漫画书市场规模、份额和成长分析（按类型、分销管道、最终用户和地区）- 2025-2032 年行业预测

预计 2023 年漫画书市场规模将达到 148 亿美元，并从 2024 年的 155.8 亿美元增长到 2032 年的 235.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.3%。

全球漫画书市场由于越来越多引人入胜的故事和生动的插图吸引了不同的受众而日益受欢迎。这些出版物涵盖了浪漫、科幻和幻想等类型，不仅具有娱乐性，而且还能促进词彙量的增长并传递积极的价值观。政府提高儿童识字能力的倡议引起了人们的进一步关注，新冠疫情刺激了人们的线上参与度，导致行动端漫画和其他数位内容的观看量显着增加了 40%。因此，随着消费者在家休息时转向休閒阅读，实体漫画和数位漫画都经历了持续增长，使漫画成为全球娱乐文化的重要组成部分。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

漫画书市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 实体漫画
• 数位漫画
  • 传统的
  • 网路漫画

漫画书市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场和大卖场
• 专卖店
• 书店
• 线上管道

漫画书市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 孩子
• 成人

漫画书市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Image Comics（United States）
• IDW Publishing（United States）
• BOOM!Studios（United States）
• Dynamite Entertainment（United States）
• Valiant Comics（United States）
• Oni Press（United States）
• Vault Comics（United States）
• Fantagraphics Books（United States）
• Black Mask Studios（United States）
• Avatar Press（United States）
• Archie Comics（United States）
• Aspen Comics（United States）
• Lion Forge Comics（United States）
• Titan Comics（United Kingdom）
• 2000 AD（United Kingdom）
• Europe Comics（France）
• Humanoids Publishing（France）
• Le Lombard（Belgium）

结论和建议

Comic Book Market size was valued at USD 14.8 billion in 2023 and is poised to grow from USD 15.58 billion in 2024 to USD 23.56 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global comic book market is witnessing a surge in popularity due to an expanding array of captivating narratives and vibrant illustrations that engage diverse audiences. These publications, spanning genres such as romance, science fiction, and fantasy, do not just entertain; they also promote vocabulary growth and convey positive values. Government initiatives to enhance children's literacy foster further interest, alongside increased online engagement spurred by the COVID-19 pandemic, with lockdowns leading to a remarkable 40% rise in mobile browsing for comics and other digital content. As a result, both physical and digital comics have seen sustained growth as consumers seek recreational reading during their downtime at home, solidifying comics as a vital element of global entertainment culture.

Top-down and bottom-up approaches were used to estimate and validate the size of the Comic Book market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Comic Book Market Segments Analysis

Global Comic Book Market is segmented by Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Physical Comics and Digital Comics. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty stores, Bookstores and Online channels. Based on End User, the market is segmented into Children and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Comic Book Market

The growth of the comic book market has been notably driven by the increasing popularity of comic book events, such as comic cons, which foster community engagement and interest in the medium. For example, the 50th annual San Diego Comic-Con in July 2019 attracted over 135,000 attendees, demonstrating the widespread appeal of comic culture. Additionally, the surge in superhero comic book adaptations into films and animated series has led to the rise of various comic brands, further propelling market demand. Notably, major players like DC Comics Inc. and Marvel, both of which dominate the American comic industry, are crucial contributors to this expanding market landscape.

Restraints in the Comic Book Market

The comic book market is facing certain constraints due to declining demand in specific regions, where traditional nonfiction and fiction books are gaining popularity as viable alternatives. This shift in consumer preference limits the appeal of comics, making it harder for them to compete. Additionally, the scarcity of content tailored for adult audiences further exacerbates the situation, affecting the overall market outlook. Without a diverse range of offerings that specifically cater to adult readers, the comic book industry may struggle to attract a broader audience and maintain sustained growth. These factors together present significant challenges for the growth of the comic book market.

Market Trends of the Comic Book Market

The comic book market is experiencing a dynamic transformation, driven by technological advancements and a shift in consumer preferences. A key trend is the rise of digital comics, with an increasing number of readers choosing to engage with their favorite titles on mobile devices such as smartphones and tablets. This digital pivot has opened the door to innovative formats, including augmented reality (AR) apps that enhance the reading experience by overlaying digital content directly onto the pages of physical comics. As accessibility and interactivity become paramount, the industry is adapting to meet the demands of a tech-savvy audience, promising a vibrant future for comics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Comic Book Market Size by Type & CAGR (2025-2032)

• Market Overview
• Physical Comics
• Digital Comics
  • Traditional
  • Webcomics

Global Comic Book Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty stores
• Bookstores
• Online channels

Global Comic Book Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults

Global Comic Book Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Image Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDW Publishing (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOOM! Studios (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dynamite Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valiant Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oni Press (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vault Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fantagraphics Books (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Mask Studios (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avatar Press (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archie Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspen Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Forge Comics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Titan Comics (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2000 AD (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Europe Comics (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humanoids Publishing (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Le Lombard (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations