茶叶市场规模、份额及成长分析（按类型、形式、类别、通路和地区）－2025-2032 年产业预测

2023 年全球茶叶市场规模为 215 亿美元，预计将从 2024 年的 228.5 亿美元成长到 2032 年的 372.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.3%。

国际茶叶市场正在蓬勃发展，其特点是消费者对健康益处和口味多样性的认识不断提高，推动了茶叶市场的持续成长和创新。人们明显转向购买优质茶和专门食品茶，反映出消费者对独特体验的需求。亚洲，特别是中国和印度，仍然是生产和消费的中心，但非洲和拉丁美洲等新兴地区也对全球市场做出了重大贡献。草本茶和特色茶的日益普及与人们的健康意识趋势相吻合，绿茶，尤其是在西方市场，因其抗氧化特性而越来越受欢迎。此外，便利因素也推动了即饮（RTD）茶产品的发展，以满足忙碌消费者的需求。电子商务正在增加人们获取各种茶叶产品的管道，促进全球贸易并开闢新的市场机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究

茶叶市场规模（按类型）

• 市场概览
• 红茶
• 绿茶
• 乌龙茶
• 凉茶
• 其他的

茶叶市场规模（按类型）

• 市场概览
• 活页
• 茶包
• 其他的

茶叶市场规模（按类别）

• 市场概览
• 有机的
• 传统的

茶叶市场规模（按分销管道）

• 市场概览
• 大卖场和超级市场
• 便利商店
• 专卖店
• 在线的

茶叶市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Unilever（United Kingdom）
• Tata Consumer Products（India）
• Associated British Foods（United Kingdom）
• The Republic of Tea（United States）
• Numi, Inc.（United States）
• Bigelow Tea Company（United States）
• Tetley（India）
• Vahdam Teas（India）
• Harney & Sons（United States）
• Lipton（United Kingdom）
• Twinings（United Kingdom）
• Dilmah（Sri Lanka）
• Celestial Seasonings（United States）
• PG Tips（United Kingdom）
• Yorkshire Tea（United Kingdom）
• Teekanne（Germany）
• Teavana（United States）
• Harrods Tea（United Kingdom）
• Tazo Tea（United States）
• Numi Organic Tea（United States）

结论和建议

Global Tea Market size was valued at USD 21.5 billion in 2023 and is poised to grow from USD 22.85 billion in 2024 to USD 37.26 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The international tea market is thriving, characterized by continuous growth and innovation driven by increasing consumer awareness of health benefits and flavor diversity. There's a notable shift towards premium and specialty teas, reflecting consumer demand for unique experiences. While Asia, particularly China and India, remains central to production and consumption, emerging regions like Africa and South America are becoming significant contributors to the global market. The rising popularity of herbal and specialty teas aligns with health-conscious trends, with green tea gaining traction for its antioxidant properties, especially in Western markets. Moreover, the convenience factor is promoting ready-to-drink (RTD) tea products, catering to busy consumers. E-commerce has enhanced accessibility to varied tea offerings, fostering global trade and opening new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tea Market Segments Analysis

Global Tea Market is segmented by Type, Form, Category, Distribution Channel and region. Based on Type, the market is segmented into Black, Green, Oolong, Herbal and Others. Based on Form, the market is segmented into Loose Leaf, Tea Bags and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tea Market

A significant factor propelling the global tea market is the growing awareness among consumers regarding the health benefits associated with tea consumption. Particularly, green and herbal teas are viewed as healthier alternatives to sugary beverages such as sodas. Tea is abundant in antioxidants and offers various health advantages, including enhanced cardiovascular health, support for weight management, and a lowered risk of chronic diseases. As more individuals focus on health and wellness, the demand for tea as a natural and nutritious beverage is expected to rise. This trend highlights the shift toward healthier lifestyle choices among consumers worldwide.

Restraints in the Global Tea Market

The global tea market faces significant constraints due to climate change, which poses a considerable threat to tea cultivation. This industry relies heavily on specific climatic conditions, meaning that changes in temperature and precipitation patterns directly impact both yields and quality. Issues such as prolonged droughts, unpredictable weather, and a rise in pests and diseases can severely hinder production capabilities. Additionally, sustainability concerns surrounding land usage, water consumption, and pesticide residues may negatively affect the industry's reputation and limit access to markets with stringent regulations. Consequently, the tea industry must confront these sustainability challenges to thrive in a changing environment.

Market Trends of the Global Tea Market

The global tea market is experiencing a significant trend toward the increasing demand for specialty teas, driven by a growing consumer preference for unique and premium varieties. As health-consciousness rises, consumers are gravitating towards herbal, organic, artisanal blends, and single-origin teas that promise distinctive flavors and health benefits. This shift reflects a broader trend within the market, where discerning customers are willing to explore diverse categories, elevating the experience of tea consumption to new heights. The surge in interest for specialty teas is reshaping marketing strategies and product offerings, offering substantial opportunities for brands to innovate and connect with a more sophisticated consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Black
• Green
• Oolong
• Herbal
• Others

Global Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Loose Leaf
• Tea Bags
• Others

Global Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online

Global Tea Market Size & CAGR (2025-2032)

• North America (Type, Form, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigelow Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PG Tips (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yorkshire Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teekanne (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harrods Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations