底漆市场规模、份额和增长分析（按材料、应用、最终用途和地区）- 行业预测 2025-2032

2023 年全球底漆市场规模价值 128 亿美元，预计将从 2024 年的 136.2 亿美元增长到 2032 年的 223.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.4%。

全球底漆市场呈上升趋势，这得益于建筑、汽车和製造业对增强附着力、表面耐久性和保护性的产品的需求不断增长。这种成长主要是由对具有强附着力、耐腐蚀和与多种基材相容等特点的高性能底漆的需求所驱动。新兴经济体建设及基础建设活跃，进一步拉动市场需求。人们越来越意识到底漆的优点，例如提高油漆附着力和延长涂层寿命，这也促进了底漆的普及。然而，他们可能面临严格的环境法规和原材料成本波动等挑战。儘管存在这些障碍，但随着越来越多的行业优先考虑有效的表面处理和耐用的涂层，全球底漆市场预计仍将成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 原料分析
• 监管分析
• 专利分析

底漆市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• 分散剂
• 环氧树脂
• 消毒剂
• 其他的

底漆市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 混凝土的
• 木头
• 金属
• 塑胶
• 其他的

底漆市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概况
• 车
• 海洋
• 建筑和施工
• 其他的

底漆市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• AkzoNobel NV（Netherlands）
• The Sherwin-Williams Company（US）
• Axalta Coating Systems LLC（US）
• PPG Industries Inc.（US）
• BASF SE（Germany）
• Asian Paints Limited（India）
• Jotun（Norway）
• Kansai Paint Co., Ltd.（Japan）
• Masco Corporation（US）
• NIPSEA Group（Singapore）
• RPM International Inc.（US）
• Tikkurila（Finland）
• Berger Paints India Limited（India）
• Hempel A/S（Denmark）
• Valspar（US）
• Indigo Paints（India）
• Kamdhenu（India）
• Shalimar Paints（India）
• 3M Company（US）
• Carboline（US）

结论和建议

Global Primer Market size was valued at USD 12.8 billion in 2023 and is poised to grow from USD 13.62 billion in 2024 to USD 22.37 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

The global primer market is on an upward trajectory, spurred by heightened demand across construction, automotive, and manufacturing sectors for products that enhance adhesion, surface durability, and protection. This growth is primarily driven by the need for high-performance primers characterized by strong bonding, corrosion resistance, and compatibility with various substrates. Emerging economies, experiencing robust construction and infrastructure development activities, are further propelling market demand. Increased awareness of primers' advantages-such as improved paint adhesion and prolonged coating lifespan-contributes to their widespread adoption. However, market expansion may face challenges from stringent environmental regulations and volatile raw material costs. Despite these hurdles, the global primer market is set to grow as industries increasingly prioritize effective surface preparation and durable coatings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Primer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Primer Market Segments Analysis

Global Primer Market is segmented by Material, Application, End Use and region. Based on Material, the market is segmented into Dispersants, Epoxy Resins, Biocides and Others. Based on Application, the market is segmented into Concrete, Wood, Metal, Plastic and Others. Based on End Use, the market is segmented into Automotive, Marine, Building and Construction and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Primer Market

A significant factor propelling the global primer market is the rising demand across multiple end-use sectors such as construction, automotive, and industrial applications. Primers play a vital role in ensuring improved adhesion, enhanced durability, and effective corrosion protection for surfaces, thereby becoming indispensable in these industries. As construction projects surge, infrastructure development accelerates, and automotive production ramps up, the need for primers continues to grow worldwide. This trend highlights the essential nature of primers in maintaining the integrity and longevity of surfaces in a variety of applications, further stimulating market expansion on a global scale.

Restraints in the Global Primer Market

A major constraint facing the global primer market is the unpredictable pricing of raw materials essential for primer production. Key ingredients such as resins, pigments, solvents, and additives are subject to significant price variations driven by factors including availability, shifts in supply and demand, and geopolitical influences. These fluctuations can escalate the overall manufacturing costs associated with primers, ultimately resulting in increased prices for consumers. Furthermore, the instability in raw material costs fosters uncertainty within the supply chain, which can adversely affect market stability and reduce profitability for primer manufacturers, complicating business operations in this competitive landscape.

Market Trends of the Global Primer Market

A prominent trend shaping the global primer market is the surging demand for eco-friendly and sustainable formulations. As environmental consciousness rises, both consumers and manufacturers are increasingly prioritizing primers that eliminate harmful chemicals and lower carbon emissions. This shift has led to a notable preference for water-based and low VOC (volatile organic compounds) primers, delivering high performance while remaining environmentally responsible. In response, companies are actively investing in research and development to innovate sustainable primer solutions, aiming to align with consumer expectations for quality and ecological responsibility. This trend is further fueled by regulatory initiatives advocating sustainable practices across the coatings and construction sectors.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Raw Material Analysis
• Regulatory Analysis
• Patent Analysis

Global Primer Market Size by Material & CAGR (2025-2032)

• Market Overview
• Dispersants
• Epoxy Resins
• Biocides
• Others

Global Primer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Concrete
• Wood
• Metal
• Plastic
• Others

Global Primer Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Automotive
• Marine
• Building and Construction
• Others

Global Primer Market Size & CAGR (2025-2032)

• North America (Material, Application, End Use)
  • US
  • Canada
• Europe (Material, Application, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Application, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Application, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Application, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• AkzoNobel NV (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sherwin-Williams Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axalta Coating Systems LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jotun (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIPSEA Group (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tikkurila (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berger Paints India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valspar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Indigo Paints (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kamdhenu (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shalimar Paints (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carboline (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations