MICE 市场规模、份额、按活动类型、应用、预订模式和地区进行的成长分析 - 2025-2032 年产业预测

预计 2023 年 MICE 市场规模将达到 1.1 兆美元，并从 2024 年的 1.2 兆美元成长到 2032 年的 2.41 兆美元，预测期内（2025-2032 年）的复合年增长率为 9.1%。

全球 MICE（会议、奖励、大型会议和展览）产业在建立国际商业联繫和促进经济发展方面发挥着至关重要的作用。透过提供交流机会，企业可以促销产品、发展合作伙伴关係、进入新市场，同时还可以透过饭店预订和娱乐为当地旅游业做出贡献。随着全球化加剧商业活动，对跨境会议和行业特定活动的需求日益增长，尤其是在医疗保健、科技和金融等领域。然而，该行业面临地缘政治不确定性和经济波动等挑战，这些可能会扰乱活动预算和出席率。值得注意的是，永续性和技术的进步正在重塑 MICE 格局，虚拟格式和行动应用等创新增强了参与度和可近性。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析

会奖旅游市场规模（按活动类型和复合年增长率） (2025-2032)

• 市场概况
• 会议
• 奖励
• 会议
• 展览

MICE 市场规模（按应用划分）及复合年增长率（2025-2032 年）

• 市场概况
• 企业
• 卫生保健
• 科技
• 旅游与饭店
• 金融与银行

MICE 市场规模（按预订模式和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

各地区 MICE 市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Maritz Global Events（US）
• BCD Meetings & Events（Netherlands）
• American Express Meetings & Events（US）
• George P. Johnson（US）
• Freeman（US）
• CWT Meetings & Events（US）
• Experient（US）
• MCI Group（Switzerland）
• SHS Group（Germany）
• SMG Worldwide（US）
• House of Events（India）
• TBG Worldwide（India）
• DMC Worldwide（India）
• Wizcraft International Entertainment Pvt. Ltd.（India）
• Fountainhead MICE（India）
• Concept Events（India）
• Dreamz Cruises（India）
• TBH Creations（India）

结论和建议

Mice Market size was valued at USD 1.1 trillion in 2023 and is poised to grow from USD 1.2 trillion in 2024 to USD 2.41 trillion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry plays a pivotal role in fostering connections and boosting economic development within the international business landscape. By facilitating networking opportunities, organizations can promote their products, forge alliances, and penetrate new markets while contributing to local tourism through hotel bookings and entertainment. As globalization strengthens corporate activities, the demand for cross-border meetings and industry-specific events rises, particularly in sectors like healthcare, technology, and finance. However, the industry faces challenges, including geopolitical uncertainties and economic fluctuations that may hinder event budgets and participation. Notably, sustainability and technological advancements are reshaping the MICE landscape, with innovations such as virtual formats and mobile apps enhancing engagement and accessibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mice market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mice Market Segments Analysis

Global Mice Market is segmented by Type of Event, Application, Booking Mode and region. Based on Type of Event, the market is segmented into Meetings, Incentives, Conferences and exhibitions. Based on Application, the market is segmented into Corporate, Healthcare, Technology, tourism & hospitality and finance & banking. Based on Booking Mode, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mice Market

The MICE industry is experiencing a significant shift driven by the escalating demand for personalized experiences that cater to the specific needs of individual attendees. As the industry evolves, companies are increasingly focused on enhancing event experiences by offering customized agendas and tailored schedules. This rising expectation for unique and engaging interactions is propelling innovation in event planning, encouraging organizers to develop more immersive and interactive MICE experiences. Consequently, as the appetite for personalized events continues to grow, it is expected to further stimulate creativity and redefined strategies within the MICE market, shaping its future trajectory.

Restraints in the Mice Market

The MICE (Meetings, Incentives, Conferences, and Exhibitions) market faces several significant constraints, primarily stemming from environmental concerns associated with large-scale events. The issues of waste generation, excessive energy consumption, and transportation emissions have become prominent, drawing critical attention. Events that are not aligned with environmentally friendly practices risk criticism and backlash, which could hinder market expansion. This negativity may lead to reduced participation from attendees and cautious approaches from organizers who are increasingly prioritizing sustainability. The growing emphasis on eco-consciousness in the event planning sector underscores the need for the MICE industry to adapt and implement more sustainable practices.

Market Trends of the Mice Market

The MICE (Meetings, Incentives, Conferences, and Exhibitions) market is increasingly embracing green practices and sustainability as a core trend. With heightened awareness of environmental issues, stakeholders are prioritizing eco-friendly event planning and design strategies that minimize waste and utilize low-carbon resources. Corporate clients, alongside their attendees, are advocating for sustainable practices, seeking venues and suppliers that demonstrate commitment to environmental responsibility. This shift not only addresses global green concerns but also enhances brand reputation, leading to a growing demand for sustainable event solutions. As a result, the MICE industry is evolving, prioritizing sustainability as a fundamental component of successful event execution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mice Market Size by Type of Event & CAGR (2025-2032)

• Market Overview
• Meetings
• Incentives
• Conferences
• exhibitions

Global Mice Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate
• Healthcare
• Technology
• tourism & hospitality
• finance & banking

Global Mice Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Mice Market Size & CAGR (2025-2032)

• North America (Type of Event, Application, Booking Mode)
  • US
  • Canada
• Europe (Type of Event, Application, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type of Event, Application, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type of Event, Application, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type of Event, Application, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Maritz Global Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Meetings & Events (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experient (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHS Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMG Worldwide (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBG Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMC Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wizcraft International Entertainment Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fountainhead MICE (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concept Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dreamz Cruises (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBH Creations (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations