淡啤酒市场规模、份额及成长分析（按生产商、包装、分销管道、类型、年龄层、口味、应用和地区）－2025-2032 年产业预测

预计到 2023 年淡啤酒市场规模将达到 2,903 亿美元，从 2024 年的 3,007.5 亿美元成长到 2032 年的 3,991 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.6%。

近年来，受消费者偏好和生活方式选择变化的推动，全球淡啤酒市场经历了显着的成长和演变。淡啤酒酒精含量低、热量低，受到注重健康、寻求清凉饮料的人的欢迎。这一趋势是由人们对健康和福祉日益增长的关注所推动的，消费者越来越青睐传统啤酒的替代品。淡啤酒满足了这项需求，提供了支持饮食和健身目标的均衡选择。此外，酿酒商正在这一领域进行创新，创造出各种各样的口味、成分和包装。精酿啤酒商进入淡啤酒领域进一步增强了市场，为挑剔的消费者提供了独特而优质的选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

淡啤酒市场规模（依生产商划分）及复合年增长率（2025-2032）

• 市场概览
• 大型啤酒厂
• 小型啤酒厂
• 精酿啤酒厂
• 其他的

淡啤酒市场规模（按包装和复合年增长率）(2025-2032)

• 市场概览
• 玻璃
• 宝特瓶
• 能
• 其他的

淡啤酒市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• 大卖场和超级市场
• On-Trade
• 专卖店
• 便利商店
• 其他的

淡啤酒市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 限制发酵
• 脱醇法

淡啤酒市场规模（依年龄层划分）及复合年增长率（2025-2032）

• 市场概览
• 18-25岁
• 26-35岁
• 36-45岁
• 46-55岁
• 年龄 56 岁或以上

淡啤酒市场规模（依口味和复合年增长率） (2025-2032)

• 市场概览
• 柑橘
• 草药
• 果味
• 辛辣的

淡啤酒市场规模（按应用）及复合年增长率（2025-2032）

• 市场概览
• 男性
• 女士

淡啤酒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• Molson Coors Beverage Company（United States）
• Carlsberg Group（Denmark）
• Diageo plc（United Kingdom）
• Constellation Brands（United States）
• Asahi Group Holdings（Japan）
• Kirin Holdings Company（Japan）
• Tsingtao Brewery Co., Ltd.（China）
• Ambev SA（Brazil）
• Boston Beer Company（United States）
• New Belgium Brewing Company（United States）
• Pabst Brewing Company（United States）
• Sierra Nevada Brewing Co.（United States）
• Deschutes Brewery（United States）
• Lagunitas Brewing Company（United States）
• BrewDog（United Kingdom）
• Harpoon Brewery（United States）
• Brooklyn Brewery（United States）
• Victory Brewing Company（United States）

结论和建议

Light Beer Market size was valued at USD 290.3 billion in 2023 and is poised to grow from USD 300.75 billion in 2024 to USD 399.1 billion by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).

The global light beer market has undergone significant growth and evolution in recent years, driven by shifting consumer preferences and lifestyle choices. With lower alcohol content and fewer calories, light beer has become popular among health-conscious individuals seeking a refreshing beverage. This trend is propelled by a heightened focus on health and well-being, as consumers increasingly favor alternatives to traditional beers. Light beer caters to this demand, providing a balanced option that supports dietary and fitness goals. Additionally, breweries have innovated within this space, resulting in a diverse array of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further enhanced the market, offering unique and premium choices for discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Light Beer Market Segments Analysis

Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Light Beer Market

The growing emphasis on health and wellness among consumers has significantly contributed to the expansion of the light beer market. With their lower calorie counts and reduced alcohol content compared to traditional beers, light beers have become a preferred option for those wanting to maintain a healthier lifestyle without entirely abstaining from alcoholic beverages. This trend has intensified the demand for light beers, especially among health-conscious individuals who are looking for alternatives that align with their wellness goals. As a result, the light beer segment continues to thrive, driven by this increasing desire for balanced consumption options.

Restraints in the Light Beer Market

The growth of the light beer market is significantly hindered by competition from various alcoholic beverages, such as wine and spirits, as well as non-alcoholic options like mocktails and alcohol-free beers. With consumers having an extensive selection of alternatives, light beer may not always be their beverage of choice. This competition poses a challenge to the advancement of the light beer sector, particularly when consumers decide to choose alternative drinks over light beer. As preferences diversify, the demand for light beer may be suppressed, limiting its market expansion potential in this competitive landscape.

Market Trends of the Light Beer Market

The global light beer market is increasingly influenced by a shift toward health and wellness, driven by consumers' rising awareness of obesity and lifestyle-related illnesses. As health-conscious individuals seek lower-calorie and reduced-alcohol alternatives, light beer has emerged as a favored choice given its beneficial attributes. In response, brewers are innovating by launching a wider variety of light beer options, highlighting their low-calorie, low-carbohydrate content in marketing initiatives to attract health-focused consumers. This trend not only reflects changing consumer preferences but also fosters competition within the market, pushing brands to continuously innovate and promote healthier drinking choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Light Beer Market Size by Production & CAGR (2025-2032)

• Market Overview
• Macro-brewery
• Microbrewery
• Craft brewery
• Others

Global Light Beer Market Size by Package & CAGR (2025-2032)

• Market Overview
• Glass
• PET bottles
• Metal cans
• Others

Global Light Beer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & supermarkets
• On-trade
• Specialty Stores
• Convenience Stores
• Others

Global Light Beer Market Size by Type & CAGR (2025-2032)

• Market Overview
• Limit Fermentation
• Dealcoholization Methods

Global Light Beer Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 18-25
• 26-35
• 36-45
• 46-55
• 56+

Global Light Beer Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Citrus
• Herbal
• Fruity
• Spiced

Global Light Beer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Light Beer Market Size & CAGR (2025-2032)

• North America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • US
  • Canada
• Europe (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambev S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Belgium Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pabst Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sierra Nevada Brewing Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deschutes Brewery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lagunitas Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harpoon Brewery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklyn Brewery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victory Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations