2024 年至 2031 年茶叶市场类型、形式、类别、分销管道和地区

2024-2031 年茶叶市场评估

由于茶叶的健康益处和文化意义，茶叶的广泛消费是全球市场的一大趋势。茶因其抗氧化特性而受到重视，尤其是绿茶和草本茶受到注重健康的消费者的欢迎。人们对健康和增强免疫力的饮料的兴趣日益浓厚，将推动对茶的需求飙升，到 2023 年市场规模将超过 607 亿美元，到 2031 年将达到 912.8 亿美元的估值。

随着消费者越来越喜欢含有天然成分的优质产品，向有机茶和特色茶的转变进一步推动了市场成长。此外，即饮茶的日益普及以及茶饮料等创新也正在加强市场扩张。因此，不断变化的消费者偏好和产品创新预计将推动茶叶市场在 2024 年至 2031 年期间的复合年增长率达到 5.77%。

茶叶市场定义/概述

茶是一个全球性产业，涵盖不同类型茶的生产、分销和消费，包括红茶、绿茶、乌龙茶、白茶、草本茶和特殊茶。茶是世界上消费最广泛的饮料之一，因其多功能性、健康益处和文化意义而备受推崇。它有多种形式，包括散叶茶、茶包、即溶茶粉和即饮茶。

茶因其清爽的口感和增强能量的功效而受到家庭、酒店、咖啡馆和餐厅的喜爱。在传统消费方面，其在抗氧化化妆品和护肤品、保健品、糖果和食品（如冰茶和茶味小吃、食品和饮料）中的使用正在增加。

受健康意识增强、消费者对有机茶和草本茶的偏好以及即饮茶等技术创新的推动，茶叶预计会稳步增长。对永续和环保包装的需求不断增长以及电子商务管道的扩展可能会进一步塑造市场的未来。随着茶在印度和中国等新兴市场越来越受欢迎，茶业有望随着新混合茶、功能性茶和健康产品的发展而发展。

人们的健康意识不断增强，如何推动茶叶市场的成长？

随着消费者越来越重视健康和健康的生活方式选择，健康意识的增强极大地推动了茶叶市场的成长。茶因其天然的健康益处而受到广泛认可，包括减轻压力、改善消化、帮助减肥和增强免疫系统。绿茶富含抗氧化剂，有助于降低慢性病的风险，而洋甘菊和薄荷等草本茶则以其镇静作用而闻名。

根据欧睿国际的数据，全球高檔茶市场预计在 2021 年至 2026 年期间的复合年增长率为 5.7%。根据英国茶叶及冲泡协会的报告，特色茶占英国茶叶市场总额的 60%，但按数量计算仅占 45%。

随着人们对糖的消费和含糖软性饮料的有害影响的担忧日益加剧，许多消费者开始转向低热量、不含咖啡因的草本茶。排毒茶和功能性茶（例如旨在促进睡眠或消化的茶）也越来越受欢迎，因为它们吸引了注重健康的消费者。疫情进一步强化了这一趋势，人们寻求能够增强免疫力和心理健康的饮料。消费者行为的这种转变并不局限于新兴市场，印度和中国等新兴经济体的健康意识增强的茶叶消费量也在增加。

气候变迁如何影响茶叶市场？

气候变迁破坏了茶叶种植的基本生长条件，对茶叶市场产生了重大影响。气温变化、不规则降雨、干旱和湿度增加会影响作物产量、改变风味并降低茶叶品质。印度、斯里兰卡和肯亚等传统茶叶种植区天气变化无常，导致产量不稳定。持续的热浪和过多的降雨增加了植物病虫害的发生率，使农民的生存更加困难。

为了应对这些课题，茶叶生产者采取了多种策略。种植业正在转移到海拔更高、气温更凉爽、降雨模式更稳定的地方。我们也致力于开发抵抗气候变迁和承受恶劣环境的茶树品种。实施节水技术和农林业等永续农业实践，以减少茶叶生产对环境的影响。种植者也努力减少他们的碳足迹，符合全球永续发展目标，确保茶叶产业在气候条件变化的情况下仍能长期生存。

目录

第 1 章简介

• 市场定义
• 市场区隔
• 研究方法

第 2 章执行摘要

• 主要发现 市场概况 市集亮点

第三章 市场概览

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 茶叶市场：依类型

• 绿茶
• 红茶
• 乌龙茶
• 白茶
• 花草茶

第五章 茶叶市场：依类型

• 散装茶
• 茶包

第六章 茶叶市场：依类别

• 有机
• 常规

第七章 茶叶市场通路分析

• 超商与大卖场
• 便利商店
• 专卖店
• 网路零售

第 8 章 区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 9 章 市场动态

• 市场推动因素
• 市场限制
• 市场机会
• COVID-19 对市场的影响

第 10 章 竞争格局

• 大型公司
• 市占率分析

第 11 章 公司简介

• Unilever PLC
• Hain Celestial Group, Inc.
• Nestle S.A.
• Tata Consumer Products Limited
• Associated British Foods plc
• Barry's Tea
• Bigelow, Inc.
• The Republic of Tea, Inc.
• McLeod Russel India Limited
• ITO EN, LTD.

第十二章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第 13 章附录

• 缩写列表
• 来源与参考文献

Tea Market Valuation - 2024-2031

The widespread consumption of tea, driven by its health benefits and cultural significance, has become a key trend in the global market. Tea is highly valued for its antioxidant properties, with green and herbal teas particularly popular among health-conscious consumers. This growing focus on wellness and immunity-boosting beverages has surged the demand for tea, enabling the market to surpass USD 60.7 Billion in 2023 and reach a valuation of USD 91.28 Billion by 2031.

The shift toward organic and specialty teas has further fueled market growth, as consumers increasingly prefer premium products with natural ingredients. Additionally, the rising popularity of ready-to-drink tea options and innovations such as tea-based beverages have strengthened the market's expansion. Thus, evolving consumer preferences and product innovations are expected to drive the Tea Market at a CAGR of 5.77% from 2024 to 2031.

Tea Market: Definition/ Overview

The tea refers to the global industry that encompasses the production, distribution, and consumption of various types of tea, including black, green, oolong, white, herbal, and specialty teas. Tea is one of the most widely consumed beverages globally, valued for its versatility, health benefits, and cultural significance. It is available in multiple forms, including loose leaves, tea bags, instant powders, and ready-to-drink variants.

Tea is consumed across households, hotels, cafes, and restaurants for its refreshing taste and energy-boosting properties. Traditional consumption, tea is increasingly used in cosmetic and skin care products for its antioxidant properties, health supplements, and confectionery and food products like iced teas, tea-flavored snacks, and beverages.

The tea is expected to grow steadily, driven by rising health consciousness, consumer preferences for organic and herbal teas, and innovations such as ready-to-drink teas. Increasing demand for sustainable and eco-friendly packaging and expanding e-commerce channels will further shape the future of the market. With growing popularity in emerging markets like India and China, the tea industry is projected to evolve with new blends, functional teas, and health-focused products.

How Is Rising Health Consciousness Driving the Growth of the Tea Market?

Rising health consciousness is significantly driving the growth of the Tea Market as consumers increasingly prioritize wellness and healthy lifestyle choices. Tea is widely recognized for its natural health benefits, such as reducing stress, improving digestion, aiding weight loss, and boosting immunity. Green tea is rich in antioxidants, helping reduce the risk of chronic diseases, while herbal teas like chamomile and peppermint are known for their calming effects.

According to Euromonitor International, the global premium Tea Market is expected to grow at a CAGR of 5.7% from 2021 to 2026. The UK Tea and Infusions Association reports that specialty teas now account for 60% of the total Tea Market value in the UK, despite representing only 45% of the volume.

With growing concerns over sugar consumption and the harmful effects of sugary soft drinks, many consumers are shifting towards low-calorie, caffeine-free herbal teas. Functional teas, such as detox teas and those promoting sleep or digestion, are also gaining traction, appealing to health-conscious individuals. The pandemic further intensified this trend, as people sought beverages that could enhance immunity and mental well-being. This shift in consumer behavior is not limited to developed markets emerging economies like India and China are also witnessing an increase in health-focused tea consumption.

How is Climate Change Affecting the Tea Market?

Climate change significantly impacts the Tea Market by disrupting growing conditions essential for tea cultivation. Changes in temperature, erratic rainfall, droughts, and rising humidity levels can affect crop yields, alter flavor profiles, and reduce the quality of tea leaves. Regions traditionally known for tea cultivation, such as India, Sri Lanka, and Kenya, are experiencing unpredictable weather patterns, leading to production uncertainties. Prolonged heat waves or excessive rain can increase the occurrence of plant diseases and pest infestations, further challenging farmers.

To combat these challenges, tea producers are adopting several strategies. They are shifting cultivation to higher altitudes where temperatures are cooler and rainfall patterns are more stable. Research is also focused on developing climate-resilient tea plant varieties that can withstand harsh conditions. Sustainable farming practices, such as water conservation techniques and agroforestry, are being implemented to reduce the environmental impact of tea production. Producers are also engaging in carbon footprint reduction initiatives to align with global sustainability goals, ensuring the long-term viability of the tea industry despite changing climate conditions.

Category-Wise Acumens

What Factors Are Driving the Increasing Demand for Green Tea in the Tea Market?

The green tea segment stands out as rapidly growing in the Tea Market due to its perceived health benefits and rising consumer awareness around wellness. Green tea is rich in antioxidants, particularly catechins, which are associated with improved metabolism, weight loss, and reduced risk of chronic diseases like cardiovascular ailments. The increasing trend of health-conscious lifestyles has driven consumers to replace sugary beverages with healthier alternatives, further boosting green tea's popularity.

The rising prevalence of lifestyle-related disorders, including obesity and diabetes, has accelerated the demand for green tea, as it is often marketed as an aid for managing such conditions. The introduction of innovative flavors and ready-to-drink green tea products has further expanded its appeal, catering to both traditional and modern consumers.

In countries like China, Japan, and India, where tea is deeply rooted in culture, green tea is being embraced not only for health purposes but also as part of daily routines. As awareness of natural and organic products continues to grow, the green tea segment is expected to witness sustained growth, especially in urban markets, contributing significantly to the overall expansion of the Tea Market.

What Factors are Driving the Growth of the Organic Segment in the Tea Market?

The organic segment in the Tea Market is experiencing significant growth, driven by increasing consumer awareness about health, wellness, and sustainable farming practices. Organic tea is cultivated without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs), making it appealing to health-conscious consumers seeking natural and chemical-free products. Rising concerns about the environmental impact of conventional farming have also motivated consumers to opt for organic options, which promote soil health and biodiversity.

In addition to health benefits, organic tea is gaining popularity due to the global trend toward clean-label and ethically sourced products. Governments and organizations promoting organic certification programs further boost the credibility and demand for organic tea. The surge in organic food consumption, particularly in developed regions like North America and Europe, is also playing a key role in expanding this segment.

The higher production costs and premium pricing associated with organic tea can pose challenges. Nevertheless, as consumers continue prioritizing sustainability and well-being, the organic tea segment is expected to witness steady growth, contributing to the overall expansion of the Tea Market.

Country/Region-wise Acumens

How Are Changing Consumer Preferences Influencing the Tea Market Dynamics in the Asia Pacific Region?

The Asia Pacific region stands out as dominant in the Tea Market, driven by consumers increasingly seeking healthier and more sustainable beverage options. There is a noticeable shift towards organic and premium tea products, driven by growing health consciousness among consumers. This trend has resulted in higher demand for specialty teas, including green, herbal, and wellness-infused blends that promise various health benefits. The younger generation is more inclined toward unique flavors and innovative tea experiences, such as ready-to-drink teas and tea-based beverages. This shift is prompting manufacturers to diversify their offerings and cater to evolving tastes. Sustainability concerns are driving consumers to favor brands that prioritize eco-friendly packaging and ethical sourcing practices, further reshaping the competitive landscape.

Market players are responding by investing in sustainable farming practices and transparent supply chains. This adaptation not only meets consumer demands but also helps brands differentiate themselves in a crowded market. The Asia Pacific Tea Market is witnessing a transformative phase, where health and sustainability are becoming pivotal factors in shaping purchasing decisions.

What Are the Current Trends Driving the Growth of the Tea Market in North America?

North America is anticipated to experience the fastest growth in the Tea Market during the forecast period, driven by various trends that reflect changing consumer preferences and lifestyles. According to the Tea Association of the USA, on any given day, over 159 million Americans are drinking tea. The U.S. Department of Agriculture reports that per capita tea consumption in the United States has increased by 26% since 2000. The U.S. Census Bureau reports that e-commerce sales of food and beverage products, including tea, grew by 27% in 2020 compared to the previous year. The increasing awareness of the health benefits associated with tea consumption. Many consumers are shifting toward healthier beverage options, and teas like green and herbal varieties are particularly appealing due to their antioxidant properties and potential health benefits, including improved digestion and reduced risk of chronic diseases.

The rising popularity of specialty and premium teas. Consumers are becoming more adventurous in their tastes, seeking unique flavors and high-quality products. This shift has led to the emergence of artisanal tea brands and blends, catering to discerning consumers who prioritize quality over quantity.

Competitive Landscape

The competitive landscape of the Tea Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Tea Market include Unilever PLC, Hain Celestial Group, Inc., Nestle S.A., Tata Consumer Products Limited, Associated British Foods plc, Barry's Tea, Bigelow, Inc., The Republic of Tea, Inc., McLeod Russel India Limited, ITO EN, LTD.

Tea Latest Developments

In November 2022, Dabur India Limited announced the launch of Dabur Vedic Tea, a premium black tea that included 30+ ayurvedic herbs aimed at promoting health benefits and boosting immunity. The product featured herbs such as Tulsi, Ginger, Cardamom, and others.

In November 2022, Tata Consumer Products announced the launch of Tetley Green Tea with Tulsi flavor, expanding their green tea portfolio. This green tea was designed to boost immunity and was high in vitamin C.

Tea Market, By Category

• Type:
• Green Tea
• Black Tea
• Oolong Tea
• Herbal Tea
• Form:
• Loose Leaf
• Tea Bags
• Category:
• Organic
• Conventional
• Distribution Channel:
• Online
• Offline
• Geography:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Tea Market, By Type

• Green Tea
• Black Tea
• Oolong Tea
• White Tea
• Herbal Tea

5. Tea Market, By Form

• Loose Tea
• Tea Bags

6. Tea Market, By Category

• Organic
• Conventional

7. Tea Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Unilever PLC
• Hain Celestial Group, Inc.
• Nestle S.A.
• Tata Consumer Products Limited
• Associated British Foods plc
• Barry's Tea
• Bigelow, Inc.
• The Republic of Tea, Inc.
• McLeod Russel India Limited
• ITO EN, LTD.

12. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References