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市场调查报告书
商品编码
1716296
2032 年专门食品茶市场预测:按类型、包装、消费者类型、分销管道、应用和地区进行的全球分析Specialty Tea Market Forecasts to 2032 - Global Analysis By Type (Green Tea, Black Tea, Oolong Tea, White Tea, Herbal Tea, Flavored Tea, Blooming Tea and Other Types), Packaging, Consumer Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球专门食品茶市场预计在 2025 年达到 69.9 亿美元,到 2032 年将达到 119.9 亿美元,预测期内的复合年增长率为 8.0%。
专门食品茶是指具有独特风味、产地、加工技术或工艺的优质茶。与大规模生产的茶品种不同,专门食品茶通常经过种植、手工采摘和加工,以保留其独特的品质。它们通常也来自以风土闻名的特定地区。这些茶包括手工混合茶、稀有单一产地茶、永续收穫茶和有机种植茶。专门食品茶在咖啡馆、豪华酒店和健康市场越来越受欢迎,提供精緻的味觉体验和潜在的健康益处。
根据国际永续研究所(IISD)的数据,在全球茶叶产业工作的1,300万人中,超过三分之二是开发中国家的小农户,到2022年,他们将生产全球60%的茶叶。
人们对优质手工饮料的兴趣日益浓厚
随着消费者的偏好变得更加成熟和大胆,专门食品茶和其他优质、小批量、手工饮料越来越受欢迎。这些茶具有独特的风味、地理特征(风土)以及独特的采摘和加工方法,使其比大规模生产的茶包更具优势。此外,为了满足消费者对真实性、独特性和更丰富的感官体验的需求,咖啡馆、餐厅和零售商在菜单和产品线上提供了更多种类的优质茶选择。
比传统红茶贵
专门食品茶产品相对于传统红茶产品的价格相对较高,这是限制其市场占有率的主要因素之一。专门食品茶可能产于特定地区或单一农场,采摘和加工需要付出大量努力,而且产量较少。这些因素,尤其是在新兴市场,可能会推高零售价格并吓跑对价格敏感的消费者。此外,儘管追求高端和健康的消费者愿意支付更高的价格,但大众市场的采用可能会受到负担能力问题的限制。
偏好创新与实用组合
透过创造有用的混合物并尝试满足现代消费者需求的风味,专门食品茶市场具有巨大的成长机会。专门食品茶製造商可以透过添加植物药、维生素、适应原,甚至是抹茶、睡茄、姜黄和 CBD 等不寻常的成分,来满足人们对健康产品日益增长的需求。透过专注于特定市场,例如用于缓解压力、皮肤健康、增强能量或支持消化的茶,这些创新扩大了其应用范围和客户群。此外,这些发展符合全球日益增长的客製化营养趋势,增强了茶对注重健康的人群的吸引力。
来自其他健康饮料的竞争压力
专门食品茶因其健康益处而越来越受欢迎,但它们面临着其他健康和机能饮料饮料的竞争,如康普茶、草药茶、冷压果汁、浸泡水和以健康为重点的咖啡替代品。许多此类饮料都含有能量、益生菌、抗氧化剂、排毒成分等,并以类似的健康宣传进行行销。此外,这些饮料通常是即饮形式,方便日程繁忙的消费者饮用。此外,这种竞争压力可能会导致市场占有率和消费者兴趣的下降,尤其是那些不断寻求健康饮料最新趋势的年轻消费者。
新冠疫情对专门食品茶市场产生了多方面但最终具有革命性的影响。劳动力短缺、茶园暂时关闭以及全球供应链中断影响了优质茶品种的生产和供应。封锁和社交距离政策也导致实体茶馆和咖啡馆的顾客减少。然而,这场危机也大大提高了消费者的健康意识,导致对绿茶、草本混合茶和适应原茶等功能性、增强免疫力的茶的需求增加。随着许多消费者在家中尝试新的茶品种和茶道,电子商务和直接面向消费者管道的成长进一步使特色茶品牌能够保持知名度和可用性。
预计红茶市场在预测期内将占据最大份额
预计预测期内红茶将占据最大的市场占有率。红茶的浓郁风味吸引了广泛的消费者,到2021年,红茶将占美国红茶消费量的约84%。作为多种口味和特色混合物的基础,其多功能性进一步增强了其市场主导地位。红茶持久的吸引力也源于人们日益认识到它的健康益处,包括其对心臟健康和抗氧化作用。此外,红茶因其浓郁的风味、混合适应性以及可感知的健康益处而在特色茶市场占据主导地位。
预计预测期内散装茶(茶包和茶袋)部分将以最高的复合年增长率增长。
预计散装茶(茶包和茶袋)部分将在预测期内达到最高成长率。消费者对环保和永续包装选择的需求不断增加是这项扩张的主要驱动力。纸质包装是具有环保意识的消费者的热门选择,因为它可回收、生物分解性,并符合国际永续性倡议。此外,包装技术的进步,提高了纸质材料的弹性和阻隔性,确保了茶叶的新鲜度和品质。纸质包装的美学适应性使公司能够提供引人注目的设计,从而增加其在专门食品茶市场的吸引力。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于该地区悠久的饮茶习惯和丰富的文化遗产。中国、印度、日本和越南等国家都有悠久的茶叶种植和消费历史,因此国内对专门食品茶的需求很高。该地区多变的气候使其能够生产日本抹茶、中国乌龙茶和印度大吉岭茶等独特品种,进一步巩固了其市场主导地位。此外,该地区在全球专门食品茶市场的主导地位也很大程度上归功于消费者可支配收入的增加以及对高檔茶和专门食品茶的日益偏好,而这又源于人们日益增强的健康意识。
预计中东和非洲地区在预测期内的复合年增长率最高。这种成长主要归功于该地区悠久的饮茶文化传统,饮茶是社交聚会的重要组成部分,也是好客的象征。此外,都市化和人口成长正在扩大消费者群体并增加可支配收入,从而推动对专门食品茶和优质茶的需求。另一个好处是,随着该地区注重健康的消费者越来越认识到特种茶的健康益处,特种茶也越来越受欢迎。
According to Stratistics MRC, the Global Specialty Tea Market is accounted for $6.99 billion in 2025 and is expected to reach $11.99 billion by 2032 growing at a CAGR of 8.0% during the forecast period. Specialty tea is defined as premium tea that stands out due to its distinct flavor profiles, place of origin, processing techniques, and general craftsmanship. Specialty teas, in contrast to mass-produced types, are typically grown, hand-picked, and processed to maintain their unique qualities. They are also frequently sourced from particular areas recognized for their terroir. These teas might include artisanal blends, rare single-origin leaves, and options that are sustainably harvested or grown organically. Specialty tea has become more and more popular in cafes, luxury hospitality, and health-conscious markets as it provides a sophisticated taste experience as well as possible health benefits.
According to the International Institute for Sustainable Development (IISD), over two-thirds of the 13 million people employed in the global tea sector are smallholder farmers in developing countries, producing 60% of the world's tea in 2022.
Growing interest in high-end and handcrafted drinks
Specialty tea and other premium, small-batch, artisanal beverages are becoming more and more popular as consumers' tastes become more sophisticated and daring. These teas are superior to mass-produced tea bags due to their distinctive flavor profiles, regional traits (terroir), and unique harvesting or processing methods. Additionally, cafes, restaurants, and retailers are now offering more varied and upscale tea selections in their menus or product lines due to consumer demand for authenticity, exclusivity, and enhanced sensory experiences.
Expensive in comparison to conventional tea
The comparatively high cost of specialty tea in comparison to traditional tea products is one of the main factors limiting its market share. Specialty teas are sometimes sourced from particular regions or single estates, involve labor-intensive harvesting and processing methods, and are produced in smaller quantities. Particularly in developing markets, these factors may discourage price-sensitive consumers by driving up retail prices. Furthermore, consumers who are premium-seeking and health-conscious are willing to pay more, but mass market penetration may be constrained by concerns about affordability.
Innovation in tastes and useful combinations
There is a great chance for the specialty tea market to grow by creating useful blends that meet the demands of contemporary consumers and by experimenting with flavor profiles. Specialty tea companies can capitalize on the rising demand for wellness-focused products by adding botanicals, vitamins, adaptogens, or unusual ingredients like matcha, ashwagandha, turmeric, or CBD. By focusing on specific markets, such as teas for stress reduction, skin health, energy enhancement, or digestive support, these innovations also expand the range of applications and clientele. Moreover, these developments complement the growing worldwide trend toward customized nutrition and increase the appeal of tea to health-conscious people.
Competitive pressure from other health drinks
Specialty tea is becoming more and more popular due to its health benefits, but it is up against competition from other wellness and functional beverages like kombucha, herbal infusions, cold-pressed juices, infused waters, and coffee substitutes with a health focus. Similar wellness narratives are used to market many of these drinks, which provide energy boosts, probiotics, antioxidants, or detoxifying qualities. They also frequently come in ready-to-drink formats, making them convenient for consumers with hectic schedules. Additionally, market share and consumer attention may be diluted by this pressure from competitors, especially among younger consumers who are constantly looking for the newest trends in healthy beverages.
The COVID-19 pandemic affected the specialty tea market in various ways, but ultimately in a revolutionary way. The production and accessibility of high-end tea varieties were impacted by labour shortages, temporary closures of tea estates, and disruptions in the global supply chain. Lockdowns and social distancing policies also resulted in less foot traffic for physical specialty tea shops and cafes. However, the crisis sharply raised consumer health consciousness, which in turn raised demand for functional and immunity-boosting teas like green tea, herbal blends, and adaptogenic infusions. With many consumers experimenting with new tea varieties and rituals at home, the growth of e-commerce and direct-to-consumer channels further enabled specialty tea brands to maintain visibility and accessibility.
The black tea segment is expected to be the largest during the forecast period
The black tea segment is expected to account for the largest market share during the forecast period. Black tea's strong flavor appeals to a wide range of consumers, making up about 84% of all tea consumed in the US in 2021. Its market dominance is further strengthened by its versatility as a foundation for different flavored and specialty blends. Black tea's enduring appeal is also influenced by rising awareness of its possible health advantages, including its heart-healthy benefits and antioxidant qualities. Moreover, black tea's dominant position in the specialty tea market is maintained by its potent flavor profile, adaptability in blending, and perceived health benefits.
The loose tea (packets & pouches) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the loose tea (packets & pouches) segment is predicted to witness the highest growth rate. Growing consumer demand for environmentally friendly and sustainable packaging options is the main driver of this expansion. Paper packaging is a popular option for customers who care about the environment because it is recyclable, biodegradable, and compatible with international sustainability initiatives. Furthermore, improvements in packaging technology have improved paper materials' resilience and barrier qualities, guaranteeing the preservation of tea's freshness and quality. Paper packaging's aesthetic adaptability enables companies to provide eye-catching designs, which increases its allure in the specialty tea market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, motivated by the long-standing tea customs and rich cultural legacy of the area. Specialty teas are in high demand domestically because of the long histories of tea cultivation and consumption in nations like China, India, Japan, and Vietnam. The production of several distinctive tea varieties, including matcha from Japan, oolong from China, and Darjeeling from India, is made possible by the region's varied climate, which further supports its market dominance. Moreover, the region's dominant position in the global specialty tea market is also largely due to the growing preference for premium and specialty teas brought about by consumers' increased disposable incomes and growing health consciousness in these nations.
Over the forecast period, the Middle East and Africa region is anticipated to exhibit the highest CAGR. The main cause of this increase is the region's long-standing cultural customs surrounding tea drinking, where tea is a social gathering essential and a symbol of hospitality. Demand for specialty and premium teas is also rising as a result of urbanization and population growth, which have expanded the consumer base and raised disposable incomes. Additionally, specialty teas have become increasingly popular among health-conscious consumers in the region as a result of growing awareness of their health benefits.
Key players in the market
Some of the key players in Specialty Tea Market include Unilever Group, The Republic of Tea, Associated British Foods Plc, Dilmah Ceylon Tea Co. Plc, Harney & Sons Fine Teas, Nestle SA, Tata Consumer Products Ltd., Barry's Tea, ITO EN Ltd., The Hain Celestial Group Inc., Bigelow Tea Company and Yogi Tea.
In April 2025, Unilever announced it has acquired the personal care brand Wild. This marks another step in the optimisation of Unilever's portfolio towards premium and high growth spaces as part of the Growth Action Plan 2030. Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its direct-to-consumer and retail model with desirable, natural and refillable products.
In February 2024, Nestle, in a move to streamline its operations, has entered into a slump sale agreement for its Nestle Business Services (NBS) Division with Purina PetCare India, a wholly-owned subsidiary of Nestle S.A. The deal, valued at ₹798 million, is set to be effective from July 1, 2024, subject to customary closing conditions.
In January 2024, Tata Consumer Products Ltd (TCPL) signed definitive agreements to acquire 100% equity shares of Capital Foods, owner of the brands Ching's Secret and Smith & Jones, and Organic India, a company that sells organic herbal teas and health foods. While the acquisition of Capital Foods will be in a phased manner, TCPL will acquire 100% of Organic India in an all-cash deal.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.