即饮茶市场规模、份额和成长分析（按类型、类别、分销管道、添加剂、包装、价格和地区）－2025-2032 年产业预测

即饮茶市场规模预计在 2023 年达到 238.4 亿美元，并从 2024 年的 253.4 亿美元增长到 2032 年的 413.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.3%。

随着消费者对碳酸饮料健康风险的认识不断提高，全球即饮（RTD）茶市场正经历强劲成长。随着癌症、心臟病和糖尿病等慢性病的发生率不断上升，注重健康的消费者开始转向即饮茶和咖啡的抗氧化功效。製造商正在利用这一趋势，推出针对妇女、儿童和老年人的各种健康产品。此外，市场扩大策略还包括透过加入膳食补充剂来丰富产品阵容。亚太地区占有最大的市场占有率，而北美则呈现最快的成长速度。随着新兴国家可支配收入的增加，预计未来几年美国市场将以永续的复合年增长率成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析

即饮茶市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 红茶
• 绿茶
• 白茶
• 其他的

即饮茶市场规模（按类别划分）及复合年增长率（2025-2032 年）

• 市场概况
• 传统的
• 有机的

即饮茶市场规模（依通路划分）及复合年增长率（2025-2032 年）

• 市场概况
• 超级市场/大卖场
• 专卖店
• 网路商店
• 其他的

即饮茶市场规模（按添加剂和复合年增长率） (2025-2032)

• 市场概况
• 味道
• 人工甜味剂
• 酸味剂
• 营养补充品
• 防腐剂
• 其他的

即饮茶市场规模（依包装及复合年增长率） (2025-2032)

• 市场概况
• 玻璃瓶
• 能
• 宝特瓶
• 喷泉/无菌
• 其他的

即饮茶市场规模（按价格及复合年增长率） (2025-2032)

• 市场概况
• 奢华
• 通常
• 热门价格
• 喷泉
• 超豪华

即饮茶市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• PepsiCo, Inc.（United States）
• The Coca-Cola Company（United States）
• Nestle SA（Switzerland）
• Suntory Holdings Limited（Japan）
• Monster Beverage Corporation（United States）
• Tata Consumer Products Limited（India）
• Uni-President Enterprises Corp.（Taiwan）
• Tingyi（Cayman Islands）Holding Corporation（China）
• Asahi Group Holdings, Ltd.（Japan）
• Unilever PLC（United Kingdom）
• Danone SA（France）
• Starbucks Corporation（United States）
• Keurig Dr Pepper Inc.（United States）
• Nongfu Spring Co., Ltd.（China）
• AriZona Beverages USA LLC（United States）
• Ito En, Ltd.（Japan）
• Hain Celestial Group, Inc.（United States）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• Chatime（La Kaffa International Co. Ltd.）（Taiwan）
• ChaPanda（Chabaidao）（China）

结论和建议

Ready-to-drink Tea Market size was valued at USD 23.84 billion in 2023 and is poised to grow from USD 25.34 billion in 2024 to USD 41.31 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global ready-to-drink (RTD) tea market is witnessing robust growth, fueled by rising consumer awareness of health risks associated with carbonated beverages. The increasing prevalence of chronic diseases like cancer, heart disease, and diabetes has led health-conscious consumers to favor the antioxidant benefits of RTD tea and coffee. Manufacturers are capitalizing on this trend by introducing diverse, health-oriented products targeted at women, children, and older demographics. Additionally, market expansion strategies include incorporating nutraceuticals to enhance product offerings. The Asia-Pacific region holds the largest market share, while North America exhibits the fastest growth. With disposable incomes rising in developing nations, the U.S. ready-to-drink tea market is expected to grow at a sustainable CAGR in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-To-Drink Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-To-Drink Tea Market Segments Analysis

Global Ready-to-drink Tea Market is segmented by Type, Category, Distribution Channel, Additives, Packaging, Price and region. Based on Type, the market is segmented into Black Tea, Green Tea, White Tea and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online stores and Others. Based on Additives, the market is segmented into Flavors, Artificial Sweeteners, Acidulants, Nutraceuticals, Preservatives and Others. Based on Packaging, the market is segmented into Glass Bottle, Canned, Pet Bottle, Fountain/Aseptic and Others. Based on Price, the market is segmented into Premium, Regular, Popular Priced, Fountain and Super Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-To-Drink Tea Market

As individuals increasingly recognize the significance of leading a healthy lifestyle, there is a notable rise in the demand for beverages that combine convenience with health advantages. Ready-to-drink tea, particularly varieties such as green tea and herbal infusions, is regarded as a more nutritious choice compared to sugary and carbonated drinks. These teas are typically abundant in antioxidants, polyphenols, and other beneficial compounds linked to numerous health benefits. This trend toward health consciousness has significantly boosted the popularity of ready-to-drink tea, offering consumers a refreshing and accessible beverage that supports their wellness aspirations.

Restraints in the Ready-To-Drink Tea Market

The Ready-To-Drink Tea market faces significant challenges due to the intense saturation of the beverage industry, where consumers are presented with a plethora of options. This sector competes fiercely not only with other tea beverages but also with carbonated soft drinks, energy drinks, fruit juices, and an array of healthier drink choices. For ready-to-drink tea brands to gain a competitive edge, they must focus on creating unique flavors, employing innovative packaging solutions, and implementing strategic marketing initiatives. Additionally, these companies must tackle consumer worries about sugar levels, artificial ingredients, and their overall environmental impact to succeed in this crowded marketplace.

Market Trends of the Ready-To-Drink Tea Market

The Ready-To-Drink (RTD) Tea market is experiencing a significant shift towards natural and organic products, fueled by a growing consumer consciousness around health and environmental impact. As awareness of the benefits of avoiding artificial additives and preservatives rises, consumers increasingly seek beverages that align with their wellness objectives and ethical considerations. This trend is especially pronounced among millennials and younger demographics, who prioritize transparency and sustainability in their purchasing decisions. Consequently, brands are innovating to meet this demand, leading to a surge in offerings that highlight organic ingredients and eco-friendly practices, positioning the RTD tea market for robust growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready-to-drink Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Black Tea
• Green Tea
• White Tea
• Others

Global Ready-to-drink Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Ready-to-drink Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online stores
• Others

Global Ready-to-drink Tea Market Size by Additives & CAGR (2025-2032)

• Market Overview
• Flavors
• Artificial Sweeteners
• Acidulants
• Nutraceuticals
• Preservatives
• Others

Global Ready-to-drink Tea Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Glass Bottle
• Canned
• Pet Bottle
• Fountain/Aseptic
• Others

Global Ready-to-drink Tea Market Size by Price & CAGR (2025-2032)

• Market Overview
• Premium
• Regular
• Popular Priced
• Fountain
• Super Premium

Global Ready-to-drink Tea Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel, Additives, Packaging, Price)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uni-President Enterprises Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tingyi (Cayman Islands) Holding Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nongfu Spring Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AriZona Beverages USA LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ito En, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (La Kaffa International Co. Ltd.) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChaPanda (Chabaidao) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations