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市场调查报告书

商品编码

1622340

行销分析软体市场规模、份额、成长分析、按组件、按应用程式、按部署模式、按组织规模、按最终用途行业、按地区 - 行业预测，2025-2032 年

Marketing Analytics Software Market Size, Share, Growth Analysis, By Component, By Application, By Deployment Mode, By Organization Size, By End-Use Industry, By Region - Industry Forecast 2025-2032

出版日期: 2024年12月22日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023年行销分析软体市场规模将为50.6亿美元，预测期内（2025-2032年）复合年增长率为13.9%，从2024年的57.6亿美元增至2032年的163.2亿美元，预计还会增长。

人们越来越重视增加市场占有率和了解消费者偏好，这正在加速企业对行销分析工具的采用。这些工具提供了对行销宣传活动绩效的宝贵见解，并透过评估行销归因和投资报酬率等关键指标来帮助识别成功的策略。云端运算技术的进步是主要的成长动力，使大型企业的负责人能够更有效率、更经济地管理跨各种管道的大量资料集。云端基础的行销分析越来越受欢迎， Oracle和 Adobe 等行业巨头提供了量身定制的解决方案。此外，社群媒体平台的兴起正在创造新的行销机会，使各种规模的企业能够利用用户资料来增强其产品供应和营运。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东/非洲
- 海湾合作委员会国家
- 南非
- 其他中东/非洲

竞争资讯

前5名企业对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司简介
- 产品系列分析
- 按细分市场分類的份额分析
- 收益与前一年同期比较（2022-2024）

主要企业简介

IBM Corporation（USA）
Microsoft Corporation（USA）
Oracle Corporation（USA）
Salesforce.com Inc.（USA）
Accenture PLC（Ireland）
Adobe Systems Incorporated（USA）
SAS Institute Inc.（USA）
Teradata Corporation（USA）
Pegasystems Inc.（USA）
Tableau Software（USA）
Google LLC（USA）
HubSpot, Inc.（USA）
SAP SE（Germany）
Harte Hanks, Inc.（USA）
Marketo, Inc.（USA）
Act-On Software, Inc.（USA）
SAS Institute Inc.（USA）

结论和建议

简介目录

Product Code: SQMIG45D2069

Marketing Analytics Software Market size was valued at USD 5.06 Billion in 2023 and is poised to grow from USD 5.76 Billion in 2024 to USD 16.32 Billion by 2032, growing at a CAGR of 13.9% during the forecast period (2025-2032).

The growing emphasis on securing a stronger market presence and understanding consumer preferences is set to boost the adoption of marketing analytics tools among organizations. These tools provide valuable insights into marketing campaign performance and facilitate the identification of successful strategies through the evaluation of key metrics like marketing attribution and ROI. The advancement of cloud computing technology is a major growth driver, enabling marketers from large enterprises to manage vast datasets across various channels more efficiently and cost-effectively. The surge in popularity of cloud-based marketing analytics is evident as industry leaders like Oracle and Adobe offer tailored solutions. Additionally, the rise of social media platforms presents new marketing opportunities, allowing businesses of all sizes to leverage user data for enhanced product offerings and operations.

Top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Market Segmental Analysis

Global Marketing Analytics Software Market is segmented by component, application, deployment mode, organization size, end-use industry and region. Based on component, the market is segmented into software and services. Based on application, the market is segmented into social media marketing, email marketing, seo marketing, content marketing, pay-per-click (PPC) marketing, display marketing and video marketing. Based on deployment mode, the market is segmented into on-premises and cloud. Based on organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on end-use industry, the market is segmented into retail, BFSI (banking, financial services, and insurance), healthcare, manufacturing, IT & telecom, media & entertainment, education and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Market

The Marketing Analytics Software market is significantly influenced by the rising demand for data-driven marketing practices. As businesses increasingly prioritize data-centric decision-making to inform their marketing strategies, there is a heightened reliance on analytics tools to extract valuable insights from vast amounts of data. This approach allows marketers to better comprehend customer behavior, preferences, and prevailing market trends. By harnessing these insights, companies can tailor their campaigns more effectively, optimize resource allocation, and enhance overall marketing performance. Consequently, this growing focus on data analytics not only propels the market forward but also reshapes how organizations engage with their target audiences.

Restraints in the Market

The marketing analytics software market faces several restraints, particularly related to data privacy concerns. As the reliance on customer data grows, issues surrounding data privacy and security have become increasingly prominent. Regulations such as the General Data Protection Regulation (GDPR) impose stricter requirements on data management practices, which directly impacts how marketers gather, store, and utilize customer information. These restrictions may hinder the ability of businesses to fully leverage data analytics tools, ultimately limiting their marketing effectiveness and strategies. Consequently, organizations must navigate these regulatory challenges while striving to maintain consumer trust and compliance, which can be a complex balancing act.

Market Trends of the Market

The trend toward cloud-based marketing analytics solutions is set to experience significant growth as small and medium enterprises (SMEs) increasingly adopt this deployment strategy. By leveraging cloud technology, SMEs can access advanced marketing analytics tools without overhauling their existing IT infrastructures, thereby enhancing operational efficiency and cost-effectiveness. The flexibility offered by public, private, and hybrid cloud options allows businesses to tailor solutions according to their specific needs and scalability requirements. As the demand for data-driven marketing strategies intensifies, the integration of cloud-based analytics will empower SMEs to make informed decisions, optimize campaigns, and ultimately drive business growth in a competitive market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis
Startup Analysis

Global Marketing Analytics Software Market Size by Component & CAGR (2025-2032)

Market Overview
Software
- On-Premise
- Cloud-Based
Services
- Professional Services
- Consulting
- Implementation
- Support & Maintenance
- Managed Services

Global Marketing Analytics Software Market Size by Application & CAGR (2025-2032)

Market Overview
Social Media Marketing
Email Marketing
SEO Marketing
Content Marketing
Pay-Per-Click (PPC) Marketing
Display Marketing
Video Marketing

Global Marketing Analytics Software Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premises
Cloud

Global Marketing Analytics Software Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small And Medium Enterprises (SMEs)
Large Enterprises

Global Marketing Analytics Software Market Size by End-Use Industry & CAGR (2025-2032)

Market Overview
Retail
BFSI (Banking, Financial Services, And Insurance)
Healthcare
Manufacturing
IT & Telecom
Media & Entertainment
Education
Others

Global Marketing Analytics Software Market Size & CAGR (2025-2032)

North America (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- US
- Canada
Europe (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Application, Deployment Mode, Organization Size, End-Use Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accenture PLC (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Systems Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pegasystems Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tableau Software (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harte Hanks, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marketo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Act-On Software, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments