体积视讯市场规模、份额和成长分析（按容积捕捉、内容传送、应用、最终用途产业和地区）- 2025-2032 年产业预测

体积视讯市场规模预计在 2023 年达到 19 亿美元，并从 2024 年的 24.1 亿美元增长到 2032 年的 162.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 26.9%。

容积捕捉是一项可以记录3D空间的革命性技术，在游戏、培训和品牌体验等各种应用领域越来越受欢迎。随着 AR/VR 设备的兴起，对体积视讯解决方案的需求正在激增，增强了医疗保健等领域的可视化效果，并透过 3D/360° 内容丰富娱乐性。专用容积捕捉工作室的出现推动了内容创作过程的复杂化，而专注于管理大量体积资料的公司正在推动进一步的市场动态。随着都市化推动对身临其境型体验的需求，扩增实境与行销的结合已成为提高客户参与的关键策略。预测显示，AR 的用户群正在扩大，到 2031 年它有可能改变客户与品牌的关係。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 专利分析

体积视讯市场规模（容积捕捉和复合年增长率） (2025-2032)

• 市场概况
• 硬体
• 软体
• 服务

体积视讯市场规模（按内容传送和复合年增长率） (2025-2032)

• 市场概况
• 投影仪
• AR/VR HMD
• 智慧型手机
• 体积显示

立体视讯市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 3D 产品可视化
• 电影和电视製作
• 游戏
• 医疗训练和教育
• 手术模拟
• 虚拟教室
• 虚拟体育分析
• 虚拟试穿
• 其他的

立体视讯市场规模（依最终用途产业和复合年增长率） (2025-2032)

• 市场概况
• 教育和培训
• 卫生保健
• 媒体与娱乐
• 零售与电子商务
• 运动与健身
• 旅游与饭店
• 其他的

立体视讯市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Microsoft Corporation（United States）
• Intel Corporation（United States）
• Google LLC（United States）
• Meta Platforms（United States）
• 8i Co.（New Zealand）
• Sony Corporation（Japan）
• Unity Technologies（United States）
• Alphabet Inc.（United States）
• 4Dviews（France）
• Scatter（United States）
• Stereolabs Inc.（United States）
• Mark Roberts Motion Control（MRMC）（United Kingdom）
• Metastage（United States）
• ModTec Labs（United States）
• Canon（Japan）
• Dimension（United Kingdom）
• Evercoast（United Kingdom）
• Vividq（United Kingdom）
• Coretec Group（United States）
• Voxon Photonics（Australia）

结论和建议

Volumetric Video Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.41 billion in 2024 to USD 16.21 billion by 2032, growing at a CAGR of 26.9% during the forecast period (2025-2032).

Volumetric capture, an innovative technology allowing the recording of three-dimensional spaces, is gaining significant traction across various applications, including gaming, training, and brand experiences. With the rise of AR/VR devices, the demand for volumetric video solutions is surging, enhancing sectors like healthcare for improved visualization and enriching entertainment with 3D/360° content. The emergence of dedicated volumetric capture studios has facilitated the refinement of content creation processes, while companies focusing on managing extensive volumetric data further elevate market dynamics. As urbanization drives demand for immersive experiences, the integration of augmented reality in marketing emerges as a key strategy for enhancing customer engagement. Projections indicate a growing user base for AR, highlighting its growing acceptance and potential to transform customer-brand relationships by 2031.

Top-down and bottom-up approaches were used to estimate and validate the size of the Volumetric Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Volumetric Video Market Segments Analysis

Global Volumetric Video Market is segmented by Volumetric Capture, Content Delivery, Application, End Use Industry and region. Based on Volumetric Capture, the market is segmented into Hardware, Software and Service. Based on Content Delivery, the market is segmented into Projectors, AR/VR HMDs, Smartphones and Volumteric Displays. Based on Application, the market is segmented into 3D Product Visualization, Film & TV Production, Gaming, Medical Training & Education, Surgical Simulations, Virtual Classrooms, Virtual Sports Analysis, Virtual Try-Ons and Others. Based on End Use Industry, the market is segmented into Education & Training, Healthcare, Media & Entertainment, Retail & E-commerce, Sports & Fitness, Tourism & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Volumetric Video Market

The Volumetric Video market is experiencing a robust growth trajectory, primarily driven by the rising demand for immersive and interactive video content. The ability to deliver 360° video technology empowers viewers to engage with content from multiple perspectives, significantly enhancing their viewing experience. As major video streaming platforms unveil dedicated 360° video solutions, the appetite for such innovative formats has surged. Noteworthy advancements, such as 4DREPLAY's introduction of a new media drama series utilizing this technology, exemplify the potential of volumetric video in revolutionizing entertainment consumption. Additionally, the increasing application of this technology in sports and media sectors is encouraging enterprises to invest in volumetric VR studios, catering to consumer preferences and shaping the future of digital content experiences.

Restraints in the Volumetric Video Market

The Volumetric Video market faces notable restraints primarily due to the substantial initial financial investment required for effective implementation, especially in action film production and musical concert recordings. Professional studios often utilize complex systems featuring numerous cameras strategically positioned around subjects to capture performances in multiple angles, transforming these inputs into holograms for premium volumetric video experiences. For instance, systems like Canon's Volumetric Studio Kawasaki and Microsoft's Mixed Reality Capture Studios can employ well over 100 cameras. The steep costs associated with high-quality cameras, advanced processors, and specialized digital imaging equipment contribute significantly to technology expenses, potentially dampening demand for volumetric video throughout the forecast period.

Market Trends of the Volumetric Video Market

The Volumetric Video market is experiencing significant growth, driven by the rising adoption of augmented reality (AR) technologies in retail and e-commerce. As online purchasing evolves, the utilization of 3D holographs has emerged as a compelling tool to enhance customer engagement and decision-making. Notably, collaborations like that of Arcturus and ANAYI exemplify this trend, showcasing how immersive volumetric videos effectively capture customer attention and showcase products-allowing viewers to examine garments from various angles and even visualize them in their own environment through web-based AR. This trend underscores a broader shift towards interactive and visually rich shopping experiences, positioning volumetric video as a pivotal element in transforming consumer behavior in the digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis

Global Volumetric Video Market Size by Volumetric Capture & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
• Service

Global Volumetric Video Market Size by Content Delivery & CAGR (2025-2032)

• Market Overview
• Projectors
• AR/VR HMDs
• Smartphones
• Volumteric Displays

Global Volumetric Video Market Size by Application & CAGR (2025-2032)

• Market Overview
• 3D Product Visualization
• Film & TV Production
• Gaming
• Medical Training & Education
• Surgical Simulations
• Virtual Classrooms
• Virtual Sports Analysis
• Virtual Try-Ons
• Others

Global Volumetric Video Market Size by End Use Industry & CAGR (2025-2032)

• Market Overview
• Education & Training
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Sports & Fitness
• Tourism & Hospitality
• Others

Global Volumetric Video Market Size & CAGR (2025-2032)

• North America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • US
  • Canada
• Europe (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8i Co. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4Dviews (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scatter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stereolabs Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mark Roberts Motion Control (MRMC) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metastage (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ModTec Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dimension (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evercoast (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vividq (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coretec Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxon Photonics (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations