首页 > 市场调查报告书 > 食物/饮料

热饮

茶叶市场规模、份额和成长分析（按类型、形式、包装、价格分布范围、口味、消费者、用途、分销管道和地区划分）—产业预测（2026-2033 年）

市场调查报告书

商品编码

1900053

茶叶市场规模、份额和成长分析（按类型、形式、包装、价格分布范围、口味、消费者、用途、分销管道和地区划分）—产业预测（2026-2033 年）

Tea Market Size, Share, and Growth Analysis, By Type (Green Tea, Black Tea), By Form, By Packaging, By Price Range, By Flavour, By Consumer, By Application, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球茶叶市场规模将达到 1,127.2 亿美元，到 2025 年将达到 1,206.2 亿美元，到 2033 年将达到 2072.4 亿美元，在预测期（2026-2033 年）内，复合年增长率为 7%。

全球茶叶市场是一个充满活力且多元化的行业，其特点是稳步成长和创新。作为一种具有重要文化意义的饮品，茶叶因其健康益处和适应性强而日益受到欢迎。一个显着的趋势是，随着消费者追求独特的风味和体验，对优质和专门食品茶叶的需求不断增长。亚洲仍是茶叶生产中心，中国和印度等主要经济体都是茶叶生产大国，但非洲和南美洲等新兴地区也做出了重要贡献。注重健康的消费者对天然疗法和独特风味的需求，使得他们对草本茶和特色茶产生了浓厚的兴趣。此外，便利的即饮茶饮越来越受到消费者的青睐，电子商务平台也扩大了消费者获取各种茶叶产品的管道，从而促进了国际贸易并创造了新的市场机会。

全球茶叶市场的成长要素

全球茶叶市场的扩张主要得益于消费者对饮茶健康益处的日益关注。许多人特别将绿茶和花草茶视为比碳酸饮料等含糖饮品更健康的选择。茶叶富含抗氧化剂，具有多种健康益处，包括促进心臟健康、辅助体重管理以及降低慢性疾病风险。随着越来越多的消费者将健康置于生活方式的优先地位，作为天然健康的饮品选择，茶叶的需求预计将持续成长。

限制全球茶叶市场的因素

气候变迁正从根本上影响依赖特定气候条件的茶叶种植，全球茶叶市场也面临许多限制因素。气温和降水量的波动会导致茶叶产量和品质下降。此外，长期干旱、难以预测的天气模式以及病虫害负担加重等挑战，都可能严重扰乱茶叶生产过程。同时，土地利用、用水量和农药残留等永续性问题，可能会疏远消费者并限制市场进入，尤其是在监管较严格的地区。因此，解决这些永续性问题是茶叶产业面临的关键挑战。

全球茶叶市场趋势

全球茶叶市场正经历着向专门食品茶的显着转变，这主要得益于消费者对独特、高品质茶叶日益增长的偏好。这一趋势反映出，随着注重健康的消费者探索多样化的口味，他们对手工拼配茶、草本茶、有机茶和单一产地茶的兴趣日益浓厚。在消费者对茶叶真实性和品质要求不断提高的推动下，茶叶品牌正加速创新，以满足消费者挑剔的味蕾，并专注于永续采购和独特的品嚐体验。这种不断变化的格局表明，茶不再只是一种饮品，而是被广泛认可为一种文化和健康之选，并正在重塑整个行业的营销策略和产品供应。

雀巢（瑞士）
联合利华（英国/荷兰）
塔塔全球饮料（印度）
泰特莱（英国）
可口可乐（美国）
英国联合食品公司（ABF）（英国）
Celestial Seasonings（美国）
Twinings（英国）
比格罗茶叶公司（美国）
皮特咖啡和茶（美国）
R.Twining and Company Ltd（英国）
Mighty Leaf Tea（美国）
海恩天体集团（美国）
伊藤园（日本）
Numi有机茶（美国）
茶共和国（美国）
Teavana（美国）
迪尔玛（斯里兰卡）
约克郡茶（英国）
立顿（英国/荷兰）

结论与建议

简介目录

Product Code: SQMIG30I2372

Global Tea Market size was valued at USD 112.72 Billion in 2024 and is poised to grow from USD 120.62 Billion in 2025 to USD 207.24 Billion by 2033, growing at a CAGR of 7% during the forecast period (2026-2033).

The global tea market is a dynamic and diverse sector characterized by steady growth and innovation. As a culturally significant beverage, tea is increasingly favored for its health benefits and adaptability. A notable trend is the rising demand for premium and specialty teas, as consumers seek unique flavors and experiences. While Asia remains the heart of tea production, with leading nations like China and India, emerging regions in Africa and South America are also making substantial contributions. A marked interest in herbal and specialty teas has emerged, driven by health-conscious consumers looking for natural remedies and distinctive taste profiles. Additionally, ready-to-drink tea products are gaining traction among on-the-go consumers, and e-commerce platforms are enhancing access to a broad array of tea offerings, promoting global trade and new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tea Market Segments Analysis

Global Tea Market is segmented by Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel and region. Based on Type, the market is segmented into Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea and Others. Based on Form, the market is segmented into Loose Leaf Tea, Powder Tea, Pot Bags/ Tagless Bags, String & Tag Bags / Cup Bags, Ready-to-Drink (RTD) Tea, CTC Tea, Tea Concentrates and Others. Based on Packaging, the market is segmented into Plastic Containers, Loose Tea, Paperboard Cartons, Aluminium Tins, Tea Bags and Others. Based on Price Range, the market is segmented into Economy, Mid-Range, Premium and Luxury. Based on Flavour, the market is segmented into Flavoured and Unflavoured. Based on Consumer, the market is segmented into Children, Adults and Seniors. Based on Application, the market is segmented into Residential, Commercial and Industrial/Food Processing. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tea Market

A significant catalyst for the expansion of the global tea market is the rising consumer awareness of the health benefits associated with tea consumption. Many individuals view tea, particularly green and herbal varieties, as a healthier alternative to sugary beverages such as sodas. Rich in antioxidants, tea offers an array of health advantages, including enhancements in heart health, support for weight management, and a reduction in the risk of chronic illnesses. As more consumers emphasize health and wellness in their lifestyles, the demand for tea as a natural and health-conscious beverage option is expected to continue its upward trajectory.

Restraints in the Global Tea Market

The global tea market faces significant constraints due to climate change, which fundamentally affects tea cultivation that relies on specific climatic conditions. Variations in temperature and precipitation can lead to decreased yields and quality of tea. Additionally, challenges such as prolonged droughts, unpredictable weather patterns, and a rise in pests and diseases can significantly disrupt production processes. Furthermore, concerns around sustainability, including land use, water consumption, and pesticide residues, can alienate consumers and limit market access, especially in regions with stringent regulations. Therefore, navigating these sustainability issues presents a crucial challenge for the tea industry to overcome.

Market Trends of the Global Tea Market

The global tea market is witnessing a notable shift towards specialty teas, driven by consumers' growing preference for unique and premium varieties. This trend highlights a burgeoning interest in artisanal blends, herbal and organic options, and single-origin teas, as health-conscious consumers explore diverse flavor profiles. As the demand for authenticity and quality intensifies, tea brands are increasingly innovating to cater to discerning palates, focusing on sustainable sourcing and unique tasting experiences. This evolving landscape signifies a broader appreciation for tea as not just a beverage, but a cultural and wellness-driven choice, reshaping marketing strategies and product offerings within the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Patent Analysis
Startup Analysis
Customer Buying Criteria
Trade Analysis
Case Studies

Global Tea Market Size by Type & CAGR (2026-2033)

Market Overview
Green Tea
Black Tea
Oolong Tea
Fruit/Herbal Tea
Others

Global Tea Market Size by Form & CAGR (2026-2033)

Market Overview
Loose Leaf Tea
Powder Tea
Pot Bags/ Tagless Bags
String & Tag Bags / Cup Bags
Ready-to-Drink (RTD) Tea
CTC Tea
Tea Concentrates
Others

Global Tea Market Size by Packaging & CAGR (2026-2033)

Market Overview
Plastic Containers
Loose Tea
Paperboard Cartons
Aluminium Tins
Tea Bags
Others

Global Tea Market Size by Price Range & CAGR (2026-2033)

Market Overview
Economy
Mid-Range
Premium
Luxury

Global Tea Market Size by Flavour & CAGR (2026-2033)

Market Overview
Flavoured
Unflavoured

Global Tea Market Size by Consumer & CAGR (2026-2033)

Market Overview
Children
Adults
Seniors

Global Tea Market Size by Application & CAGR (2026-2033)

Market Overview
Residential
Commercial
Industrial/Food Processing

Global Tea Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline
- Supermarkets/ Hypermarkets
- Specialty Stores
- Convenience Stores
- Others

Global Tea Market Size & CAGR (2026-2033)

North America (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- US
- Canada
Europe (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (United Kingdom/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Global Beverages (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tetley (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Associated British Foods (ABF) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celestial Seasonings (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twinings (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bigelow Tea Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peet's Coffee & Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
R.Twining and Company Ltd (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mighty Leaf Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hain Celestial Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITO EN (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Numi Organic Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Republic of Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teavana (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dilmah (Sri Lanka)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yorkshire Tea (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lipton (United Kingdom/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments