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市场调查报告书
商品编码
1494810
到 2030 年连网型马达市场预测:按服务类型、通讯类型、连接类型、马达类型、技术、最终用户和地区进行的全球分析Connected Motorcycle Market Forecasts to 2030 - Global Analysis By Service Type, Communication Type, Connectivity Type, Motorcycle Type, Technology, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球连网型马达市场规模将达到 1,142 亿美元,预计到 2030 年将达到 2,825 亿美元,预测期内复合年增长率为 16.3%。
连网型马达是技术先进的两轮车辆,整合了数位连接功能,以实现安全、便利和性能。这些两轮车嵌入了感测器、通讯系统和物联网 (IoT) 技术,可实现两轮车、骑士、其他车辆和外部基础设施之间的即时资料交换。主要功能通常包括 GPS 导航、车辆诊断远端资讯处理、紧急呼叫系统 (eCall) 以及与智慧型手机和其他设备的连接。碰撞警告、盲点侦测和车道偏离警告等先进的安全功能有助于减少事故并提高骑士的整体安全。
据世界卫生组织 (WHO) 称,道路交通伤害是全球 15 至 29 岁年轻人死亡的主要原因。因此,人们越来越关注实施改善道路安全的措施,包括采用连网型车辆技术。
推出ADAS(进阶驾驶辅助系统)
碰撞侦测、主动式车距维持定速系统、车道偏离警告和盲点监控等 ADAS 功能可即时提供关键安全警告,有助于预防事故并减少骑士死亡人数。这些先进的安全技术使马达更安全,提高骑士的信心,并鼓励更多的人将马达视为一种可行的交通途径。此外,将 ADAS 整合到连网型马达中可以吸引精通技术的消费者,他们看到了创新和智慧车辆系统的价值。这将透过扩大客户群和创造对高科技马达车型的需求来推动市场成长。
基础设施有限
这些两轮车连接功能在很大程度上依赖先进的基础设施,例如广泛的 4G/5G 网路、智慧交通管理系统和车联网 (V2X)通讯技术。在这些基础设施不发达或缺乏的地区,连网型马达无法充分发挥其潜力,限制了其吸引力和功能。这种基础设施差距导致连接不一致,降低了即时交通资讯、防撞系统和紧急应变警报等关键安全功能的有效性,阻碍了市场成长。
提高高速网路和行动连线的可用性
高速网路的普及使得即时导航、交通资讯和云端基础的服务等功能更加可靠和高效,大大改善了骑乘体验。增强的行动连线支援与智慧型手机和其他设备的无缝集成,使骑士能够随时随地存取各种应用程式和服务。此外,增强的连接性使资料收集和分析变得更加容易,帮助製造商开发更具创新性和回应能力的功能。
成本高
整合到连网型马达中的先进技术,例如先进的感测器、通讯系统和即时资料处理单元,显着增加了製造成本。製造成本的增加导致零售价格上涨,使许多潜在买家马达连网型。此外,较高的成本可能会阻碍摩托车製造商大力投资连网型技术。特别是如果您不确定是否有足够的市场需求来证明增加的成本是合理的。
COVID-19 的影响
虽然製造和供应链最初的中断影响了生产,但停工和社交疏远措施增加了人们对包括马达在内的个人行动解决方案的兴趣。然而,由于经济前景的不确定性,消费者支出下降,影响了购买决策。此次疫情也加速了数位化的普及,并增加了对连网型功能的需求。儘管面临挑战,危机还是刺激了远距离诊断和虚拟连接解决方案等创新,提高了市场弹性。
在预测期内,协调员援助部门预计将是最大的。
驾驶员辅助预计在预测期内达到最高水平,因为碰撞警告、主动式车距维持定速系统和盲点侦测等功能可以提高骑士的意识并降低事故风险。这些系统还可以增强骑士的信心并吸引具有安全意识的消费者购买连网型马达。此外,先进的驾驶辅助技术与自动驾驶汽车的趋势保持一致,将连网型马达定位为创新和先进的交通解决方案。因此,驾驶辅助系统的整合将推动市场成长、扩大客户群并加速连网型马达技术的采用。
车辆到基础设施(V2I)领域预计在预测期内复合年增长率最高
车辆到基础设施(V2I)部分提供与交通号誌、路标和其他道路基础设施的即时资料交换,使马达能够接收有关交通状况、危险和道路封闭的重要资讯。这提高了骑士的安全,改善了交通流量,并减少了拥塞。此外,V2I 连接可实现预测性维护警报和优化路线等高级功能,从而改善整体骑士体验。因此,V2I 技术的整合可透过增加连网型马达的吸引力和功能、吸引具有安全意识的骑士并促进广泛普及推动市场成长。
由于主要市场参与者、先进的基础设施和精通技术的消费者基础的存在,北美地区预计将在预测期内占据最大的市场占有率。此外,严格的安全法规和汽车行业越来越多地采用连网型技术也促进了市场的成长。凭藉成熟的汽车工业以及高度的消费者安全和技术意识,北美在连网型马达系统的采用和部署方面继续处于领先地位。
由于经济快速发展、中产阶级扩大和可支配收入增加,马达拥有率迅速上升,预计亚太地区在预测期内将维持最高的复合年增长率。日益增长的都市化和对交通拥堵的担忧正在推动连网型马达技术的采用,以增强安全性和导航能力。此外,休閒马达在中国和印度等国家日益普及,以及先进汽车解决方案的趋势,正在推动对连网型马达功能的需求。
According to Stratistics MRC, the Global Connected Motorcycle Market is accounted for $114.2 billion in 2024 and is expected to reach $282.5 billion by 2030 growing at a CAGR of 16.3% during the forecast period. A connected motorcycle is a technologically advanced two-wheeled vehicle integrated with digital connectivity features that enhance safety, convenience, and performance. These motorcycles are equipped with embedded sensors, communication systems, and Internet of Things (IoT) technologies that enable real-time data exchange between the motorcycle, the rider, other vehicles, and external infrastructure. Key features often include GPS navigation, telematics for vehicle diagnostics, emergency call systems (eCall), and connectivity to smartphones and other devices. Advanced safety features, such as collision alerts, blind-spot detection, and lane departure warnings, contribute to reducing accidents and improving overall rider safety.
According to the World Health Organization (WHO), road traffic injuries are the primary cause of death among young people aged 15-29 years globally. As a result, there is a growing emphasis on implementing measures to improve road safety, including the adoption of connected vehicle technologies.
Incorporation of advanced driver assistance systems (ADAS)
ADAS features such as collision detection, adaptive cruise control, lane departure warnings, and blind-spot monitoring provide crucial real-time safety alerts, helping to prevent accidents and reduce rider fatalities. These advanced safety technologies make motorcycles safer to operate, which can increase rider confidence and encourage more people to consider motorcycles as a viable mode of transportation. Furthermore, the integration of ADAS in connected motorcycles attracts tech-savvy consumers who value innovative and intelligent vehicle systems. This drives market growth by expanding the customer base and creating demand for high-tech motorcycle models.
Limited infrastructure
Connectivity features in these motorcycles rely heavily on advanced infrastructure, such as widespread 4G/5G networks, smart traffic management systems, and vehicle-to-everything (V2X) communication technologies. In regions where these infrastructures are underdeveloped or lacking, the full potential of connected motorcycles cannot be realized, limiting their appeal and functionality. This infrastructure gap can lead to inconsistent connectivity, reducing the effectiveness of critical safety features like real-time traffic updates, collision avoidance systems, and emergency response alerts hampering the growth of the market.
Increasing availability of high-speed internet and mobile connectivity
Widespread high-speed internet, features such as real-time navigation, traffic updates, and cloud-based services become more reliable and efficient, significantly improving the riding experience. Enhanced mobile connectivity supports seamless integration with smartphones and other devices, enabling riders to access various apps and services on the go. Additionally, improved connectivity facilitates better data collection and analysis, aiding manufacturers in developing more innovative and responsive features.
High costs
The advanced technologies integrated into connected motorcycles, such as sophisticated sensors, communication systems, and real-time data processing units, substantially increase production costs. These higher manufacturing expenses translate to elevated retail prices, making connected motorcycles less affordable for a large segment of potential buyers. Additionally, the higher cost may also discourage motorcycle manufacturers from investing heavily in connected technology, particularly if they are unsure of sufficient market demand to justify the increased expenses.
Covid-19 Impact
While initial disruptions in manufacturing and supply chains affected production, lockdowns and social distancing measures increased interest in personal mobility solutions, including motorcycles. However, economic uncertainty led to reduced consumer spending, impacting purchasing decisions. The pandemic also accelerated digital adoption, increasing demand for connected features. Despite challenges, the crisis prompted innovations like remote diagnostics and virtual connectivity solutions, fostering resilience in the market.
The driver assistance segment is expected to be the largest during the forecast period
The driver assistance is expected to be the largest during the forecast period owing to features such as collision warning, adaptive cruise control, and blind-spot detection improve rider awareness and reduce the risk of accidents. These systems also promote rider confidence, attracting safety-conscious consumers to connected motorcycle models. Additionally, advanced driver assistance technologies align with the trend towards autonomous vehicles, positioning connected motorcycles as innovative and forward-thinking transportation solutions. As a result, the integration of driver assistance systems drives market growth, expands the customer base, and fosters the adoption of connected motorcycle technology.
The vehicle-to-infrastructure (V2I) segment is expected to have the highest CAGR during the forecast period
The vehicle-to-infrastructure (V2I) segment is expected to have the highest CAGR during the forecast period as it provides real-time data exchange with traffic signals, road signs, and other roadside infrastructure, allowing motorcycles to receive important information about traffic conditions, hazards, and road closures. This enhances rider safety, improves traffic flow, and reduces congestion. Additionally, V2I connectivity enables advanced features such as predictive maintenance alerts and optimized routing, enhancing the overall rider experience. As a result, the integration of V2I technology drives market growth by increasing the appeal and functionality of connected motorcycles, attracting safety-conscious riders and promoting broader adoption.
North America is projected to hold the largest market share during the forecast period owing to the region's strong position is attributed to the presence of key market players, advanced infrastructure, and a tech-savvy consumer base. In addition, stringent safety regulations and the increasing adoption of connected technologies in the automotive sector contribute to the market's growth. With a matured automotive industry and a high awareness of safety and technology among consumers, North America continues to lead in the adoption and implementation of connected motorcycle systems.
Asia Pacific is projected to hold the highest CAGR over the forecast period due to the region's rapid economic development, expanding middle-class population, and increasing disposable income contribute to a surge in motorcycle ownership. Growing urbanization, coupled with traffic congestion concerns, prompts the adoption of connected motorcycle technologies for enhanced safety and navigation. Furthermore, the rising popularity of recreational motorcycling and the inclination towards advanced automotive solutions in countries such as China and India fuel the demand for connected motorcycle features.
Key players in the market
Some of the key players in Connected Motorcycle market include Aeris, Autotalks, BMW Motorrad, Continental AG, Ducati, DXC Technology Company, Facomsa, Harley Davidson, Honda, KPIT Technologies Limited, KTM, NovAtel In, Panasonic Holdings Corporation, Robert Bosch GmbH, Starcom Systems Inc., TE Connectivity, Telit, Vodafone Limited and Yamaha Motors
In May 2024, Continental has announced its most recent Original Equipment approval of the RDT-Master off-the-road (OTR) tire. It is approved for use on Caterpillar's Off-Highway Truck machine models globally and indicated in the price lists. With this, customers can specify their Off-Highway Truck models with Continental RDT-Master tires ex works.
In May 2024, Upholstery Materials from Continental Make Their Debut at Clerkenwell Design Week. Continental's surface specialists are exhibiting their top-quality artificial leather portfolio from the skai brand at Clerkenwell Design Week for the first time
In May 2024, Bosch Ventures Amplifies Commitment to Cleantech with two Battery Recycling Investments. In an electrified world, battery recycling makes a significant contribution to conserving natural resources
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.