活动管理市场规模、份额和成长分析（按活动类型、收益来源、组织者和地区）- 产业预测 2025-2032

2023 年全球活动管理市场规模价值为 1.3 兆美元，预计将从 2024 年的 1.43 兆美元成长到 2032 年的 3.09 兆美元，预测期内（2025-2032 年）的复合年增长率为 10.1%。

活动管理越来越受到企业的关注，它可以帮助企业简化规划流程、减轻压力、确保顺利执行，同时处理法律程序和宝贵的联繫。使用活动管理机构不仅可以节省您的时间，还可以为您提供经济高效的解决方案。这些机构提供对当前市场趋势的洞察和创新提案，这对于将您的活动愿景变为现实至关重要。有效的协作对于无缝执行至关重要，使机构能够专注于创造力，同时管理内部相关人员的期望。然而，与会者和服务供应商之间的沟通差距可能会阻碍市场成长，凸显了清晰一致的对话的必要性，以提高整体活动的成功率和客户满意度。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

活动管理市场规模（按活动类型和复合年增长率） (2025-2032)

• 市场概况
• 企业活动与研讨会
• 体育赛事
• 音乐会
• 展览和会议
• 节庆
• 其他的

活动管理市场规模（按收入来源和复合年增长率） (2025-2032)

• 市场概况
• 赞助
• 票
• 其他的

活动管理市场规模（依组织者划分）及复合年增长率（2025-2032）

• 市场概况
• 企业
• 运动的
• 教育
• 娱乐
• 其他的

活动管理市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• GoGather（USA）
• Freeman（USA）
• GES（USA）
• Jack Morton（USA）
• MKG（USA）
• BI Worldwide（USA）
• George P. Johnson（USA）
• CWT Meetings & Events（USA）
• Maritz Global Events（USA）
• Bassett Events, Inc.（Canada）
• Colin Cowie Lifestyle（USA）
• David Tutera（USA）
• A Perfect Event（USA）
• SevenEvents（UK）
• HMS Consultants（USA）
• KC and Sons（USA）
• Yellow House Events（USA）
• 360 Degree（USA）
• Zuri Events（USA）

结论和建议

Global Event Management Market size was valued at USD 1.3 trillion in 2023 and is poised to grow from USD 1.43 trillion in 2024 to USD 3.09 trillion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).

Event management is increasingly gaining traction as companies streamline the planning process, alleviate stress, and ensure smooth execution while handling legalities and leveraging valuable contacts. Undertaking event planning can be labor-intensive, thus utilizing an event management agency not only saves time but also offers cost-effective solutions. These agencies provide insights into current market trends and innovative recommendations essential for realizing an event's vision. Effective collaboration is vital for seamless execution, enabling management of internal stakeholder expectations while allowing agencies to focus on creativity. However, communication gaps between attendees and service providers can hinder market growth, emphasizing the need for clear and consistent dialogue to enhance overall event success and client satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Market Segmental Analysis

Global Event Management Market is segmented by Event Type, Revenue Source, Organizer and Region. Based on Event Type, the market is segmented into Corporate Events and Seminar, Sport Events, Music Concert, Exhibitions and Conferences, Festivals and Others. Based on Revenue Source, the market is segmented into Sponsorship, Tickets and Others. Based on Organizer, the market is segmented into Corporate, Sports, Education, Entertainment and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Market

The global Event Management market is currently being propelled by the rising demand for advanced data solutions, which significantly enhance operational efficiency and decision-making processes. Advanced analytics tools empower event management companies to uncover trends, analyze patterns, and forecast outcomes with greater accuracy. By harnessing data-driven insights and implementing augmented analytics, these companies can transform their operations, enabling even those with average analytical skills to effectively leverage data. The continuous integration of technology and innovation within the event management sector not only simplifies complexities but also fosters market growth, ensuring that companies remain competitive and responsive to the evolving landscape of the industry.

Restraints in the Global Event Management Market

The Global Event Management market faces significant challenges due to high setup costs, which may impede its growth potential. Establishing an event management company requires substantial financial commitments, including investments in cutting-edge technology and advanced products, as well as research and development. Key expenditures often involve acquiring drones, virtual reality systems, and sophisticated automation technology. These substantial initial investments in both infrastructure and technological advancements create barriers for new market entrants and can deter expansion, ultimately affecting the overall growth trajectory of the event management industry in the future.

Market Trends of the Global Event Management Market

The Global Event Management market is witnessing a significant shift towards the integration of Augmented Reality (AR) alongside Virtual Reality (VR) technologies, marking a transformative trend in how events are conceived and experienced. AR enhances attendee engagement by overlaying digital elements like sounds, videos, and graphics onto the real-world environment, creating immersive experiences that captivate audiences and elevate brand interactions. This innovative approach not only enriches content delivery but also fosters greater personalization and interactivity, driving demand for AR-driven event solutions. As the landscape continues to evolve, event organizers are increasingly adopting these technologies to differentiate their offerings and enhance overall attendee satisfaction.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Event Management Market Size by Event Type & CAGR (2025-2032)

• Market Overview
• Corporate Events and Seminar
• Sport Events
• Music Concert
• Exhibitions and Conferences
• Festivals
• Others

Global Event Management Market Size by Revenue Source & CAGR (2025-2032)

• Market Overview
• Sponsorship
• Tickets
• Others

Global Event Management Market Size by Organizer & CAGR (2025-2032)

• Market Overview
• Corporate
• Sports
• Education
• Entertainment
• Others

Global Event Management Market Size & CAGR (2025-2032)

• North America (Event Type, Revenue Source, Organizer)
  • US
  • Canada
• Europe (Event Type, Revenue Source, Organizer)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Event Type, Revenue Source, Organizer)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Event Type, Revenue Source, Organizer)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Event Type, Revenue Source, Organizer)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• GoGather (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GES (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Morton (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MKG (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BI Worldwide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maritz Global Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bassett Events, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colin Cowie Lifestyle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• David Tutera (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• A Perfect Event (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SevenEvents (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HMS Consultants (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KC and Sons (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellow House Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 360 Degree (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuri Events (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations