生啤酒市场规模、份额和成长分析（按类型、产品类型、类别、最终用途、酒精浓度、产量和地区）- 2025-2032 年产业预测

全球生啤酒市场规模预计将在 2023 年达到 417 亿美元，并从 2024 年的 440.4 亿美元增长到 2032 年的 680.9 亿美元，在预测期内（2025-2032 年）的复合年增长率为 5.6%。

全球生啤酒市场正呈现显着的成长轨迹，预计未来将持续扩大。直接从木桶或酒桶中供应的生啤酒具有优质的风味、新鲜的口感和独特的饮用体验，对消费者的吸引力越来越大。市场成长的主要驱动力是社交和外出用餐的趋势日益增长，因为生啤酒通常在聚会、体育赛事和休閒休閒中被饮用。享受鲜酿啤酒的迷人氛围更增添了市场的吸引力。此外，全球经济的增强和可支配收入的提高导致更多的人去酒吧，从而进一步刺激了对生啤酒的需求。这些因素的动态组合显示生啤酒产业前景光明。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 监管分析

生啤酒市场规模（按类型）

• 市场概况
• 桶装啤酒
• 桶装啤酒

生啤酒市场规模（依产品类型）

• 市场概况
• 拉格啤酒
• 浓啤酒
• 烈性黑啤酒
• 皮尔森啤酒
• 麦啤酒

生啤酒市场规模（按类别）

• 市场概况
• 超高级
• 优质的
• 常规的

生啤酒市场规模（依最终用途划分）

• 市场概况
• 商业用途
• 适合家庭使用

生啤酒市场规模：按酒精浓度

• 市场概况
• 低酒精
• 普通酒精
• 高度酒

生啤酒市场规模（按产量）

• 市场概况
• 主要啤酒公司
• 小型啤酒厂

生啤酒市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle（Switzerland）
• HiPP GmbH & Co. Vertrieb KG（Germany）
• Danone（France）
• Abbott Laboratories（US）
• Holle Baby Food AG（Switzerland）
• Bubs Australia Limited（Australia）
• Earth's Best Organic（US）
• Babybio（France）
• Parent's Choice（US）
• Lebenswert Bio（Germany）
• Kabrita（Netherlands）
• Biostime International Holdings Limited（China）
• Nature's One（US）
• Prolacta Bioscience（US）
• The Honest Company（US）
• Bobbie（US）

结论和建议

Global Draught Beer Market size was valued at USD 41.7 billion in 2023 and is poised to grow from USD 44.04 billion in 2024 to USD 68.09 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global draught beer market is on a remarkable growth trajectory, with expectations for continued expansion in the coming years. Draught beer, served directly from kegs or casks, offers superior flavor, freshness, and a distinct drinking experience, making it increasingly appealing to consumers. Key drivers of this market growth include the rising trend of socializing and dining out, as draught beer is frequently linked to gatherings, sports events, and leisure activities. The enticing ambience of enjoying freshly poured draught beer enhances its market attractiveness. Additionally, the strengthening global economy and rising disposable incomes are encouraging more individuals to frequent pubs and bars, further boosting the demand for draught beer. This dynamic combination of factors suggests a promising future for the draught beer segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Draught Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Draught Beer Market Segments Analysis

Global Draught Beer Market is segmented by Type, Product Type, Category, End Use, Alcohol Content, Production and region. Based on Type, the market is segmented into Keg Beer and Cask Beer. Based on Product Type, the market is segmented into Lager, Ale, Stout, Pilsner and Wheat Beer. Based on Category, the market is segmented into Super Premium, Premium and Regular. Based on End Use, the market is segmented into Commercial Use and Home Use. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular Alcohol and High Alcohol. Based on Production, the market is segmented into Macro Breweries and Microbreweries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Draught Beer Market

The global draught beer market is primarily influenced by its popularity in on-premise venues like bars, restaurants, and pubs. As the hospitality and foodservice industry experiences substantial growth, there is a corresponding rise in the number of bars and breweries, which significantly boosts the demand for draught beer as a favored option for on-site enjoyment. This trend is largely driven by consumers' desire for a distinctive and high-quality beer experience, leading to an increased preference for draught varieties that offer freshness and optimal taste. Consequently, this evolving landscape supports the expansion of the draught beer market on a global scale.

Restraints in the Global Draught Beer Market

The Global Draught Beer market encounters significant constraints regarding distribution compared to packaged beer. Draught beer is predominantly served in on-premise locations, such as bars and restaurants, which limits its accessibility. The logistical challenges associated with transporting draught beer, alongside the necessity for specialized dispensing equipment, further exacerbate these limitations. As a result, accessing draught beer outside of these establishments becomes difficult, leading to reduced availability in certain areas. This restriction not only impacts consumer choices but also hinders market expansion, preventing draught beer from reaching a broader audience and limiting its growth potential in various regions.

Market Trends of the Global Draught Beer Market

The Global Draught Beer market is witnessing a significant upward trend fueled by the burgeoning craft beer movement, characterized by the proliferation of small, independent breweries. As consumers increasingly gravitate towards unique and flavorful beer experiences, the demand for craft brews served on draught is surging. This shift is further supported by the rising number of bars and restaurants incorporating diverse craft selections into their offerings, enhancing overall consumer engagement. Additionally, heightened awareness of the artisanal nature and quality benefits of craft beer is driving preference away from mass-produced alternatives, solidifying draught craft beer as a staple in modern drinking culture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Draught Beer Market Size by Type & CAGR (2025-2032)

• Market Overview
• Keg Beer
• Cask Beer

Global Draught Beer Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Lager
• Ale
• Stout
• Pilsner
• Wheat Beer

Global Draught Beer Market Size by Category & CAGR (2025-2032)

• Market Overview
• Super Premium
• Premium
• Regular

Global Draught Beer Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Commercial Use
• Home Use

Global Draught Beer Market Size by Alcohol Content Outlook & CAGR (2025-2032)

• Market Overview
• Low Alcohol
• Regular Alcohol
• High Alcohol

Global Draught Beer Market Size by Production & CAGR (2025-2032)

• Market Overview
• Macro Breweries
• Microbreweries

Global Draught Beer Market Size & CAGR (2025-2032)

• North America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • US
  • Canada
• Europe (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Category, End Use, Alcohol Content Outlook, Production)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiPP GmbH & Co. Vertrieb KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holle Baby Food AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubs Australia Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth's Best Organic (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babybio (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parent's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lebenswert Bio (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kabrita (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biostime International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's One (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prolacta Bioscience (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bobbie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations