漫画市场规模、份额、成长分析，按内容、发行、类型、性别、读者群、地区划分 - 产业预测，2024-2031

2022年全球漫画市场规模估值为121亿美元，从2023年的148亿美元增长到2031年的556亿美元，预计在预测期内（2024-2031年）将以18%的复合年增长率增长。

世界对漫画的需求很大程度上是由日本文化的流行所推动的，动漫展等活动和社群媒体的影响力极大地推动了日本文化的流行。透过数位平台增加漫画的可近性将进一步推动市场成长。这些内容将面向从儿童到成人的广泛年龄段，并将推动未来的销售。此外，漫画与动画改编之间的跨界正在取得进展，并被纳入各种娱乐形式，为漫画提供者创造了广阔的商机。然而，它面临着盗版、审查、国际市场文化障碍以及全球出版步伐缓慢等挑战，这可能会影响整个漫画产业的未来前景。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

漫画市场规模：依内容及复合年增长率（2024-2031）

• 市场概况
• 印刷
• 数位的

漫画市场规模：依发行量及复合年增长率划分（2024-2031）

• 市场概况
• 在线的
• 离线

漫画市场规模：按类型和复合年增长率（2024-2031）

• 市场概况
• 动作与冒险
• 科幻小说和奇幻小说
• 运动爱情剧
• 其他的

漫画市场规模：依性别和复合年增长率（2024-2031）

• 市场概况
• 男性
• 女士

漫画市场规模：依读者人口统计及复合年增长率（2024-2031）

• 市场概况
• 孩子
• 青少年
• 成人

漫画市场规模与复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Shueisha（Japan）
• Kodansha（Japan）
• Shogakukan（Japan）
• Kadokawa（Japan）
• Viz Media（United States）
• Yen Press（United States）
• Seven Seas Entertainment（United States）
• Dark Horse Comics（United States）
• Square Enix（Japan）
• Kodansha Comics（United States）
• Aniplex（Japan）
• TOKYOPOP（United States）
• Del Rey Manga（United States）
• J-Novel Club（United States）
• One Peace Books（United States）
• Vertical（United States）
• SuBLime（United States）
• Udon Entertainment（Canada）
• MangaGamer（United States）
• Dengeki Bunko（Japan）

结论和建议

Global Manga Market size was valued at USD 12.1 billion in 2022 and is poised to grow from USD 14.8 billion in 2023 to USD 55.6 billion by 2031, growing at a CAGR of 18% during the forecast period (2024-2031).

The global demand for manga is primarily fueled by the surging popularity of Japanese culture, significantly bolstered by events like Comic-Con and the influence of social media. Enhanced access to manga through digital platforms is set to further propel market growth. This content is increasingly available to diverse age demographics, from children to adults, driving future sales. Additionally, the rising crossover between manga and anime adaptations, along with its integration into various entertainment forms, presents promising opportunities for manga providers. However, the market faces challenges such as copyright infringement, censorship, cultural barriers in international markets, and the slow pace of global publishing adaptation, which could potentially impact the overall outlook for the manga industry in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Manga market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Manga Market Segmental Analysis

Global Manga Market is segmented by Content, Distribution, Genre, Gender, Audience and Region. Based on Content, the market is segmented into Sprinted, Digital. Based on Distribution, the market is segmented into Online Offline. Based on Genre, the market is segmented into Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, Others. Based on Gender, the market is segmented into Male, Female. Based on Audience, the market is segmented into Children and Kids, Teenagers, Adults. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Manga Market

The growing fascination with Japanese culture has significantly contributed to the expansion of the global manga market. As cultures become increasingly interconnected through globalization, the appeal of Japanese traditions, art, and storytelling has risen dramatically. This shift has sparked a heightened demand for manga, particularly in regions like Europe and North America, where interest in Japanese culture is flourishing. As the allure of manga continues to capture the attention of diverse audiences, it is anticipated that the industry's growth will accelerate, strengthening its position in the global entertainment landscape and fostering a deeper appreciation for this unique artistic medium.

Restraints in the Global Manga Market

The Global Manga market faces significant challenges due to cultural and censorship barriers. Originally tailored for Japanese audiences, manga's international distribution exposes it to varying censorship laws that can differ dramatically between countries. This discrepancy often leads to the alteration or removal of content that does not resonate with local cultural and societal values. Such censorship can limit the appeal and accessibility of manga, potentially stifling its popularity and sales in markets where it has been edited or restricted. Consequently, these factors may hinder future growth and acceptance of manga in diverse global regions, posing a restraint on its market expansion.

Market Trends of the Global Manga Market

The global manga market is witnessing a significant trend towards the development of digital content, driven by the skyrocketing popularity of webtoons across various regions. As readers increasingly prefer digital platforms for consumption, manga companies are urged to adapt by creating engaging digital formats that align with consumer preferences. This shift not only opens new revenue streams but also positions manga providers to capture a broader audience beyond traditional manga fans. By leveraging the interactive and visually appealing characteristics of webtoons, the industry can enhance reader engagement, foster international expansion, and ultimately secure a competitive advantage in the evolving landscape of digital entertainment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Manga Market Size by Content & CAGR (2024-2031)

• Market Overview
• Printed
• Digital

Manga Market Size by Distribution & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Manga Market Size by Genre & CAGR (2024-2031)

• Market Overview
• Action and Adventure
• Sci-Fi and Fantasy
• Sports, Romance and Drama
• Others

Manga Market Size by Gender & CAGR (2024-2031)

• Market Overview
• Male
• Female

Manga Market Size by Audience & CAGR (2024-2031)

• Market Overview
• Children and Kids
• Teenagers
• Adults

Manga Market Size & CAGR (2024-2031)

• North America, (Content, Distribution, Genre, Gender, Audience)
  • US
  • Canada
• Europe, (Content, Distribution, Genre, Gender, Audience)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Content, Distribution, Genre, Gender, Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Content, Distribution, Genre, Gender, Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Content, Distribution, Genre, Gender, Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Shueisha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodansha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shogakukan (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kadokawa (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viz Media (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yen Press (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Seas Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dark Horse Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square Enix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodansha Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aniplex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOKYOPOP (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Rey Manga (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J-Novel Club (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One Peace Books (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vertical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SuBLime (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udon Entertainment (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaGamer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dengeki Bunko (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation