永续电子商务市场规模、份额和成长分析（按组件、应用和地区）- 产业预测 2025-2032

2023 年全球永续电子商务市场规模价值 130.6 亿美元，预计将从 2024 年的 150.6 亿美元成长到 2032 年的 470.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 15.3%。

永续电子商务正在获得支持，因为它优化了储存和运输成本，同时提高了社会意识并培养了品牌忠诚度。这一趋势促进了环保实践和创新的包装解决方案，使客户受益并促进了销售。随着透过电子商务提供的商品越来越加剧了环境问题，采用永续包装已成为关键的应对措施。该品牌目前采用全面的永续发展模式，涵盖产品设计、材料采购、製造流程、工作条件和供应链运营，同时积极参与环境倡议活动。此外，鼓励消费者重复使用包装不仅可以降低长期成本，而且还是一种有效的品牌策略，可以在不断变化的市场环境中进一步巩固客户忠诚度。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

永续电子商务市场规模（按组成部分和复合年增长率） (2025-2032)

• 市场概况
• 解决方案
• 服务

永续电子商务市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 电子产品
• 食品和饮料
• 化妆品
• 时尚
• 其他的

永续电子商务市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Patagonia（USA）
• REI（USA）
• Etsy（USA）
• Pela（Canada）
• Green Toys（USA）
• 4ocean（USA）
• Shades of Green（USA）
• Our Commonplace（UK）
• Reve En Vert（UK）
• Worn Wear（USA）
• ThredUp（USA）
• Depop（UK）
• Vinted（Lithuania）
• The RealReal（USA）
• Poshmark（USA）
• Tradesy（USA）
• Swap.com（USA）
• Refashioner（USA）
• Vestiaire Collective（France）

结论和建议

Global Sustainable E-Commerce Market size was valued at USD 13.06 billion in 2023 and is poised to grow from USD 15.06 billion in 2024 to USD 47.03 billion by 2032, growing at a CAGR of 15.3% during the forecast period (2025-2032).

Sustainable e-commerce is gaining traction as it enhances public perception and fosters brand loyalty while optimizing storage and shipping costs. This trend promotes eco-friendly practices and innovative packaging solutions that benefit customers and drive sales. With the increasing accessibility of products through e-commerce contributing to environmental challenges, the adoption of sustainable packaging has emerged as a crucial response. Brands are now adopting a comprehensive sustainability model that encompasses product design, material sourcing, manufacturing processes, labor environments, and supply chain operations, while actively engaging in environmental advocacy. Moreover, encouraging consumers to reuse packaging not only reduces long-term costs but also serves as an effective branding strategy, further solidifying customer loyalty in this evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sustainable E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sustainable E-Commerce Market Segmental Analysis

Global Sustainable E-Commerce Market is segmented by Component, Application and Region. Based on Component, the market is segmented into Solutions and Services. Based on Application, the market is segmented into Electronics, Food & Beverages, Cosmetics, Fashion and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sustainable E-Commerce Market

The Global Sustainable E-Commerce market is witnessing significant growth driven by innovative packaging solutions that prioritize sustainability. With alternatives to traditional plastic bubble wraps, such as paper cushioning, honeycomb wraps, and molded pulp, major players worldwide are actively replacing plastic packaging with eco-friendly options. This shift not only enhances package protection but also aligns with the growing demand for sustainability in the e-commerce sector. Brands are increasingly engaging consumers by promoting responsible waste management practices and highlighting local recycling initiatives through online platforms. This approach fosters brand loyalty and contributes to the expansion of the sustainable e-commerce market, reflecting a commitment to environmental stewardship.

Restraints in the Global Sustainable E-Commerce Market

The global Sustainable E-Commerce market faces several significant restraints that hinder its growth. One of the primary challenges is the complex logistics associated with increased shipments and travel, which contribute to heightened greenhouse gas emissions. Moreover, the proliferation of various packaging materials exacerbates these environmental issues. Companies are often restricted by regulations that limit their ability to optimize packaging; this, coupled with a lack of consumer trust in e-commerce platforms, creates a barrier to sustainability. Additionally, the adverse effects on health and the environment, including water contamination, soil erosion, and deforestation, further complicate efforts toward a more sustainable e-commerce landscape.

Market Trends of the Global Sustainable E-Commerce Market

The Global Sustainable E-Commerce market is experiencing significant growth driven by the increasing emphasis on eco-friendly packaging solutions. Companies worldwide are adopting innovative packaging methods such as biodegradable, recyclable, compostable materials, and reusable containers to minimize environmental impact. This shift not only aligns with growing consumer demand for sustainable practices but also enhances brand loyalty among environmentally conscious shoppers. Moreover, regulatory pressures and corporate social responsibility initiatives further accelerate this trend, prompting e-commerce businesses to prioritize sustainable packaging strategies as a core aspect of their operations. As a result, the sustainable packaging segment is poised for continuous expansion within the e-commerce landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sustainable E-Commerce Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Sustainable E-Commerce Market Size by Application & CAGR (2025-2032)

• Market Overview
• Electronics
• Food & Beverages
• Cosmetics
• Fashion
• Others

Global Sustainable E-Commerce Market Size & CAGR (2025-2032)

• North America (Component, Application)
  • US
  • Canada
• Europe (Component, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Patagonia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REI (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pela (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Toys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4ocean (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shades of Green (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Our Commonplace (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reve En Vert (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Worn Wear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThredUp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Depop (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinted (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The RealReal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poshmark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tradesy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swap.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Refashioner (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestiaire Collective (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations