电动髮刷市场规模、份额、成长分析（按产品类型、性别、分销管道、最终用户、地区）- 2025-2032 年产业预测

2023 年全球电动髮刷市场规模为 3.012 亿美元，预计将从 2024 年的 3.1596 亿美元成长到 2032 年的 4.6327 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.9%。

受消费者对便利、高效的美髮解决方案的需求不断增长的推动，国际电动髮刷市场正在经历显着增长。护髮器具技术的进步推动了这一趋势，电动梳子可以快速轻鬆地进行造型，这对于寻求省时修饰方式的人来说尤其有吸引力。可调节的热量设定、电离技术和人体工学设计等特点使这些产品具有吸引力。展望未来，预计市场将保持上升趋势，重点关注技术创新和产品多样化。材料、加热元件和智慧技术的未来趋势有望透过为消费者提供更多样化和个人化的护髮解决方案来改变市场。人们越来越意识到电动刷的好处，并希望在家中获得沙龙级效果，这可能会在未来几年支撑电动刷的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

电动髮刷市场规模（依产品类型及复合年增长率）（2025-2032）

• 市场概览
• 平坦的
• 圆形的

电动髮刷市场规模（按性别和复合年增长率） (2025-2032)

• 市场概览
• 女士
• 男性

电动髮刷市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 超级市场和大卖场
• 美容院
• 网路商店
• 其他的

电动髮刷市场规模（依最终用户划分）及复合年增长率（2025-2032）

• 市场概览
• 家庭使用
• 商业的

电动髮刷市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Conair Corporation（USA）
• Revlon（USA）
• Philips（Netherlands）
• Braun（Germany）
• Remington（USA）
• Hot Tools Professional（USA）
• BaBylissPRO（France）
• Panasonic（Japan）
• T3 Micro（USA）
• Sundee（China）
• Vega（India）
• GHD（UK）
• Paul Mitchell（USA）
• Kiss Products（USA）
• Mermade Hair（Australia）
• Mizutani Scissors（Japan）
• INFINITIPRO by Conair（USA）
• SleekCurl（China）
• Tescom（Japan）
• Hiar Brush Pro（USA）

结论和建议

Global Electric Hair Brush Market size was valued at USD 301.2 million in 2023 and is poised to grow from USD 315.96 million in 2024 to USD 463.27 million by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The international electric hairbrush market is experiencing significant growth, fueled by increasing consumer demand for convenient and efficient hair-styling solutions. Technological advancements in hair care appliances have driven this trend, as electric brushes provide quick and effortless styling, appealing particularly to those seeking time-saving grooming options. Features such as adjustable heat settings, ionization technology, and ergonomic designs enhance the attractiveness of these products. Looking ahead, the market is set to continue its upward trajectory, with a focus on innovation and product variety. Anticipated trends in materials, heating elements, and smart technologies promise to transform the market, offering consumers more versatile and personalized hair care solutions. Growing awareness of the benefits of electric brushes and the desire for salon-quality results at home will sustain demand in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Hair Brush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Hair Brush Market Segments Analysis

Global Electric Hair Brush Market is segmented by Product Type, Gender, Distribution Channel, End Users and region. Based on Product Type, the market is segmented into Flat and Round. Based on Gender, the market is segmented into Female and Male. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Beauty Stores, Online Stores and Others. Based on End Users, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is significantly propelled by advancements in technology that enhance both design and functionality. Innovations such as smart sensors, temperature regulation, and cutting-edge materials enhance the overall user experience, aligning with the changing preferences of consumers. These improvements not only make the products more appealing but also contribute to the growing adoption of electric hair brushes, effectively driving market expansion. As consumers increasingly seek out tools that offer convenience and efficiency, the incorporation of such advanced features plays a crucial role in satisfying their needs and fostering growth within the industry.

Restraints in the Global Electric Hair Brush Market

The global electric hair brush market faces significant challenges due to high competition and price sensitivity among consumers. With a multitude of manufacturers and a wide array of products in the marketplace, aggressive pricing strategies and price wars can adversely affect profit margins for businesses. Additionally, consumers tend to be very price-conscious, creating pressure on manufacturers to offer competitive rates and making it difficult to maintain premium pricing for higher-end products. As a result, navigating these market restraints becomes crucial for companies aiming to succeed and sustain profitability in this dynamic industry.

Market Trends of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is witnessing a significant shift towards sustainability as consumers increasingly prioritize eco-friendly options. This trend is characterized by the rising demand for electric hair brushes incorporating energy-efficient technologies and sustainable materials, which not only enhance functionality but also minimize environmental impact. As part of the broader sustainability movement, this consumer behavior is reshaping the market landscape, driving innovation towards eco-conscious designs that align with the values of environmentally aware users. Consequently, manufacturers are compelled to adapt their offerings, fostering a competitive environment focused on delivering effective yet responsible grooming solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Electric Hair Brush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Flat
• Round

Global Electric Hair Brush Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Female
• Male

Global Electric Hair Brush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Beauty Stores
• Online Stores
• Others

Global Electric Hair Brush Market Size by End Users & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Electric Hair Brush Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel, End Users)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools Professional (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T3 Micro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundee (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paul Mitchell (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mermade Hair (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizutani Scissors (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• INFINITIPRO by Conair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SleekCurl (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tescom (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hiar Brush Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations