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市场调查报告书
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1615848

全球体积视讯市场规模：按体积撷取、按应用、按地区、范围和预测

Global Volumetric Video Market Size By Volumetric Capture (Hardware, Processing Unit), By Application (Signage & Advertisement, Education & Training, Medical), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

体积视讯市场规模及预测

2021年体积视讯市场规模为12亿美元，预计2022年至2030年复合年增长率为26%，到2030年达到120亿美元。娱乐领域对3D/360° 内容的需求增加，对增强比赛观看体验的需求激增，内容交付设备的激增推动了对3D 内容的需求，以及由于COVID-19 在电子商务和零售领域对AR 的需求增加。全球体积视讯市场报告提供了对市场的整体评估。它对关键细分市场、趋势、市场推动因素、市场限制、竞争格局以及在市场中发挥关键作用的因素进行了全面分析。

体积视讯的全球市场定义

称为体积视讯的视讯技术可以捕捉人物、物体和地点的 3D 或 2D 影像。多个相机可以同时捕捉相同物体，以创建动态 3D 表情。创建 3D 模型所需的数据是从人或物体周围的多个角度收集的，组合起来，然后转换为可靠、真实和动态的 3D 表示。运动侦测方法用于体积视频，其中可以深度分析 2D 或 3D 物件影像并透过 360 度摄影机直接扫瞄。

体积视讯的全球市场概况

随着AR技术在线上销售和行销中的发展，随着3D全像图用于线上购买产品，对影片量的需求不断增加。影片内容已被证明可以增加电子商务和线上商店网站的流量并帮助客户购买合适的产品。2021 年 4 月，Arcturus 与日本布料製造商 ANAYI 发布了 19 个原创视频，宣传其全新 2021 春夏系列。这使得客户可以选择影片并在任何浏览器中从桌面上的任何角度查看行动模型。

潜在客户还可以使用基于网路的 AR，透过点击 3D 全像图按钮或使用行动装置扫瞄 QR 码，将 3D 模型全像图放置在他们的房间中。因此，电子商务销售和行销对 AR 技术不断增长的需求正在推动全球体积视讯市场的发展。全球AR/VR应用设备的使用不断增加，是体积视讯市场的关键推动因素之一。数位传输设备的激增推动了对 3D 内容的需求，以及使用体积视讯来帮助医疗专业人员更好、更轻鬆地思考身体部位，这些都推动了市场的成长。

该市场也受到娱乐业对 3D/360° 内容需求不断增长以及参与电影製作和影院发行的工作室数量不断增加的影响。此外，快速的城市化、对改善游戏观看效果的需求不断增长以及对高级影像引导软体的需求不断增长也对体积视讯市场产生积极影响。此外，在连续医学影像和影像引导手术中使用体积影片增加了市场参与者的利润潜力。

提高体育活动意识和市场开发以创造更理想、更健康的观看环境是推动市场的关键因素。然而，建立工作室的初始成本较高，而长期高品质素材转嫁给客户的成本是主要阻碍因素。体积视讯市场缺乏标准化是另一个阻碍因素。另一方面，对先进成像程序的需求不断增长，以及视频技术在电影院和电影製作中的使用不断增加，正在为全球体积视频市场的增长创造有利可图的机会。

目录

第1章 全球体积视讯市场简介

  • 市场概况
  • 调查范围
  • 先决条件

第 2 章执行摘要

第3章 验证市场情报研究方法

  • 数据挖掘
  • 确认
  • 初步面试
  • 数据源列表

第4章 全球体积视讯市场展望

  • 概述
  • 市场动态
    • 促进因素
    • 抑制因素
    • 机会
  • 波特的五力模型
  • 价值链分析

第 5 章：以体积捕捉划分的全球体积视讯市场

  • 概述
  • 硬体
  • 处理单元
  • 网路摄影机单元
  • 摄影测量软体
  • 软体
  • 服务

第6章全球体积视讯市场（按应用）

  • 概述
  • 广告看板/广告
  • 教育/培训
  • 医疗保健
  • 体育、活动和娱乐
  • 其他

第7章全球体积视讯市场（按地区）

  • 概述
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 其他拉丁美洲
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯联合酋长国
    • 南非
    • 其他中东和非洲

第8章 全球容量视讯市场竞争格局

  • 概述
  • 公司市场排名
  • 主要发展策略

第9章 公司简介

  • Microsoft Corporation（US）.
  • Verizon Communications（US）.
  • Canon Inc.（US）.
  • Intel Corporation（US）.
  • Sony Group Corporation（Japan）.
  • Google LLC（US）.
  • 8i（New Zealand）.
  • 4Dviews（France）.
  • Mark Roberts Motion Control（US）.
  • EF EVE（UK）.

第10章附录

  • 相关报导
简介目录
Product Code: 3952

Volumetric Video Market Size And Forecast

Volumetric Video Market size is valued at USD 1.2 Billion in 2021 and is projected to reach USD 12 Billion by 2030 , growing at a CAGR of 26% from 2022 to 2030. Increasing demand for 3D/360° content in the entertainment sector, surging demand for the enhanced match viewing experience, the proliferation of content delivery devices driving demand for 3D content, growing demand for AR in the e-commerce and retail sectors due to COVID-19, and rising investments in the AR/VR ecosystem are a few key factors driving the growth of Volumetric Video Market. The Global Volumetric Video Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Volumetric Video Market Definition

A video technology known as volumetric video allows for the capturing of 3D or 2D images of a person, object, or location. Multiple cameras can simultaneously take pictures of the same object, producing dynamic 3D representations. The data needed to create 3D models is gathered from many perspectives all around a person or item, combined, and then transformed into a dependable, realistic, and dynamic 3D representation. The motion detection approach, which can analyze 2D or 3D object images in depth and scan them directly through 360-degree cameras, is used in volumetric video.

Global Volumetric Video Market Overview

With the growth of AR technology in online sales and marketing, the demand for video volume has increased due to the use of 3D hologram to purchase the product online. Video content is proven to increase traffic to e-commerce or online store websites and help customers purchase the right products. In April 2021, Arcturus and ANAYI, a Japanese cloth manufacturer highlighted their new collection for spring and summer 2021 by releasing 19 original videos. With this, customers can select a video on their desktop using any browser and watch a moving model at any angle, including close-ups to see how the fabric will pull and move with the person who installed it.

Potential customers can also tap the 3D hologram button or scan the QR code on their mobile device to place a 3D model hologram in their room using web-based AR. Therefore, the growing demand for AR technology in e-commerce sales and marketing is driving the volumetric global Volumetric Video Market. Increased use of AR / VR application devices worldwide serves as one of the major drivers of the Volumetric Video Market. The proliferation of digital delivery devices that drive the need for 3D content, as well as the use of volume video by medical professionals to think about body parts in a better and easier way accelerate market growth.

The increase in demand for 3d / 360° content in the entertainment industry, as well as the increase in the number of studios involved in the production of film production and theaters also has an impact on the market. In addition, rapid urbanization, increased demand for improved game viewing, and increased demand for advanced image guide software positively affect the Volumetric Video Market. Additionally, the use of volumetric video for continuous medical imaging and imaging-directed surgery increases the potential benefits for market players.

The growing recognition of sports activities and the developing call for a more desirable, healthy viewing environment are the major elements driving the market. However, the high cost incurred initially for setting up the studio and reflected cost on the customers for long and high-quality video is a major restraining factor. Lack of standardization in the Volumetric Video Market adds up to the restraints furthermore. On the other hand, the increasing demand for advanced imaging surgery and the increasing use of video technology in theaters and film production create lucrative opportunities for the Volumetric Video Market to thrive worldwide.

Global Volumetric Video Market Segmentation Analysis

The Global Volumetric Video Market is segmented on the basis of Volumetric Capture, Application, And Geography.

Volumetric Video Market, By Volumetric Capture

  • Hardware
  • Processing Unit
  • Camera Unit
  • Photogrammetry Software
  • Software
  • Services

Based on Volumetric Capture, The market is segmented into Hardware, Processing Unit, Camera Unit, Photogrammetry Software, and Services. The hardware component is expected to hold the largest share of the Volumetric Video Market during the forecast period. The number of cameras used in volumetric recording studios ranges from two to over a hundred. A major factor contributing to the growth of the volumetric video hardware market is the increase in the number of studios built by major sports actors, filmmakers, sports, medical and advertising applications. Avatar Dimension and Volumetric Capture Stage from the US, Metaverse XR from UK, and Korea Immersive Studio from South Korea among others are a few recently opened studios in the last two years. Software is predicted to maintain the second-biggest percentage of the marketplace in the course of the forecast period. Software is required for the capturing, modeling, composting, editing, compression, and playback of volumetric video. Mod Tech Labs offers AI-enabled software, which plays computerized 3-d mesh technology from images.

Volumetric Video Market, By Application

  • Signage & Advertisement
  • Education & Training
  • Medical
  • Sports, Events, & Entertainment
  • Others

Based on Application, The market is segmented Signage & Advertisement, Education & Training, Medical, Sports, Events, & Entertainment, and Others. The Volumetric Video Market for signage and advertising application is expected to grow at a very high CAGR during the forecast period. Smart advertising drives the need for this as it is a technology that can be deployed in corporate events, product launches, and advertising events.

Volumetric Video Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • On the basis of Regional Analysis, The global Volumetric Video Market is segmented into North America, Europe, Asia Pacific, and the Rest of the world. North America stands as the dominating region in the market. This is due to the adoption of highly technologically advanced solutions and the early adoption of emerging technologies in the region. The APAC Volumetric Video Market is expected to grow at a very high CAGR during the forecast period, driven by a growing number of art studios and the growing acceptance of volumetric video for sports, events, entertainment, and signage applications.
  • The increasing adoption of the technology seen in Japan, China, and South Korea also stimulates market growth in the region. APAC retains some of the major players in the Volumetric Video Market ecosystem, such as Canon, Sony, Fujifilm, and Nikon, and many studios such as Jump Studio and Korea Immersive Studio from South Korea, Docomo XR Studio, and Volumetric Video Studio - Kawasaki from Japan, among others.

Key Players

  • The "Global Volumetric Video Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Microsoft Corporation, Verizon Communications, Canon Inc., Sony Group Corporation, Intel Corporation, Google LLC, Unity Technologies, IO Industries Inc, 4Dviews, 8i, Stereolabs Inc., Scatter, Mark Roberts Motion Control, and EF EVE among others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • April 2022 - Nikon has formed a wholly-owned subsidiary, Nikon Creates Corporation, to be an authorized partner of Microsoft's Mixed Reality Capture Studios, providing the ability to plan, capture and produce 3D, virtual reality (VR) and volumetric content.
  • May 2021 - Google introduced Project Starline. It is an early gadget that lets customers video call a person and enjoys them in hyper-practical 3-D. Project Starline makes use of cameras of high resolution and sensors of custom depth to capture the shape and look of the user from more than one perspective, which is fused through a software program to create an exceedingly detailed, real-time 3-D model.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL VOLUMETRIC VIDEO MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL VOLUMETRIC VIDEO MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL VOLUMETRIC VIDEO MARKET, BY VOLUMETRIC CAPTURE

  • 5.1 Overview
  • 5.2 Hardware
  • 5.3 Processing Unit
  • 5.4 Camera Unit
  • 5.5 Photogrammetry Software
  • 5.6 Software
  • 5.7 Services

6 GLOBAL VOLUMETRIC VIDEO MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Signage & Advertisement
  • 6.3 Education & Training
  • 6.4 Medical
  • 6.5 Sports, Events, & Entertainment
  • 6.6 Others

7 GLOBAL VOLUMETRIC VIDEO MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Latin America
    • 7.5.1 Brazil
    • 7.5.2 Argentina
    • 7.5.3 Rest of Latin America
  • 7.6 Middle East and Africa
    • 7.6.1 Saudi Arabia
    • 7.6.2 UAE
    • 7.6.3 South Africa
    • 7.6.4 Rest of Middle East and Africa

8 GLOBAL VOLUMETRIC VIDEO MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Microsoft Corporation (US).
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Verizon Communications (US).
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Canon Inc. (US).
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Intel Corporation (US).
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Sony Group Corporation (Japan).
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Google LLC (US).
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 8i (New Zealand).
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 4Dviews (France).
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Mark Roberts Motion Control (US).
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 EF EVE (UK).
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

    • 10.1.1 Related Reports