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市场调查报告书
商品编码
1679324
2030 年包装底漆市场预测:按类型、功能、应用、最终用户、地区进行全球分析Packaging Primers Market Forecasts to 2030 - Global Analysis By Type (Solvent-Based Primers, Water-Based Primers, UV-Cured Primers, Adhesion Promoters, and Other Types), Functionality, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球包装底漆市场预计在 2024 年将达到 10.1379 亿美元,到 2030 年将达到 16.3576 亿美元,预测期内的复合年增长率为 8.3%。
包装底漆是涂在包装材料上的特殊被覆剂,可增加附着力、改善表面性能并确保后续层(如油漆、油墨和标籤)的最佳附着力。这些底漆可以处理表面,提高耐用性,增强对环境因素的抵抗力,并有助于延长包装产品的保质期。包装底漆通常用于食品饮料、化妆品和药品等行业,对于确保高品质、功能性和美观的包装解决方案至关重要。
根据中国工业协会的数据,中国是全球最重要的汽车生产基地,预计2023年汽车总产量将达到3,016万辆,较去年的2,702万辆成长11.6%。
消费者对美观包装的偏好日益增加
包装已不再仅仅具有功能性,而成为品牌识别和消费者体验不可或缺的一部分。随着消费者对有吸引力且视觉衝击力强的产品的需求越来越大,企业开始使用先进的包装来改善包装的外观和耐用性。对于时尚、高品质包装的需求在化妆品、食品和饮料以及奢侈品等行业尤其明显。包装底漆可改善包装材料的光洁度、纹理和印刷性,使品牌能够创造出在竞争激烈的市场中脱颖而出的引人注目的设计,并满足消费者对优质包装的期望。
专用底漆高成本
不断上涨的费用限制了您投资优质材料的能力,并使您更难与大公司竞争。这种成本障碍也会造成产品品质和可负担性之间的权衡,导致包装解决方案品质较低。此外,依赖昂贵的专有底漆会增加整体生产成本,而这些成本会转嫁给消费者,导致市场价格竞争力下降。最终,高成本可能会阻碍价格敏感行业和地区采用先进的底漆技术。
在化妆品行业的采用率不断提高
人们对体现品牌形象和产品价值的优质、醒目的包装的需求日益增长,推动了化妆品行业对包装底漆的使用日益增多。设计精良、视觉吸引力十足的包装越来越受到化妆品行业消费者的关注,改善了他们的整体体验并影响了他们的购买决策。此外,它还能防止潮湿等外部因素,保持产品的完整性。此外,随着化妆品行业转向永续实践,对具有持久效果的环保底漆的需求很高,进一步推动了它们在该市场的使用。
技术纯熟劳工短缺
包装底漆的配製和应用需要熟练的员工来确保最佳的性能、一致性和品质。如果没有合格的专业人员,製造商可能会面临底漆应用不当等问题,导致包装性能差、产品耐用性降低和品牌形象受损。此外,熟练劳动力的短缺将导致生产过程效率低下、错误增加和营运成本上升,最终阻碍企业在包装底漆市场的成长和竞争。
COVID-19 的影响
COVID-19 疫情对包装底漆市场产生了重大影响,导致供应链中断,工厂关闭、劳动力短缺,导致生产计划延误。工业活动放缓和消费者支出下降导致需求暂时下降,尤其是非必要领域的需求。然而,随着经济开始復苏,电子商务的激增以及对包装商品(尤其是食品、医疗保健和化妆品)的需求增加,帮助市场復苏并推动了包装底漆的采用。
预测期内,溶剂型底漆市场预计将成为最大的市场
预计在预测期内,溶剂型底漆将占据最大的市场占有率,因为它具有优异的黏附性能,可在各种表面上表现良好。它具有光滑、耐用的表面,非常适合严格的应用,特别是食品和饮料行业。此外,溶剂型底漆干燥时间更快,对环境因素的抵抗力更强,使其成为越来越受欢迎的高品质、持久的包装解决方案。
预计电影製作部门将在预测期内实现最高的复合年增长率。
预计电影製作部门将在预测期内见证最高成长率。这是因为对于增强型保护涂层的需求不断增加,以提高包装的耐用性和外观。这些成膜底漆具有出色的防潮、耐磨和防化学性能,可确保包装的使用寿命。随着永续性和美观性成为消费品的重要因素,薄膜製造商在各行业中创造持久、环保和视觉吸引力的包装解决方案方面发挥关键作用。
由于消费者对包装商品的需求不断增长以及电子商务领域的不断扩张,预计亚太地区将在预测期内占据最大的市场占有率。该地区对永续包装解决方案的关注度不断提高,製造业的投资也不断增加,进一步推动了市场成长。此外,中产阶级人口的不断增长以及化妆品、食品和饮料行业的成长也推动了对创新、高性能包装底漆的需求。
预计北美地区在预测期内将呈现最高的复合年增长率。这是由于严格的环境法规推动了对永续和环保包装解决方案的需求不断增加。电子商务的兴起和食品饮料行业的成长也促进了市场的成长。涂料技术的发展以及对耐用、持久包装的重视以提高品牌吸引力也推动了该领域创意包装底漆的使用。
According to Stratistics MRC, the Global Packaging Primers Market is accounted for $1013.79 million in 2024 and is expected to reach $1635.76 million by 2030 growing at a CAGR of 8.3% during the forecast period. Packaging primers are specialized coatings applied to packaging materials to enhance adhesion, improve surface properties, and ensure optimal bonding of subsequent layers, such as paints, inks, or labels. These primers serve to prepare the surface, promoting better durability, resistance to environmental factors, and extending the shelf life of packaged products. Commonly used in industries such as food and beverage, cosmetics, and pharmaceuticals, packaging primers are crucial for ensuring high-quality, functional, and visually appealing packaging solutions.
According to the China Association of Automobile Manufacturers (CAAM), China has the most significant automotive production base in the world, with a total vehicle production of 30.16 million units in 2023, registering an increase of 11.6% compared to 27.02 million units produced last year.
Rising consumer preference for aesthetic packaging
Packaging has evolved beyond mere functionality to become an essential part of brand identity and consumer experience. As consumers increasingly seek attractive, visually striking products, companies focus on using advanced primers that improve the appearance and durability of packaging. This demand for sleek, high-quality packaging is particularly prominent in industries such as cosmetics, food and beverages, and luxury goods. Packaging primers enhance the finish, texture, and printability of packaging materials, allowing brands to create eye-catching designs that stand out in competitive markets and cater to consumer expectations for premium packaging.
High cost of specialized primers
The increased expenses can limit their ability to invest in high-quality materials, making it challenging for them to compete with larger companies. This cost barrier may also result in a trade-off between product quality and affordability, potentially leading to lower-quality packaging solutions. Additionally, the reliance on expensive specialized primers can raise the overall production cost, which might be passed onto consumers, reducing price competitiveness in the market. Ultimately, the high cost can hinder the adoption of advanced primer technologies in price-sensitive sectors and regions.
Rising adoption in the cosmetics industry
The increasing need for premium, eye-catching packaging that embodies brand identity and product value is what is driving the cosmetics industry's expanding use of packaging primers. Well-designed, visually appealing packaging is drawing more and more attention from consumers in the cosmetics industry, improving their overall experience and influencing their purchase decisions. Additionally, they offer defense against external elements like moisture, maintaining the integrity of the product. Additionally, primers that are environmentally friendly and provide longer-lasting results are in high demand as the cosmetics industry shifts to sustainable methods, which is further encouraging their use in this market.
Shortage of skilled labor
Skilled labor is required to ensure optimal performance, consistency, and quality in the formulation and application of packaging primers. Without qualified professionals, manufacturers may face issues such as improper primer application, resulting in subpar packaging performance, reduced product durability, and compromised brand image. Moreover, the lack of skilled workers can lead to inefficiencies in production processes, increased errors, and higher operational costs, ultimately hindering the growth and competitiveness of companies in the packaging primers market.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the packaging primers market, disrupting supply chains and delaying production schedules due to factory closures and labor shortages. The slowdown in industrial activities and reduced consumer spending led to a temporary decline in demand, especially in non-essential sectors. However, as the economy began recovering, the surge in e-commerce and increased demand for packaged goods, particularly in food, healthcare, and cosmetics, helped revive the market, driving the adoption of packaging primers.
The solvent-based primers segment is expected to be the largest during the forecast period
The solvent-based primers segment is expected to account for the largest market share during the forecast period, driven by their superior adhesion properties, which ensure enhanced performance on a variety of surfaces. Their ability to provide smooth, durable finishes makes them ideal for demanding applications, particularly in the food and beverage sector. Additionally, solvent-based primers offer faster drying times and greater resistance to environmental factors, driving their adoption for high-quality, long-lasting packaging solutions.
The film makers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the film makers segment is predicted to witness the highest growth rate, due to the increasing demand for enhanced protective coatings that improve the durability and appearance of packaging. These film-forming primers offer superior resistance to moisture, abrasion, and chemicals, ensuring the longevity of the packaging. As sustainability and aesthetics become key factors for consumer products, film makers play a vital role in creating long-lasting, eco-friendly, and visually appealing packaging solutions across various industries.
During the forecast period, Asia Pacific region is expected to hold the largest market share, owing to rising consumer demand for packaged goods, and the expanding e-commerce sector. The region's growing focus on sustainable packaging solutions, along with increased investments in manufacturing, further boosts market growth. Additionally, the rise of middle-class populations, along with the growing cosmetics, food, and beverage industries, creates a strong demand for innovative and high-performance packaging primers.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increasing demand for sustainable and eco-friendly packaging solutions, in line with strict environmental regulations. The rise in e-commerce and the growing food and beverage sector further contribute to market growth. The use of creative packaging primers in the area is also fuelled by developments in coating technology and an emphasis on strong, long-lasting packaging to improve brand attractiveness.
Key players in the market
Some of the key players profiled in the Packaging Primers Market include Henkel AG & Co., The Sherwin-Williams Company, 3M, PPG Industries, Axalta Coating Systems, Covestro AG, Kansai Paint, Eastman Chemical Company, Momentive Performance Materials, BASF SE, AkzoNobel N.V., Dow Chemical Company, Valspar Corporation, Nippon Paint Holdings Co., Ltd., RPM International Inc., Sika AG, and Berger Paints India Limited.
In February 2025, 3M is expanding its commitment to the semiconductor industry by joining the US-JOINT Consortium, a strategic partnership of 12 leading semiconductor suppliers. The consortium drives research and development in next-generation semiconductor advanced packaging and back-end processing technologies anchored by a new cutting-edge facility in Silicon Valley.
In January 2025, Henkel introduces new light cure adhesives for the assembly of flexible medical devices. The medical device industry is facing increasing regulatory scrutiny regarding the use of PVC materials containing Di(2-ethylhexyl) Phthalate (DEHP), a known endocrine disruptor.