电子商务软体市场规模、份额和成长分析（按部署、应用和地区）- 产业预测 2025-2032

全球电子商务软体市场预计到 2023 年将达到 61 亿美元，从 2024 年的 70.3 亿美元成长到 2032 年的 219.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 15.3%。

全球电子商务软体市场是一个快速发展的行业，它从根本上改变了资讯在线上共用和呈现的方式。在便利性和多样化产品选择的推动下，越来越多的消费者选择网路购物，这使得企业必须投资强大的电子商务解决方案来提升客户体验和业务效率。随着智慧型手机和高速网路的广泛普及，行动商务的兴起进一步加速了这一成长。汽车和电子等关键行业正在利用电子商务软体来改善库存管理和物流。此外，线上零售商和交易市场的激增，以及采用数位解决方案的小型企业和新兴企业，标誌着向电子商务的重大转变，预示着未来几年美国市场将呈现永续的成长轨迹。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

电子商务软体市场规模（按部署和复合年增长率） (2025-2032)

• 市场概况
• 云
• 本地

电子商务软体市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 服装与时尚
• 饮食
• 车
• 家电
• 卫生保健
• BFSI 和技术
• 其他的

电子商务软体市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Commercetools（Germany）
• BigCommerce（United States）
• PrestaShop（France）
• Shopware（Germany）
• Vendasta（Canada）
• Rokt（United States）
• Shopify（Canada）
• Magento（United States）
• Salesforce Commerce Cloud（United States）
• SAP Commerce Cloud（Germany）
• Oracle Commerce Cloud（United States）
• Episerver（Sweden）
• WooCommerce（United States）
• Squarespace（United States）
• Wix eCommerce（Israel）
• Volusion（United States）
• Big Cartel（United States）
• ShopSite（United States）

结论和建议

Global E-commerce Software Market size was valued at USD 6.1 billion in 2023 and is poised to grow from USD 7.03 billion in 2024 to USD 21.97 billion by 2032, growing at a CAGR of 15.3% during the forecast period (2025-2032).

The Global E-commerce Software Market is a rapidly expanding sector that is fundamentally reshaping how information is shared and presented online. Increasing consumer adoption of online shopping, driven by convenience and diverse product options, has became a cornerstone for businesses investing in robust e-commerce solutions to enhance customer experiences and operational efficiency. The rise of mobile commerce, fueled by the proliferation of smartphones and high-speed internet, has further catalyzed this growth. Key sectors such as automotive and electronics have leveraged e-commerce software to improve inventory management and logistics. Additionally, the surge in online retailers and marketplaces, along with small and startup businesses embracing digital solutions, signifies a major shift towards e-commerce, promising a sustainable growth trajectory for the US market in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Software Market Segments Analysis

Global E-commerce Software Market is segmented by Deployment, Application and region. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Apparel & fashion, Food & beverage, Automotive, Home & electronics, Healthcare, BFSI & technology and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Software Market

The Global E-Commerce Software market is primarily driven by the growing accessibility of the internet and the widespread ownership of smartphones, which together enhance the potential customer base for online shopping. As more individuals gain online access, the allure of convenient shopping experiences-allowing purchases to be made anytime and from any location-becomes more appealing. This shift in consumer behavior is reflected in the increasing popularity of e-commerce platforms and mobile shopping applications, leading to a surge in market demand. Consequently, businesses are adapting to this trend, further propelling the growth of the e-commerce software sector.

Restraints in the Global E-Commerce Software Market

The Global E-Commerce Software market faces significant restraints due to the rising volume of online transactions and the corresponding exchange of sensitive personal and financial information. As both consumers and businesses become increasingly wary of potential cybersecurity threats and data breaches, trust has been severely undermined by notable security incidents in the past. These events have heightened concerns regarding the safety of online transactions, compelling businesses to grapple with the necessity of assuring customers that their personal information remains secure and protected. Such apprehensions present a considerable obstacle for the e-commerce sector as it strives to foster confidence among its users.

Market Trends of the Global E-Commerce Software Market

The global e-commerce software market is experiencing significant growth, primarily driven by the surging demand for doorstep services. As consumers navigate increasingly hectic lifestyles, they are prioritizing convenience and efficiency, prompting e-commerce platforms to enhance their service offerings. This trend manifests in the expansion of product ranges-spanning groceries to electronics-that customers can easily access from home. The seamless integration of user-friendly interfaces and logistics solutions not only streamlines the shopping experience but also bolsters customer loyalty. Consequently, businesses are investing in advanced e-commerce software to meet evolving consumer expectations and capitalize on the burgeoning demand for online retail services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global E-commerce Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global E-commerce Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Apparel & fashion
• Food & beverage
• Automotive
• Home & electronics
• Healthcare
• BFSI & technology
• Others

Global E-commerce Software Market Size & CAGR (2025-2032)

• North America (Deployment, Application)
  • US
  • Canada
• Europe (Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Commercetools (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrestaShop (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopware (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vendasta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rokt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magento (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Commerce Cloud (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WooCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wix eCommerce (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Cartel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShopSite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations