![]() |
市场调查报告书
商品编码
1744558
全球淡啤酒市场:2032 年预测-按产品、包装、成分、口味、品牌类别、通路和地区进行分析Light Beer Market Forecasts to 2032 - Global Analysis By Product (Regular Light Beer, Flavored Light Beer, Low-Alcohol Light Beer and Other Products), Package, Ingredient, Flavor, Brand Category, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球淡啤酒市场预计在 2025 年达到 4,306 亿美元,到 2032 年将达到 5,861 亿美元,预测期内的复合年增长率为 4.5%。
淡啤酒是一种比普通啤酒热量和酒精浓度更低的啤酒。它使用类似的原料(水、麦芽、啤酒花、酵母)酿造,但发酵过程和配料比例通常会进行调整,以降低碳水化合物和酒精含量。淡啤酒深受追求口味较温和、热量较低的酒精饮料的人群的喜爱。与其名称相反,「淡」指的是热量和酒精浓度,而不是颜色或味道。淡啤酒广泛用于休閒和社交饮酒,尤其是在註重健康和低酒精饮料的市场。
根据联合国预测,2030年,青年人口预计将成长7%,达到130万人。
健康与保健趋势
健康养生趋势无疑正在影响淡啤酒市场,同时,消费者对低卡路里、低碳水化合物和低酒精饮品的偏好偏好。随着人们越来越重视健身、适度饮酒和理性消费,淡啤酒越来越被视为社交饮酒的均衡选择。啤酒公司正以创新配方来应对这一趋势,包括推出有机和无麸质品种。这种转变不仅扩大了淡啤酒对注重健康的消费者的吸引力,还透过产品多元化和生活方式品牌化推动了市场成长。
品味低劣的感觉
淡啤酒口味较差的认知可能会疏远那些注重口味的潜在消费者,从而严重阻碍市场成长。这种负面认知会导致品牌忠诚度下降、重复购买减少,以及对精酿啤酒爱好者的吸引力下降。因此,淡啤酒品牌可能难以实现差异化,在吸引新客户和留住现有客户方面都面临挑战,最终影响销售和市场占有率。
产品创新与行销
产品创新和行销一直是淡啤酒市场成长的主要驱动力。透过推出新口味、低卡路里选择和改进包装,品牌正在迎合更年轻、更注重健康的消费者,并扩大其市场覆盖范围。有效的行销策略,例如数位宣传活动和与网红的合作,可以提升品牌知名度和客户参与。创新与精准行销的结合不仅能刺激消费者需求,还能在竞争激烈的市场中脱颖而出,确保持续的市场成长和品牌忠诚度。
监管挑战
淡啤酒市场的监管挑战可能会透过实施更严格的标籤、广告和分销限制来阻碍成长。此类法规通常会增加营运成本,限制行销策略,并减少消费者获得产品的管道。此外,不同地区法规的不一致也会使品牌扩张工作更加复杂。这可能导致创新放缓、合规成本上升,并最终限制市场机会,从而阻碍淡啤酒细分市场的成长和盈利潜力。
COVID-19的影响
新冠疫情对淡啤酒市场造成了重大衝击,消费者的偏好转向更实惠、低卡路里的选择。在註重成本和健康的消费者的推动下,Busch Lite、Miller Lite 和 Michelob Ultra 等品牌在商店期间销售量显着成长。然而,由于酒吧和餐厅关闭以及部分地区税收增加,店内销售额有所下降。儘管面临这些挑战,但外部部署零售额仍在持续成长,市场正逐步復苏。
金属罐市场预计将成为预测期内最大的市场
金属罐预计将在预测期内占据最大的市场占有率,因为金属罐重量轻、易于携带,并且可以保护啤酒免受光照和氧气的影响,从而保持其新鲜度和风味。消费者对便携饮料的偏好日益增长,以及对永续包装的需求不断增长,进一步推动了金属罐的普及。此外,金属罐的可回收性符合环保意识的趋势,这增强了其对环保意识的消费者的吸引力。
预计在预测期内,草药部分将以最高的复合年增长率成长。
由于消费者对更健康天然成分的需求不断增长,预计草本啤酒市场将在预测期内实现最高增长率。消费者寻求具有健康益处的饮品,而草本淡啤酒则将低卡路里与生姜、人参和姜黄等草本植物的潜在健康益处完美结合。这项创新不仅提升了啤酒的风味,还吸引了注重健康的饮酒者,从而推动市场成长,并在竞争激烈的淡啤酒领域实现产品多元化。
在预测期内,由于人们健康意识的增强以及低卡路里饮料的消费趋势,亚太地区预计将占据最大的市场占有率。可支配收入的提高、都市化的加快以及人们对低卡路里酒精饮料的日益偏好是推动需求成长的关键因素。此外,该地区年轻而充满活力的人口结构也正在推动饮酒习惯的改变。随着越来越多的消费者选择淡啤酒,市场正在推动创新和竞争,这将惠及整个饮料产业,并创造新的商机。
预计北美将在预测期内呈现最高的复合年增长率,这得益于消费者趋势,例如健康意识的增强、对低卡路里饮料的偏好以及转向适量饮酒。随着人们寻求更清淡的替代品,同时又不牺牲口感,各大品牌纷纷推出低卡路里和低酒精的创新产品,扩大了市场覆盖范围,并吸引了多元化的消费群体,尤其是年轻人群。精酿淡啤酒的兴起及其在各种零售通路的日益普及,进一步推动了该地区市场的成长。
According to Stratistics MRC, the Global Light Beer Market is accounted for $430.6 billion in 2025 and is expected to reach $586.1 billion by 2032 growing at a CAGR of 4.5% during the forecast period. Light beer is a type of beer that contains fewer calories and lower alcohol content compared to regular beer. It is brewed using similar ingredients-water, malted barley, hops, and yeast-but often involves adjustments in the fermentation process or ingredient proportions to reduce the carbohydrate and alcohol levels. Light beer is popular among individuals seeking a milder taste and a lower-calorie alcoholic beverage. Despite its name, "light" refers more to its caloric and alcohol content rather than its colour or flavour. It is widely consumed for casual and social drinking, especially in markets that prioritize health-conscious or low-alcohol options.
According to the United Nations, the youth population is anticipated to grow by 7% to reach 1.3 million before 2030.
Health and Wellness Trends
Health and wellness trends are absolutely influencing the light beer market by aligning with consumers' growing preference for lower-calorie, low-carb, and low-alcohol options. As individuals prioritize fitness, moderation, and mindful consumption, light beer is increasingly seen as a balanced choice for social drinking. Breweries are responding with innovative formulations, including organic and gluten-free varieties. This shift not only broadens the appeal of light beer to health-conscious audiences but also drives market growth through product diversification and lifestyle branding.
Perception of Inferior Taste
The perception of inferior taste in light beer can significantly hinder its market growth by deterring potential consumers who prioritize flavor. This negative perception leads to a lack of brand loyalty, reduced repeat purchases, and limited appeal among craft beer enthusiasts. As a result, light beer brands may struggle to differentiate themselves, facing challenges in both attracting new customers and maintaining existing ones, ultimately affecting sales and market share.
Product Innovation and Marketing
Product innovation and marketing have significantly driven the growth of the light beer market. By introducing new Flavors, lower calorie options, and enhanced packaging, brands cater to health-conscious and younger consumers, expanding their market reach. Effective marketing strategies, such as digital campaigns and influencer partnerships, boost brand visibility and customer engagement. This combination of innovation and targeted marketing has not only increased consumer demand but also differentiated products in a competitive market, ensuring sustained market growth and brand loyalty.
Regulatory Challenges
Regulatory challenges in the light beer market can hinder growth by imposing stricter labeling, advertising, and distribution restrictions. These regulations often increase operational costs, limit marketing strategies, and reduce consumer access to products. Additionally, inconsistent regulations across regions can complicate expansion efforts for brands. This results in slower innovation, higher compliance costs, and ultimately limits market opportunities, stifling the potential for growth and profitability in the light beer sector.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the light beer market, shifting consumer preferences toward more affordable and lower-calorie options. Brands like Busch Light, Miller Lite, and Michelob Ultra saw notable sales increases during lockdowns, driven by cost-conscious and health-aware consumers. However, the closure of bars and restaurants, along with higher taxes in some regions, led to a decline in on-premise sales. Despite these challenges, the market is gradually recovering as off-premise retail sales continue to grow.
The metal can segment is expected to be the largest during the forecast period
The metal can segment is expected to account for the largest market share during the forecast period, because metal cans are lightweight, portable, and protect beer from light and oxygen, preserving its freshness and flavor. The increasing consumer preference for on-the-go beverages and the growing demand for sustainable packaging are further boosting the adoption of metal cans. Additionally, metal cans' recyclability aligns with eco-conscious trends, enhancing their appeal among environmentally aware consumers.
The herbal segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the herbal segment is predicted to witness the highest growth rate, due to growing consumer demand for healthier, natural ingredients. With consumers seeking beverages that offer wellness benefits, herbal-infused light beers provide a unique appeal, combining low-calorie content with the potential health advantages of herbs like ginger, ginseng, and turmeric. This innovation not only enhances flavor but also attracts health-conscious drinkers, boosting market growth and diversifying product offerings within the competitive light beer sector.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising health consciousness and a shift toward lower-calorie beverages. Increasing disposable incomes, urbanization, and a growing preference for alcohol with fewer calories are key factors boosting demand. Additionally, the region's young, vibrant population is contributing to a shift in drinking habits. As more consumers opt for light beer, the market fosters innovation and competition, benefiting the overall beverage industry and creating new business opportunities.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing health-conscious consumer trends, preference for low-calorie beverages, and a shift towards moderate alcohol consumption. As people seek lighter alternatives without compromising taste, brands have innovated with reduced-calorie, lower-alcohol options. This has expanded the market's reach, attracting diverse demographics, especially younger adults. The rise of craft light beers and increased availability in various retail channels further boosts market growth in the region.
Key players in the market
Some of the key players profiled in the Light Beer Market include Anheuser-Busch InBev, Molson Coors Beverage Company, Heineken N.V., Carlsberg Group, Asahi Group Holdings, Kirin Holdings Company, Constellation Brands, Diageo plc, Grupo Modelo, Boston Beer Company, Tsingtao Brewery Group, Ambev S.A., Sapporo Breweries, China Resources Beer, San Miguel Corporation, Mahou-San Miguel Group, Efes Beverage Group, Singha Corporation and Anadolou Efes .
In March 2025, Cardiff City Football Club has announced a new partnership with Carlsberg Britvic, naming the beverage company as its official Soft Drink Partner for the 2024/25 season. Carlsberg Britvic is the UK's largest multi-beverage supplier, combining Carlsberg's beer portfolio with Britvic's extensive range of soft drinks.
In April 2024, Carlsberg Asia announced a strategic partnership with Southeast Asia's leading superapp, Grab, aimed at transforming beer consumption across the region. This collaboration encompasses awareness and promotional campaigns via GrabAds in key markets including Cambodia, Malaysia, Myanmar, and Singapore.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.