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市场调查报告书

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1646216

啤酒市场规模、份额和成长分析（按产品类型、类别、酒精浓度、包装、生产商、分销通路和地区）－2025-2032 年产业预测

Beer Market Size, Share, Growth Analysis, By Product Type (Ale, Lager), By Category (Alcoholic Beer, Non-Alcoholic Beer), By Alcohol Content, By Packaging, By Production, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年01月27日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计 2023 年全球啤酒市场规模将达到 7,232 亿美元，并从 2024 年的 7,485.1 亿美元成长到 2032 年的 9,856.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.5%。

最近的趋势表明，都市化和现代化的生活方式导致可支配收入显着增加，增强了消费者的消费能力。随着偏好的变化，啤酒已成为年轻饮酒者中流行的酒精饮料，尤其是千禧世代和 Z 世代，他们被啤酒的多样化口味和配方所吸引。由于这一趋势，预计未来几年啤酒的市场占有率将会成长。新冠肺炎疫情带来了重大挑战，包括社会封锁和供应链中断。然而，随着消费者转向直接面向消费者 (D2C) 平台，网路啤酒购买量激增。总体而言，随着消费者习惯的改变，啤酒产业有望復苏和成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲国家
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前 5 家公司对比
主要企业市场定位（2024年）
主要市场参与者所采用的策略
近期市场趋势
公司市场占有率分析（2024 年）
主要企业简介
- 公司简介
- 产品系列分析
- 按细分市场分析市场份额
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Anheuser-Busch InBev（Belgium）
Heineken Holding NV（Netherlands）
Carlsberg Group（Denmark）
Molson Coors Beverage Company（US）
Constellation Brands（US）
Asahi Group Holdings, Ltd.（Japan）
Kirin Holdings Company, Limited（Japan）
Tsingtao Brewery Co., Ltd.（China）
Beijing Yanjing Beer Group Corporation（China）
Grupo Modelo（Mexico）
FEMSA（Mexico）
Diageo plc（UK）
Sapporo Holdings Limited（Japan）
United Breweries Group（India）
Castel Group（France）
Efes Beverage Group（Turkey）
Boston Beer Company（US）
Sierra Nevada Brewing Co.（US）
Duvel Moortgat Brewery（Belgium）
Radeberger Gruppe KG（Germany）

结论和建议

简介目录

Product Code: SQSG30E2001

Global Beer Market size was valued at USD 723.2 billion in 2023 and is poised to grow from USD 748.51 billion in 2024 to USD 985.65 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

Recent trends indicate a notable increase in disposable incomes, driven by urbanization and a modernized lifestyle, enhancing consumer spending capabilities. As preferences shift, beer has emerged as a favorite alcoholic beverage among young drinkers, particularly millennials and Gen Z, who are drawn to its diverse flavors and formulations. This trend is expected to bolster the beer market share in the coming years. The COVID-19 pandemic posed significant challenges, with lockdowns resulting in the closure of social venues and disruptions in supply chains. However, the situation also saw a surge in online beer purchases, as consumers turned to Direct-to-Consumer (D2C) platforms for their needs. Overall, the beer industry is poised for recovery and growth as consumer habits evolve.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beer Market Segments Analysis

Global Beer Market is segmented by Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel and region. Based on Product Type, the market is segmented into Ale, Lager, Stout, Porter, Malt and Others. Based on Category, the market is segmented into Alcoholic Beer and Non-Alcoholic Beer. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular and High Alcohol. Based on Packaging, the market is segmented into Bottles, Cans and Kegs. Based on Production, the market is segmented into Macro brewery, Microbrewery, Craft Brewery and Homebrewing. Based on Distribution Channel, the market is segmented into On-Trade, Bars, Restaurants, Pubs, Off-Trade, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beer Market

The Global Beer market is being significantly driven by rising GDP, which enhances the spending power of individuals, particularly evident in developing nations where disposable income is on the rise. Recent statistics indicate a 0.5% increase in global alcohol consumption, largely fueled by a 0.7% and 5.2% year-on-year surge in alcohol expenditure among populations in Asia and Africa. Additionally, the influence of Western culture and modern lifestyles is drawing many consumers in these regions towards beer, leading to a substantial increase in demand within the Global Beer Market. This trend underscores the evolving preferences and economic growth shaping the industry.

Restraints in the Global Beer Market

The global beer market faces significant challenges due to the negative repercussions of excessive alcohol consumption, prompting governments to implement measures aimed at curbing this issue. Countries like India, the UK, and China have instituted restrictions on the promotion and advertising of alcoholic beverages, which adversely impacts the beer industry. Such provincial bans can hinder market growth as companies are forced to find innovative and often indirect methods to market their products while adhering to these regulations. Consequently, these restrictions can create a complex environment for market players, compelling them to navigate carefully to promote their products without breaching laws.

Market Trends of the Global Beer Market

The Global Beer Market is experiencing a significant shift in consumer behavior influenced by the Covid-19 pandemic. While social restrictions initially hampered sales in bars and restaurants, a notable increase in demand for retail and online purchases has emerged. This trend has led to altered drinking habits, with consumers preferring to enjoy beer at home rather than in public spaces. As a result, market players are adapting their strategies to prioritize e-commerce, develop at-home consumption products, and enhance their understanding of evolving consumer preferences. This transformation presents both challenges and opportunities for brands to innovate and engage with a home-centric audience.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Raw Material Analysis
Patent Analysis

Global Beer Market Size by Product Type & CAGR (2025-2032)

Market Overview
Ale
Lager
Stout
Porter
Malt
Others

Global Beer Market Size by Category & CAGR (2025-2032)

Market Overview
Alcoholic Beer
Non-Alcoholic Beer

Global Beer Market Size by Alcohol Content & CAGR (2025-2032)

Market Overview
Low Alcohol
Regular
High Alcohol

Global Beer Market Size by Packaging & CAGR (2025-2032)

Market Overview
Bottles
Cans
Kegs

Global Beer Market Size by Production & CAGR (2025-2032)

Market Overview
Macro brewery
Microbrewery
Craft Brewery
Homebrewing

Global Beer Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
On-Trade
Bars
Restaurants
Pubs
Off-Trade
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers

Global Beer Market Size & CAGR (2025-2032)

North America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- US
- Canada
Europe (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken Holding NV (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beijing Yanjing Beer Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Modelo (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FEMSA (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sapporo Holdings Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Breweries Group (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Castel Group (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Efes Beverage Group (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Duvel Moortgat Brewery (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Radeberger Gruppe KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments