化妆品市场规模、份额、成长分析，按产品、应用领域、分销管道、地区 - 产业预测，2024-2031

2022年全球化妆品市场规模为403.7亿美元，从2023年的418.5亿美元成长到2031年的613.4亿美元，预测期（2024-2031）预计复合年增长率为5.61%。

随着化妆品已成为日常整装仪容的重要组成部分，全球化妆品市场的受欢迎程度大幅上升。从粉饼、乳霜到凝胶等产品不仅强调眼睛和嘴唇等脸部特征，还可以作为实用的美容解决方案。彩妆有效隐藏瑕疵，同时凸显个人优势，增强外表和自信。随着消费者越来越多地寻求表达自我和完善外观的方式，对多样化化妆品选择的需求持续增长。这一趋势强调了产品创新和多样性的重要性，以满足不断变化的消费者群体寻求符合其个人风格和偏好的美容解决方案。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究

化妆品市场规模：依产品及复合年增长率（2024-2031）

• 粉末
• 凝胶
• 洗剂
• 其他的

化妆品市场规模：按应用和复合年增长率（2024-2031）

• 嘴唇
• 眼睛
• 脸
• 指甲

化妆品市场规模：按分销管道和复合年增长率（2024-2031）

• 超级市场和大卖场
• 奢侈品牌专卖店
• 线上/电商通路
• 其他的

化妆品市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• L'Oreal
• Estee Lauder Companies
• LVMH Moet Hennessy Louis Vuitton SE
• Johnson & Johnson Services Inc.
• Kao Corporation
• Procter & Gamble Co.
• Unilever PLC
• Beiersdorf AG
• The Body Shop International Limited
• Chanel International BV
• Oriflame Holding AG
• Natura &Co Holding SA
• Amorepacific Corporation
• Mary Kay Inc.
• Yves Rocher International BV
• Clarins Group
• Natura & Co.
• Sugar cosmetics

结论和建议

Global Makeup Market size was valued at USD 40.37 billion in 2022 and is poised to grow from USD 41.85 billion in 2023 to USD 61.34 billion by 2031, growing at a CAGR of 5.61% in the forecast period (2024-2031).

The global makeup market has seen a significant surge in popularity as cosmetics become integral to daily grooming routines. Products ranging from powders and creams to gels serve not only to enhance facial features like eyes and lips but also to provide a practical grooming solution. Color cosmetics effectively conceal imperfections while simultaneously highlighting an individual's best attributes, boosting both their appearance and confidence. As consumers increasingly seek ways to express themselves and perfect their looks, the demand for diverse makeup options continues to rise. This trend underscores the importance of innovation and variety in product offerings to cater to an ever-evolving consumer base seeking beauty solutions that align with their personal style and preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Makeup Market Segmental Analysis

Global Makeup Market is segmented by Product, by Application, by Distribution Channel and by Region. Based on Product, the market is segmented into Powders, Gels, Lotions, Others. Based on application, the market is segmented into Lips, Eyes, Face, Others. Based on Distribution Channel, the market is segmented into Supermarkets/hypermarkets, Exclusive Br, Stores, Online/e-commerce Channels, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Makeup Market

The global makeup market is being driven by key players who are consistently launching innovative products that incorporate cutting-edge technology. Notable trends include the increasing use of probiotics and microbiome-based cosmetics, which enhance product effectiveness and appeal. Companies are also focusing on creating aesthetically pleasing yet user-friendly packaging, thereby increasing demand among consumers. Compact packaging is gaining traction due to its space-saving attributes, making it easy to store and transport in kits or backpacks. Furthermore, heightened investments in research and development are expected to significantly propel the growth of the makeup market, fostering continuous innovation and expansion.

Restraints in the Global Makeup Market

A significant challenge facing the global makeup market is the growing awareness of the negative effects associated with prolonged exposure to chemical ingredients found in these products, including preservatives and pigments. Consumers are becoming increasingly informed about the potential for allergic reactions, which may manifest as symptoms like redness, irritation, and other adverse effects. Moreover, the long-term accumulation of harmful substances in the skin can lead to serious conditions such as dermatitis and even cancer if not treated in a timely manner. Consequently, these health concerns are expected to hinder the growth of the makeup industry as consumers seek safer alternatives.

Market Trends of the Global Makeup Market

In the evolving landscape of the Global Makeup market, a significant trend has emerged as consumers increasingly prioritize safer, natural products due to rising awareness regarding the harmful effects of synthetic chemicals on skin health. A 2019 study published in the Journal of Resources highlighted that 70% of respondents favored natural cosmetics, signaling a shift in consumer preferences. In response, brands are innovating by incorporating herbal and botanical extracts, including essential oils and antioxidants, to enhance product value and appeal to health-conscious shoppers. This pivot towards clean beauty not only reflects changing attitudes but is also reshaping market dynamics and driving brand differentiation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Makeup Market Size by Product & CAGR (2024-2031)

• Powders
• Gels
• Lotions
• Other

Global Makeup Market Size by Application & CAGR (2024-2031)

• Lips
• Eyes
• Face
• Nails

Global Makeup Market Size by Distribution Channel & CAGR (2024-2031)

• Supermarkets & Hypermarkets
• Exclusive Brand Stores
• Online/E-Commerce Channels
• Others

Global Makeup Market Size by Region & CAGR (2024-2031)

• North America, (by Product, by Application, by Distribution Channel)
  • US
  • Canada
• Europe, (by Product, by Application, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Product, by Application, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Product, by Application, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Product, by Application, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel International B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co Holding S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher International B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sugar cosmetics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation