漫画市场报告：趋势、预测和竞争分析（至 2030 年）

漫画趋势和预测

全球漫画市场的未来似乎在动作/冒险、科幻/奇幻、运动和浪漫/戏剧市场上有机会。预计到 2030 年，全球漫画市场将达到 395 亿美元，2024 年至 2030 年复合年增长率为 17.8%。该市场的主要驱动力是智慧型手机和高速网路的普及、数位格式漫画的使用增加以及图形阅读材料的接受度不断提高。

• 按内容类型划分，Lucintel 预测，由于消费者对电子书的兴趣增加，数位内容将在预测期内达到最高成长。
• 从类型来看，由于动作游戏的需求不断增加，动作冒险游戏预计仍将是最大的细分市场。
• 从地区来看，由于中国和日本等国家漫画读者的高频度和受欢迎程度，预计亚太地区在预测期内仍将是最大的地区。

漫画市场的策略成长机会

在技​​术创新、不断变化的消费者偏好和新的发行管道的推动下，漫画市场正在崛起。透过识别特定的成长机会，我们可以为希望利用全球不断增长的漫画需求的出版商、平台和创作者提供宝贵的见解。

• 数位发行的扩大：由于需求的增加，数位漫画平台的发展潜力巨大。 Shonen Jump+ 和 Manga Plus 等平台在全球范围内可用，并且可以针对供应有限的国家/地区。智慧型手机的广泛使用和网路存取的扩展可能会进一步推动漫画的数位化并增加新兴经济体的读者群。
• 漫画定期订阅服务：出版商的收益直接来自订阅制的模式，例如少年Jump的数位服务。透过为读者提供独家发行、提前获取新版本和无广告服务，这些模式培养了强大的客户忠诚度，同时为创作者和出版商提供了流动性。扩大订阅选项可以对市场成长产生积极的长期影响。
• 在地化和国际版本：透过在地化翻译和国际版本扩展图书的潜力巨大。随着出版商的目标是吸引国际观众，漫画被翻译的语言数量正在增加。在地化内容，例如特定地区的设计和封面艺术，可以使漫画更具吸引力。
• 类型扩展：出版商可以瞄准利基市场，透过增加女性、BL 和尤里等类型的覆盖范围来扩大其影响力。透过应对读者群（包括 LGBTQ+ 和女性）的差距，我们将获得新的粉丝群，并为创造更具包容性的漫画文化做出贡献。
• 跨平台整合：漫画与动画、游戏和真人媒体的融合创造了新的机会。您可以透过与串流媒体服务和游戏公司合作来增加漫画读者群。将漫画系列开发成多媒体专利权或小说可以让读者享受不同形式的媒体并增加对您的内容的参与。

这些策略成长机会解释了内容消费模式的演变和漫画市场的全球化。透过专注于数位发行、类型扩展和跨平台整合，我们相信漫画可以在国内外实体和数位媒体上实现持续成长。

漫画市场推广因素/问题

漫画市场受到技术、经济和监管等市场驱动因素和挑战的影响。了解这些因素对于了解行业当前的动态以及漫画创作者和出版商在不断发展的环境中必须克服的障碍至关重要。

推动漫画市场的因素有：

• 数位平台让漫画更容易取得：Manga Plus 和 Webtoon 等平台的出现使漫画更容易取得。这些平台具有全球影响力，使漫画消费更具成本效益。此外，漫画可以在行动装置上阅读这一事实吸引了对该类型越来越感兴趣的年轻读者。
• 全球读者群发展：漫画成长的关键驱动力之一是其广泛的吸引力。美国、欧洲、东南亚市场正快速拓展。动画、社群媒体和粉丝社群推动了漫画的成长，这些社群将对漫画的兴趣传播到日本以外的各个全球市场。
• 漫画翻译和在地化的扩展：随着漫画需求的增加，许多出版商增加了为国际读者翻译和在地化的作品数量。这为阅读英语、法语和西班牙语等语言的漫画创造了新的机会。这种成长将促进印刷和数位销售，并进一步扩大漫画世界的影响力。
• 订阅服务提供动画内容：漫画和动画的融合透过与出版商和串流媒体服务的合作为漫画销售创造了新的机会。这些合作关係透过动画吸引新读者，帮助普及漫画世界。
• 漫画的细分：成长的一个主要因素是「女性」、「BL」和「尤里」等类型的兴起。虽然该漫画最初针对的是动作冒险类型的年轻男性读者，但出版商现在正在向女性、LGBTQ+ 和老年读者伸出援手，以探索新市场。

漫画市场的挑战：

• 版权和盗版问题：盗版仍然是漫画产业的重大问题，非法下载和免费启动损害了销售。这导致了持续不断的智慧财产权之争，因为出版商寻求保护自己的作品，同时允许粉丝合法地在线上存取漫画。
• 治理和审查障碍：一些地区施加了影响漫画产业的限制和法规。例如，在中国这样的国家，一部作品可能会因为故事的敏感内容而被认为不合适。这些限制缩小了国际读者可获得的作品范围。
• 来自其他媒体的竞争：漫画产业面临其他娱乐形式的竞争，例如电玩游戏、电视和串流媒体服务。随着年轻读者越来越放弃印刷品而转向数位技术，漫画产业必须在时间和注意力有限的拥挤媒体环境中争夺注意力。

漫画市场的成长受到数位管道扩张、需求增加和类型扩张的影响。然而，为了充分发挥市场潜力，必须解决盗版、监管问题和其他媒体的竞争等挑战。克服这些障碍可能有助于漫画在快速发展的娱乐领域中保持其吸引力。

目录

第一章执行摘要

第二章 全球漫画市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 市场趋势及预测分析（2018-2030）

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球漫画市场趋势（2018-2023）与预测（2024-2030）
• 全球漫画市场：按内容类型
  • 印刷品
  • 数位的
• 全球漫画市场：按主要读者划分
  • 婴儿/儿童
  • 青少年
  • 成人
• 世界漫画市场：依性别分类
  • 男士用
  • 对女性来说
• 全球漫画市场：按类型划分
  • 动作冒险
  • 科幻/奇幻
  • 运动的
  • 言情剧
  • 其他的

第四章 各地区市场趋势及预测分析（2018-2030）

• 全球漫画市场：按地区划分
• 北美洲漫画市场
• 欧洲漫画市场
• 亚太漫画市场
• 其他地区的漫画市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球漫画市场成长机会：依内容类型
  • 全球漫画市场的成长机会：依主要读者划分
  • 全球漫画市场的成长机会：依性别划分
  • 全球漫画市场的成长机会：按类型
  • 全球漫画市场成长机会：按地区
• 全球漫画市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球漫画市场产能
  • 全球漫画市场的企业合併（M&A）与合资企业
  • 认证和许可

第七章主要企业简介

• Akita Publishing
• Bilibili Comics
• Bungeishunju
• Good Smile Company
• Hitotsubashi Group
• Houbunsha
• Kadokawa Corporation
• Kadokawa Corporation
• Nihon Bungeisha
• Seven Seas Entertainment

Manga Trends and Forecast

The future of the global manga market looks promising with opportunities in the action & adventure, Sci-Fi & fantasy, sport, and romance & drama markets. The global manga market is expected to reach an estimated $39.5 billion by 2030 with a CAGR of 17.8% from 2024 to 2030. The major drivers for this market are the increasing use of smartphones and high-speed internet, the rising utilization of manga in digital format, and the growing acceptance of graphic reading material.

• Lucintel forecasts that, within the content type category, digital is expected to witness higher growth over the forecast period due to the growing interest from consumers in e-books.
• Within this genre category, action & adventure will remain the largest segment due to the rising demand for action games.
• In terms of regions, APAC will remain the largest region over the forecast period due to the high frequency and great popularity of manga readership in nations such as China and Japan.

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Emerging Trends in the Manga Market

The manga market is changing due to the proliferation of the internet, changes in consumer temperaments, and the globalization of Japanese popular culture. The following key trends reflect how the industry is adjusting to these changes and how the future of manga fandoms will evolve around the world.

• The Impact of Digitization: Platforms such as Manga Plus, ComiXology, and Webtoon are revolutionizing the way manga readership engages with comics. Cost-effective digital subscriptions are appealing to younger demographics, for whom mobile-first content is quickly becoming the norm. It is no surprise that this trend is increasing the global scope of manga, as fans can now read titles that were previously unavailable in their regions.
• Internationalization of Manga: Outside Japan, particularly in Western regions, the appeal of manga is growing. As more foreign publishers release translations, Japanese stories, with the help of local companies, are being tailored to specific regional preferences. Thanks to this trend, a more expansive and varied audience of manga readers has emerged in regions such as the U.S., Europe, and Southeast Asia.
• Anime and Manga Connection: There is a growing bond between anime and manga. Since many manga series are adapted into anime, there is increasing interest in the original material as well. To this end, many manga publishers release new material when an anime season is launched, which helps increase the sales of manga in both print and digital formats. This fosters a transmedia fandom culture.
• Manga for Women and LGBTQ: There is increasing demand for manga aimed at women, the LGBTQ+ community, and older audiences. Genres like Josei (niche women's manga) and BL (Boys Love) are becoming more popular as publishing companies seek expansion opportunities through different stories to reach diverse audiences.
• Use of Subscription and Crowdfunding Models: Both subscription and crowdfunding models are becoming critical in the manga space. Readers can now fund their favorite series through various platforms like Patreon, while subscription models like Shonen Jump+ grant readers easy access to chapters. These models are beneficial for creators, providing a revenue source and fostering strong connections between fans and creators.

Thanks to digital advances, the manga sector is quickly developing toward globalization and content diversity. The growth of digital services, coupled with the demand for various types of content, is reshaping how manga is read. These trends suggest that the future of manga is increasingly international and inclusive.

Recent Developments in the Manga Market

The manga market is a fast-evolving sector in terms of technological development, consumer tastes, and market structure. These new trends suggest that the popularity of manga is set to grow even further on an international level, and the industry has successfully transitioned to both paper and electronic formats.

• Digital Manga Platforms: The emergence of digital manga platforms like Manga Plus, Webtoon, and Crunchyroll has changed how manga is experienced by audiences worldwide. Through these platforms, most titles are released simultaneously in multiple languages, sometimes even providing multilingual access to the entire library. Digital formats have also made manga available where printed distribution was previously inadequate.
• Increased Manga Translations: This trend is driven by the global love for manga, which has increased the number of translations and localizations. Publishers are now offering translations from Japanese into English, French, Spanish, and other languages, allowing the comics to reach a wider audience. This trend has led to increased sales and a growing global fan base.
• Integration of Manga and Anime: The relationship between Japanese animated series and comic books continues to grow, fueled by the fact that anime adaptations drive more sales for the original manga. Publishers and studios are increasingly releasing manga alongside anime due to the heightened popularity that follows a successful show. The momentum has been strengthened by the international success of anime channels like Netflix and Crunchyroll.
• Crowdfunding Support for Creators: Crowdfunding platforms like Kickstarter and Patreon have become prominent features of the manga community. Independent creators and small publishers can fund new series through their followers, allowing them to influence the plot and universe. This model has become an important outlet for creators and audiences, embracing unorthodox genres and lesser-known authors.
• Genre Diversification and Niche Markets: There is a new growth trend in the manga market-genre expansion. Along with classic genres like Shonen for young males, publishers are focusing more on genres like Josei, Shojo, and BL, which appeal to women, older audiences, and LGBTQ+ readers. This diversification makes manga more accessible and broadens the fan base.

The latest trends within the manga market show how flexible and dynamic the sector has become. The growing influence of technology and the focus on foreign markets and multiple genres are driving this change. These developments continue to create new ways for creators and publishers to reach both old and new markets.

Strategic Growth Opportunities for Manga Market

The manga market is on an upward trajectory, driven by technological innovation, shifting consumer preferences, and new distribution channels. Identifying specific growth opportunities can provide valuable insights to publishers, platforms, and creators who wish to capitalize on the growing demand for manga worldwide.

• Digital Distribution Expansion: There is significant potential for the development of digital manga platforms due to increasing demand. Platforms like Shonen Jump+ and Manga Plus are available worldwide, and they can target countries where supply is limited. The proliferation of smartphones and expanding internet access will drive further digitization of manga and encourage readership in emerging economies.
• Manga Subscription Services: Revenues for publishers come directly from subscription-based models like Shonen Jump's digital service. By providing readers with exclusive material, earlier access to new releases, and ad-free services, these models foster strong loyalty among clients while providing liquidity to creators and publishers. Expanding subscription options could have a positive long-term impact on market growth.
• Localization and International Editions: There is significant potential in expanding titles through localized translations and international editions. The number of languages into which manga is translated is growing as publishers aim to reach international audiences. The appeal of manga may be further enhanced by the availability of localized content, such as region-specific designs or cover art.
• Genre Expansion: Publishers can target niche markets and expand their reach by increasing the availability of genres like Josei, BL, and Yuri. Addressing gaps in readership populations, including LGBTQ+ and female demographics, will attract new fan bases and help create a more inclusive manga culture.
• Cross-Platform Integration: Integrating manga with anime, gaming, and live-action media will open up new opportunities. Partnerships with streaming services and gaming companies can increase the audience for manga. Manga series can be developed into multi-media franchises and novels, allowing readers to enjoy different forms of media and increasing their engagement with the content.

These strategic growth opportunities explain the evolution of content consumption patterns and the globalization of the manga market. The focus on digital distribution, genre expansion, and cross-platform integration will help ensure the continued growth of manga, both domestically and internationally, across physical and digital mediums.

Manga Market Driver and Challenges

The manga market is influenced by technological, economic, and regulatory drivers, as well as challenges. Understanding these factors is critical to grasping the current dynamics of the industry and the obstacles that manga creators and publishers must navigate in an ever-evolving environment.

The factors driving the manga market include:

• Digital Platforms Allow Easier Access to Manga: With the emergence of platforms such as Manga Plus and Webtoon, manga has become much easier to access. These platforms have a global reach, making manga consumption more cost-effective. Additionally, the fact that manga can be read on mobile devices appeals to a younger audience, which is increasingly interested in the genre.
• Worldwide Audience Development: One of the key drivers of manga's growth is its widespread appeal. Markets in the U.S., Europe, and Southeast Asia are expanding rapidly. The growth of manga has been fueled by anime, social media, and fan communities, which have helped spread interest in manga outside of Japan and into diverse global markets.
• Manga Translation and Localization Expansion: As demand for manga grows, many publishers have increased the number of translated and localized titles available for international audiences. This creates new opportunities for manga in languages such as English, French, and Spanish. This growth boosts both print and digital sales, further expanding manga's global reach.
• Animated Content Available on Subscription Services: The integration of manga with anime has created new opportunities for manga sales through partnerships between publishers and streaming services. These collaborations help increase manga's global footprint by attracting new audiences through anime adaptations.
• Sub-Categorization of Manga: A significant contributor to growth is the rise of genres like Josei, BL, and Yuri. While manga initially targeted young male readers with action-adventure genres, publishers are now reaching out to female, LGBTQ+, and older audiences, opening up new markets.

Challenges in the manga market:

• Copyright and Piracy Issues: Piracy remains a significant issue in the manga industry, with illegal downloads and free-booting undermining sales. This has led to ongoing battles over intellectual property rights, as publishers attempt to protect their material while providing fans with legal access to manga online.
• Barriers of Governance and Censorship: Some regions impose restrictions or regulations that affect the manga sector. For example, certain works may be deemed inappropriate for countries like China due to the sensitive content in the narrative. Such restrictions limit the range of titles available to international readers.
• Rivalry from Other Forms of Media: The manga industry faces competition from other forms of entertainment, such as video games, television, and streaming services. As younger audiences increasingly abandon paper-based media in favor of digital technologies, the manga industry must vie for attention in a crowded media landscape where time and attention are limited.

The growth of the manga market is influenced by expanding digital channels, increasing demand, and broadening genres. However, challenges like piracy, regulatory concerns, and competition from other media must be addressed to fully realize the market's potential. Overcoming these obstacles will help ensure manga's continued appeal in a rapidly evolving entertainment landscape.

List of Manga Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies manga companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the manga companies profiled in this report include-

• Akita Publishing
• Bilibili Comics
• Bungeishunju
• Good Smile Company
• Hitotsubashi Group
• Houbunsha
• Kadokawa Corporation
• Kadokawa Corporation
• Nihon Bungeisha
• Seven Seas Entertainment

Manga by Segment

The study includes a forecast for the global manga by content type, audience, gender, genre, and region.

Manga Market by Content Type [Analysis by Value from 2018 to 2030]:

• Printed
• Digital

Manga Market by Audience [Analysis by Value from 2018 to 2030]:

• Children & Kids
• Teenagers
• Adults

Manga Market by Gender [Analysis by Value from 2018 to 2030]:

• Male
• Female

Manga Market by Genre [Analysis by Value from 2018 to 2030]:

• Action & Adventure
• Sci-Fi & Fantasy
• Sports
• Romance & Drama
• Others

Manga Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Manga Market

The global manga market has witnessed significant growth across its international segments, owing to the increasing interest in Japanese comics, the emergence of technological platforms, and the rise in subscribership worldwide. Consequently, this growth has impacted national markets, primarily in the U.S., China, Germany, India, and Japan, which are key global markets with distinct trends and changes that will shape the future of manga.

• United States: The U.S. manga market has experienced notable growth in recent years, particularly with the proliferation of digital manga platforms such as VIZ Media and various others. The anime adaptations of series like Demon Slayer and Attack on Titan became social phenomena. Furthermore, sales are supported by big chain stores and e-commerce sites, with manga now being prominently featured in popular bookstores.
• China: The manga industry in China is thriving, supported by both Japanese manga and domestic works (manhua). Consumption of digital content is largely concentrated on local platforms such as Bilibili and Tencent Comics, which offer both local and foreign content. However, censorship laws and content restrictions pose limitations for manga publishers, restricting the materials that can be published and accessed by readers.
• Germany: The growth of the German anime community has boosted the manga market in the country. Tokyopop and Carlsen are among the top publishers releasing German translations of manga. Digital manga is also gaining popularity, with platforms like Manga Plus expanding distribution. Additionally, more publishers are releasing manga series to target not only niche markets but also the mass market.
• India: Younger people, particularly children in India, are driving the increased demand for manga. The expansion of affordable digital platforms for Japanese comics and the emergence of local publishers offering popular titles have contributed to this shift. Additionally, the growing anime fanbase in India has created a demand for manga, as fans seek to explore more about the anime shows they love.
• Japan: Japan remains by far the largest and most influential market, as the country is the birthplace of manga. Access to reading materials has evolved with the development of online services that allow users to subscribe to digital manga, such as Shonen Jump and Manga Plus. Although printed manga is still popular in Japan, trends are shifting toward electronic formats, which provide greater exposure to both new and classic titles.

Features of the Global Manga Market

Market Size Estimates: Manga market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Manga market size by various segments, such as by content type, audience, gender, genre, and region in terms of value ($B).

Regional Analysis: Manga market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different content types, audience, gender, genre, and regions for the manga market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the manga market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the manga market by content type (printed and digital), audience (children & kids, teenagers, and adults), gender (male and female), genre (action & adventure, Sci-Fi & fantasy, sports, romance & drama, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Manga Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Manga Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Manga Market by Content Type
  • 3.3.1: Printed
  • 3.3.2: Digital
• 3.4: Global Manga Market by Audience
  • 3.4.1: Children & Kids
  • 3.4.2: Teenagers
  • 3.4.3: Adults
• 3.5: Global Manga Market by Gender
  • 3.5.1: Male
  • 3.5.2: Female
• 3.6: Global Manga Market by Genre
  • 3.6.1: Action & Adventure
  • 3.6.2: Sci-Fi & Fantasy
  • 3.6.3: Sports
  • 3.6.4: Romance & Drama
  • 3.6.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Manga Market by Region
• 4.2: North American Manga Market
  • 4.2.1: North American Market by Content Type: Printed and Digital
  • 4.2.2: North American Market by Genre: Action & Adventure, Sci-Fi & Fantasy, Sports, Romance & Drama, and Others
• 4.3: European Manga Market
  • 4.3.1: European Market by Content Type: Printed and Digital
  • 4.3.2: European Market by Genre: Action & Adventure, Sci-Fi & Fantasy, Sports, Romance & Drama, and Others
• 4.4: APAC Manga Market
  • 4.4.1: APAC Market by Content Type: Printed and Digital
  • 4.4.2: APAC Market by Genre: Action & Adventure, Sci-Fi & Fantasy, Sports, Romance & Drama, and Others
• 4.5: ROW Manga Market
  • 4.5.1: ROW Market by Content Type: Printed and Digital
  • 4.5.2: ROW Market by Genre: Action & Adventure, Sci-Fi & Fantasy, Sports, Romance & Drama, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Manga Market by Content Type
  • 6.1.2: Growth Opportunities for the Global Manga Market by Audience
  • 6.1.3: Growth Opportunities for the Global Manga Market by Gender
  • 6.1.4: Growth Opportunities for the Global Manga Market by Genre
  • 6.1.5: Growth Opportunities for the Global Manga Market by Region
• 6.2: Emerging Trends in the Global Manga Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Manga Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Manga Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Akita Publishing
• 7.2: Bilibili Comics
• 7.3: Bungeishunju
• 7.4: Good Smile Company
• 7.5: Hitotsubashi Group
• 7.6: Houbunsha
• 7.7: Kadokawa Corporation
• 7.8: Kadokawa Corporation
• 7.9: Nihon Bungeisha
• 7.10: Seven Seas Entertainment