dental care, such as regular checkups and cleanings.

Global Oral Care/Oral Hygiene Market Dynamics

The key market dynamics that are shaping the Oral Care/Oral Hygiene Market include:

Key Market Drivers

Rising awareness of oral hygiene:

People are becoming increasingly aware of the importance of oral health for overall well-being. Public health campaigns and media focus on the link between good oral care and preventing cavities, gum disease, and even systemic health issues like heart disease, diabetes, and respiratory problems. Maintaining good oral hygiene also impacts self-confidence and social interactions, as a healthy smile is often associated with attractiveness and overall health.

Increasing dental diseases:

Unfortunately, the prevalence of dental diseases like cavities and gum disease remains high globally. According to the World Health Organization (WHO), oral diseases affect close to 3.5 billion people worldwide. This creates a constant demand for oral care products to prevent and manage these conditions. Factors like sugary diets, lack of proper oral hygiene practices, and smoking contribute to the high incidence of dental diseases. Additionally, certain medical conditions and medications can also increase the risk of oral health problems.

Focus on aesthetics

: There's a growing trend towards dental aesthetics, with people seeking whiter teeth and straighter smiles. This fuels demand for products that promote a brighter and more confident smile. The rise of social media and the prevalence of close-up selfies have contributed to this trend. People are increasingly concerned about the appearance of their teeth and are willing to invest in products that can help them achieve a more aesthetically pleasing smile. This has led to a surge in the popularity of at-home whitening kits, clear aligners for straightening teeth, and other cosmetic dental products.

Key Challenges:

Highly competitive market

: The oral care market is dominated by a few major players like Colgate-Palmolive, Procter & Gamble, and GlaxoSmithKline. These companies have significant advantages that make it difficult for smaller companies to compete. They benefit from strong brand recognition, vast distribution networks that allow them to get their products on shelves in major retailers, and significant marketing budgets that enable them to reach a wide audience with their advertising campaigns. Smaller companies often struggle to compete on these fronts. They may have limited marketing budgets to build brand awareness, may rely on smaller regional or online distributors, and may not have the same level of brand recognition as the established players. This can make it challenging for them to gain market share and establish themselves in the market.

Product recalls:

Product recalls due to safety concerns can be devastating for a company in the oral care industry. Not only can they lead to financial losses due to product replacements and lost sales, but they can also damage a company's reputation and erode consumer trust. Regaining consumer trust after a product recall can be a long and difficult process. In some cases, companies may never fully recover from the reputational damage caused by a recall. To mitigate the risk of recalls, companies in the oral care industry need to have robust quality control procedures in place and be vigilant about testing their products before they are brought to market. They also need to be transparent and responsive in the event of a recall, taking swift action to address the issue and communicate effectively with consumers.

Key Trends:

Personalization:

The trend towards customization extends to oral care. Companies are developing products tailored to address specific needs, such as sensitivity, whitening, or gum health. This may involve personalized toothpaste formulations with specific ingredients to target concerns like tartar buildup, enamel erosion, or dry mouth. Subscription boxes curated by dental professionals can deliver a personalized selection of oral care products based on an individual's unique needs and preferences. Additionally, companies are exploring the use of AI and data analytics to provide consumers with personalized recommendations for oral care products and routines.

Focus on oral health benefits

: The focus is shifting from simply freshening breath to promoting overall oral health. Products are designed to address a wider range of concerns, including gum health, bad breath, enamel strengthening, and oral microbiome balance. There's a rise in probiotics-infused kinds of toothpaste, mouthwashes, and lozenges. These probiotics help create a healthy balance of bacteria in the mouth, which can contribute to overall oral health and reduce the risk of gum disease and bad breath. Clinically proven prebiotics and postbiotics are also being incorporated into oral care products to promote a healthy oral microbiome.

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Global Oral Care/Oral Hygiene Market Regional Analysis

Here is a more detailed regional analysis of the Oral Care/Oral Hygiene Market:

Asia Pacific:

The Asia Pacific region is a frontrunner in the global oral care market and is projected to experience significant growth in the coming years. The Asia Pacific region is home to a massive and continuously growing population, with China and India leading the way. This vast demographic translates to a significant and expanding consumer base for oral care products. The growing middle class in many Asian countries also has a significant impact. As disposable incomes rise, more people in the region can afford oral care products, creating a strong market for both basic and premium options.

public health initiatives and media campaigns are raising awareness about the importance of oral hygiene for overall health and well-being. People are becoming more knowledgeable about the link between good oral care practices and preventing dental problems like cavities and gum disease.

Consumers in the Asia Pacific region are showing a growing interest in specialized oral care products that address specific concerns like teeth whitening, sensitivity, or gum health. This creates a market for innovative product formulations and targeted marketing strategies.

The future of the oral care market in Asia Pacific is bright, driven by urbanization, a growing focus on health and prevention, and tech-savvy consumers. Rising disposable incomes allow people to invest in both necessities and premium products addressing specific concerns. Companies that innovate with specialized options, leverage e-commerce, and cater to the evolving needs of Asian consumers are poised to capitalize on this flourishing market.

Europe:

Europe has a well-established landscape dominated by a handful of major corporations. These industry giants, such as Colgate-Palmolive, GlaxoSmithKline, and Procter & Gamble, hold a significant market share. They leverage their vast resources for research and development, invest heavily in marketing and advertising campaigns, and have established distribution networks across Europe. This makes it challenging for smaller players to compete.

Europeans are increasingly interested in natural and organic oral care products, with a preference for sustainable packaging. This reflects a growing awareness of the potential health benefits of natural ingredients and a desire for eco-friendly products. Consumers are looking for oral care options that are free from artificial colors, flavors, and harsh chemicals. There's a rise in the popularity of toothpaste and mouthwash infused with botanical extracts like aloe vera, neem, and green tea, perceived to have soothing and anti-inflammatory properties.

Despite being mature, the European market embraces advancements, despite seeing a rise in electric toothbrushes with advanced features and a growing interest in at-home whitening products and clear aligners for teeth straightening, driven by the desire for a confident smile.

North America

North Americans are becoming increasingly aware of the importance of oral health for overall well-being. Public health initiatives and media campaigns play a role, highlighting the link between good oral care and preventing cavities, gum disease, and even systemic health issues. Additionally, the focus on aesthetics and a confident smile fuels the demand for oral care products.

North America, like many other regions, has a growing aging population. This creates a demand for specialized oral care products that address the needs of older adults, such as products for denture care, dry mouth, and sensitivity.

Also, The North American market is receptive to new technologies. We see a rise in electric toothbrushes with advanced features like app connectivity, pressure sensors, and brushing guidance. There's also an exploration of AI for personalized recommendations and oral health monitoring.

While there's a willingness to invest in oral care, North American consumers are often price-sensitive. This can pose a challenge for companies offering premium or innovative products, requiring them to strike a balance between quality and affordability.

Global Oral Care/Oral Hygiene Market: Segmentation Analysis

The Global Oral Care/Oral Hygiene Market is Segmented on the basis of Product Type, End User, Price Range, and Geography.

Oral Care/Oral Hygiene Market, By Product Type

• Toothpaste
• Toothbrush
• Mouthwash/Rinse
• Dental Floss
• Breath Fresheners

Based on Product Type, the market is segmented into Toothpaste, Toothbrush, Mouthwash/Rinse, Dental Floss, and Breath Fresheners. The toothbrush segment has dominated the oral care market. Brushing teeth is a fundamental aspect of oral hygiene practiced by a vast majority of the population. This widespread adoption makes toothbrushes a consistently in-demand product. Toothbrushes are generally a relatively affordable oral care product. This affordability makes them accessible to a wider range of consumers, further contributing to their dominance in the market.

Oral Care/Oral Hygiene Market, By End User

• Adults
• Children
• Senior Citizens

Based on End User, the market is segmented into Adults, Children, and Senior Citizens. The adult segment currently dominates the oral care market by end users. This is due to a combination of factors: adults have a higher disposable income to spend on oral care products, require a wider range of products for different needs (whitening, sensitivity, gum health), and typically practice oral hygiene routines more consistently compared to children who may need supervision or encouragement. While the senior citizen segment is growing due to an aging population, their needs are often specific (denture care, dry mouth) and may not require the same variety of products as adults.

Oral Care/Oral Hygiene Market, By Price Range

• Mass Market/Conventional Products
• Premium Products

Based on Price Range, the market is segmented into Mass Market/Conventional Products, and Premium Products. Traditionally, the mass market/conventional product segment has dominated the oral care market by price range. This dominance stems from several factors: affordability, catering to basic needs, and wider accessibility.

Key Players

• The "Global Oral Care/Oral Hygiene Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Procter & Gamble Company, Colgate-Palmolive Company, Unilever plc, GlaxoSmithKline plc, Lion Corporation (Japan), Kao Corporation, Johnson & Johnson Consumer Health, Church & Dwight Co., Inc, The Himalaya Drug Company, and Dabur India Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Oral Care/Oral Hygiene Market Recent Developments
• In March 2022, Colgate-Palmolive took a significant leap forward in the smart toothbrush segment with the introduction of their innovative electric toothbrush equipped with multispectral sensors. This brush goes beyond basic cleaning by utilizing advanced technology to measure a range of oral health characteristics, including tooth decay, plaque detection, and even blood flow in the gums. This data can then be used to provide users with personalized feedback and insights into their oral health, empowering them to make informed decisions about their brushing habits and potentially detect early warning signs of gum disease.
• In March 2022, the Oral-B brand released new electric toothbrushes with advanced features like linear magnetic drive technology and pressure sensors.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ORAL CARE/ORAL HYGIENE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ORAL CARE/ORAL HYGIENE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Toothpaste
• 5.3 Toothbrush
• 5.4 Mouthwash/Rinse
• 5.5 Dental Floss
• 5.6 Breath Fresheners

6 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY END USER

• 6.1 Overview
• 6.2 Adults
• 6.3 Children
• 6.4 Senior Citizens

7 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY PRICE RANGE

• 7.1 Overview
• 7.2 Mass Market/Conventional Products
• 7.3 Premium Products

8 GLOBAL ORAL CARE/ORAL HYGIENE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL ORAL CARE/ORAL HYGIENE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Procter & Gamble Company
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Colgate-Palmolive Company
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Unilever plc
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 GlaxoSmithKline plc
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Lion Corporation (Japan)
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Kao Corporation
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Johnson & Johnson Consumer Health
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Church & Dwight Co., Inc
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 The Himalaya Drug Company
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Dabur India Ltd
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Reports