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销售自动化软体市场规模、份额、成长分析（按组件、按部署、按组织规模、按最终用途、按地区）- 行业预测，2025 年至 2032 年

市场调查报告书

商品编码

1772714

销售自动化软体市场规模、份额、成长分析（按组件、按部署、按组织规模、按最终用途、按地区）- 行业预测，2025 年至 2032 年

Sales Enablement Software Market Size, Share, and Growth Analysis, By Component (Platform, Service), By Deployment (On-premise, Cloud), By Organization Size, By End Use, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月10日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球销售自动化软体市场价值为 53 亿美元，预计将从 2024 年的 62.1 亿美元成长到 2032 年的 221.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 17.2%。

随着企业优先考虑提升买家参与度、缩短销售週期以及为团队配备人工智慧主导的工具，销售自动化软体市场正在蓬勃发展。 CRM 系统、人工智慧辅导和内容智慧功能的兴起，巩固了销售自动化软体在数位销售中的地位。向远端和混合工作模式的转变进一步推动了对可适应解决方案的需求，这些解决方案旨在提高卖家的生产力和客户个性化，从而促进市场成长。然而，由于与现有技术的整合问题、新用户的学习曲线以及内容管治的担忧，中小企业在更广泛地采用这些解决方案方面面临挑战。此外，儘管对投资回报率驱动的销售策略的需求强劲，但遵守不断变化的资料隐私法规增加了复杂性，尤其是在价格敏感且监管严格的行业。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益同比对比（2022-2024 年）

主要企业简介

Accent Technologies, Inc.
Bloomfire
Brainshark, Inc.
Highspot
Mediafly
Mindtickle Inc.
PITCHER AG
QorusDocs Ltd.
Qstream, Inc.
Rallyware, Inc.
SAP SE
Seismic

结论和建议

简介目录

Product Code: SQMIG45E2385

Global Sales Enablement Software Market size was valued at USD 5.3 billion in 2023 and is poised to grow from USD 6.21 billion in 2024 to USD 22.11 billion by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).

The sales enablement software market is gaining momentum as businesses prioritize improving buyer engagement, shortening sales cycles, and equipping their teams with AI-driven tools. The rise of CRM systems, AI coaching, and content intelligence capabilities has solidified the role of sales enablement software in digital selling. The shift to remote and hybrid work models has further fueled the need for adaptable solutions that enhance seller productivity and customer personalization, contributing to market growth. However, small and medium-sized enterprises face challenges in broader adoption due to integration issues with existing technology, steep learning curves for new users, and content governance concerns. Additionally, compliance with evolving data privacy regulations adds complexity, particularly in price-sensitive and highly regulated sectors, despite a strong demand for ROI-focused sales strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Software Market Segments Analysis

Global Sales Enablement Software Market is segmented by Component, Deployment, Organization Size, End Use and region. Based on Component, the market is segmented into Platform and Service. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into BFSI, Consumer Goods & Retail, Healthcare & Lifesciences, Consumer Goods & Retail, IT & Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sales Enablement Software Market

The expansion of the Global Sales Enablement Software market is largely driven by the growing necessity for adaptable sales processes among remote and hybrid teams in diverse industries. There is a notable transition toward platforms that incorporate AI-driven coaching, content analytics, and pipeline insights, aimed at delivering real-time support to sellers while accelerating training periods and enhancing win rates, which in turn boosts revenue. As companies increasingly seek quantifiable results and enhanced engagement with buyers, the adoption and utilization of these platforms are poised to surge across sectors aiming to advance their digital selling capabilities.

Restraints in the Global Sales Enablement Software Market

A significant barrier to the growth of the Sales Enablement Software market is the challenge of integrating these tools with existing legacy CRM systems and diverse sales technologies. Many mid-sized organizations operate with fragmented tech ecosystems, which hampers the efficiency of enablement workflows. As a result, numerous features of the software remain underused, leading to delayed returns on investment. This circumstance fosters reluctance towards adopting such solutions, particularly in conservative IT environments where established systems dominate. Consequently, the overall potential for market penetration is hindered, as companies grapple with the complexities of technological integration.

Market Trends of the Global Sales Enablement Software Market

The Global Sales Enablement Software market is witnessing a significant shift towards the integration of generative AI, as evidenced by Highspot's recent launch of its AI-powered Enablement Copilot. This trend highlights the growing demand for AI-driven coaching technologies that offer personalized advice and real-time feedback during the sales process. Competitors like Allego and PitchFlow AI are also embedding AI into sales conversations, enabling timely course corrections throughout the deal cycle. As organizations adopt microlearning formats, they are experiencing a 20%-23% reduction in time-to-ramp and improved knowledge retention, underscoring the measurable value of innovative training solutions in hybrid sales environments.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global Sales Enablement Software Market Size by Component & CAGR (2025-2032)

Market Overview
Platform
Service

Global Sales Enablement Software Market Size by Deployment & CAGR (2025-2032)

Market Overview
On-premise
Cloud

Global Sales Enablement Software Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Organization
Small and Medium Organization

Global Sales Enablement Software Market Size by End Use & CAGR (2025-2032)

Market Overview
BFSI
Consumer Goods & Retail
Healthcare & Lifesciences
Consumer Goods & Retail
IT & Telecom
Manufacturing
Others

Global Sales Enablement Software Market Size & CAGR (2025-2032)

North America (Component, Deployment, Organization Size, End Use)
- US
- Canada
Europe (Component, Deployment, Organization Size, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment, Organization Size, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment, Organization Size, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment, Organization Size, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Accent Technologies, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bloomfire
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brainshark, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Highspot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mediafly
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mindtickle Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PITCHER AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QorusDocs Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qstream, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rallyware, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seismic
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments