电子商务包装市场规模、份额和成长分析（按包装类型、材料、最终用户和地区）- 产业预测 2025-2032

预计到 2023 年全球电子商务包装市场规模将达到 662 亿美元，从 2024 年的 722.2 亿美元成长到 2032 年的 1,449.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.1%。

在电子商务行业快速扩张、互联网和智慧型手机使用量不断增长以及消费者对便利购物体验的需求的推动下，电子商务包装市场正在经历显着增长。永续性已成为关键驱动因素，企业优先考虑环保替代品来减少塑胶废弃物，选择可回收、可堆肥和纸质材料。监管压力和消费者对环保包装的偏好正在强化这种转变。此外，品牌正专注于差异化和客製化，以增强装箱前的体验，尤其是在化妆品、电子产品和时尚等类别。在竞争激烈的环境中，第一印象非常重要，因此企业现在需要具有视觉吸引力、易于打开和安全关闭的包装解决方案。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

电子商务包装市场规模（按包装类型和复合年增长率） (2025-2032)

• 市场概况
• 柔软的
  • 包包和小袋
  • 磁带
  • 包装和薄膜
  • 信封
  • 其他的
• 难的
  • 瓦楞纸箱
  • 瓶子
  • 纸盒
  • 铰链和盖子的容器
  • 托盘
  • 其他的

电子商务包装市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• 纸和纸板
• 塑胶
• 其他的

电子商务包装市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 食品和饮料
• 药品
• 个人护理及化妆品
• 电子电器设备
• 服饰与配件
• 消费品
• 其他的

电子商务包装市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amcor（Australia）
• Sonoco Products Company（United States）
• Berlin Packaging（United States）
• Cermex（France）
• SIG Group（Switzerland）
• Sealed Air Corporation（United States）
• Smurfit Kappa Group（Ireland）
• Mondi Group（United Kingdom）
• WestRock Company（United States）
• International Paper Company（United States）
• Stora Enso（Finland）
• Huhtamaki（Finland）
• Berry Global Group（United States）
• Crown Holdings（United States）
• Graphic Packaging Holding Company（United States）
• Packaging Corporation of America（United States）
• AptarGroup（United States）
• Bemis Company（United States）
• Winpak Ltd.（Canada）
• DS Smith plc（United Kingdom）

结论和建议

Global E-commerce Packaging Market size was valued at USD 66.2 billion in 2023 and is poised to grow from USD 72.22 billion in 2024 to USD 144.97 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The e-commerce packaging market is experiencing significant growth, propelled by the rapid expansion of the e-commerce sector, increasing internet and smartphone usage, and consumer demand for convenient shopping experiences. Sustainability has emerged as a critical driver, as companies are prioritizing eco-friendly alternatives to reduce plastic waste, opting for recyclable, compostable, and paper-based materials. This shift is further intensified by regulatory pressures and consumer preferences for environmentally responsible packaging. Additionally, brands are focusing on differentiation and customization, enhancing the unboxing experience, particularly in sectors like cosmetics, electronics, and fashion. Businesses are now seeking packaging solutions that are visually appealing, easy to open, and securely close, reflecting the importance of first impressions in the competitive e-commerce landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Packaging Market Segments Analysis

Global E-commerce Packaging Market is segmented by Packaging Type, Material, End User and region. Based on Packaging Type, the market is segmented into Flexible and Rigid. Based on Material, the market is segmented into Paper & Paperboard, Plastic and Others. Based on End User, the market is segmented into Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Electronics & Electricals, Apparel and Accessories, Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Packaging Market

The global E-Commerce Packaging market is being significantly driven by the growing popularity of personalized and branded packaging, which is enhancing customer satisfaction and overall experience. Tailored packaging solutions enable businesses to deliver a unique experience, making customers feel valued right from the moment they receive their orders. As competition intensifies within the e-commerce landscape, companies recognize the necessity of implementing personalized packaging to differentiate themselves from their rivals. Consequently, the demand for such customized packaging is on the rise, marking it as a key factor in the ongoing evolution and growth of the e-commerce sector.

Restraints in the Global E-Commerce Packaging Market

The rising consumer preference for sustainable packaging presents significant challenges within the global e-commerce packaging market. As both consumers and businesses emphasize the importance of eco-friendly solutions, companies are pressured to shift towards the utilization of biodegradable materials, recycled paper, and cardboard. However, achieving this transition while maintaining the integrity and safety of products during shipping and storage can be daunting. Smaller businesses or those operating at high volumes frequently struggle to implement these environmentally conscious alternatives due to the elevated costs associated with such materials. This creates a barrier for many within the industry trying to meet the growing demand for sustainability.

Market Trends of the Global E-Commerce Packaging Market

The Global E-Commerce Packaging market is experiencing a significant shift towards the integration of smart packaging solutions, marking a prominent trend in the industry. This innovation encompasses the use of sensors and tracking devices, which enhance shipment visibility and ensure products arrive in optimal condition. Particularly crucial for perishables like food and pharmaceuticals, temperature sensors help maintain product integrity during transit. Furthermore, tracking devices provide real-time updates regarding delivery timelines and handling processes, thereby improving operational efficiency and elevating customer satisfaction levels. As a result, the demand for e-commerce packaging is poised for robust growth, driven by these technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global E-commerce Packaging Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Flexible
  • Bags & Pouches
  • Tapes
  • Wraps and Films
  • Mailers
  • Others
• Rigid
  • Corrugated Boxes
  • Bottles
  • Cartons
  • Hinged & Lidded Containers
  • Trays
  • Others

Global E-commerce Packaging Market Size by Material & CAGR (2025-2032)

• Market Overview
• Paper & Paperboard
• Plastic
• Others

Global E-commerce Packaging Market Size by End User & CAGR (2025-2032)

• Market Overview
• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Electronics & Electricals
• Apparel and Accessories
• Consumer Goods
• Others

Global E-commerce Packaging Market Size & CAGR (2025-2032)

• North America (Packaging Type, Material, End User)
  • US
  • Canada
• Europe (Packaging Type, Material, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Type, Material, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Type, Material, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Type, Material, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amcor (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlin Packaging (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cermex (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SIG Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sealed Air Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Kappa Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Paper Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphic Packaging Holding Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Packaging Corporation of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AptarGroup (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bemis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winpak Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations