销售支援平台市场规模、份额、成长分析，按组件、按部署、按规模、按最终用途、按地区 - 行业预测，2024-2031 年

2022年全球销售赋能平台市场规模为26亿美元，从2023年的32亿美元成长到2031年的124亿美元，复合年增长率预计将成长18.4%。

随着企业寻求全面的解决方案来增强客户互动和简化销售流程，对即时资料和销售自动化系统的需求正在飙升。然而，市场成长面临消费者偏好变化、使用者体验不一致、客製化服务缺乏以及行销和销售团队之间沟通不良等挑战。儘管存在这些障碍，旨在支援入入境销售团队的平台对于提高绩效并提供有关客户旅程和内容有效性的宝贵见解至关重要。 COVID-19 的爆发加速了零售业向数位销售解决方案的转变，促使采用混合工作模式和数位销售室(DSR)，以统一产品访问并提高买家和卖家的参与度，从而推动明智的决策和高业务。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

销售支援平台市场规模：依组成部分及复合年增长率（2024-2031）

• 市场概况
• 平台
• 服务

销售支援平台市场规模：按部署和复合年增长率（2024-2031）

• 市场概况
• 本地
• 云

销售支援平台市场规模：依规模及复合年增长率（2024-2031）

• 市场概况
• 大公司
• 小型企业

销售支援平台市场规模：依最终用途及复合年增长率（2024-2031）

• 市场概况
• BFSI
• 消费品/零售
• 卫生保健
• 资讯科技和通讯
• 製造业
• 其他的

销售支援平台市场规模：按地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Azimut-Benetti（Italy）
• Bavaria Yachtbau GmbH（Germany）
• Brunswick Corporation（United States）
• Ferretti SPA（Italy）
• Forest River, Inc（United States）
• Fountaine Pajot SA（France）
• Groupe Beneteau（France）
• Hallberg-Rassy（Sweden）
• HanseYatchs AG（Germany）
• Legend Boats, Ltd（United States）
• Lurssen（Germany）
• Malibu Boats, Inc（United States）
• Marine Products Corporation（United States）
• MasterCraft Boat Company, Inc（United States）
• Porter, Inc（Formula Boats）（United States）
• Riviera Australia Pty. Ltd（Australia）
• Sanlorenzo Spa（Italy）
• White River Marine Group（United States）
• Yamaha Motor Corporation（Japan）

结论和建议

Global Sales Enablement Platform Market size was valued at USD 2.6 billion in 2022 and is poised to grow from USD 3.2 billion in 2023 to USD 12.4 billion by 2031, growing at a CAGR of 18.4% during the forecast period (2024-2031).

The demand for real-time data and sales automation systems is surging as businesses seek comprehensive solutions to enhance customer interactions and streamline sales processes. However, market growth faces challenges from shifting consumer preferences and inconsistent user experiences, along with a lack of customized offerings and poor communication between marketing and sales teams. Despite these hurdles, platforms aimed at supporting inbound sales teams are crucial in driving performance and providing valuable insights into customer journeys and content effectiveness. The COVID-19 pandemic has accelerated the retail sector's shift towards digital sales solutions, prompting the adoption of hybrid work models and Digital Sales Rooms (DSRs) that consolidate product access and improve buyer-seller engagement, facilitating informed decision-making and efficient sales operations across organizations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Platform Market Segmental Analysis

Global Sales Enablement Platform Market is segmented by Component, Size, Deployment, End Use and Region. Based on Component 1, the market is segmented into Platform, Service. Based on Deployment, the market is segmented into Cloud, On premise. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on End Use, the market is segmented into BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Manufacturing. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Sales Enablement Platform Market

A significant driver of the global sales enablement platform market is the rising demand for enhanced sales profitability and efficiency. As sales teams grapple with mounting pressures to achieve ambitious targets in a highly competitive landscape, traditional sales methods are proving inadequate. Sales enablement platforms address this challenge by equipping teams with essential tools, resources, and insights. These platforms include features like content management, training, analytics, and customer insights, enabling sales teams to refine their strategies, enhance communication, and leverage data-driven decision-making. Consequently, these solutions can shorten sales cycles, improve success rates, and ultimately boost overall productivity for organizations.

Restraints in the Global Sales Enablement Platform Market

Despite the advantages of sales enablement platforms, the Global Sales Enablement Platform market faces significant constraints due to increased implementation costs and the complexities of integration. Small to medium-sized businesses (SMBs) often struggle to allocate funds for advanced sales enablement solutions because of limited budgets. Furthermore, the integration of these platforms with existing systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) software, can be both intricate and resource-intensive. Organizations must invest in technical support, training, and ongoing maintenance, which can deter potential adopters from implementing these beneficial programs effectively.

Market Trends of the Global Sales Enablement Platform Market

The Global Sales Enablement Platform market is witnessing a significant trend towards the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies, which are driving innovation and improving sales effectiveness. AI-powered tools enable the analysis of vast amounts of sales data, generating actionable insights that empower sales teams to predict customer behavior, prioritize leads, and tailor outreach strategies. As these technologies advance, sales processes are becoming increasingly flexible, allowing sales professionals to make informed, data-driven decisions that enhance their performance. This evolution not only streamlines sales efforts but also positions AI and ML as pivotal elements in the future of sales enablement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Sales Enablement Platform Market Size by Component & CAGR (2024-2031)

• Market Overview
• Platform
• Service

Sales Enablement Platform Market Size by Deployment & CAGR (2024-2031)

• Market Overview
• On premise
• Cloud

Sales Enablement Platform Market Size by Size & CAGR (2024-2031)

• Market Overview
• Large Enterprise
• SMEs

Sales Enablement Platform Market Size by End Use & CAGR (2024-2031)

• Market Overview
• BFSI
• Consumer Goods and Retail
• Healthcare
• IT and Telecom
• Manufacturing
• Others

Sales Enablement Platform Market Size & CAGR (2024-2031)

• North America, (Component, Deployment, Size, End Use)
  • US
  • Canada
• Europe, (Component, Deployment, Size, End Use)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Deployment, Size, End Use
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Deployment, Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Deployment, Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Azimut-Benetti (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bavaria Yachtbau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferretti S.P.A (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest River, Inc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fountaine Pajot SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Beneteau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hallberg-Rassy (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HanseYatchs AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Legend Boats, Ltd (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lurssen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Malibu Boats, Inc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marine Products Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MasterCraft Boat Company, Inc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porter, Inc (Formula Boats) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riviera Australia Pty. Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanlorenzo Spa (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White River Marine Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation