茶叶市场：依茶叶种类、茶叶形式、通路及地区划分

预计 2025 年全球茶叶市场规模为 227.8 亿美元，到 2032 年将达到 349.6 亿美元，2025 年至 2032 年的复合年增长率为 6.3%。

数字。 2025年各地区茶叶市场占有率（%）

过去几十年来，全球茶叶市场一直稳定成长。茶是世界上最受欢迎的饮料之一。饮茶具有多种健康益处，例如降低肥胖和心臟病风险、抗衰老、改善牙齿健康，这些都推动着市场的发展。绿茶和红茶占全球消费的大部分。传统上，大部分需求来自亚太地区等开发中地区，但最近的趋势是北美和欧洲的茶叶消费量也在增加。茶叶加工和包装技术的进步，以及千禧世代对特色茶日益增长的欢迎，预计将为未来几年的市场扩张提供持续的机会。

市场动态：

全球茶叶市场一直经历稳定成长，这主要是因为人们越来越意识到茶的各种健康益处。人们认为茶有利于控制体重、改善口腔健康、降低心臟病和某些癌症的风险。此外，已开发经济体和新兴经济体对特色茶和具有独特风味的优质活页茶的需求不断增长，进一步推动了市场收益的成长。然而，气候变迁导致茶叶产量波动，对确保稳定供应构成了重大挑战。此外，高昂的投入和加工成本（尤其是有机茶的成本）可能会阻碍更广泛的市场成长。融入水果和草药的新型混合茶以及注重健康的创新产品配方为製造商提供了接触新客户群的丰厚机会。

本研究的主要特点

• 本报告对全球茶叶市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
• 它还揭示了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
• 它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，介绍了全球茶叶市场的主要企业概况。
• 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球茶叶市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员可以透过分析全球茶叶市场所使用的各种策略矩阵来促进决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购情景

4. 2025-2032 年全球茶叶市场（按茶叶类型划分）（十亿美元）

• 红茶
• 绿茶
• 凉茶
• 乌龙茶
• 白茶

5. 2025-2032年全球茶叶市场（以茶叶类型划分）（十亿美元）

• 茶叶
• 茶包
• 茶胶囊/茶包

6. 2025-2032年全球茶叶市场依通路划分（单位：十亿美元）

• 超级市场/大卖场
• 茶叶专卖店
• 线上/电子商务
• 食品服务/HoReCa
• 直接面向消费者

7. 2020-2032 年全球茶叶市场各地区金额（十亿美元）

• 北美洲
• 美国
• 加拿大
• 拉丁美洲
• 巴西
• 阿根廷
• 墨西哥
• 其他拉丁美洲国家
• 欧洲
• 德国
• 英国
• 西班牙
• 法国
• 义大利
• 俄罗斯
• 其他欧洲国家
• 亚太地区
• 中国
• 印度
• 日本
• 澳洲
• 韩国
• ASEAN
• 其他亚太地区
• 中东
• 海湾合作委员会国家
• 以色列
• 其他中东地区
• 非洲
• 南非
• 北非
• 中部非洲

第八章竞争格局

• Unilever
• Starbucks Corporation
• Wissotzky Tea
• Associated British Foods
• Nestle SA
• Akbar Brothers Ltd.
• The Republic of Tea
• DAVIDs Tea
• Associated British Foods
• Tata Consumer Products Limited
• The Republic of Tea
• Assam Company India Ltd.
• LIPTON Teas and Infusion
• Caraway Tea
• Harris Tea Company
• Mainak Tea
• Sugandh group
• Halmari Tea Estate
• Micro Mind
• Silver Roots

第九章分析师建议

• 命运之轮
• 分析师观点
• 一致的机会图

第十章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Global Tea Market is estimated to be valued at USD 22.78 Bn in 2025 and is expected to reach USD 34.96 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2032.

Figure. Tea Market Share (%), By Region 2025

The global tea market has witnessed steady growth over the past few decades. Tea is one of the most popular beverages consumed worldwide. The market has been driven by the multiple health benefits associated with tea consumption such as reduced risk of obesity, heart disease, anti-aging properties, and improved dental health among others. Green tea and black tea varieties account for the majority consumption globally. Developing regions such as Asia Pacific have constituted the bulk of demand traditionally, however tea consumption has also grown popularity in North America and Europe in recent times. Advancements in tea processing and packaging along with the rising popularity of specialty tea varieties among millennials are expected to provide continued opportunities for market expansion in the coming years.

Market Dynamics:

The global tea market has been witnessing steady growth primarily driven by the rising awareness about the various health benefits of tea. Tea is considered beneficial for weight management, improves oral health, lowers risk of heart disease, and some forms of cancer. In addition, factors such as the growing demand for specialty teas and premium loose-leaf teas with unique flavors from developing economies as well as developed nations is further propelling the market revenue growth. However, fluctuations in tea crop harvests depending on climatic changes pose a major challenge to steady supply. Also, high input and processing costs particularly for organic tea varieties could hinder broader market growth to an extent. Novel tea blends infused with fruits and herbs along with innovative wellness-focused product formulations present lucrative opportunities for manufacturers to tap into new customer segments.

Key Features of the Study:

• This report provides in-depth analysis of the global tea market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global tea market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Unilever, Starbucks Corporation, Wissotzky Tea, Associated British Foods, Nestle S.A., Akbar Brothers Ltd., The Republic of Tea, DAVIDs Tea, Associated British Foods, Tata Consumer Products Limited, The Republic of Tea, Assam Company India Ltd., LIPTON Teas and Infusion, Caraway Tea, Harris Tea Company, Mainak Tea, Sugandh group, Halmari Tea Estate, Micro Mind, and Silver Roots
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tea market

Detailed Segmentation-

• By Tea Type
  • Black Tea
  • Green Tea
  • Herbal Tea
  • Oolong Tea
  • White Tea
• By Tea Form
  • Loose Leaf Tea
  • Tea Bags
  • Tea Capsules/Pods
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Tea Shops
  • Online/E-commerce
  • Foodservice/HoReCa
  • Direct-to-Consumer
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Unilever
  • Starbucks Corporation
  • Wissotzky Tea
  • Associated British Foods
  • Nestle S.A.
  • Akbar Brothers Ltd.
  • The Republic of Tea
  • DAVIDs Tea
  • Associated British Foods
  • Tata Consumer Products Limited
  • The Republic of Tea
  • Assam Company India Ltd.
  • LIPTON Teas and Infusion
  • Caraway Tea
  • Harris Tea Company
  • Mainak Tea
  • Sugandh group
  • Halmari Tea Estate
  • Micro Mind
  • Silver Roots

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Tea Market, By Tea Type
  • Global Tea Market, By Tea Form
  • Global Tea Market, By Distribution Channel
  • Global Tea Market, By Tea Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Tea Market, By Tea Type, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Black Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Green Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Herbal Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Oolong Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• White Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Tea Market, By Tea Form, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021- 2032
  • Segment Trends
• Loose Leaf Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Tea Bags
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Tea Capsules/Pods
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Tea Market, By Distribution Channel, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Supermarkets/Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Specialty Tea Shops
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Online/E-commerce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Foodservice/HoReCa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Direct-to-Consumer
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Tea Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
• U.S.
• Canada
• Latin America
  • Introduction
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
  • Introduction
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
  • Introduction
• GCC Countries
• Israel
• Rest of Middle East
• Africa
  • Introduction
• South Africa
• North Africa
• Central Africa

8. Competitive Landscape

• Unilever
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Starbucks Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Wissotzky Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Associated British Foods
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nestle S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Akbar Brothers Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Republic of Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DAVIDs Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Associated British Foods
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Tata Consumer Products Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Republic of Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Assam Company India Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• LIPTON Teas and Infusion
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Caraway Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Harris Tea Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mainak Tea
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sugandh group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Halmari Tea Estate
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Micro Mind
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Silver Roots
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us