联网摩托车市场规模、份额和成长分析（按类型、连接解决方案、服务、推进、通讯类型、网路类型、最终用户和地区）- 产业预测 2025-2032

预计 2023 年连网摩托车市场规模将达到 1.8178 亿美元，从 2024 年的 2.6413 亿美元成长到 2032 年的 52.4731 亿美元，预测期内（2025-2032 年）的复合年增长率为 45.3%。

由于道路安全措施不断加强、车联网 (V2X) 技术的快速应用以及智慧和电动机车销量激增，全球连网摩托车市场正在经历强劲增长。摩托车事故率的上升推动了高级骑士辅助系统 (ARAS) 的整合，并在加速连网摩托车的普及的同时，促进了更安全的骑乘。此外，物联网和高速通讯网路的扩展正在增强 V2X 功能，改善光达导航和情境察觉。永续性议题正在推动对电动机车的需求，而最近推出的配备远端资讯处理功能的智慧车型预计将增强市场动态。儘管存在网路安全风险和前期成本高昂等挑战，但政府推动的连网行动解决方案以及欧洲和北美等地区的监管标准也提供了巨大的成长机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

联网摩托车市场规模（按类型）

• 市场概况
• 运动的
• 旅游
• 敞篷跑车
• 遗产
• 冒险
• 其他类型

联网摩托车市场规模（按连网解决方案划分）

• 市场概况
• 融合的
• 嵌入式
• 绑定类型

联网摩托车市场规模（按服务划分）

• 市场概况
• 驾驶援助
• 安全
• 娱乐
• 福利
• 车辆管理
• 行动管理

连网摩托车市场规模（以推进力计算）

• 市场概况
• 内燃机（ICE）
• 电

联网摩托车市场规模（依通讯类型划分）

• 市场概况
• 车对车通讯(V2V)
• 车辆到基础设施 (V2I)

联网摩托车市场规模（按网路类型划分）

• 市场概况
• 蜂窝车通讯(C-V2X)
• 专用短程通讯(DSRC)

联网摩托车市场规模（按最终用户划分）

• 市场概况
• 个人的
• 商业的

连网摩托车市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Continental AG（Germany）
• Robert Bosch GmbH（Germany）
• Panasonic Corporation（Japan）
• BMW Motorrad（Germany）
• Harley-Davidson, Inc.（USA）
• Yamaha Motor Co., Ltd.（Japan）
• Honda Motor Co., Ltd.（Japan）
• KTM AG（Austria）
• Ducati Motor Holding SpA（Italy）
• Triumph Motorcycles Ltd.（UK）
• Starcom Systems（USA）
• TE Connectivity（Switzerland）
• Vodafone Group Plc（UK）
• AT&T Inc.（USA）
• Verizon Communications Inc.（USA）
• Harman International Industries, Inc.（USA）
• Ride Vision Ltd.（Israel）
• SmartHalo Technologies Inc.（Canada）

结论和建议

Connected Motorcycle Market size was valued at USD 181.78 million in 2023 and is poised to grow from USD 264.13 million in 2024 to USD 5247.31 million by 2032, growing at a CAGR of 45.3% during the forecast period (2025-2032).

The global connected motorcycle market is witnessing robust growth driven by heightened ride safety initiatives, the rapid adoption of Vehicle-to-Everything (V2X) technologies, and the surge in smart and electric motorcycle sales. Increasing motorcycle accident rates have catalyzed the integration of advanced rider-assistance systems (ARAS), which contribute to safer rides while stimulating connected motorcycle adoption. Furthermore, the expansion of IoT and high-speed communication networks enhances V2X capabilities, improving rider navigational and situational awareness. Sustainability concerns are propelling electric motorcycle demand, and recent launches of smart models equipped with telematics are expected to bolster market dynamics. Government initiatives promoting connected mobility solutions, along with regulatory standards in regions like Europe and North America, also present significant growth opportunities, despite challenges such as cybersecurity risks and high initial costs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Connected Motorcycle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Connected Motorcycle Market Segments Analysis

Global Connected Motorcycle Market is segmented by Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User and region. Based on Type, the market is segmented into Sport, Tour, Roadster, Heritage, Adventure and Other Types. Based on Connectivity Solution, the market is segmented into Integrated, Embedded and Tethered. Based on Service, the market is segmented into Driver Assistance, Safety, Entertainment, Well Being, Vehicle Management and Mobility Management. Based on Propulsion, the market is segmented into Internal Combustion Engine (ICE) and Electric. Based on Communication Type, the market is segmented into Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I). Based on Network Type, the market is segmented into Cellular Vehicle-to-Everything (C-V2X) and Dedicated Short-Range Communications (DSRC). Based on End User, the market is segmented into Private and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Connected Motorcycle Market

The connected motorcycle market is being significantly propelled by advancements in connectivity technologies, particularly the rapid deployment of 5G networks worldwide, driven by telecommunications companies. These networks provide ultra-low latency and high-speed communication, which greatly enhance the functionalities and performance of connected motorcycles. As a result, this technological evolution is positively influencing the market outlook for connected motorcycles on a global scale, fostering an environment where improved connectivity features can be seamlessly integrated into motorcycle designs and usage, ultimately leading to a greater adoption and demand for these innovative vehicles.

Restraints in the Connected Motorcycle Market

The Connected Motorcycle market faces several significant restraints primarily due to its dependence on cloud-based services and wireless communication systems, which inherently exposes these vehicles to cyber threats. Concerns about data privacy, potential hacking incidents, and unauthorized access to motorcycle control systems can deter consumers from embracing this technology. As awareness of these vulnerabilities increases, potential buyers may become increasingly skeptical, which could hinder the overall adoption of connected motorcycles. This rising apprehension surrounding cyberattacks poses a considerable challenge for manufacturers and stakeholders aiming to expand the connected motorcycle market, as consumer confidence is crucial for widespread acceptance.

Market Trends of the Connected Motorcycle Market

The Connected Motorcycle market is increasingly witnessing a significant trend towards the integration of Advanced Rider-Assistance Systems (ARAS), as manufacturers strive to enhance rider safety and improve overall driving experiences. Features such as lane departure warnings, adaptive cruise control, and collision avoidance systems are becoming standard offerings, appealing to a safety-conscious consumer base. This growing focus on ARAS not only positions connected motorcycles as superior alternatives in the market but also enables companies to differentiate their products and expand their business scope. As the demand for smart, safe riding solutions escalates, ARAS is poised to shape the future of the connected motorcycle industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Connected Motorcycle Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sport
• Tour
• Roadster
• Heritage
• Adventure
• Other Types

Global Connected Motorcycle Market Size by Connectivity Solution & CAGR (2025-2032)

• Market Overview
• Integrated
• Embedded
• Tethered

Global Connected Motorcycle Market Size by Service & CAGR (2025-2032)

• Market Overview
• Driver Assistance
• Safety
• Entertainment
• Well Being
• Vehicle Management
• Mobility Management

Global Connected Motorcycle Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Internal Combustion Engine (ICE)
• Electric

Global Connected Motorcycle Market Size by Communication Type & CAGR (2025-2032)

• Market Overview
• Vehicle-to-Vehicle (V2V)
• Vehicle-to-Infrastructure (V2I)

Global Connected Motorcycle Market Size by Network Type & CAGR (2025-2032)

• Market Overview
• Cellular Vehicle-to-Everything (C-V2X)
• Dedicated Short-Range Communications (DSRC)

Global Connected Motorcycle Market Size by End User & CAGR (2025-2032)

• Market Overview
• Private
• Commercial

Global Connected Motorcycle Market Size & CAGR (2025-2032)

• North America (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • US
  • Canada
• Europe (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Connectivity Solution, Service, Propulsion, Communication Type, Network Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starcom Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TE Connectivity (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone Group Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ride Vision Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartHalo Technologies Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations