延展实境市场规模、份额和成长分析：按产品、按设备类型、按公司规模、按应用、按地区 - 行业预测，2024-2031 年

2022年全球延展实境市场规模为311亿美元，从2023年的395亿美元成长到2031年的1876亿美元，预测期内（2024-2031年）复合年增长率为21.5，预计将增长%。

全球延展实境(XR) 市场处于身临其境型技术变革浪潮的前沿，包括虚拟实境 (VR)、扩增实境(AR) 和混合实境(MR)。这个快速成长的市场正在重塑个人和企业与数位内容互动的方式，改善娱乐、培训、业务等方面的使用者体验。由于消费者对数位互动的需求迅速增长、硬体和软体的技术进步以及游戏、医疗保健和教育等关键行业的采用不断增加，XR 市场​​正在经历强劲增长。事实证明，XR 技术在加强企业培训、最大限度地降低现实世界风险和提高员工生产力方面具有无价的价值，从而创造显着的成本效益。行动 AR 应用程式的激增进一步促进了市场准入。然而，高实施成本和需要先进硬体等挑战是广泛采用的障碍。值得注意的趋势揭示了企业向 XR 解决方案的转变，虚拟协作工具和展示室的出现是为了因应远距工作趋势。 XR 与人工智慧和物联网 (IoT) 的集成为个人化、资料主导的体验提供了机会，从而扩大了 XR 的影响力。儘管存在挑战，市场上的公司仍有巨大的潜力进行创新，创造出价格实惠的 XR 解决方案，惠及更多人。随着 XR 领域的发展，利用这些突破性技术的功能对于定义未来互动以及将 XR 嵌入数位环境至关重要。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 专利分析
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL分析
• 总体经济指标
• Start-Ups分析
• 市场吸引力指数
• 原料分析
• 供应链分析
• 价格分析

延展实境市场：透过提供

• 市场概况
• 硬体
  • 感应器
  • 加速计
  • 陀螺仪
  • 磁力计
  • 接近感测器
  • 半导体零件
  • 控制器和处理器
  • 积体电路
  • 显示器和投影仪
  • 位置追踪器
  • 相机
  • 其他的
• 软体
  • 软体开发套件
  • 云端基础的服务

延展实境市场：按设备类型

• 市场概况
• 扩增实境设备
  • 头戴式显示器 (HMDS)
  • AR智慧眼镜
  • 智慧头盔
  • 抬头显示器(HUD)
• 虚拟实境设备
  • 头戴式显示器 (HMDS)
  • 投影机和显示墙
  • 手势追踪装置
  • 资料手套
  • 其他的
• 磁振造影设备

延展实境市场：依公司规模划分

• 市场概况
• 小型企业
• 中型公司
• 大公司

延展实境市场：依应用分类

• 市场概况
• 航太和国防
• 製造业
• 车
• 教育
• 媒体和娱乐
• 游戏
• 卫生保健
• 零售/电子商务
• 其他的

延展实境市场规模：按地区

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 阿拉伯联合大公国国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Meta Platforms, INC.
• Microsoft
• Sony Group Corporation
• Apple INC.
• Google（Alphabet）
• HTC Corporation
• PTC INC.
• Seiko Epson Corporation
• Qualcomm Technologies, INC.
• Samsung Electronics CO., LTD.
• Lenovo
• Intel Corporation
• Panasonic Holdings Corporation
• Eon Reality
• Continental AG
• Visteon Corporation
• Xiaomi Corporation
• Maxst CO., LTD.
• Magic Leap, INC.
• Virtuix

结论和建议

Global Extended Reality Market size was valued at USD 31.1 billion in 2022 and is poised to grow from USD 39.5 billion in 2023 to USD 187.6 billion by 2031, growing at a CAGR of 21.5% during the forecast period (2024-2031).

The Global Extended Reality (XR) Market is poised at the forefront of a transformative wave in immersive technologies, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). This burgeoning market is reshaping how individuals and businesses engage with digital content, leading to enhanced user experiences across various sectors including entertainment, training, and business operations. The XR market is experiencing robust growth, fueled by a surge in consumer demand for engaging digital interactions, technological advancements in both hardware and software, and increased adoption in key industries such as gaming, healthcare, and education. XR technologies are proving invaluable in enhancing corporate training, minimizing real-world risks, and boosting workforce productivity, thereby generating significant cost efficiencies. The proliferation of mobile AR applications is further driving market accessibility. However, challenges such as high implementation costs and the requirement for advanced hardware create barriers to widespread adoption. Notable trends reveal a shift towards enterprise-focused XR solutions, with virtual collaboration tools and showrooms emerging in response to remote work trends. The integration of XR with artificial intelligence and the Internet of Things (IoT) offers opportunities for personalized, data-driven experiences that expand XR's influence. Despite existing challenges, there is considerable potential for market players to innovate and create affordable XR solutions aimed at a broader audience. As the XR landscape advances, harnessing the capabilities of these groundbreaking technologies will be crucial in defining future interactions and embedding XR into our digital environment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Extended Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Extended Reality Market Segmental Analysis

Global Extended Reality Market is segmented by Offering, Device Type, Enterprise Size, Application, and Region. By Offering into Hardware (Sensors, Semiconductor Components, Displays and Projectors, Position Trackers, Cameras, and Others) and Software (Software Development Kits and Cloud-Based Services). By Device Type into AR Devices (Head-Mounted Displays (HMDs) and Heads-Up Displays (HUDs)) and VR Devices (Head-Mounted Displays (HMDs), Projectors and Display Walls, and Gesture-Tracking Devices). By Enterprise Size into Small Enterprises, Mid-Sized Enterprises, and Large Enterprises. By Application into Aerospace & Defense, Manufacturing, Automotive, Education, Media & Entertainment, Gaming, Healthcare, Retail & E-commerce, and Others. By Region into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Driver of the Global Extended Reality Market

The Global Extended Reality market is significantly propelled by continuous technological advancements. Innovations in both hardware and software are instrumental in enhancing the user experience within the XR landscape. Key developments such as increased computing power, high-resolution displays, and precision tracking sensors contribute to creating more immersive environments. A prime example is the emergence of standalone VR headsets, such as the Oculus Quest, which deliver untethered and engaging experiences that eliminate the reliance on external devices. This evolution is crucial in appealing to a wider audience, thereby driving growth and interest in the Extended Reality market.

Restraints in the Global Extended Reality Market

One significant constraint affecting the Global Extended Reality market is the substantial initial investment required for implementation, particularly among enterprise-level applications. Establishing a robust XR infrastructure, procuring cutting-edge hardware, and creating customized content can present considerable financial hurdles for many organizations. This high cost may impede broader adoption of XR technologies, especially among small to medium-sized enterprises that may not possess the necessary budgetary resources. As a result, the reluctance to invest in such advanced solutions could hinder the overall growth and penetration of Extended Reality across various industries.

Market Trends of the Global Extended Reality Market

The Global Extended Reality (XR) market is witnessing a pivotal trend driven by the integration of XR technologies with e-commerce platforms, significantly enhancing the online shopping experience. This convergence facilitates virtual try-ons and augmented reality (AR) product visualization, enabling consumers to preview items prior to purchase, thereby diminishing reliance on traditional retail spaces. Retailers, particularly in the furniture industry, are leveraging AR tools to allow customers to visualize products within their own environments, streamlining decision-making and fostering consumer confidence. As this trend advances, it is poised to revolutionize shopping behaviors and transform the retail landscape in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Startup Analysis
• Market Attractiveness Index
• Raw Material Analysis
• Supply Chain Analysis
• Pricing Analysis
• Start-up Analysis

Global Extended Reality Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Hardware
  • Sensors
  • Accelerometers
  • Gyroscopes
  • Magnetometers
  • Proximity Sensors
  • Semiconductor Components
  • Controllers And Processors
  • Integrated Circuits
  • Displays And Projectors
  • Position Trackers
  • Cameras
  • Others
• Software
  • Software Development Kits
  • Cloud-Based Services

Global Extended Reality Market Size by Device Type & CAGR (2024-2031)

• Market Overview
• AR Devices
  • Head-Mounted Displays (HMDS)
  • AR smart glasses
  • Smart helmets
  • Heads-Up Displays (HUDS)
• VR Devices
  • Head-Mounted Displays (HMDS)
  • Projectors And Display Walls
  • Gesture-Tracking Devices
  • Data gloves
  • Others
• MR Devices

Global Extended Reality Market Size by Enterprise Size & CAGR (2024-2031)

• Market Overview
• Small Enterprises
• Mid-Sized Enterprises
• Large Enterprises

Global Extended Reality Market Size by Application & CAGR (2024-2031)

• Market Overview
• Aerospace & Defense
• Manufacturing
• Automotive
• Education
• Media & Entertainment
• Gaming
• Healthcare
• Retail & E-commerce
• Others

Global Extended Reality Market Size & CAGR (2024-2031)

• North America, (Offering, Device Type, Enterprise Size, Application)
  • US
  • Canada
• Europe, (Offering, Device Type, Enterprise Size, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Device Type, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Device Type, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Device Type, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Meta Platforms, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Alphabet)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HTC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Epson Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics CO., LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eon Reality
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxst CO., LTD.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtuix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation