茶叶市场－全球产业规模、份额、趋势、机会和预测，按产品类型、形式、配销通路、地区和竞争细分，2020-2030 年

2024年，全球茶叶市场规模为172.4亿美元，预计2030年将达241.8亿美元，预测期内复合年增长率为5.8%。受健康意识、文化意义、产品创新以及全球分销网络不断扩张的推动，全球茶叶市场正在持续成长。茶长期以来被视为传统饮品和健康产品，如今正日益契合现代消费者对天然、功能性和永续消费品的需求。

人们越来越意识到各种茶类（尤其是绿茶、草本茶和乌龙茶）的健康益处，例如抗氧化、缓解压力和促进消化健康，这是推动茶叶需求的主要动力。消费者正从碳酸饮料和含糖饮料转向更健康的茶饮，这刺激了已开发经济体和新兴经济体对茶叶的需求。城镇化、可支配收入的增加以及生活方式的改变，尤其是在亚太地区、中东和非洲地区，正在加速茶叶消费，使其超越中国、印度和英国等传统市场。同时，高端化趋势正在塑造市场动态，人们对有机茶、手工茶和特色茶的兴趣日益浓厚。口味、包装和功能性混合茶（例如注入适应原、CBD或维生素的茶）的创新，正在扩大茶叶对年轻群体的吸引力。即饮茶 (RTD) 和冷泡茶的出现，进一步满足了追求便利性的消费者的需求。电子商务和数位行销正在重塑茶叶的购买和认知方式，使小众品牌和手工品牌能够透过个人化产品和永续性讯息吸引全球受众。

此外，永续性和道德采购已成为品牌定位的决定性因素，消费者越来越青睐那些确保可追溯性、公平贸易和环保包装的品牌。在供应方面，主要茶叶生产国的气候变迁和地缘政治不稳定正在影响产量和价格，促使人们投资于具有韧性和多元化的采购策略。此外，饭店和餐饮服务业也促进了市场扩张，高檔茶叶越来越多地出现在咖啡馆、餐厅和饭店中。新冠疫情最初扰乱了供应链，但最终增强了消费者对增强免疫力和舒缓情绪的饮料的兴趣，这一趋势一直延续到疫情后。因此，儘管气候变迁和供应链压力等挑战持续存在，但预计到2030年，全球茶叶市场仍将保持强劲成长轨迹，这得益于健康趋势、技术进步和消费者行为的共同推动。

市场驱动因素

健康意识不断增强，功能性饮料需求不断增长

主要市场挑战

气候变迁与农业波动

主要市场趋势

体验式和生活方式型茶消费的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球茶叶市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（绿茶、红茶、乌龙茶、花草茶、白茶）
  • 按形式（粉末和干叶）
  • 按配销通路（超市/大卖场、便利商店、百货公司、网路及其他）
  • 按地区
  • 其他五大公司（2024 年）
• 全球茶叶市场地图与机会评估
  • 依产品类型
  • 按形式
  • 按配销通路
  • 按地区

第六章：北美茶叶市场展望

• 市场规模和预测
• 市场占有率和预测

第七章：欧洲茶叶市场展望

• 市场规模和预测
• 市场占有率和预测

第八章：亚太茶叶市场展望

• 市场规模和预测
• 市场占有率和预测

第九章：中东和非洲茶叶市场展望

• 市场规模和预测
• 市场占有率和预测

第十章：南美茶叶市场展望

• 市场规模和预测
• 市场占有率和预测

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品类型发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：SWOT 分析

• 力量
• 弱点
• 机会
• 威胁

第 15 章：竞争格局

• 公司简介
  • Ito En, Ltd.
  • Associated British Foods plc (Twinings)
  • The Republic of Tea, Inc.
  • Barry's Tea Limited
  • Hain Celestial Group, Inc.
  • Unilever plc
  • Tata Consumer Products Limited
  • Nestle SA
  • Harney & Sons Tea Corp.
  • Bettys & Taylors of Harrogate Ltd.

第 16 章：策略建议/行动计划

• 重点关注领域
  • 目标产品类型
  • 目标形式
  • 目标配销通路

第17章调查会社について・免责事项

The Global tea market was valued at USD 17.24 Billion in 2024 and is expected to reach USD 24.18 Billion by 2030 with a CAGR of 5.8% during the forecast period. The global tea market is experiencing sustained growth, driven by a convergence of health consciousness, cultural significance, product innovation, and expanding global distribution networks. Tea, long considered both a traditional beverage and a wellness product, is increasingly aligned with modern consumer demands for natural, functional, and sustainable consumables.

Rising awareness of the health benefits associated with various tea types-particularly green, herbal, and oolong teas-such as antioxidant properties, stress relief, and digestive health, is a primary driver of demand. Consumers are shifting away from carbonated and sugary drinks toward tea as a healthier alternative, fuelling demand across both developed and emerging economies. Urbanization, rising disposable incomes, and changing lifestyles, especially in Asia-Pacific, the Middle East, and Africa, are accelerating tea consumption beyond traditional markets like China, India, and the UK. Simultaneously, premiumization trends are shaping market dynamics, with growing interest in organic, artisanal, and specialty teas. Innovation in flavors, packaging, and functional blends-such as teas infused with adaptogens, CBD, or vitamins-is expanding the appeal of tea to younger demographics. The emergence of ready-to-drink (RTD) tea formats and cold brews further supports convenience-seeking consumers. E-commerce and digital marketing are reshaping how tea is purchased and perceived, enabling niche and craft brands to reach global audiences with personalized offerings and sustainability messaging.

Moreover, sustainability and ethical sourcing have become decisive factors in brand positioning, with consumers increasingly favoring brands that ensure traceability, fair trade, and eco-friendly packaging. On the supply side, climatic changes and geopolitical instability in key tea-producing countries are influencing production volumes and prices, prompting investment in resilient and diversified sourcing strategies. Furthermore, the hospitality and foodservice sectors are contributing to market expansion, with premium teas increasingly featured in cafes, restaurants, and hotels. The COVID-19 pandemic, while initially disruptive to supply chains, ultimately reinforced consumer interest in immunity-boosting and calming beverages, a trend that has continued into the post-pandemic period. As a result, the global tea market is projected to maintain a robust growth trajectory through 2030, bolstered by a combination of health trends, technological advancements, and evolving consumer behavior, despite ongoing challenges related to climate variability and supply chain pressures.

Market Drivers

Rising Health Awareness and Functional Beverage Demand

One of the most significant drivers of the global tea market is the escalating consumer focus on health, wellness, and functional nutrition. Across global demographics, there is a clear shift away from sugary carbonated beverages and synthetic energy drinks toward natural and health-enhancing alternatives. The U.S. Centers for Disease Control and Prevention (CDC) reported that approximately 42.4% of U.S. adults were obese in 2017-2018. As obesity prevalence rises, consumers increasingly seek healthier beverage alternatives, and healthy options like tea become more attractive. Tea, particularly green, oolong, herbal, and white variants, is widely recognized for its bioactive compounds such as polyphenols, catechins, flavonoids, and L-theanine, all of which are associated with antioxidant, anti-inflammatory, anti-carcinogenic, and stress-reducing properties. Consumers are increasingly incorporating tea into daily routines not just for hydration or taste, but as a deliberate component of holistic wellness regimens. For instance, green tea is often consumed for metabolism enhancement and weight management, herbal infusions for digestive and immune health, and chamomile or valerian-based teas for stress relief and sleep quality. Furthermore, the rise in non-communicable diseases (e.g., obesity, diabetes, cardiovascular issues) has elevated demand for beverages that offer preventive health benefits without artificial ingredients. The COVID-19 pandemic further amplified the trend, with consumers globally seeking immunity-boosting drinks-resulting in a surge in demand for teas fortified with herbs like turmeric, ginger, echinacea, and elderberry. As health-conscious behaviors become more entrenched and chronic disease prevention becomes a focus of public discourse, tea remains uniquely positioned as both a traditional and science-supported functional beverage, thus sustaining market expansion.

Key Market Challenges

Climate Change and Agricultural Volatility

One of the most critical and persistent challenges facing the global tea market is the vulnerability of tea cultivation to climate change and environmental degradation. Tea is a highly climate-sensitive crop that requires specific temperature ranges, rainfall patterns, soil conditions, and altitudinal factors for optimal yield and quality. Major tea-producing regions-such as India, China, Kenya, and Sri Lanka-are increasingly experiencing erratic weather conditions, including droughts, floods, and unseasonal temperature fluctuations. These shifts not only reduce crop yields but also degrade leaf quality, which directly affects flavor, aroma, and market value. Moreover, climate variability is contributing to the proliferation of pests and diseases, necessitating greater use of agrochemicals or costly organic interventions. Smallholder farmers, who account for a substantial portion of global tea production, often lack the financial resilience or technical support to adapt to these climatic shifts, making them particularly vulnerable. This agricultural volatility introduces supply chain instability, increases raw material costs, and threatens the long-term sustainability of the tea industry. Furthermore, the geographic concentration of tea production in a few key regions means that adverse weather events in any of these areas can have disproportionate effects on global supply and pricing. While some mitigation strategies-such as crop diversification, agroforestry, and climate-resilient varietals-are being explored, the pace of adaptation remains slow relative to the acceleration of climate-related disruptions. Consequently, the long-term viability and cost structure of tea production face mounting uncertainty, posing a serious risk to global market stability.

Key Market Trends

Emergence of Experiential and Lifestyle-Based Tea Consumption

In recent years, tea has increasingly transitioned from a routine beverage to a lifestyle symbol, with consumption patterns reflecting broader experiential and cultural preferences. Global tea production reached approximately 6.478 million tonnes in 2022, while global consumption stood at around 6.209 million tonnes, resulting in a surplus of ~269,000 tonnes. Consumers, particularly from younger demographics such as Millennials and Gen Z, are no longer solely driven by flavor or functional benefit; they now seek immersive and sensorial tea experiences. This shift has given rise to tea cafes, tea bars, and specialty retail spaces that elevate tea drinking into a curated, often social, occasion akin to third-wave coffee culture. These establishments offer interactive brewing methods (e.g., gongfu cha, matcha whisking ceremonies), education sessions on tea origin and terroir, and pairings with artisanal snacks-turning tea into both a cultural and aesthetic event. The visual appeal of tea-color gradients in layered beverages, blooming floral infusions, or artful matcha lattes-has also driven its popularity on social media platforms like Instagram, TikTok, and Pinterest, further embedding it into lifestyle branding. In response, brands are curating packaging and storytelling that highlight provenance, craftsmanship, and ritual. Limited edition collaborations, seasonal blends, and collectible teaware are also becoming commonplace. This transformation of tea into a lifestyle product elevates brand differentiation and consumer engagement while enabling premium pricing strategies. As consumers increasingly associate tea with mindfulness, sophistication, and creativity, brands that tap into this experiential and aesthetic potential are positioned to outperform purely commoditized offerings.

Key Market Players

• Ito En, Ltd.
• Associated British Foods plc (Twinings)
• The Republic of Tea, Inc.
• Barry's Tea Limited
• Hain Celestial Group, Inc.
• Unilever plc
• Tata Consumer Products Limited
• Nestle S.A.
• Harney & Sons Tea Corp.
• Bettys & Taylors of Harrogate Ltd.

Report Scope:

In this report, the global tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tea Market, By Product Type:

• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• White Tea

Tea Market, By Form:

• Powder
• Dried Leaves

Tea Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Stores
• Others

Tea Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global tea market.

Available Customizations:

Global Tea market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Tea Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Green Tea, Black Tea, Oolong Tea, Herbal Tea, White Tea)
  • 5.2.2. By Form Market Share Analysis (Powder and Dried Leaves)
  • 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others)
  • 5.2.4. By Regional Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. Europe Market Share Analysis
    • 5.2.4.3. Asia-Pacific Market Share Analysis
    • 5.2.4.4. Middle East & Africa Market Share Analysis
    • 5.2.4.5. South America Market Share Analysis
  • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Tea Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Form Market Mapping & Opportunity Assessment
  • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
  • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Tea Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Form Market Share Analysis
  • 6.2.3. By Distribution Channel Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. United States Tea Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Form Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.2. Canada Tea Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Form Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.3. Mexico Tea Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Form Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Tea Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Form Market Share Analysis
  • 7.2.3. By Distribution Channel Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
    • 7.2.4.1. France Tea Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Form Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.2. Germany Tea Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Form Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.3. Spain Tea Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Form Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.4. Italy Tea Market Outlook
      • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
      • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Product Type Market Share Analysis
        • 7.2.4.4.2.2. By Form Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.5. United Kingdom Tea Market Outlook
      • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
      • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Product Type Market Share Analysis
        • 7.2.4.5.2.2. By Form Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Tea Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Form Market Share Analysis
  • 8.2.3. By Distribution Channel Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. China Tea Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Form Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.2. Japan Tea Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Form Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.3. India Tea Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Form Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.4. Vietnam Tea Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Form Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.5. South Korea Tea Market Outlook
      • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
      • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Form Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Tea Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Form Market Share Analysis
  • 9.2.3. By Distribution Channel Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. South Africa Tea Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Form Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.2. Saudi Arabia Tea Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Form Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.3. UAE Tea Market Outlook
      • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
      • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Form Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.4. Turkey Tea Market Outlook
      • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
      • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Product Type Market Share Analysis
        • 9.2.4.4.2.2. By Form Market Share Analysis
        • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.5. Kuwait Tea Market Outlook
      • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
      • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Product Type Market Share Analysis
        • 9.2.4.5.2.2. By Form Market Share Analysis
        • 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.6. Egypt Tea Market Outlook
      • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
      • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Product Type Market Share Analysis
        • 9.2.4.6.2.2. By Form Market Share Analysis
        • 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Tea Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Form Market Share Analysis
  • 10.2.3. By Distribution Channel Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
    • 10.2.4.1. Brazil Tea Market Outlook
      • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
      • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Form Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.2. Argentina Tea Market Outlook
      • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
      • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Form Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.3. Colombia Tea Market Outlook
      • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
      • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Form Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Type Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. SWOT Analysis

• 14.1. Strength
• 14.2. Weaknesses
• 14.3. Opportunity
• 14.4. Threat

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Ito En, Ltd.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Product & Services
    • 15.1.1.4. Financials (As Reported)
    • 15.1.1.5. Recent Developments
    • 15.1.1.6. Key Personnel Details
  • 15.1.2. Associated British Foods plc (Twinings)
  • 15.1.3. The Republic of Tea, Inc.
  • 15.1.4. Barry's Tea Limited
  • 15.1.5. Hain Celestial Group, Inc.
  • 15.1.6. Unilever plc
  • 15.1.7. Tata Consumer Products Limited
  • 15.1.8. Nestle S.A.
  • 15.1.9. Harney & Sons Tea Corp.
  • 15.1.10. Bettys & Taylors of Harrogate Ltd.

16. Strategic Recommendations/Action Plan

• 16.1. Key Focus Areas
  • 16.1.1. Target Product Type
  • 16.1.2. Target Form
  • 16.1.3. Target Distribution Channel

17. About Us & Disclaimer